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Mark Emmert refuses to acknowledge NCAA’s fundamental issue: The sham of amateurism

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The concept of amateurism has been around for nearly two centuries.

It started back in the 1800s, when organized sport was first beginning in England. The upper class, the one-percenters of that time, lived a lifestyle that allowed them to do things like play rugby, or polo, or soccer, and succeed at it.

When you don’t have to worry about working six or seven days a week in a factory you have the time to practice kicking with your weaker foot. But those blue collar workers, the ones that spent six or seven days a week doing manual labor, they were the better athletes. Bigger, stronger, faster. Those rich guys didn’t stand a chance, which is why amateurism was born.

You cannot be paid to play sports, they said. You have to play sports for the love of the game, which those rich guys were able to do because they didn’t have to spend their days trying to work enough hours to put food on the table for their wives and children.

Amateurism, the core tenet of the NCAA, was quite literally created to keep rich English guys from getting their asses kicked by poor English guys.

Today, that concept, that farce, trumps all else in college athletics.

It’s why, in 2018, the NCAA has contracts that guarantees the association roughly $13.5 BILLION dollars over the next 14 years to broadcast a tournament that Duke’s Wendell Carter may not be able to play in because his mom allegedly had a $106 lunch paid for by a recruiter for an agent two years ago.

On Friday morning, hours after Yahoo Sports published a bombshell report that included documents and spreadsheets detailing the recruitment strategy of former NBA agent Andy Miller, NCAA president Mark Emmert released a statement addressing the evidence presented.

“These allegations, if true, point to systematic failures that must be fixed and fixed now,” Emmert, who made at least $1.9 million in 2015, began in the statement, and he is absolutely, 100 percent correct.

If, as Emmert put it, “we want college sports in America,” we need to do away with amateurism rules. We need to do away with the archaic notion that these athletes do not have any value. We need to do away with the idea that these athletes — athletes with the potential to earn, quite literally, hundreds of millions of dollars in their playing career, mind you — having access to professional representation before they turn 19 years old is some sort of problem.

The simple truth is this: If you do not allow players to access their fair market value without breaking NCAA rules, you are perpetuating the underground economy that is already flourishing. There is too much money in the game, and the numbers that you are seeing tossed around today are simply on the agent side, and from just one agent. Yahoo did not gain access to all of the evidence that the FBI has gathered during this investigation, and even if the did, the network built by Miller is a fraction of the black market created by the NCAA’s insistence that amateurism reign supreme.

Think about it like this: If basketball’s underground economy was a movie, then what we saw today was the shortened trailer that airs three weeks after the movie was actually released.

We’re just scratching the surface.

What you are not seeing now is the money that shoe companies spend to funnel players to certain schools that will help build their brand. Brian Bowen taught us that players that don’t reach the top 20 in a recruiting class can be worth $100,000 to a company like Adidas. If Brian Bowen is worth $100,000 to Adidas, what is a talent like Marvin Bagley III or Deandre Ayton worth to them?

What you are also not seeing is the money that flows from boosters to the players. You don’t think that a booster for, say, Big Tech would love to spend a few thousand dollars to land a player that will help keep them above Big State in the standings? Think about how much you love your favorite team. Now think about how much money you’d be willing to part with every year to help that team get the players they need to get to a Final Four if you had $30 million in the bank.

Say it with me now:

That.

Is.

Never.

Going.

Away.

It doesn’t matter how many smart people Emmert tries to put on a committee.

Boosters are never going to stop wanting their team to win. Shoe companies are never going to stop spending billions of dollars to help build their brand. Coaches are never going to stop looking the other way because getting those good players is how they win, and winning is how they get better jobs and longer contracts.

The fix is so damn easy, too.

Go to the Olympic model.

Schools don’t have to play the players. There won’t be any Title IX issues, which is the crux of the issue when it comes to the “schools should pay the players” debate; it’s not exactly a secret football and men’s basketball subsidizes the rest of an athletic department.

The athletes will be able to receive their fair market value because their ability to profit off of their own name and their own likeness will not be artificially capped by an association that wants to keep all of that money for themselves.

And therein lies the problem.

Think about it like this: Adidas currently has a deal with the University of Louisville that will pay the school $160 million over the next decade for all Cardinal athletes to be decked out head-to-toe in nothing but the three stripes. This deal is far from unique. Under Armour has a deal with UCLA worth $280 million. Nike’s new deal with Michigan is valued at roughly $173 million.

