Reagan Lunn/@DukeMBB

College Basketball’s Impact Freshmen

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Beginning in September and running up until November 6th, the first day of the season, College Basketball Talk will be unveiling the 2018-2019 NBCSports.com college hoops preview package.

This year’s freshman class is, frankly, not all that great.

There are a couple of big time talents at the top, there handful of players with all-star potential at the next level and, of course, there is the biggest social media star in the history of high school sports coming through with this class.

Where this particular recruiting class is loaded is at the wing spot, the combo-forwards that can guards twos, threes and fours and are skilled enough offensively to fit in an offensive system that spaces the court.

Those are the guys who have the long-term potential to intrigue NBA teams.

The question we probably have to ask right now is whether or not those players will impact the college game this season the way we think they could impact the NBA in three or four years.

Anyway, here are all the freshmen you should become familiar with heading into this college basketball season.

TEN NAMES YOU NEED TO KNOW

R.J. BARRETT, Duke: The Canadian wunderkind has already made himself the future of his country’s senior national team as the 6-foot-7 Barrett spent this summer training and playing against older professional players. Now, Duke is hoping that Barrett is the go-to player who can help lead them to another national title. Although Barrett is surrounded by one of the most talented, and well-known, recruiting classes in history, there is a reason he’s viewed as the potential No. 1 pick in the NBA Draft. It’s because Barrett has been a winner at all levels while showing a killer instinct for scoring and making plays. A dynamic two-way wing, who also shows a strong competitive nature, Barrett is going to have plenty of monster highlights this season. Barrett doesn’t need to be Duke’s go-to player every night for them to win. But the Blue Devils need Barrett to be elite if they want to be in Minneapolis at the end of the season.

ZION WILLIAMSON, Duke: Barrett might be the better overall player and NBA prospect, but Williamson is undoubtedly the bigger star. The brightest star at the high school level since LeBron, the 6-foot-6, 285-pound Williamson became an international sensation during the past few years. Built like an NFL defensive lineman with graceful and powerful leaping ability, Williamson is a double-double machine who has generated hundreds of millions of views thanks to his electric above-the-rim play. It’s unclear how Williamson’s role might look at Duke — will he be a small-ball big man or a wing who can push in transition? — but he looked dominant at times during the team’s summer exhibition tour to Canada. If Williamson’s inconsistent perimeter jumper improves, he could be a lethal college scorer.

ROMEO LANGFORD, Indiana: There might not be a freshman in college hoops facing more pressure than the 6-foot-4 Langford. Already a legend in Indiana since his sophomore season of high school, the shooting guard staying home gives the Hoosiers a top-five prospect and a potential go-to scorer to build around. The first Indiana Mr. Basketball to pledge to Indiana since Cody Zeller in 2011, Langford is a talented three-level scorer who is capable of getting hot and having a monster night. On the other end of the spectrum, Langford has also had questions about his intensity, as he has run hot-and-cold at times during his prep career. But when Langford’s on, there isn’t a more naturally talented freshman scorer in this class outside of Barrett.

Romeo Langford (AP Photo/Darron Cummings)

NASSIR LITTLE, North Carolina: The highest-rated North Carolina recruit in years, the 6-foot-7 Little enters Chapel Hill with tons of hype this season. A late-blooming forward who morphed more into a wing during his senior season in high school, Little is a high-motor double-double threat with a developing perimeter skill level. While North Carolina doesn’t need Little to be a go-to player this season, the Tar Heels still need Little to come through with some big-time production, as they’ll likely count on him to produce right away. If Little shows consistency with his jumper, then he’ll be a menace to defend thanks to his quick leaping and ability to score at the rim.

QUENTIN GRIMES, Kansas: Reigning MVP of the 2018 FIBA Americas, the 6-foot-4 Grimes helped USA Basketball capture a gold medal at the event. With his future head coach, Bill Self, already coaching him with Team USA this summer, Kansas will have plenty of ideas on how to unleash the talented guard during the season. Grimes is an explosive scorer who is also skilled enough to have the ball in his hands to run some point. If Grimes can shoot a consistent deep ball, then he will be one of the toughest covers in the country this season.

