Heartbreak fuels Renardo Sidney’s new sense of purpose

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Mississippi State v Vanderbilt

Renardo Sidney no longer wanted to be one of The Best That Never Was. We’ve heard that before, again and again, but this time it was different. This time he had a daughter on the way, due to be born in the summer of 2014. Sidney’s paternal instinct kicked in. He wanted to support her, provide for her, take care of her. “She’s the reason I got back out there to start working out,” Sidney said. “Having a kid, I wanted her to have anything [she wanted].”

On June 28, 2014, Madison Olivia Sidney was stillborn.

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Photo via Renardo Sidney

“That was my first little girl,” Sidney said. Her name is now tattooed on his arm. He was heartbroken. “After she passed, it just felt like a light that came on that told me to get up off my butt. I’m still young. I could still keep trying.”

He couldn’t be the can’t-miss prospect that missed, a cautionary tale of all that can go wrong in grassroots basketball. He couldn’t keep watching guys that were once ranked below him by every recruiting outlet in the country — guys likes John Wall and DeMarcus Cousins, Kawhi Leonard and Eric Bledsoe — make a lasting mark in the NBA while he watched on TV, his only lasting impression being the grooves he made in the couch.

The kid everyone once knew as Big Sid was up to 340 pounds, a year removed from a stint with the LA Defenders of the NBA’s D-League, and he was finally ready to make his comeback.

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Renardo Sidney is anything-but a household name, but it wasn’t supposed to be that way.

His name may conjure up memories of an NCAA suspension or a brawl in the stands during a game in Hawaii. Some of the more dedicated college hoop fans out there may remember the season and a half that he actually played at Mississippi State before going undrafted in 2012.

What you may not know, however, is that Sidney was a surefire lottery pick before he ever set foot in a high school classroom. He exploded onto the recruiting scene in 2005 as a rising freshman at Sonny Vaccaro’s famed ABCD All-American Camp. Here was a 6-foot-8, 230 pound, 14-year-old from Jackson, Miss., blessed with the physique of a college senior before he could grow a mustache.

And he was torching everyone at the best summer camp in high school hoops.

“Of all the players I’ve ever seen in the summer, I’ll put Renardo Sidney against any in the last 15 years,” said ESPN.com’s Jeff Goodman, then a National Recruiting Analyst for Scout.com. “He was probably one of the top five talents I’ve ever seen at that stage of their career.”

The setting for these showcase camps are tailor-made for players with perimeter ability. Free-flowing, back-and-forth basketball with limited defense, one-on-one play emphasized and a priority made on highlighting the matchups that will draw the most attention. It was all about exposure and Sidney’s unique skill set made him impossible to ignore. He could handle the ball, he could shoot, he could lead the break, he could throw no-look passes, he could back you down and dunk on you. He was a right-handed Lamar Odom, another Chris Webber. Some thought him the second-coming of Magic Johnson.

The camp’s all-star game is where the Legend of Sidney really began to grow. As Goodman put it, “it was the Renardo Show. No one could handle him.”

“You never know how a player will eventually develop,” said Mark Gottfried, “but it’s hard to imagine there have ever been better, more skilled [prospects] at that age. He also had a high basketball IQ for his age. It was like, ‘Man, this kid is really advanced.'”

Gottfried is now the head coach at N.C. State, but back then he was coaching Alabama. Prior to Sidney’s arrival at ABCD, Gottfried had Sidney on campus for the Alabama team camp and actually landed a verbal commitment from the young star.

“At that point in time, it wasn’t taken very seriously,” he said. “You kind of knew that there was going to be a lot of twists and turns, and this thing is going to be all over the place.”

And all over the place it was.

