The latest arms race in the collegiate ranks centers around apparel deals, and UCLA has reportedly signed the largest in the history of amateur athletics.
Under Armour will pay the university $280 million over the next 15 years, according to ESPN.com, in exchange for their athletes to work as unpaid models, turning Pauley Pavilion and the Rose Bowl into a runway for the athletic apparel company to hawk their wares.
At those numbers, the deal would be the largest in college football history. In January, Ohio State said its 15-year deal with Nike was worth $252 million. Texas signed a 15-year deal with Nike worth $250 million in October, and Michigan signed an 11-year deal, with a four-year option, that could be worth up to $173.8 million.
Landing UCLA only furthers Under Armour’s presence on the west coast. Their most famous client is Steph Curry of the Golden State Warriors.