CAM REDDISH, Duke: The 6-foot-7 Reddish is the least-famous member of Duke’s star-studded recruiting class. He’s not a YouTube sensation, or the younger brother of an NBA player, or the face of a country’s youth basketball program. But it would be really foolish to count out Reddish’s ability and act like he’s some second-fiddle player. Because this dude is a cold-blooded scorer when he gets rolling. With a developed perimeter game, and the ability to go on extended scoring runs from all over the floor, Reddish can take over a game whenever he sees fit. Reddish’s biggest problem has been maintaining consistent intensity while practicing good shot selection. The game comes easy to Reddish, so he takes plays off and challenges himself by taking difficult shots. But once (if?) Reddish figures out how to make things simple, good luck stopping him.

DARIUS GARLAND, Vanderbilt: A monster local five-star grab who should immediately have the ball in his hands, the 6-foot-2 Garland is one of the premier freshman point guards in this class. Silky with the ball in his hands, Garland has a feathery touch on his jumper to go along with a penchant for making others around him better. Garland has already made a huge difference for the Commodores as he helped convince five-star forward Simi Shittu to also sign with Vanderbilt for the 2018-19 season. If Shittu returns to health after a torn ACL suffered last season, then this Commodore freshmen duo could have Vanderbilt back in the Big Dance by the end of their first year on campus.

Bol Bol (Jon Lopez, Nike)

BOL BOL, Oregon: The son of former 7-foot-7 NBA center Manute Bol, the younger Bol has a chance to be the most unique player in college hoops this season. Standing *only* 7-foot-3 with a close-to 9-foot-7 standing reach, Bol has a chance to be one of the nation’s elite shot blockers this season — in an Oregon frontcourt that also includes another notable rim protector in sophomore Kenny Wooten. But the thing that makes Bol fascinating is his shooting touch for his size. Making nearly 50 percent of his three-pointers in the Nike EYBL during his final spring and summer on the AAU circuit, Bol is a gifted offensive weapon who can stretch the floor on offense and protect the rim on defense. Motor and lateral quickness will be the things to watch with Bol this season. He doesn’t move particularly well from side-to-side and there are times when he doesn’t play his hardest.

TRE JONES, Duke: The younger brother of former Duke point guard Tyus Jones comes in with plenty of his own accolades as the five-star point guard also won multiple gold medals during his high school career. Although Tre isn’t quite the floor leader that Tyus was as a freshman (but, really, who was?) he brings plenty of other useful intangibles to the table. Tre is a slightly better athlete and better defender than his older brother was at the same stage. But will Tre inherit the “Stones” family nickname that his brother carried? Because Tyus made some monster clutch plays during his single season at Duke and the Blue Devils are hoping for the same from Tre.

CHARLES BASSEY, Western Kentucky: Rick Stansbury finally has his five-star big man with the Hilltoppers as Bassey reclassified this summer from the Class of 2019. The 6-foot-10 Nigerian has been a known national prospect since his freshman season of high school thanks to elite hands, an ability to protect the rim and a developing post game. Expected to be perhaps the best big man in Conference USA as only a freshman, Bassey is going to carry big expectations this season for a Western Kentucky team that has NCAA tournament aspirations. If Bassey is as good as advertised, and he puts up close to double-double numbers, then the Hilltoppers could even win a game or two in March as one of the nation’s most dangerous mid-major teams.

Tyler Herro (Chet White/UK Athletics)

FIVE POTENTIAL TRAE YOUNGS

JAHVON QUINERLY, Villanova: Losing Jalen Brunson won’t be easy for the Wildcats. The addition of the 6-foot-1 Quinerly should help ease the pain. The five-star prospect is a natural floor leader who is at his best setting up others while running an offense. The Wildcats are going to have plenty of other talented guards who can play this season. But none of the others possess the natural ability to get others easy shots like Quinerly can. He’s potentially a perfect uptempo floor general to maintain Villanova’s high-octane offense.

