Rutgers’ twitter ‘gaffe’ is a pretty standard recruiting technique

AP Photo/Mark Humphrey
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Rutgers has been the butt of quite a few jokes on social media the last 24 hours, as the school’s official men’s basketball twitter account posted the following picture late on Tuesday night:

That’s an image of six UConn grads and two Pitt grads with the title “$1.1 billion earned”, which, on the surface, doesn’t really make any sense, right? Those eight guys — names like Shabazz Napier and Ray Allen and Steven Adams and Rip Hamilton — have no connection to the Scarlet Knights beyond the occasional beating back when they were still in college.

It’s the Rutgers coaching staff that has a connection to them.

New head coach Steve Pikiell, who was hired from Stony Brook less than six months ago, used to be on the UConn staff. Karl Hobbs, who was an assistant at UConn for both Jim Calhoun and Kevin Ollie, joined Pikiell. Another assistant coach, Brandin Knight, a former star player at Pitt, was on Jamie Dixon’s staff with the Panthers last season.

None of those guys have coached a single Rutgers player yet.

And they won’t for another month, when practice finally starts.

So what do they have to pitch to recruits? How can they market the Rutgers program? How do they make it appealing to the loads of talent playing basketball in New Jersey high schools? By selling kids on what these coaches were able to accomplish with the players they actually have worked with, the stars from their former schools. If you don’t think that is what Rutgers’ new staff — or any new staff, for that matter — is using as a recruiting pitch then you don’t know a damn thing about recruiting.

Or Rutgers.

The program has no basketball history worth mentioning. None. But neither did SMU when Larry Brown took over, and he turned the Mustangs into a program perennially in or around the top 25 that literally beat out Kentucky for a recruit (Emmanuel Mudiay).

Do you think that Brown was selling players on SMU’s past or his past? Did he say “Come hoop at a football school in a football state” or did he brag about coaching Allen Iverson and the rings he won with Kansas in 1988 and Detroit in 2004?

The bottom line is this: The tweet missed its mark, highlighting player earnings over professional success, and the responses to it have been pretty hilarious.

But I also find it funny that people are up in arms about Rutgers promoting the players their brand new coaching staff has worked with, because if you don’t think that Jim Fox uses Steph Curry to recruit to Appalachian State or Rick Barnes references Kevin Durant in his pitches to Tennessee targets, I have a bridge in Brooklyn you can buy.