Kentucky fans flood Facebook page of official John Higgins’ company with negative reviews

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Unhappy with how John Higgins performed at his part-time job, Kentucky fans did their best trash him at his full-time gig.

The Facebook page of the referee’s Omaha-based roofing company was flooded by Big Blue Nation with negative comments and reviews after they were displeased with the official’s work in the Wildcats’ Elite Eight loss to North Carolina.

Not only did fans leave obviously fake and vulgar comments on the page, they also deluged it with one-star reviews to drive down its average significantly.

Once again, the Internet is struck by its proportionality problem. What could be considered a silly bit of online pranking by a small minority suddenly turns into an avalanche of nastiness that could do real damage to someone’s life, business and family, given the importance of social media for companies in 2017. It becomes cruel when it reaches a level like this.

When there’s so many general complaints about the state of officiating in college basketball, it’s also not helpful to do something like this to one of the referees generally considered to be one of the country’s best. It’s not exactly a glowing endorsement for prospective future officials to follow the career path if it brings this level of negative attention to you off the court.