TYLER HERRO, Kentucky: Watching Herro is going to be one of the most fascinating subplots of Kentucky’s season. The team’s leading scorer during a Bahamas exhibition trip this summer, despite coming off of the bench, the 6-foot-5 Herro should be a better three-point shooter than anyone Kentucky had on the roster last season. Perimeter shooters with size have been able to make waves in a John Calipari offense before, and with Herro’s microwave scoring ability, it might be tough to keep him off the floor — or at the very least out of the starting lineup.

KEVIN PORTER JR., USC: One of the most fascinating freshmen to watch this season will be this 6-foot-5 Seattle native. Initially an afterthought at the prestigious Nike Hoop Summit this spring, Porter was the last player invited to workout with his elite peers before putting on a show-stopping performance in front of NBA front-office personnel. Oh, and Porter wasn’t even a selected member of the actual Hoop Summit roster… He was a practice body who took the train down from Tacoma during spring break and quickly ran through the best players in his class like a hot knife through butter. Keep an eye on Porter this season at USC. When naturally talented players have a natural chip on their shoulder it makes for an enticing combination.

COBY WHITE, North Carolina: Much like Villanova with Brunson, replacing Joel Berry II is next to impossible. But North Carolina should be in good hands, again, this season as long as the 6-foot-3 White is able to step in and play right away. More of a natural scorer than floor leader, White might have to adjust how he plays a little bit at the college level. There also aren’t many players in the country who are as naturally talented at scoring the ball as he is. As long as White can control the ball and limit turnovers, he’s a major weapon who should help the North Carolina offense put pressure on opposing defenses.

NAZ REID, LSU: An intriguing LSU team is going to need the 6-foot-10 Reid to be a major factor this season if they want to live up to the preseason hype. Expected to come in and start right away, Reid has an opportunity to be one of the premier big men in the SEC. The question will be if he wants to dominate. During times in his high school career, Reid didn’t play with the highest motor, as some questioned his passion for being great. But with shooting touch, athleticism and an NBA-ready body, Reid could be a force if he’s fully engaged.

Keldon Johnson (Chet White, UK Athletics)

FIVE NAMES THAT WILL HAVE AN IMPACT IN MARCH

DEVON DOTSON, Kansas: Although Kansas has a lot of talented guards in the fold, the aggressive, downhill nature of Dotson could come in handy for the Jayhawks this season. The 6-foot-1 Dotson is an attack-minded floor general who should benefit greatly from all of the talent that he has around him in Lawrence this season. Dotson is capable of getting his own buckets, or getting others involved, as his style of play should fit in well at Kansas. If Dotson shows that he’s capable of making a perimeter jumper then Kansas might need to explore the use of more three-guard lineups.

ANDREW NEMBHARD, Florida: Mike White’s first five-star recruit as head coach of the Gators could be a vitally important piece for this season. With point guard Chris Chiozza exhausting his eligibility, Florida has question marks at point guard. Experienced pieces like Jalen Hudson and KeVaughn Allen are both back, but neither of them are natural floor leaders. If the 6-foot-4 Nembhard shows he can run an offense right away, then the Gators might be using a lot of three-guard lineups. Perhaps the best passer in this freshman class, Nembhard is a winner who has already seen time with the Canadian senior national team this summer.

KELDON JOHNSON, Kentucky: An insanely deep Kentucky recruiting class could see a number of unique players step up in March. But none of them possess the natural toughness or ability to attack the rim like the 6-foot-6 Johnson. While Kentucky is likely going to have a plethora of options, particularly on the perimeter, Johnson could force Calipari’s hand with his intensity on both ends of the floor. And since Johnson is a bit bigger and stronger than many of his Kentucky perimeter teammates, he could also be a key matchup problem for opposing teams with three- and four-guard lineups.

