Cincinnati restauranteur Jeff Ruby is taking a high-steaks gamble on No. 15 Northern Kentucky in today’s game against No. 2 seed Kentucky.
He has promised every undergrad — all 15,000 of them — if the Norse knock off the Wildcats in the first round of the NCAA tournament today. It’s the first year where NKU is eligible for the NCAA tournament, and they qualified with the automatic bid in the Horizon League.
“Yes, this could get very expensive,” Ruby admitted to WLWT. “But it’s important to me to show support to our hometown organizations. NKU is a real asset to the community as they continue to produce extraordinary talented leaders for our region and beyond.”
Ruby’s steakhouse is less than eight miles from the campus, and the cheapest item on the menu is a $42 8 oz. filet mignon. This could end up costing him $1 million if the Norse pick up the win.
I hope all the free publicity he’s getting for his offer will be worth it.