Sidney didn’t play as a freshman at Piney Woods HS in Mississippi after being ruled ineligible due to illegal recruiting. Still, his stock continued to soar, as he teamed with with Pat Barrett’s Southern California All-Stars, a Reebok-sponsored program that some believe is the most talented AAU team ever assembled. It featured the top player in the Class of 2007 (Kevin Love), 2008 (Brandon Jennings) and 2009 (Sidney, at the time) while also featuring Taylor King (Duke and Villanova), Daniel Hackett (USC) and Malik Story (Indiana and Nevada). Sidney’s father, Renardo Sr., would eventually sign on with Reebok as a consultant, a job that reportedly paid him $20,000.

Sidney’s summer in 2006 pre-empted the family’s relocation to Los Angeles, where he finally played his first season of high school hoops. But as the hype grew, Sidney’s ability began to stagnate. He put on weight, he got overwhelmed — or swallowed up, depending on who you ask — by the amateur hoops scene in LA. Things began to spiral.

“I could honestly say I probably was ‘Hollywood,'” Sidney said. “I just thought I made it. I thought that my talent would get me to the NBA.”

“The worst thing he did was move to California,” said Wayne Brent, who coached Sidney in high school in Mississippi. Brent is now the head coach at Jackson State.

Sidney’s ranking fell. He tried to commit to both USC and UCLA; neither school would allow him admission. He ended up at Mississippi State, where he was suspended for the entirety of the 2009-10 season and the first nine games of the 2010-11 season for illegal benefits the NCAA determined that he and his family received. After he was finally ruled eligible to play in college, he got in a fight with teammate Elgin Bailey in the stands of a nationally televised game in a Christmas tournament in Hawaii:

He averaged 9.7 points and 5.2 boards for the Bulldogs in 2011-12 before turning pro. He went undrafted and spent a short time in the D-League before his professional career stalled. He wouldn’t suit up against until he made the move to Canada in the fall of 2014.

“Just trying to find myself,” he said of his time away from the game. “I let a lot of stuff go on as a kid and it bothered me as a man. I just took a couple months off just to get myself together. Find out what I really want to do, if I really want to play basketball or not.”

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The only person that’s ever stood in the way of Renardo Sidney is Renardo Sidney.

His attitude, his work ethic, his inability to keep weight off. Talk to him now and Sidney will freely admit that he thought that he had made it when he was 16. He thought the free shoes and the cross-country flights and all the attention and adoration he received as a high school phenom meant that his matriculation to the NBA was simply a waiting game. Kill time until you’re old enough to go pro, become an international mega-star.

That was the way it played out in his head.

“You’ve got to stay humble and stay hungry,” Sidney said. “I wish I could have told myself or someone would have told me that coming up.”

“I was getting all kinds of gear and clothes and shoes and I was No. 1 in the country. The internet and the TV. It kind of got to me, and as a young kid at that age, you just feel like you’ve made it already. I stopped working.”

Work ethic has been a struggle for Sidney, dating all the way back to his time back in Jackson. Brent has coached a number of highly-touted recruits during his time as a high school coach in Mississippi. In addition to working with Sidney during his one season at Piney Woods, Brent coached LaQuinton Ross, who was once the No. 1 recruit in his class, and Malik Newman, a top five prospect in the Class of 2015, at Calloway HS in Jackson. He also was an assistant at Ole Miss in the late ’90s.

And Sidney, Brent says, was far and away the most talented player he’s ever coached. The problem? He never committed to getting into shape. He never wanted to work hard.

“He was so talented and it was that his downfall was work habits,” Brent said. “He couldn’t sustain anything for a very long period of time. The talent was there. Is was just, can he push through the grind to really become something special?”

That issue was exacerbated by his move to Los Angeles, where Sidney latched on with teams and coaches that enabled him.

“He played for two or three teams where he didn’t practice,” Brent said. “If Renardo said he didn’t want to practice, he didn’t practice.”

“I’ve been around a lot of kids. If you let them do that, than that’s what they do. You have a 15, 16 or 17-year old that already doesn’t want to work that can just say, ‘Oh, I don’t want to work today?’ [It would have been different] had he went somewhere where they had said, ‘if you ain’t gonna work, you need to get your stuff and leave.'”

