Indiana has signed an apparel deal with adidas that will keep them wearing the three-stripe logo through 2024.
The details of the agreement? It’s an eight-year apparel deal with more than $53 million, or roughly $6.7 million a year, meaning that Indiana has one of the richest apparel contracts in all of college athletics. It makes sense, as the Hoosier fan base is one of the largest and most passionate in the country.
It’s also big news for adidas to get this deal signed, as the company has lost two major contracts to competitors in recent years. Notre Dame left adidas and agreed to a deal with Under Armour prior to the 2014-15 season, while Michigan signed a record-breaking 15-year, $169 million deal with Jordan brand — which is owned by Nike — earlier this summer. Tennessee also left adidas to join Nike. There have been rumors that Wisconsin will be the next adidas program to defect, including reports that they will be following Notre Dame to UA.
Indiana is one of the flagship adidas programs, along with Kansas, Louisville and UCLA.