Meet Texas Tech’s Mark Adams, the architect of the best defense in all of college basketball

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MINNEAPOLIS — The architect of the best defense in college basketball knows better than anyone: You don’t make a lot of money playing minor league hockey.

That’s why Mark Adams turned a blind eye when his players would get paid $200 to drop their gloves on the ice and throw hands. The fans loved it and the players could use the money, and as a former Golden Gloves boxer himself, Adams knew a thing or two about fighting. “That’s one of the best things about the sport,” the Texas basketball lifer said, “they are so physical.”

Adams was a college basketball player turned college basketball coach that spent the first two decades of his professional life going from small school to small school in rugged West Texas before he ultimately found himself getting fired by UT Pan American. He wanted to be closer to his family in Lubbock, but he wasn’t sure if the coaching grind was still something that he wanted to do. So he and his twin brother, Matt, went in on a minor league hockey team.

And that’s how the Adams family became the proud owners of the Lubbock Cotton Kings.

“I knew not a thing about hockey when I got into it,” Adams said. “The first time I met our hocket coach, we were talking hockey and I drew the rink and he started laughing at me. ‘Coach, you can’t make it like a basketball court. The puck will be stuck in the corner.'”

It took Adams four or five years before the coaching itch kicked back in and another two years before he was able to get back into the game, and this is when the story of how Texas Tech’s defense was built begins. Adams was named head coach at Howard College, a JuCo in Big Spring, Tx., in 2004, and over the course of the next nine seasons, he won 223 games, three conference titles and, in 2006, a school-record 36 games thanks to the JuCo National Player of the Year, Charles Burgess. Burgess was recruited by Chris Beard, then an assistant coach with Texas Tech, and eventually became a Red Raider, but Beard was just as impressed with Adams and the teams that he consistently put on the floor as he was the players themselves despite the fact that he took a seven-year hiatus from the sport.

“Mark Adams isn’t a national name, but those of us in Texas and especially in small college, junior college, Division II circles, recognize Coach as one of the best guys that ever did it in our part of the country,” Beard said. He knew, early on in their friendship, that if there was ever a situation where he was given a chance to take over a Division I program, he would be hiring Adams.

What he might not have known was just how influential that decision would have on his program.


(Tom Pennington/Getty Images)

Mark Adams has always prided himself on the way his teams defend.

“He wants to win games 31-30,” his son, Luke, a former Texas Tech player and a current head coach in the JuCo ranks, said, and in this program, it is Adams that is in control of the defense. He is, for lack of a better term, the defensive coordinator, and the benefits for Texas Tech have been enormous.

The Red Raiders boast the nation’s best defense. Better than Virginia, according to the defensive efficiency metrics at KenPom. Better than Auburn, who leads the nation in forcing turnovers. And like the Wahoos and the Tigers, the concepts that Adams uses to build his defense are not all that unique. The execution is.

Everything Texas Tech does on that end of the floor is designed to do two things: They want to lock you into one side of the floor, preventing the ball from rotating, and they want to keep you from having any chance to run the offense you want to run.

“I’ve always preached keeping the ball out of the middle, but it’s evolved,” Adams said. “We’re now much more aggressive. My belief is that offense has so many advantages over the defense, and we don’t want to be a victim. So we try to be as aggressive as we can, and try to make them uncomfortable and attack and push them to the sideline and baseline.”

But talk to people around the Tech program, and they will, to a man, tell you that the strength of this Red Raider defense lies in two things: Adams’ unique ability to not only identify the thing that that a defense needs to do to take an opponent out of their flow, but the ability to communicate high-level concepts in a way that is easy to understand and digest, and the fact that he is abnormally prepared for every game and every opponent.

“The way they game-plan is unique,” Luke said. “The original game-plan may be to switch ball-screens, but they’ll have like back-up plans. If that doesn’t work, they’re going to side everything. Then they might trap it, and then they’ll go zone, all based on the adjustment that the other team makes.”

“And they are so well prepared. They know what the other team is going to do.”

Mark Adams says that his process for preparing for an opponent involves watching 20-30 hours of tape. He’ll pour over anywhere between seven and 15 games that their opponent has played, and he will know them as well as their own coaching staff does.

“Every day, he’ll come in and break down how he wants us to guard the post, the side, and it’s like, ‘Coach, we’ve been doing it all year,'” said Tariq Owens, the 6-foot-11 center that is the anchor of this Tech defense. “But if you have one play where you don’t do it right, he’ll stop everyone and break it all down again.”

The next step in the process is to bring this all to Beard, who has watched just as much film as Adams has, and that’s when the pushback starts.