The circus that was surrounding his recruitment only added to the problem. Not his college recruitment, but to a shoe company. Would he play for a Reebok, Nike or adidas AAU team? His father told the Washington Post at the time that his job as a consultant with Reebok was simply to “make sure he gets to [ABCD Camp] and Las Vegas” for the company’s tournament in July, and that he received repeated offers from rival shoe companies and competing tournaments to shuttle the younger Sidney to those events.

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Renardo Sidney at the 2009 McDonalds All-American game (Getty Images)

Sidney said the hype started to weigh on him, the pressure of having a target on his head every time he stepped out on the floor became hard for him to handle. He was his family’s meal ticket before he had a driver’s license, and it made the game less enjoyable.

“It’s scary. You can’t live your life as a teenager,” he said. “You can’t have a normal life as a normal kid. I couldn’t go to Universal Studios like I wanted to. I couldn’t go to the movies or go bowling. All you’ve got to do is basketball, basketball, basketball. It’s tough as a kid because you see all your friends going out and you’ve got to get up and go to the gym. It’s kind of overwhelming.”

Sidney became an example used for the ills of AAU basketball. The excess, the instant celebrity, the marketability of hype, the prioritization of the grassroots circuit over the high school season. To the casual observer, he was the personification of all that’s wrong with American basketball, a teenager who was surrounded by adults trying to find a way to get a cut of his future earnings.

It only got worse in college, as Sidney’s off-the-court issues exacerbated his declining skill set.

“Once I got to college and my dad wasn’t around a lot, I felt like I could do what I wanted to do,” Sidney said, taking the blame for his tumultuous three-year stop in Starkville. “I stopped listening to the coaches. That’s when the immaturity kicked in.”

From there, it snowballed. Every mistake he made — and there were plenty — resulted in another story vilifying him, and perhaps the biggest mistake he made was to read every one of them. It was too much for Sidney to handle.

“I didn’t play for two years and people were still writing negativity about me, and I haven’t even played in two years,” he said. “I just wanted to fall off the face of the earth. Because it was stressful. It was very stressful. To think that a lot of people think you’re a headcase, which I’m not.”

“A lot of people just think I’m a bad person and all I wanted to do was play basketball. It was overwhelming.”

That’s what led to Sidney ballooning up to 340 pounds. That’s what led to his two-year hoops hiatus. That’s what led to a basketball prodigy refusing to watch NBA games — refusing to watch guys he still considers friends, still talks to on a regular basis — because he couldn’t handle the stress or the disappointment.

“It’s tough,” he said. “It’s tough knowing you’re supposed to be in the league and you’re not.”

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Renardo Sidney made his return to professional basketball this past fall. He had already dropped 35 pounds when he was signed by the Island Storm of Canada’s NBL, the same team that had sparked former Arizona guard Josiah Turner’s return from basketball exile. It was Sidney’s chance to prove to everyone that this change in attitude that he’s been promising was actually coming to fruition, that the life-altering moment of having a stillborn child had turned him into a different person.

Sidney lasted five games with the Storm before being released.

That sounds bad, but Storm head coach Joe Salerno insisted that the issues that precipitated his release had more to do with Sidney’s conditioning than with his attitude.

“It was a good experience, better than I had anticipated,” Salerno said. “When his name came across my desk this summer while we were recruiting, I had read all the baggage and kind of knew his history but it was just too big of a talent not to take a risk on. I certainly had some reservations before we signed him and I was curious to see how it went.”

“It was fun working with him. As a person, I was pleasantly surprised. He had a great character. All the guys on the team enjoyed him off the floor, and he certainly came in with all the right intentions.”