JALEN SMITH, Maryland: The big man known as “Stix” is one of the best recruits Mark Turgeon has landed during his time at Maryland. At 6-foot-10, Smith runs the floor very well while also showing an ability to make plays near the rim on both ends of the floor. While the Terps won’t need Smith to be a monster right away with sophomore big man Bruno Fernando returning to the lineup, they would be a very tough out if Smith showed an ability to contribute right away.

JORDAN BROWN, Nevada: Parlaying its Sweet 16 run into a McDonald’s All-American big man, the Wolf Pack will have much more size and stability on the interior this season. An expected top-10 team in the preseason with Final Four aspirations, Nevada can turn to the 6-foot-10 Brown for some post touches while also expecting him to help defend the interior and rebound. The Wolf Pack don’t need Brown to be an immediate star. But if he gives them consistent production they’ll be a very dangerous team.

Lawyer: Evidence shows coaches knew of NCAA family payouts

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NEW YORK (AP) — A lawyer for a longtime Adidas employee urged jurors Thursday to use common sense and evidence to conclude college basketball coaches like Bill Self at Kansas and Rick Pitino at Louisville knew shoe companies were paying money to families of elite athletes to steer them to their schools.

Attorney Michael Schachter, representing Adidas sports marketing manager James “Jim” Gatto, cited testimony and evidence that emerged during the fraud conspiracy trial of Gatto, aspiring sports agent Christopher Dawkins and Merl Code, a former Adidas consultant.

“Ladies and gentlemen, what help do you think a coach thought Jim Gatto was going to provide in persuading a kid to go to their college?” he asked. “Jim works for a shoe company. He is not a guidance counselor. Kids don’t turn to him for assistance in where they should go to college.”

Assistant U.S. Attorney Edward Diskant, who has portrayed the schools and sometimes their coaches as victims of the defendants, said in a closing statement that coaches were not “running rampant.”

“Nothing can be further from the truth,” the prosecutor said, highlighting protocols in place at schools to ensure compliance with NCAA rules.

He said the defendants hid payments from coaches, knowing they would be fired if they facilitated payouts to players’ families.

“Does that mean that some of the coaches didn’t break the rules? No, it’s possible they did,” Diskant said.

The prosecutor noted that there was no mention of money in two voice messages Gatto left for Pitino. He also cited evidence that Dawkins, speaking of a financial payout, told the Bowen family: “I would never tell Rick anything like this because I don’t want to put him in jeopardy.”

Schachter told jurors that the government’s star witness — former Adidas consultant Thomas “T.J.” Gassnola — lied when he testified that he was concealing from universities the fact that cash was being paid to the families of top recruits.

He cited Gassnola’s testimony about a North Carolina State assistant coach. Gassnola, who pleaded guilty to criminal charges and cooperated with prosecutors, told jurors that he delivered cash in 2015 to Coach Orlando Early, who planned to give it to a personal trainer for highly touted point guard Dennis Smith Jr. so it could be relayed to the athlete’s family.

Schachter said evidence shows that Self “knew of and asked for a payment to be made to Silvio De Sousa’s handler.”

The lawyer added: “More than that, Coach Self requested just that kind of help that Mr. Gassnola arranged as a condition for Coach Self to permit Adidas to continue their sponsorship agreement with the University of Kansas.”

Schachter also cited a conversation his client had in late May 2017 with Pitino, saying it occurred just after Code told Gatto that he needed money for the family of Louisville recruit Brian Bowen Jr. because the University of Oregon, a Nike school, had made an “astronomical offer” to recruit him.

Schachter said Gatto wanted to be sure Pitino wanted Bowen before he spent his employer’s money.

“Why, precisely, would Louisville’s head coach think that a shoe company representative wants to speak with him about a player?” Schachter asked. “Ladies and gentlemen, I submit to you that the only explanation that makes any sense is that Coach Pitino knows exactly why Jim is calling to discuss a player.”

