John Calipari helping to raise money for Louisiana flood victims

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It’s easy to be critical of John Calipari.

You don’t have to be a Louisville fan to know all the jokes by now. He cheated at UMass. He cheated at Memphis. He’s had two Final Fours vacated. Teflon John. Yada yada yada.

I get it. Negativity comes with success, particularly for someone who is as brash about his success as Coach Cal is.

But even Cal’s harshest critics cannot begrudge the work he does — can get his players to do — for charity and how well he can harness the power of Big Blue Nation to make a tangible difference. Remember the ‘Hoops for Haiti’ telethon that raised more than $1 million to help earthquake victims back in 2010? Or the hundreds of thousands of dollars he raised for Hurricane Sandy relief? Or when his fantasy camps generated more than $1 million in charitable donations?

And should I mention the amount of times that stories of Kentucky players befriending sick kids or visiting children’s hospitals?

The cynic in me could say that all of this is for branding, helping ensure his players are image-conscious and aware of the sponsorship opportunities that come with being a likable, relatable and humble athlete. There’s probably some truth to that.

But do you think the kids that get visits from their Big Blue heroes care? Do you think it matters to the charities that get seven-figure checks to help with disaster relief?

I say all that to say this: During a press conference on Thursday morning, Cal had this to say, via SEC Country:

Calipari said former UK star Anthony Davis (currently of the New Orleans Pelicans) told Calipari, “Coach, you gotta do something” for Baton Rouge flood victims. Davis is out of the country but will try to get back for Sunday’s softball game to help. His 2012 title teammates, Terrence Jones and Michael Kidd-Gilchrist, were not previously on the celeb list for Sunday but will be there.

Calipari has decided to donate all proceeds from Sunday’s alumni/celebrity softball game will go to the Baton Rouge flood-relief fund, through Red Cross. “So what I’m asking you to do is buy these tickets.” They’re $5 apiece. The previously raised funds will still go to the other designated charities, like each year.

For those so inclined, you can donate to the flooding fund by texting “GIVE” to 859-955-8173.