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Photo via the Island Storm facebook page

The issue was that, despite losing those 35 pounds, Sidney just didn’t have his “basketball wind”. He couldn’t play long stretches without having to take plays off. He couldn’t be on the court for eight or nine minutes at a time without becoming a major liability on the defensive end of the floor. “When you’re trying to still get in shape during the season, it’s difficult to do,” Salerno said. “He wasn’t in horrendous shape. He was in decent shape for what he was.”

It created a conundrum for Salerno and his staff. Sidney was too talented offensively to simply cut ties with — he scored 17 points in 17 minutes in his first game with the Storm — but he still had a long way to go until he was in good enough shape to play an entire game. Eventually the coaching staff settled on a rotation for Sidney: three minutes on, three minutes off.

That didn’t work out.

“When any frustrations came out,” Salerno said, “it was because he wasn’t able to play long shifts,” noting that he believed Sidney had put in the effort, he just needed more time to get into shape.

And right now, time is all Sidney has. He’s still living on Prince Edward Island in Canada, training with a former teammate as he prepares for workouts that he hopes will lead to a spot in an NBA Summer League which, in turn, will land him a contract with a team in the NBA D-League.

At least that’s the plan.

Sidney says he is down to 290 pounds. His goal, according to his agent, Zachary Charles of 3pt Sports Management, is to get down to 275 pounds. Charles, who is at least the fourth agent that Sidney has had since leaving school, believes that this time it will be different. He believes that this is a new Renardo Sidney, that all he needs is an opportunity to prove it.

For the first time in his life, Charles says, there’s a plan of action, there’s a structure that Sidney is buying into.

“When it comes to work and dedication,” Charles said, “sometimes it takes a kick in the pants to understand what you had and what you lost.”

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Renardo Sidney has fooled us before.

He’s told us that he’s getting in shape. He spent time working out with John Lucas, readjusting his attitude and his work ethic. He’s turned over a new leaf so many times that we’ve stopped counting, and he understands why there are people that won’t believe what he has to say. He knows that another story about his return to hardwood glory will be met with skepticism.

He knows he has to prove it before people will start paying attention.

“All I can say is just watch out for me,” he said. “I’ve been saying this over the last couple of years. A lot of people are tired of hearing it, but I’m tired of saying it. I can’t really tell you, because all I’ve been doing the last couple of years is talking. Now I’ve got to do the walking.”

“Just look out for me. That’s all I could say.”

Kara Lawson hired as new Duke head coach

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Duke announced on Saturday that Kara Lawson, a former Tennessee guard and ESPN commentator, has been hired as the new head coach of the school’s women’s basketball team.

Lawson, 39, had been an assistant coach with the Boston Celtics before accepting the job at Duke, where she will be replacing Joanne McCallie. McCallie announced earlier this month that she would not be returning to the program.

Lawson is the first Black head coach in the program’s history, the second Black head coach hired by an ACC school this offseason and the third Black woman coaching an ACC women’s team. In total, there are five Black head coaches in the league on the women’s side.

Zion’s attorneys: Court filing claiming $400K payment contains fraudulent information

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Attorneys representing Zion Williamson in a lawsuit filed by former his marketing agent Gina Ford have claimed that the allegations set forth in her latest court filing are “fraudulent” and “a desperate and irresponsible attempt to smear Mr. Williamson.”

Ford claimed to have obtain “newly-discovered evidence” regarding her lawsuit against Zion, specifically that the player and his stepfather accepted $400,000 from a marketing agent named Slavko Duric in October of 2018. Zion signed a contract with Ford and her company, Prime Sports Marketing, on April 20, 2019, five days after he declared for the NBA draft. Less than two months later, he backed out of that deal to sign with CAA, the most powerful agency in the business that will also be representing his basketball interests. Ford is suing Williamson for breach of contract.

The outcome of the case hinges on a law in the state of North Carolina known as UAAA — the Uniform Athlete Agent Act — that requires a contract to make it clear to a student-athlete that by signing with an agent, they forfeit their remaining eligibility. This marketing contract did not have that language in it, and Williamson’s lawyers are arguing that this made the contract itself invalid. Ford’s attorneys, on the other hand, are attempting to prove that Zion was actually ineligible at the time, meaning that he was not protected by UAAA, and this evidence is their latest attempt to do it.

