LaVar Ball has spent recent weeks generating as many headlines as his star-bound son, UCLA star Lonzo.
Whether it was saying Lonzo is better than Steph Curry or walking back comments that his son will only play for the Lakers, the surest bet in sports right now is that if you put a live microphone in front of LaVar Ball, he’s going to say something that people pay attention to.
Here’s the latest, from an interview he did with ESPNLA’s ‘Mornings with Keyshawn, Jorge and LZ’.
“They’re kicking in the door, but they’re shocked at what I’m telling them,” the eldest Ball said. “I said, ‘I’m not looking for no endorsement deal. I’m looking for a marketing and distribution deal.’ Branding. The only person doing that is (Michael) Jordan with Nike. That’s what we’re for. If Lonzo doesn’t sign with Adidas, Nike, or Under Armour, guess what – I’ll sign the Big Baller Brand. We already got our own brand. Triple Bs. Lonzo is going to be the first one drafted with his own brand. That don’t happen.”
The Big Baller Brand that LaVar mentions is the family’s apparel company. The logo is ‘Triple Bs,’ for the three Ball brothers. You’ll notice, not uncoincidentally, that every time LaVar appears on camera, he’s decked out in this gear.