Lamar Jackson (Andy Lyons/Getty Images)

The goal there isn’t necessarily to get every player covered head-to-toe in their brand. The goal is to get, say, Lamar Jackson wearing Adidas while he’s at Louisville, or Josh Rosen wearing UA while he’s at UCLA. With basketball, it’s even more specific. Nike wants, say, Michael Porter Jr. wearing the swoosh in high school and college so that they can sign him when he gets to the pros and make billions off of his brand if he happens to turn into the next Kevin Durant, or LeBron James, or Kyrie Irving, or Steph Curry.

If amateurism didn’t exist, if Nike could go straight Porter or Adidas could go straight to Jackson when they were 15 or 16 years old, would the incentive to invest billions of dollars in sponsorship deals with the schools still be as strong? There would still be money there, but there wouldn’t be as much because a good chunk of it would be going to the players those companies actually want.

It works on a micro-level, too.

A car dealership in Lexington or a restaurant in Lawrence is going to advertise with the school — on the local broadcasts, with promotions at the game, on the coach’s radio show, etc. — instead of being able to put, say, Shai Gilgeous-Alexander on a billboard to help sell Toyota Camrys or, say, Devonte’ Graham in a commercial touting a new Happy Hour special.

Let’s put this another way: If you let the labor get paid, then the profits of the company and the salaries of the decision-makers within that company take a hit.

Emmert ended his statement on Friday like this: “We also will continue to cooperate with the efforts of federal prosecutors to identify and punish the unscrupulous parties seeking to exploit the system through criminal acts,” blissfully aware that he and his cronies are the unscrupulous parties exploiting the system, without a f*** to give when that direct deposit hits this afternoon.

Louisville challenges NCAA over recruiting allegations

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LOUISVILLE, Ky. — Louisville has refuted NCAA allegations against its men’s basketball program in the wake of a federal corruption scandal, requesting that the highest-level violation be reclassified.

The university also is challenging that former coach Rick Pitino failed to promote an atmosphere of compliance in his program.

Louisville filed a 104-page response last week to the Notice Of Allegations sent to the school in May. The document stated that college sports’ governing body seeks to ignore wire fraud convictions against several people involved in the scheme – including a former Adidas executive – by suggesting they were representing its athletic interests. Louisville’s contract with the apparel maker was a standard sponsorship agreement rather than a promotional deal, the response added.

“This argument is as novel as it is wrong,” the school wrote in its response. “Even if an institution has some responsibility for the conduct of its suppliers, that responsibility plainly does not extend to acts of fraud perpetrated against the institution itself.”

Louisville also seeks to have several second-tier violations reclassified even lower. The NCAA has until Nov. 15 to respond with the school responding 15 days after before a decision is made whether the case will proceed through the traditional Committee on Infractions or Independent Accountability Review Process (IARP).

The NCAA’s Notice of Allegations states that Louisville committed a Level I violation, considered the most severe, with an improper recruiting offer and extra benefits along with several lesser violations. Those lesser violations also include Pitino failing to promote an atmosphere of compliance.

The NCAA notice completed a two-year investigation following a federal corruption probe of college basketball announced in September 2017. Louisville acknowledged its involvement in the federal investigation related to the recruitment of former player Brian Bowen II. Pitino, who’s now coaching Iona, was not named in the federal complaint and has consistently denied authorizing or having knowledge of a payment to a recruit’s family.

Louisville has previously indicated it would accept responsibility for violations it committed but would contest allegations it believed were not supported by facts. The school also noted corrective measures taken in the scandal’s immediate aftermath, such as suspending and then firing Pitino and athletic director Tom Jurich.

Louisville also dismissed the NCAA’s contention that former Adidas executive James Gatto and amateur league director Merl Code represented the school while funneling illegal payments to recruits at several schools.

“The enforcement staff’s remaining allegations lack factual support and overread the relevant Bylaws,” the response stated, “and rest on the erroneous contention that the conspirators were representatives of the University’s athletics interests.

“For these reasons and others set forth, the panel should reject the enforcement staff’s dramatically overbroad theory, and classify this case as involving a Level II-Mitigated violation.”

Bubbles brewing with season on horizon

Brian Spurlock-USA TODAY Sports
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INDIANAPOLIS — With the coronavirus pandemic already forcing changes for college basketball, a bubble may be brewing in Indianapolis.

Indiana Sports Corp. released a 16-page proposal Friday that calls for turning the city convention center’s exhibition halls and meeting rooms into basketball courts and locker rooms. There would be expansive safety measures and daily COVID-19 testing.

The all-inclusive price starts at $90,000 per team and would cover 20 hotel rooms per traveling party, testing, daily food vouchers ranging from $30-$50 and the cost of game officials. Sports Corp. President Ryan Vaughn said the price depends on what offerings teams or leagues choose.

“The interest has been high,” Vaughn said. “I think as conferences figure out what conference and non-conference schedules are going to look like, we’re we’re a very good option for folks. I would tell you we’ve had conversations with the power six conferences, mid-majors, it’s really kind of all over the Division I spectrum.”

