The NCAA will no longer be putting together the NCAA tournament bracket at their headquarters in Indianapolis, the association announced on Thursday morning.
They will instead be moving it to New York City in an effort to maximize television exposure. Broadcast partners CBS and Turner are both headquartered in the concrete jungle.
“Our motivation behind this change is simple. We want even more focus on selection week, which will give March Madness considerable momentum heading into the best three weeks of the year,” said committee chair and Oklahoma AD Joseph R. Castiglione. “New York provides us with countless platforms to provide insight and share updates on where the committee is with the process of building the bracket. It’s also an opportunity to have candid conversations with media outlets after the bracket has been unveiled. We think this is an exciting, yet practical, initiative to do something different without jeopardizing the intent of the meeting.
“The changes we are making to the selection orientation meeting in February in Indianapolis will help offset the marginal increase of expenses of conducting the selection meeting in New York rather than our headquarters city.”