Except, according to the attorneys representing Zion Williamson’s family, all of the evidence in the latest filing in this lawsuit is fake.

Included in the exhibits attached to the motion filed by Ford’s lawyers is a statement from a man named Donald Kreiss, who claims that he invested in a company owned by Duric called Maximum Management Group. MMG purportedly had an exclusive marketing agreement with Williamson, the proof being an agreement that was allegedly signed by Williamson, a letter of declaration to repay the $400,000 that was paid in 2018 and a copy of Zion’s driver’s license.

“The alleged ‘agreements’ and driver’s license attached to these papers are fraudulent,” read a statement from Jeffery Klein, Zion’s attorney and obtained by Daniel Wallach of The Athletic. “Neither Mr. Williamson nor his family know these individuals nor had any dealing with them. We had previously alerted Ms. Ford’s lawyers to both this fact and that we had previously reported the documents to law enforcement as forgeries, but they chose to go ahead with another frivolous filing anyway.”

Here is a photo, courtesy of Wallach’s twitter feed, of Zion’s license.

Via @WALLACHLegal

Speaking as someone that bartended on a college campus for a decade, I would not accept this ID. The ‘E’ at the end of LICENSE is not in bold. The last three digits of his zip code are a different font than the first two. There is no shadow behind his ears in the picture, which is the first thing I was taught to look for on an ID I thought was fake. Most conspicuous? His weight is listed as a height and his height is listed as a weight.

Furthermore, Zion’s attorneys claim that Duric is the same man that tried to run a similar scam on Luka Doncic.

“A simple Google search reveals that Slavko Duric, whose ostensible sports marketing entity has no online presence, purportedly attempted to defraud Luka Doncic … using a scheme in which he forged Doncic’s and his mother’s signatures on a contract,” read a letter, obtained by Wallach. that Williamson’s attorney sent to Ford’s attorney before the motion was filed.

The intrigue into Zion Williamson’s lawsuit is about smearing Duke basketball’s image

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This column was originally published on May 11th of 2020.

The public intrigue into Zion Williamson’s current lawsuit and legal battle has nothing to do with Zion Williamson himself and everything to do with smearing the glossy veneer of the Duke basketball program.

That’s the truth.

The numbers involved in this litigation — reportedly up to $200 million is at stake — will certainly raise some eyebrows, but contract disputes are rarely interesting for anyone that isn’t in law school. That’s what this is. Zion signed a contract with Gina Ford and Prime Sports Marketing on April 20, 2019, five days after he declared for the NBA draft. Less than two months later, he backed out of that deal to sign with CAA, the most powerful agency in the business that will also be representing his basketball interests. Ford is suing Williamson for breach of contract.

The outcome of this civil case is going to hinge on a law in the state of North Carolina known as UAAA — the Uniform Athlete Agent Act — that requires a contract to make it clear to a student-athlete that by signing with an agent, they forfeit their remaining eligibility. This marketing contract did not have that language in it, and Williamson’s lawyers will argue that this made the contract itself invalid.

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(And no, I don’t, for a second, think that Zion was ever returning to Duke. Neither does Ford, or anyone with any common sense. It’s why I wrote this “column” last May, when the rumors of Zion returning to school started rolling through the basketball world. That said, if I was a cynic, I would take a close look at that timeline. Rumors of Zion returning to school just happened to start circulating right around the time that he was trying to find a way out of a marketing contract to sign with a bigger agency? Hmm. Interesting. But I’m not a cynic, so I certainly won’t suggest that it was nothing other than a well-orchestrated PR ploy knowing that this would inevitably end up in the court system one day. Wouldn’t dream of insinuating anything like it.)

