Illinois State’s Dan Muller pleaded for a tougher schedule on Twitter and got it

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Finishing the regular season at 27-6 wasn’t good enough to get Illinois State into last season’s NCAA tournament.

Although the Redbirds shared the Missouri Valley Conference title with Wichita State and split a regular-season series against the nationally-ranked Shockers, the NCAA tournament selection committee left Illinois State in the cold for an at-large bid on Selection Sunday.

The major reason: schools from power conferences continually refuse to schedule quality mid-major opponents like Illinois State. The Redbirds only played TCU from a “Power 5” conference during non-conference play last season. A road loss to the Horned Frogs didn’t do Illinois State much good in the eyes of the committee.

So Illinois State head coach Dan Muller took an interesting approach to generating a more respectable non-conference schedule. Muller took to Twitter and fully utilized his bitmoji game to call out programs from bigger conferences. His goal was to get the NCAA tournament selection committee’s attention with how tough it is for mid-major programs to schedule bigger schools. Muller also hoped the Redbirds could secure a home-and-home series against legitimate, power-conference competition.

“It got a lot of play. I thought it would go national. I didn’t think it would get as big as it got,” Muller said to NBCSports.com. “I got interviews across the country, some TV stuff, and a lot of responses from coaches, friends. A lot of them said it was hilarious. A lot of them said it was great. My point was to emphasize the difficulty in how the selection committee wants schools like us to do [things].”

Muller’s plea quickly went viral. More importantly, Muller’s plea actually worked.

Ole Miss was interested in making a home-and-home deal with the Redbirds. The two programs literally started the series with a very public back-and-forth on Twitter. There was a previous connection between the schools as Torrey Ward had been an assistant coach with both programs. Ward was tragically killed in a plane crash after the 2015 Final Four while he was the associate head coach of the Redbirds.

“It was all public, to be honest. What you saw is how it started,” Muller said of the series. “Rob Bjork, the AD at Ole Miss, tweeted back to me and I hit him back. I’ve known Andy Kennedy for a long time. Obviously there’s a very close acquaintance and friend we’ve got in Torrey Ward — so we had a connection there. That’s why AK wanted to do it. So, we’re grateful and appreciative.”

The two programs started the home-and-home series in Oxford on Saturday as Ward was honored with a video tribute from Ole Miss before the game. Ward’s family was also in attendance — including his mother, ex-wife and two children.

“It was great to see [Ward’s family],” Muller said. “We honored Torrey before the game and I know that was a big part of what Andy wanted to do.”

Besides for the heartwarming gesture in honoring a fallen friend, the game was also beneficial for Illinois State because they earned an overtime win, on the road, against an SEC opponent. Muller’s plan actually worked. The Redbirds have tried to answer the committee this season by playing a top-20 non-conference schedule. Unfortunately, Illinois State isn’t currently in position to earn a potential at-large bid after a sluggish 5-6 start.

But the Valley appears to be wide open now that Wichita State has ascended into the American Athletic Conference. Illinois State has been missing two key members of its rotation for nearly the entire season. Muller is optimistic that the tough non-conference schedule has properly prepared the Redbirds for the conference slate. The race for the Valley’s at-large bid is still going to be tight.

“We’re getting better; we have a lot of talent. We’re building our depth. But we’ve got to be healthy,” Muller said. “If, and when, we’re healthy, I really do think we’ll have a chance to be right there in the end.”

Even if Illinois State falls short of the NCAA tournament this season, Muller has laid the groundwork for another competitive non-conference schedule for next season. Always an aggressive coach when it comes to scheduling, Muller and the Redbirds have some solid opponents like Ole Miss, BYU and Florida Gulf Coast coming to campus next season. Arizona State also called to show interest in a potential home-and-home series with Illinois State. The two programs couldn’t figure out a date to make things work but it served as a reminder that Muller’s tweet was working.

What started as a plea to the NCAA tournament selection committee has turned into an unexpected boon to Illinois State’s scheduling practices. Muller acknowledged that he doesn’t prefer to use Twitter. But Muller might have to bring out his popular bitmoji character more often if it continues to lead to results like this.