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Pounding Nails: Mick Cronin’s plan to recast UCLA from blue-blood to blue collar

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Four months into his tenure, the players that he inherited as the new UCLA head coach have yet to experience a vintage Mick Cronin blowup.

They’ve seen them, mind you.

They pull up the YouTube videos on their phones. It’s something that the staff and the players laugh about it. But watching Mt. Cronin erupt on Ted Valentine, J.P. Macura or whoever Rob is is very different than experiencing first-hand the wrath of a man who once missed a season because he, quite literally, blew a gasket.

“I can tell it’s there,” Chris Smith, a junior wing and one of the elder statesmen on this UCLA roster. “We’ve seen snippets of it in practice.”

“He will get fiery,” added freshman Jaime Jaquez, “but he’s being patient.”

And there’s a reason for that.

(Which I’ll get to.)

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After 13 seasons as the head coach at Cincinnati, after rebuilding the Bearcats from the ground up, Cronin left the city where he was born to become the tenth man in the last 44 years tasked with getting UCLA basketball back to where it was under John Wooden. The hire did not come with a ton of fanfare; in fact, Cronin was, at best, UCLA’s fourth choice. They wanted Jamie Dixon, but they couldn’t negotiate their way around his buyout. The same can be said for Rick Barnes, who publicly stated that he would be the head coach of the Bruins right now if the program had ponied up enough. UCLA chased John Calipari, and while it’s obvious that Coach Cal was using them to get a raise out of Kentucky, the Bruins believed there was a real chance they could get a deal done.

The fact that Cronin was not UCLA’s first choice had nothing to do with the level of success he achieved with the Bearcats. There are six programs in college basketball that have been to the NCAA tournament the past nine seasons. Cincinnati is one of them. Michigan State, Gonzaga, Duke, North Carolina and Kansas are the other five. Cronin is the only coach on that list that isn’t either in the Hall of Fame today or a lead pipe lock to be inducted in the very near future.

“A program like UCLA, winning is expected,” redshirt senior Prince Ali said. “He’s bringing that pedigree.”

Out of context, that level of consistency is remarkable.

In context, it’s even more impressive.

(I promise, I’m getting to the point.)

Remember, when Cronin took the Cincinnati job, it was at the height of the Big East’s powers in hoops. When he was hired, he had just two players on the roster, one of which was Connor Barwin, a walk-on recruited from the football team and a future NFL player. In his third season, the Big East had three No. 1 seeds in the tournament and a Final Four appearance. The first year Cincinnati reached the Big Dance, they were one of 11 schools from the conference to get a bid.

Making Cincinnati matter in a conference that was that strong was no easy task.

And that success was borne out of the one thing that, as it stands, is nowhere to be found in Westwood.

(We’ve arrived.)

Cincinnati v UNLV

LAS VEGAS, NEVADA - DECEMBER 01: Head coach Mick Cronin of the Cincinnati Bearcats talks to his players during a timeout in their game against the UNLV Rebels at the Thomas & Mack Center on December 01, 2018 in Las Vegas, Nevada. The Bearcats defeated the Rebels 65-61. (Photo by Ethan Miller/Getty Images)

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Cronin developed a specific brand for his Cincinnati program. They were tough. They were physical. They were going to grind you down defensively. They were going to win the battle of the boards. They were going to play that open stance defense.

More importantly, the players on the roster knew what to expect. They had been recruited by the Cincinnati staff. Those relationships would often last six years, from the time Cronin could start recruiting them as juniors in high school through their senior season in college. They went to Cincinnati because they wanted to be coached the way Cronin coaches, because they thought they could thrive playing the way Cronin’s teams play. They picked Cincinnati for a reason.

More importantly, they knew everything that was expected of them. There was a familiarity built off of roster continuity that allowed the program, in a sense, to run itself.

Now? In LA?

“Everyone is new,” Cronin told me last week. “New to me and me to them.”

Cronin knows there is going to be a learning curve with this group. The players have to figure out what they are being asked to do. They have to learn an entirely new terminology. They have to learn Cronin’s teaching style while he has to figure out the best way to get through to them. As he put it, “listening is overrated. It’s listen, learn and apply. The way [my players] learn and apply is going to determine our rate of improvement,” and it’s his job to figure out the best way for them to learn, and the easiest way for them to apply.