“One good thing about Coach Beard is that he’ll question me about what I want to do, so I have to defend it,” Adams said, chuckling. “Sometimes it feels like it’s me against the whole staff. I pout quite a bit, so usually I’ll win them over. I have a strong will.”

Having the No. 1 defense in the country should be enough to get him some respect, right?

“You’d think so, but I have to remind those guys some times.”


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Everyone seems to have a Mark Adams story, and getting one that can be put into the public realm is not always the easiest thing to do.

Take, for example, Texas Tech assistant coach Brian Burg, who will never forget the first day that he met Adams. It was the day that he got to Little Rock after accepting a spot on Beard’s staff back in 2015, and the first thing they were going to do was go recruit some West Texas JuCos. Because of course.

Beard, for whatever reason, couldn’t make the trip, so he linked Burg up with Adams, who would become colleagues for the first time that day.

“He’s like, ‘I have two errands to run, but I’ll make it quick,'” Burg recalled, huge smile creeping across his face. “I’m thinking this is no problem, I can ride along and we’ll talk and I get to know him. I didn’t realize I needed three seatbelts, because he started driving about 95 mph with a diet coke in one hand, a cell phone in the other while driving with his knee.”

“He was a mile-a-minute, excited and just wanted to talk about basketball, and we got those errands done in about nine minutes.”

Then there is the controversy surrounding the trips to the movie theaters.

Beard, Adams and the rest of the Texas Tech staff are night-owls. They study film deep into the night — when NBC Sports visited their hotel during Final Four week, it was 1 a.m., the second round of coffees had just arrived and they were diving into their yet another Michigan State film session — which has led to quite a few late-night trips to the Cinemark 16 for a late-night movie. There was even one trip where ‘Sex and the City’ was the only movie showing, which resulted in Beard and Adams watching Carrie Fisher on the big screen together well after midnight.

“That was the only time that we didn’t sit right next to each other at the 10:35 movie,” Beard said.

The problem?

Adams has a bit of a habit of forgetting his wallet in the car for those movies.

“He usually does,” Burg says.

But to really understand Adams and what he means to this Texas Tech program, you need to know the story of Sugarfoot.

Adams is in charge of telling a pregame story to the team, and the one that has become particularly popular of late is about Sugarfoot. According to Adams, Sugarfoot is the name of the pitbull that he had growing up, and Sugarfoot was the nicest dog that you’ll ever meet … until another dog crossed her path.

One time, Sugarfoot jumped the fence in the backyard and chased down a dog that happened to walk by, clamping down on its neck and, eventually, killing it.

“You gotta understand, this is 15 minutes before the Buffalo game,” said Max Leferve, another Tech staff member.

“Sugarfoot reminds me of you guys,” Adams told the team. “We’re nice guys, but when it’s time to go fight, we fight. Let’s go grab them by the neck!!!” And with that, the entire locker room erupted, with everyone barking and woofing and working themselves into a frenzy.

“He’s kinda cheesy,” Leferve said, “but the guys buy into it.”

And it now has the Red Raiders two wins away from winning a national title.

NCAA steering farther and farther away from harsh penalties

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The days of postseason bans and crippling scholarship reductions to punish schools for breaking NCAA rules appear to be winding down.

Memphis was placed on three years of probation earlier this week with a public reprimand and fined for NCAA violations related to the recruitment and short college career of James Wiseman, who is about to start his third season with the Golden State Warriors. The NCAA also wrapped up an investigation of Air Force football for breaking the COVID-19 recruiting quiet period.

No postseason bans or scholarship reductions in either case. The Independent Accountability Review Panel, the NCAA’s outside arm of enforcement, said in its decision in the Memphis case that it did not want to punish current athletes.

That sentiment is widespread in college athletics these days, even with millions of dollars suddenly flowing to athletes from various sources for their celebrity endorsements amid concerns over improper inducements. In fact, it is on the way to being codified: Last month, the Division I Board of Directors adopted three proposals to change the infractions process.

The board also committed to “identifying appropriate types of penalties and modifying current penalty ranges, including identifying potential alternative penalties to postseason bans.”

Trying to predict what those alternatives will be is difficult, but if the goal is to avoid harming athletes and others who were not involved in the violations the options are limited.

“I emphatically believe it’s the wrong direction to go,” said Nebraska law professor Jo Potuto, who spent nine years on the NCAA’s Committee on Infractions in the late 1990s and early 2000s.

“If you’re going to deter, the punishment has to fit the offense, right?” Potuto added. “You’re not going to deter serious violations with penalties that are not perceived to be really serious.”

Since January 2020, there have been at least 45 major infractions cases decided by the NCAA. Of those, at least 15 involved Level I allegations, the most serious and those carrying the most severe penalties; six cases resulted in some kind of postseason ban, with four of them self-imposed.