Which brings us to Mother’s Day.

That’s when Daniel Wallach of The Athletic first published snippets of the latest Zion Williamson lawsuit that was filed by Ford and her attorneys. Among them were requests for admission that Zion and his family received all kinds of money, benefits and gifts to play at Duke and to induce him to wear Nike and Adidas at different points during his high school career. The legal ploy is simple, really: If Zion or his parents are forced, under oath, to admit that they accepted illegal benefits at any point during his recruitment or while on the roster at Duke, it would mean that he was retroactively ineligible. If he was actually ineligible during his one season in Durham, then the UAAA wouldn’t be relevant. The contract, which, according to Ford’s lawsuit, could only be terminated with cause, would stand and Zion would be on the hook for a lot of money.

At this point, it does not appear that there is much evidence proving that Zion accepted illegal benefits. When asked by Dana O’Neil of The Athletic if they have any proof of wrongdoing, Ford’s attorney said, “We have ideas, opinions and some leads of our own. We are looking for information to support our case. This is what we want to know.” Requests for admission are, essentially, fact-finding missions during discovery in civil cases. Put another way, at this point, these requests are nothing more than proof that Ford’s lawyers have heard the same rumors and read the same court docs that people in basketball circles and on college basketball message boards have.

But no one actually cares about the legalese here, because if they did, they’d realize that Zion is under no obligation to answer, and even if he is somehow forced to, nothing will come of this for a long, long time.

The people that care this case care about catching Coach K in a lie. They care about proving that the holier-than-thou way that Duke carries itself is fraudulent. They care about finding a way to get something — anything — to stick to the program that recruits better than anyone else in an era where recruiting is the Wild, Wild West.

Do you remember when Lance Thomas dropped $30,000 in cash as a down payment for $67,800 in jewelry a year before Thomas and Duke won the 2010 national title? Nothing came of it. Remember when Corey Maggette admitted to receiving payments from Myron Piggie before becoming a member of the team that made it to the 1999 national title game? Nothing came of that, either. Nothing happened when Wendell Carter’s name popped up on expense reports submitted by Christian Dawkins. Nothing happened when Michael Avenatti alleged that Nike paid Marvin Bagley’s family.

All told, there are 13 high-major programs that are dealing with the fallout from the FBI’s investigation into college basketball: Alabama, Arizona, Auburn, Creighton, Kansas, Louisville, LSU, Memphis, N.C. State, Oklahoma State, South Carolina, TCU and USC.

Duke, despite a cloud of smoke surrounding Zion that would make Seth Rogen envious, has been hit with … nada.

The public is looking for their pound of flesh, and nothing would satiate that bloodlust quite like an admission from Zion Williamson in this lawsuit that he was paid to go to Duke.

Ivy League calls off fall sports due to outbreak

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The Ivy League on Wednesday became the first Division I conference to say it will not play sports this fall because of the coronavirus pandemic, a person with knowledge of the decision told The Associated Press. The league left open the possibility of moving some seasons to the spring if the outbreak is better controlled by then.

The decision was described to the AP by a person speaking on the condition of anonymity in advance of the official announcement.

Although the coalition of eight academically elite schools does not grant athletic scholarships or compete for an NCAA football championship, the move could have ripple effects throughout the big business of college sports. Football players in the Power Five conferences have already begun workouts for a season that starts on Aug. 29, even as their schools weigh whether to open their campuses to students or continue classes remotely.

The Ivy decision affects not just football but everything before Jan. 1, including soccer, field hockey, volleyball and cross country, as well as the nonconference portion of the basketball season.

Power Five conferences told The Associated Press on Wednesday that they were still considering their options. But it was the Ivy League’s March 10 decision to scuttle its postseason basketball tournament that preceded a cascade of cancellations that eventually enveloped all major college and professional sports.