Small wonder: The NCAA this week announced teams could start ramping up workouts Monday, with preseason practices set to begin Oct. 14. Season openers, however, were pushed back to Nov. 25 amid wide-ranging uncertainty about campus safety and team travel in the pandemic.

There is already scrambling going on and some of the marquee early-season tournaments have already been impacted.

The Maui Invitational will be moved from Hawaii to Asheville, North Carolina, with dates still to be determined and organizers clear that everyone involved “will be in a bubble environment that limits their movement and interaction outside the venue.” The Batttle 4 Atlantis has been canceled. The Cancun Challenge will be held in Melbourne, Florida, not Mexico.

More changes almost certainly will be coming, including what to do with the ACC-Big Ten Challenge.

“I think we’re past the guesswork on whether we play 20 conference games or more than that,” Purdue coach Matt Painter said Friday. “We’re trying to get everybody set like in terms of MTEs (multi-team events), figuring out when to play the ACC-Big Ten challenge.”

Painter, who was part of the NCAA committee that recommended how to start the season, noted part of the uncertainty stems from differing protocols imposed by campus, city and state officials.

In Indianapolis, Vaughn believes the convention center, nearby hotels, restaurants and downtown businesses, many within walking distance of the venue, could safely accommodate up to 24 teams. The 745,000-square foot facility would feature six basketball courts and two competition courts.

Anyone entering the convention center would undergo saliva-based rapid response testing, which would be sent to a third-party lab for results. Others venues could be added, too, potentially with more fans, if the case numbers decline.

If there is a taker, the event also could serve as a dry run for the 2021 Final Four, also slated for Indy.

“It’s not going to hurt,” Vaughn said. “I can tell you all the planning we’re doing right now is the same for a Final Four that’s been scheduled here for any other year. But it would be nice to have this experience under our belt to see if it can be done.”

Maui Invitational moving to North Carolina during pandemic

Brian Spurlock-USA TODAY Sports
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ASHEVILLE, N.C. — The Maui Invitational is moving to the mainland during the coronavirus pandemic.

One of the premier preseason tournaments on the college basketball schedule, the Maui Invitational will be played at the Harrah’s Cherokee Center in downtown Asheville, North Carolina.

Dates for the tournament announced Friday have yet to be finalized. The NCAA announced Wednesday that the college basketball season will begin Nov. 25.

This year’s Maui Invitational field includes Alabama, Davidson, Indiana, North Carolina, Providence, Stanford, Texas and UNLV.

All teams, staff, officials, and personnel will be in a bubble environment that limits their movement and interaction outside the venue.

Burton eligible at Texas Tech after 2 seasons at Wichita State

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LUBBOCK, Texas — Junior guard Jamarius Burton has been granted a waiver from the NCAA that makes him eligible to play this season for Texas Tech after starting 52 games the past two seasons for Wichita State.

Texas Tech coach Chris Beard announced the waiver Thursday, which came five months after Burton signed with the Big 12 team.

Burton has two seasons of eligibility remaining, as well as a redshirt season he could utilize. He averaged 10.3 points and 3.4 assists per game as a sophomore at Wichita State, where he played 67 games overall.

Burton is from Charlotte. He helped lead Independence High School to a 31-1 record and the North Carolina Class 4A state championship as a senior there.

NCAA season set to open day before Thanksgiving

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The NCAA men’s and women’s basketball season will begin on Nov. 25, the day before Thanksgiving.

The Division I Council voted Wednesday to push the start date back from the originally scheduled Nov. 10 as one of several precautions against the spread of coronavirus.

The later start date coincides with the decision most schools made to send students home from Thanksgiving until January out of concern about a potential late-fall and early-winter flareup of COVID-19. Closed campuses could serve as a quasi bubble for players and provide a window for non-conference games.

The maximum number of regular-season games has been reduced from 31 to 27. The minimum number of games for consideration for the NCAA Tournament was cut from 25 to 13.

Teams can start preseason practices Oct. 14 but will be allowed to work out 12 hours per week beginning Monday.

No scrimmages against other teams or exhibitions are allowed.

In other action, the council voted to extend the recruiting dead period for all sports through Dec. 31. In-person recruiting is not allowed during a dead period, though phone calls and other correspondence are allowed.

The men’s and women’s basketball oversight committees had jointly recommended a start date of Nov. 21, which would have allowed for games to be played on the weekend before Thanksgiving. The council opted not to do that to avoid a conflict with regular-season football games.

The council is scheduled to meet again Oct. 13-14 and could delay the start date and change other pieces of the basketball framework if circumstances surrounding the virus warrant.