While the NCAA tournament is a chance for players, programs and coaches to showcase themselves to the country, so to is it a chance for the apparel companies that are ubiquitous in the sport.
On Monday, adidas unveiled its schools’ new looks for this month.
Of the schools represented only three – Kansas, Louisville and Miami – figure to be in the NCAA tournament, but all three – especially the Jayhawks and Cardinals – have the potential to get adidas some prolonged exposure with deep runs in the Big Dance.