The Memphis case went through the IARP, which was created in response to the FBI’s investigation of college basketball corruption but is now being discontinued. Sunsetting the IARP was among several recommendations put forth by the NCAA’s Division I Transformation Committee earlier this year and recently adopted by the board.

As college sports moves toward less centralized governance by the NCAA and deregulation in general, the hope is to create a more streamlined enforcement process.

If justice is swift, the thinking goes, it is more likely to be applied fairly.

“The reality is the current system is broken,” said Atlantic Coast Conference Commissioner Jim Phillips, a member of the transformation committee. “I think everyone in the association, in the enterprise, understands it. When (an investigation) takes the amount of time that it does now and you start to penalize young men and women that were high school, if not middle school-age (when the violation occurred), it’s not an effective process.”

The IARP is still handling cases stemming from the FBI probe involving Louisville, Arizona, Kansas and LSU. Those have been in the NCAA enforcement pipeline for years. A related case against Oklahoma State did not go through IARP and the Cowboys did end up with a postseason ban.

David Ridpath, a professor at Ohio University and former compliance director for several schools, said even though the IARP failed, NCAA enforcement would be best handled by an independent organization.

“No system is perfect, but if you’re going to have an enforcement system at the end of the day you need to provide basic due-process protections and then you have to be able to consistently punish people,” he said.

In the Memphis case, Wiseman received $11,500 from Hardaway in 2017 while Hardaway was coach at a local high school. Hardaway was hired as Memphis’ coach in March 2018, and Wiseman committed to the Tigers in November 2018.

The NCAA accused Memphis of four Level I and two Level II violations, including lack of institutional control, head coach responsibility and failure to monitor. In the past, those types of allegations could strike fear into athletic directors but probation and fines seem much more likely to be the outcome now instead of the sweeping scholarship sanctions, vacated victories and postseason ban that Southern California received in 2010 for the Reggie Bush improper benefits case. Those penalties set USC football back years.

In the end, the IARP essentially reduced the charges against Memphis and cleared Hardaway of wrongdoing.

While the NCAA is losing sway in the wake of last year’s Supreme Court ruling, with more power being shifted to its member conferences, it also remains clear the schools still want the association to handle enforcement.

But what exactly is being enforced?

Athletes can now be paid for endorsement and sponsorship deals and college sports is still waiting on and hoping for help from federal lawmakers to regulate name, image and likeness compensation.

Plus, as revenue skyrockets for schools at the top of major college sports, the NCAA is trending toward fewer restrictions on what financial benefits can be provided to athletes.

“Until we have clarity and certainty on what schools and boosters and athletes can and can’t do, I think many recognize that it’s dangerous to hand down significant punishments when it’s not clear what you can and can’t do,” said Gabe Feldman, director of the sports law program at Tulane. “And I think unless you have clear rules, it’s hard to harsh punishment.”

Still, punishments directed at schools (fines) and coaches (suspensions) could become steeper and longer, Feldman said.

Potuto said with so much money flowing into the top of college athletics, it is doubtful fines could be large enough to be a true deterrent. While she understands the desire to not have current athletes pay for the sins of previous regimes, loosened transfer rules could mitigate the potential harm.

“I will make one prediction: If there is a move to impose penalties much less frequently in five years there is going to be a move to put them back in,” Potuto said.

Kentucky moves scrimmage to Eastern Kentucky for flood relief

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LEXINGTON, Ky. — Kentucky will play its annual Blue-White men’s basketball scrimmage in Eastern Kentucky to benefit victims of the devastating summer floods.

The school announced that the Oct. 22 event at Appalachian Wireless Arena in Pikeville will feature a pregame Fan Fest. Ticket proceeds will go through Team Eastern Kentucky Flood Relief.

Wildcat players will also participate in a community service activity with local organizations in the relief effort.

Kentucky coach John Calipari said the team was excited to play for Eastern Kentucky fans and added, “We hope we can provide a temporary escape with basketball and community engagement.”

The scrimmage traditionally is held at Rupp Arena. It will occur eight days after its Big Blue Madness public workout at Rupp.

Kentucky’s Tionna Herron recovering from open-heart surgery

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LEXINGTON, Ky. — Kentucky coach Kyra Elzy says freshman Tionna Herron is recovering from open-heart surgery to correct a structural abnormality.

The 6-foot-4 post player learned of her condition after arriving at school in June and received other opinions before surgery was recommended. Senior trainer Courtney Jones said in a release that Herron underwent surgery Aug. 24 at Texas Children’s Hospital in Houston and is recovering at home in DeSoto, Texas.