And then there is the elephant in the room. The players have to be reprogrammed to play a style that hasn’t been prevalent in Pauley Pavilion for at least a decade.

Cronin wouldn’t comment on what UCLA was before he arrived - “I cannot speak to anything that’s happened here prior because I wasn’t here.” - but I certainly can.

During his nine year NCAA tournament run, the Bearcats were, on average, ranked 15th in KenPom’s adjusted defensive efficiency metric. The only season in which they ranked outside the top 22 in defensive efficiency was last year, when they “only” ranked 28th. UCLA, on the other hand, has ranked outside the top 100 in KenPom’s defensive ratings for three of the last four years. They haven’t finished in the top 30 since 2008, when Ben Howland was still getting the Bruins to Final Fours.

Put another way, Cronin is not only the new coach walking in the door, he’s the guy asking a roster full of players to play a way they’ve never been asked to play before.

That takes time.

And if he comes at them screaming like a madman every time they make a mistake, he’ll lose them.

He knows that.

“Being a college basketball coach is like being a starting pitcher,” Cronin said. “You have to change pitches. You’re pitching the whole game. You can’t throw fastballs every day.”

“You can’t get after people if they don’t believe or trust what you’re doing is real,” said assistant coach Darren Savino, who has been with Cronin for a decade, and that as much as anything else has been the focus of the first four months of the Cronin Era.

Cronin has taken a fairly unusual approach. There haven’t been team trips to the bowling alley. He hasn’t taken UCLA on any wilderness retreats or hired any Navy SEALS to come in and grind his players to a pulp with 5:30 a.m. workouts.

“I believe guys need to have a life and when it’s time to work, you work,” Cronin said. “I’m not into the corny stuff.”

I asked him to elaborate on that.

UCLA v Washington

SEATTLE, WASHINGTON - FEBRUARY 02: Prince Ali #23 of the UCLA Bruins dunks the ball against the Washington Huskies at Hec Edmundson Pavilion on February 02, 2019 in Seattle, Washington. (Photo by Alika Jenner/Getty Images)

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“Showing up to your kid’s game is not being a parent. Taking your guys bowling is not being a coach or developing bonds,” he said. “After practice, the guys all go around saying ‘good work today,’ but during practice they make faces when a guy makes a mistake or doesn’t throw them the ball. Anyone can walk around saying good job, but what about when we’re competing?

“College basketball is 80 percent culture and how hard you compete. Do you care for each other? How do you interact? As a coach, you have to make it mandatory to play unselfish, play for each other and treat each other right.

“I can get after you as a coach. You don’t need to get on his ass because I will do that. You need to lift him up. My line is simple: ‘Your job is to worry about the team and helping each other. My job is to worry about you.’”

“I’ve felt the switch in culture. Everyone knows the whole idea is intensity and passion,” Smith said. “I’ve felt his presence in the gym, in practice. We’re going 100 percent in every drill. I can already see what the difference is going to be.”

“It’s great so far because there’s no stat sheet yet,” Cronin added with a chuckle.

UCLA lost their three leading scorers from last season in Jaylen Hands, Kris Wilkes and Moses Brown, but there is more than enough talent on this roster for Cronin to get to the 10th straight NCAA tournament. Ali was a top 30 prospect nationally coming out of high school. There are three four-star recruits returning on the wing - Smith, Jules Bernard and David Singleton - and two coming back to school in the frontcourt. Jaquez is a local kid and a freshman that made his debut playing for the Mexican national team this summer, and both Tyger Campbell and Shareef O’Neal will be able to play this year after missing their freshman seasons.

Put another way, the problem with the UCLA program the last few years hasn’t been talent. In fact, the Bruins are deep enough that Cronin is actually concerned about making sure he finds enough minutes for everyone that deserves minutes.

The problem last season was simple, really. There was a lack of desire to play defense, there were too many guys playing for their draft stock instead of their teammates and there was a coaching staff that didn’t - or couldn’t - hold players accountable; Steve Alford was fired on Dec. 31st, and interim head coach Murry Bartow was nothing more than a substitute teacher.

Changing that mindset, slowly but surely, has been Cronin’s mission, and he knows that the process is far from complete.

“When you start to build a house, it’s a bunch of boards and nail,” he said. “You have to start pounding nails. You can’t look at it as a bunch of wood and a bunch of nails. You have to get up every day and start pounding nails, and eventually, you have a house.”