“What’s happening in other conferences is clearly a reflection of what’s happening nationally and any decisions are made within that context,” said Dr. Chris Kratochvil, the chair of the Big Ten’s infectious disease task force, adding that there is no “hard deadline” for a decision.

“Clearly, regardless of what happens in the fall, sports are coming back eventually,” he said. “So we want to make sure that whenever that time (is) right to return to competition, that we have the infrastructure and the recommendations in place to be able to do so safely for the student-athletes, staff, coaches, fans, students.”

Ivy League schools are spread across seven Northeastern states that, as of mid-July, have seen some success at controlling the COVID-19 outbreak. But most of those states still ban large gatherings; under the Massachusetts reopening plan, Harvard would not be allowed to have fans in the stands until a vaccine is developed.

Harvard has already announced that all classes for both semesters will be held virtually; dorms will be open only to freshmen and seniors. Yale said it would limit its dorms to 60% capacity and said most classes would be conducted remotely. Princeton will also do most of its teaching online, with dorms at half capacity.

Coaches 4 Change: Siena’s Carmen Maciariello spearheads social justice initiative

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Carmen Maciariello found himself in the same place so many of us did in the days after George Floyd was murdered by police in Minneapolis.

Devastated by what he was seeing. Motivated to find a way to use his platform as the head coach at Siena College to enact change. Struggling with how, as he puts it, “a white head coach from privilege at a school in New York,” can have real, honest, open dialogue with his majority-Black roster.

So he picked up the phone. He called Louis Orr, his former college coach and now an assistant coach at Georgetown. He called his closest friends in the coaching business. He called his advisor, Brad Konerman, an entrepreneur who connected him with a couple of talented website designers. By early June, 25 like-minded people from all walks of life were on a zoom call.

“I’ve never been pulled over and feared for my life for not using my blinker,” Maciariello, who is white, told me. “We had those conversations. How are we talking to our teams about that? What are we doing with the police? How can we help our young people navigate through these tough times?”

That’s how Coaches 4 Change was born.

Maciariello has grand plans for the organization. On a zoom call with nearly all of the 43 coaches that have committed to the group to date, he said he wants “to try to change the world. Let’s not think small, we’ve gotta think big with this.” He is not lacking for ambition.

But Maciariello also understands that something like this has to start small and it has to start locally. It’s why he limited the first group of invitees to coaches that are “doing this for the right reasons.”

“I didn’t want to have a donate link and bring in coaches that felt like, ‘I donated money, I did my part supporting it,” he said. “It was about the time commitment and the vision. We have to focus on one thing first.”

That first thing?

Voting.

C4C developed a sleek, interactive website to help educate young people about social injustice and the Black Lives Matter movement, things as basic as the difference between systemic and systematic racism and Jackie Robinson’s impact on sports. But the site also provides users with all of the information necessary to vote in this year’s elections, information on what makes voting so important in a democracy and — most importantly — a tutorial for how a person in every state can register to vote, where their polling stations are and whether or not they are eligible for mail-in voting. Their website also has a ‘Keep Learning‘ page that links to all documentaries, podcasts, audiobooks and literary resources available on all streaming platforms, including content for children.

C4C has partnered with Vote.org with a goal of “100 percent voter registration for all college athletes” regardless of the sport they play, Maciariello said.

Currently, the only coaches involved with C4C are men’s college basketball coaches, but that will change. They are in the process of reaching out to counterparts on the women’s side, and will eventually invite staff members from other sports as well. One of the barriers to entry to become a member will be ensuring that every player on a coach’s team is registered to vote.

Eventually, Maciariello envisions C4C developing community outreach initiatives. He wants the members of C4C to connect with their campus communities and put together voter registration drives for students. He wants to eventually connect with lawmakers and work on changing legislation that helps systemic racism continue to exist.

No one ever said he wasn’t ambitious.

But he knows he has to start somewhere, and that somewhere is this platform.

“I want to engage people in issues,” he said. “Educate them, empower them to change, encourage them to grow and evolve.”