After a memorable March Madness run that included two game-winning jumpers in the Final Four and an eventual national title, Notre Dame junior guard Arike Ogunbowale became a breakout national star.
Ogunbowale already appeared on Ellen while meeting her basketball idol, Kobe Bryant. Now, Ogunbowale will get the rare opportunity to appear on Dancing with the Stars — which the NCAA will allow even though Ogunbowale is still a rising senior who is scheduled to return to school next season.
Dancing with the Stars compensates its contestants and also has a prize for the winner. Under NCAA Bylaw 12.4.1, college athletes cannot be compensated based on their athletic abilities.
But the NCAA is arguing that Ogunbowale’s appearance on the show is “unrelated to her basketball abilities,” according to a statement they released regarding the decision. According to a report from Jacob Bogage of the Washington Post, the NCAA is also limiting Ogunbowale’s visibility for the show’s promotional tools.
The NCAA has placed restrictions on Ogunbowale that limit her involvement with the show and her potential to build her brand. She is not allowed to appear in promotional materials for the show, including commercials, according to the NCAA’s statement. She didn’t join other contestants during a group appearance on “Good Morning America” last week. Show handicappers have already wondered whether the NCAA’s limits will hurt her chances.
And the NCAA could turn down future requests by arguing that Ogunbowale is not endorsing “Dancing with the Stars” by appearing on the program, but instead is participating in a “personal growth experience” by learning how to ballroom dance, said Barbara Osborne, a professor of exercise and sport science at the University of North Carolina.
This is a slippery slope for the NCAA to take with this. Ogunbowale is, quite clearly, a famous basketball player. She’s on Dancing with the Stars because of her basketball abilities. The NCAA arguing anything else is just silly and embarrassing. The NCAA is also trying its best to uphold its argument about amateurism in the only way they know how.
But could this also could be a sign that the NCAA is perhaps open to the potential of allowing athletes to profit off of themselves in the future? The NCAA is currently handling a number of different court cases regarding amateurism, so it’s hard to say where all of this might go until the legal process starts to clear up.
Either way, this should be a fun experience for Ogunbowale while providing great national exposure for herself and women’s basketball. Ogunbowale might not be technically allowed to build her own brand during the show, but she’ll be gaining tons of new exposure for her basketball future — regardless of what the NCAA says in a statement.