The Pac-12 is foolish for scheduling Arizona-UCLA once during the regular season

Ethan Miller/Getty Images
1 Comment

Last month, I wrote about one of the more troubling trends in college basketball: Teams steering away from playing the games that fans are going to care about the most.

It was the result of Georgetown head coach Patrick Ewing stating publicly that he was “not thinking about Maryland” after the rivalry between the DMV’s two most well-known programs went by the wayside.

Ewing isn’t the only coach that is culpable here. Kansas and Missouri don’t play. Kansas and Wichita State don’t play, either. Duke and Maryland don’t play. Ohio State doesn’t play Cincinnati, Xavier or Dayton. It goes on and on.

But the blame can no longer only be given to the coaches that schedule to protect themselves and/or their program.

The conferences deserve some criticism as well. Take, for instance, the Pac-12, who released their schedule recently after deciding that Arizona, a contender for the preseason No. 1 team in the country, should only play UCLA and USC, the only two teams that have a realistic chance of upending the Wildcats for the Pac-12 crown, once apiece.

Not only that, but the games will be played in Tucson, an incredible advantage for Sean Miller’s club as they pursue the league’s regular season title.

Look, I get it. There are 12 teams in the league and there is an 18-game schedule. Each team in the league is going to play four of their 11 league foes just once. It’s simple math. But the answer should never, ever be to schedule the Arizona schools and the Southern California schools just once.

The reasoning is simple: Arizona and UCLA are the two biggest brands in the league. When they play it will draw more interest than when any other two teams in the conference play, and that’s something the conference should be trying to capitalize on. It takes a lot to convince anyone on the east coast to stay up to watch a Pac-12 basketball game. I cover this sport for a living and I have a hard time making it all the way through a 10 p.m. ET tip. When a two-year old is going to be screaming at me to make breakfast at 6:30 a.m., do I really want to stay up to watch Arizona blow out Washington or UCLA to beat up on Cal?

The Pac-12 should do everything they can to ensure that Arizona and UCLA play twice every season.

That is even more true this year. Arizona might be the best team in the country and they might have the No. 1 pick in the 2018 NBA Draft on their roster in Deandre Ayton. UCLA is a top 15 team that just so happens to have Liangelo Ball, the worst of the three Ball brothers and potentially the last one to matriculate through the college ranks. The seemingly inevitable LaVar Ball blow-up is something we all will be watching patiently to see.

Should I mention the simmering hatred between Sean Miller and Steve Alford as they continually compete for the best prospects on the west coast?

And that’s before you factor in that USC is the second-best team in the league, and anyone that UCLA plays twice, USC will also play twice.

I’ll be sure to watch a number of Oregon games this season, and I think that Stanford, Oregon State and Colorado all have the pieces to sneak up on some people this year. I’ll be sure to check in on them a couple times as well.

But the games that I’ll have circled on my calendar, the games I’ll be excited about watching, are between Arizona, UCLA and USC.

By scheduling the Arizona schools and the Southern California schools just once during the regular season, the Pac-12 cost themselves a third of that inventory.

That doesn’t seems like the smartest way to run a business conference.

But hey, if conference realignment and the development of conference-only networks taught us anything, it’s that major college athletics are all about competitive balance over those advertising dollars.