Bowen committed to Louisville on June 1, 2017, though he never played for the school. He now plays professionally in Australia. Pitino, a legendary coach, was never accused of a crime but was fired amid the investigation’s fallout.

North Carolina State announced last year that Early and the school’s head coach were leaving the program months before the corruption case became public.

Smith played one year at NC State. He now plays for the NBA’s Dallas Mavericks.

De Sousa is a sophomore at Kansas.

The jury is likely to start deliberations Monday.

Watch list for Malone award released

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It’s watchlist season, y’all.

The latest preseason inventory comes from the Malone Award, given to the country’s top power forward, which features 20 names.

Kentucky has a pair of players with P.J. Washington and Stanford transfer Reid Travis while the mid-major ranks are represented by South Dakota State’s Mike Daum, Northern Kentucky’s Drew McDonald and UNCW’s Devontae Cacok.

Duke freshman sensation Zion Williamson is also on the list as is senior All-American candidates Dean Wade of Kansas State and Luke Maye of North Carolina. SEC player of the year Grant Williams also makes the cut.

“We are privileged to annually present an award bearing the name of Karl Malone, a truly gifted player and an exemplary teammate,” John L. Doleva, President and CEO of the Basketball Hall of Fame, said in a statement. “The young men on the watch list for this, and other awards in the Naismith Starting 5, should be extremely proud, and we look forward to watching them compete throughout the upcoming season.”

The list will be cut to 10 in February, then to five and finally awarded to the honoree in April. Players not named in the initial 20 can also work their way into consideration.

Arizona’s Deandre Ayton won last year, Johnathan Motley of Baylor in 2017 and Georges Niang of Iowa State in 2016.

2019 Karl Malone Power Forward of the Year Award Candidates
Yoeli Childs, BYU
Zion Williamson, Duke
Juwan Morgan, Indiana
Dedric Lawson, Kansas
Dean Wade, Kansas St
Reid Travis, Kentucky
P.J. Washington, Kentucky
Jordan Murphy, Minnesota
Jordan Brown, Nevada
Luke Maye, North Carolina
Drew McDonald, Northern Kentucky
Chris Silva, South Carolina
Mike Daum, South Dakota State
Grant Williams, Tennessee
Devontae Cacok, UNCW
Bennie Boatwright, USC
Simisola Shittu, Vanderbilt
Eric Paschall, Villanova
Noah Dickerson, Washington
Sagaba Konate, West Virginia

SEC banking on some veteran stars – even Kentucky

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BIRMINGHAM, Ala. (AP) — Kentucky’s PJ Washington says coach John Calipari has “chilled out” at practice leading up to the season.

It doesn’t take as much yelling from coaches when you have a little seasoning and maturity on the roster, qualities that the Wildcats and other top Southeastern Conference teams are banking on to match — or even better — the league’s strong 2017-18 season. Calipari says he hasn’t had to raise his voice yet in practice.

“Last year it was pretty much every day but this year he’s kind of chilled out a little bit,” Washington said Wednesday at SEC media day. “We have experience obviously.”

Seriously? No yelling?

“I’m shocked, too,” Washington said. “He’s usually screaming every five seconds. Now, he’s just stopping practice and trying to teach young guys what to do.”

It helps when they’re not all young guys. Stanford grad transfer Reid Travis , a two-time All-Pac-12 performer, brought a wealth of experience to the lineup.

There are plenty of highly touted freshmen in Lexington and around the league, of course. But a number of standouts returned, too, including reigning SEC player of the year Grant Williams at Tennessee, Arkansas’ Daniel Gafford, Auburn’s Jared Harper, Florida’s Jalen Hudson and LSU’s Tremont Waters.

The SEC proved its back as a basketball power last season, sending a record eight teams to the NCAA Tournament. Optimism abounds again going into this season, with coaches not being shy about trumpeting the league’s strength.

