Nike and Under Armour host showcase events as the Shoe Wars continue to heat up


Nike and Under Armour each held August showcase events on Saturday night. Under Armour held its nationally-televised Elite 24 in Brooklyn in the 10th year of an annual event while Nike created a team of the EYBL’s best to compete for the weekend in the Bahamas to keep their players in-house.

The Nike EYBL Select team won in front of five NBA scouts as 2017 guard Gary Trent Jr. had 18 points and 2016 five-star forwards Jonathan Isaac, Harry Giles and Jayson Tatum all had 16 points.

Here’s some of the highlights, including 2016 forward Miles Bridges throwing down some powerful dunks.

Under Armour’s Elite 24 was a good national showcase for 2016 guard Frank Jackson, who finished with 20 points. Big man Dewan Huell, a 2016 native of Florida, added 18 points. Frank Jackson, 2016 wing Josh Jackson, 2016 forward Edrice Adebayo and 2017 forward Billy Preston were named MVPs of the game.

Under Armour made sure to mention how the Elite 24 has turned into a major high school all-star game on Twitter and also took a subtle jab at Nike for organizing the event in the Bahamas.

Things are continuing to get interesting in the shoe wars between companies to keep high-end talent.