Elzy said Herron “is the definition of a warrior” and all are grateful to be on the other side of the player’s surgery. Herron is expected back on campus early next month and will continue rehabilitation until she’s cleared to return to normal activity.

“Her will and determination to eventually return to the court is inspiring, and it’s that `game-on’ attitude that is what makes her such a perfect fit in our program,” Elzy said in a release. “We are so thrilled for Tionna’s return to our locker room; it’s not the same without our full team together.”

Herron committed to Kentucky during last fall’s early signing period, rated as a four-star prospect and a top-70 player in last year’s class. Kentucky won last year’s Southeastern Conference Tournament and reached the NCAA Tournament’s first round.

Emoni Bates charged with 2 felonies

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SUPERIOR TOWNSHIP, Mich — Emoni Bates, a former basketball prodigy who transferred to Eastern Michigan from Memphis, was charged with two felonies after police found a gun in a car during a traffic stop.

The 18-year-old Bates failed to stop at an intersection Sunday night and a search turned up the weapon, said Derrick Jackson, a spokesman for the Washtenaw County sheriff’s office.

Defense attorney Steve Haney told The Associated Press that the vehicle and the gun didn’t belong to Bates.

“I hope people can reserve judgment and understand there’s a presumption of innocence,” Haney said. “This was not his vehicle. This was not his gun. … We’re still gathering facts, too.”

Bates was charged with carrying a concealed weapon and altering identification marks on a firearm. He was released after his lawyer entered a not guilty plea. Bates’ next court hearing is Oct. 6.

“This is his first brush with the law,” Haney said in court. “He poses no threat or risk to society.”

Less than a month ago, the 6-foot-9 Bates transferred to Eastern Michigan to play for his hometown Eagles. Bates averaged nearly 10 points a game last season as a freshman at Memphis, where he enrolled after reclassifying to skip a year of high school and join the class of 2021.

“We are aware of a situation involving one of our student athletes,” EMU spokesman Greg Steiner said. “We are working to gather more details and will have further comment when more information is available.”

Bates was the first sophomore to win the Gatorade national player of the year award in high school basketball in 2020, beating out Cade Cunningham and Evan Mobley. Detroit drafted Cunningham No. 1 overall last year, two spots before Cleveland took Mobley in the 2021 NBA draft.

Bates committed to playing for Tom Izzo at Michigan State two years ago, later de-committed and signed with Memphis. Bates played in 18 games for the Tigers, who finished 22-11 under Penny Hardaway. Bates missed much of the season with a back injury before appearing in Memphis’ two NCAA Tournament games.

In 2019, as a high school freshman, the slender and skilled guard led Ypsilanti Lincoln to a state title and was named Michigan’s Division 1 Player of the Year by The Associated Press. His sophomore season was cut short by the pandemic and he attended Ypsi Prep Academy as a junior, his final year of high school.

UConn to pay Kevin Ollie another $3.9 million over firing

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STORRS, Conn. — UConn announced Thursday it has agreed to pay former men’s basketball coach Kevin Ollie another $3.9 million to settle discrimination claims surrounding his 2018 firing.

The money is in addition to the more than $11.1 million in back salary Ollie has already been paid after an arbitrator ruled in January that he was improperly fired under the school’s agreement with its professor’s union.

“I am grateful that we were able to reach agreement,” Ollie said in a statement Thursday. “My time at UConn as a student-athlete and coach is something I will always cherish. I am pleased that this matter is now fully and finally resolved.”

Ollie, a former UConn point guard who guided the Huskies to a 127-79 record and the 2014 national championship in six seasons as head coach, was let go after two losing seasons. UConn also stopped paying him under his contract, citing numerous NCAA violations in terminating the deal.

In 2019, the NCAA placed UConn on probation for two years and Ollie was sanctioned individually for violations, which the NCAA found occurred between 2013 and 2018. Ollie’s attorneys, Jacques Parenteau and William Madsen, accused UConn of making false claims to the NCAA for the purpose of firing Ollie “with cause.”

The school had argued that Ollie’s transgressions were serious and that his individual contract superseded those union protections.

Ollie’s lawyers had argued that white coaches, including Hall-of-Famers Jim Calhoun and women’s coach Geno Auriemma, had also committed NCAA violations, without being fired, and indicated they were planning to file a federal civil rights lawsuit.

The school and Ollie said in a joint statement Thursday they were settling “to avoid further costly and protracted litigation.”

Both sides declined to comment further.

Ollie, who faced three years of restrictions from the NCAA on becoming a college basketball coach again, is currently coaching for Overtime Elite, a league that prepares top prospects who are not attending college for the pros.