“The league top to bottom has probably never been stronger,” Calipari said. “Top-heavy, too. Crazy.”

Added Mississippi State’s Ben Howland: “I can’t say enough about our league. This league is going to be so good this year. As good as it was last year, this year’s group is going to be even better.”

LSU coach Will Wade said last year there were a number of good teams, and now there are some that can be “elite.”

Plenty of players explored entering the NBA draft after last season but opted to return.

Tennessee and Auburn shared the SEC regular season title and return most of their top players. The Volunteers return all five starters and are led by Williams and senior Admiral Schofield. That experience prompts Howland to proclaim: “There’s no doubt they’re the team to beat in our conference.”

Auburn lost leading scorer Mustapha Heron, who transferred to St. John’s. Harper and Bryce Brown returned while center Austin Wiley and forward Danjel Purifoy are back after being ineligible last season.

“Austin is as big, as strong, as fast and as mobile as any big guy in the country,” said Auburn coach Bruce Pearl, whose team is no longer undersized.

Wiley is recovering from a foot injury that could sideline him early in the season. Purifoy is still ineligible for the first nine games.

The Tigers snapped a 15-year NCAA Tournament drought last season.

Then there’s Kentucky. Washington, Quade Green and Nick Richards are among the returnees.

Travis is the Wildcats’ only preseason first-team All-SEC pick.

The Wildcats are the preseason league favorites — as usual. But teams like Tennessee and Auburn are potential preseason top 10 teams, too.

For all the returning veterans, there’s also a strong wave of incoming talent.

Kentucky brought in the nation’s No. 2 recruiting class with four five-star recruits, according to the 247Sports composite rankings.

LSU was ranked No. 4, led by five-star forwards Nazreon Reid and Emmitt Williams, and teams like Vanderbilt, Mississippi State and Florida also had highly rated classes. The Gators (Andrew Nembhard) and Commodores (Darius Garland) both signed five-star point guards.

“I think we have some really good incoming freshmen and I think we have some terrific veterans that have had a big impact on the league,” Calipari said. “The teams that won the league last year have most of their players back.

“We finally have a couple of returning players. It’s been awhile.”

7-foot-2 freshman Brown brings height to Bruins

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LOS ANGELES (AP) — UCLA has its tallest team under coach Steve Alford, and it added another inch after the summer thanks to the continued growth of Moses Brown.

Brown, a 7-foot-2 center from New York, said he grew an inch since his arrival on the UCLA campus. People have noticed, and he’ll be a star attraction in Westwood this season.

“A lot of people want to take pictures of me,” Brown said. “Every time I walk in class, the first person they see is me. The teacher always wants to pick on me, ‘Hey, how tall are you?’ So then I introduce myself in front of the class. It’s pretty cool. You meet a lot of new people.”

And then, of course, there are the people who just take selfies with Brown in the background. He sees them as he’s walking by.

“I pose a lot,” Brown said while flashing a peace sign.

Freshman guard David Singleton made it his personal mission to show Brown the beaches on the West Coast are better than those on the East Coast. Singleton, a 6-foot-4 guard who played at Bishop Montgomery High School in Los Angeles, said they went to the Santa Monica Pier, Huntington Beach, Venice and more in the summer.

“We went to Huntington Beach for Fourth of July and everyone was coming up to us and everyone was breaking their necks,” Singleton said.

Brown, who is wearing No. 1, said the biggest change for him has been his offseason weightlifting program. He’s ready to get his college career started and to try to help UCLA improve from its 21-12 season a year ago.

“I just want to get with all my guys. I want to build a relationship with my teammates,” Brown said. “We have a lot of chemistry.”

Brown weighs 250 pounds and said he’s excited that in college, he gets fed after practice. UCLA will be feeding him the ball when he’s on the court as he will present constant mismatches.

“Moses at 7-2 presents a lot of good problems,” Alford said. “Being 7-2 and length, really runs the floor well and for a guy that big, how he handles the ball and those types of things inside has been very impressive. He gives us a shot-blocker, which, to be honest with you we really haven’t had an elite shot-blocker since we’ve been here. I think he is that.”

His stature is even an eye-opener for his frontcourt teammates.

“I have to break my neck to see Moses, which usually does not happen to me,” said sophomore guard Chris Smith, who is 6-9. “When I stand next to him, to look in his eyes, I have to look up. I’ve never had to do that before.”

G League unveils plan to intercept one-and-done players before the NCAA

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The G League announced on Thursday an initiative that is a direct response to the FBI investigation into corruption in college basketball and the Rice Commission on College Basketball that stemmed from it.

Beginning in the summer of 2019, the G League plans to launch a venture that would offer $125,000 “select contracts” to certain high school prospects that are 18 years old but not yet eligible for the NBA draft. This is a direct effort to challenge the NCAA’s monopoly on elite basketball talent during the one year between the end of their high school career and their draft eligibility.

“We appreciate the NBA’s decision to provide additional opportunities for those who would like to pursue their dream of playing professionally,” NCAA president Mark Emmert said in a statement. “The NCAA recently implemented significant reforms to support student-athlete success, including more flexibility when deciding whether to play professionally.”

“Obtaining a college education continues to provide unmatched preparation for success in life for the majority of student-athletes and remains an excellent path to professional sports for many. However, this change provides another option for those who would prefer not to attend college but want to directly pursue professional basketball.”

There are some moving parts here. How many select contracts will be offered? What is the criteria for a player to be eligible to receive one? How will those teams be dispersed throughout the G League?

But the intent is clear. The Rice Commission challenged the NBA to create an alternate path to the NBA for kids that want to get paid by the pros, and this is it.

The effect that it will have on college hoops will be interesting to follow.

Without question, this is a path that any player that is offered one of these select contracts should consider and evaluate. $125,000 is a lot of money, as is the potential to land endorsement deals. Getting a chance to work with professional coaches and professional organizations would help as hell, to say nothing of the money that these players would be able to earn legally — from shoe companies, from agents, from financial advisors — during their high school days. Adidas will be able to pay the next Brian Bowen directly without having to worry about jeopardizing his eligibility of landing one of their executives in federal prison.

But that path may not end up being the ideal route for a high school graduate to follow.

I’ve written plenty of words over the years about how and why college basketball is almost always going to be the best option for an elite high school recruit, whether or not he gets paid, and whether or not the money he does receive is legal. (You can read that here.) College basketball players, particularly the star players, deserve more than they get, but that doesn’t mean that they don’tlead a pretty good life.

They do.

And it is certainly a better life than flying commercial, riding buses and playing in front of tens of fans in cold gyms with games televised on YouTube streams.

That’s the G League.

The G League is also full of grown men that are, themselves, former five-star prospects fighting for their shot at a paycheck. Walking into that as an 18-year old that has never spent a second in a college strength and conditioning program and is just weeks removed from having their bed made by their mother is not exactly the best way for a kid to market himself to NBA teams. There’s a reason that Darius Bazely is spending the next year training on his own instead of playing in the G League. He’d get worked over.

And that’s before we consider what shoe companies want.

The reason that Adidas was willing to pay $100,000 to the family of Brian Bowen to get him to go to Louisville was that he would be on national television wearing Louisville gear. It was, more or less, an endorsement. It is good for Adidas to have Louisville — and Kansas, and Indiana, and every other program branded by the three stripes — to be good at basketball. Is that money going to be there for these kids if they are playing for the Reno Bighorns instead of the Kansas Jayhawks? Or will they be more apt to invest it in the next-best player available in the college ranks?

And, perhaps more importantly, will that endorsement money be as big when these kids haven’t spent a full season playing on national television every single night? Without the hype that comes with being a star in March Madness?

There is a lot that is going to play out in this regard over the ten months, when this will go into effect.

And the ripples throughout the sport of college basketball will be just as interesting to follow.