Developing a ‘culture’ the key to growth of LeVelle Moton’s North Carolina Central program

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North Carolina Central’s LeVelle Moton (Getty Images)

Beginning on October 3rd and running up until November 14th, the first day of the season, College Basketball Talk will be unveiling the 2014-2015 NBCSports.com college hoops preview package.

MORE: 2014-2015 Season Preview Coverage | Conference Previews | Preview Schedule

This summer was a busy one for North Carolina Central head coach LeVelle Moton, and all things considered it’s understandable as to why.

In 2013-14, Moton led his alma mater to 28 wins and the MEAC’s regular season and tournament titles, earning the program’s first Division I NCAA tournament appearance. Among the things on Moton’s plate this summer were his receiving the key to the city of Durham, where he grew up, and releasing a book entitled “The Worst Times are the Best Times.”

Yet the task of getting Moton to write the book was a difficult one for former Raleigh News and Observer sportswriter Edward G. Robinson III. Robinson worked hard to convince Moton, who, over the years, has spoken at a number of events around the Triangle area [Raleigh, Durham and Chapel Hill], to write a book about his life. It took some convincing, but ultimately Robinson’s persistence paid off and the two worked together on the project.

“I told [Robinson] that if I write a book it can’t be about basketball,” Moton told NBCSports.com this week. “If I do it I want to help kids, help and inspire them. I know there are so many kids who grew up the way I grew up, and they need an outlet. They need a voice. And they don’t have the things that I had to help me navigate my way through life.

“I had ‘The Cosby Show.’ I had ‘Fat Albert and the Cosby Kids.’ I had ‘Good Times,'” Moton continued. “These kids have ‘Love and Hip Hop.’ There’s nothing to help them make up for the father figure that they may not have. I wrote each chapter, and at the end of the book the only thing was coming up with the title. I went back and found that the worst times were the best times, and that was the title of the book.”

RELATED: MEAC Preview | SWAC Preview

Those experiences not only helped Moton reach the place where he is today, but they also helped as he took on the job of shepherding his alma mater through the transition to Division I back in 2009. It takes a lot to build a program, especially when also having to balance the move from one level of college athletics to another. The level of competition changes, as does the pool from which a coach has to recruit as he looks to build a championship-caliber program. For some, the climb may prove too steep, with the concerns about what resources aren’t available overriding the ability to focus on what is currently accessible.

Moton refused to allow that to be an issue as they went through the process of building the North Carolina Central program.

“I eliminated all excuses,” Moton noted. “Me taking over this program was pretty much synonymous with how I grew up in the housing projects. You know what you don’t have, so there’s no need to worry about what you don’t have. Let’s focus on what we do have and how we can make that better, and the tangible goods we may not be able to afford we’ll make up for it through hard work and dedication and sacrifice.

“Because at the end of the day, someone can have a large arena but when you step between those lines, it’s still every man for himself. And that’s what I’ve tried to get our kids to understand. That’s the culture and that’s the attitude that I’ve tried to get them to have.”

To that point, Moton made note of the fact that players have to earn their gear, so a process that at many other schools is as simple as being measured by the equipment staff and then finding everything you need (and then some) in your locker takes on an entirely different meaning at North Carolina Central. The resulting hunger for success and dedication to the process contributed to North Carolina Central fielding a team in 2013-14 that won the MEAC in truly dominant fashion.

The Eagles were at or near the top of the MEAC in any of the major statistical categories both offensively and defensively, and in going 19-1 against conference competition 14 of their wins were by ten points or more (seven of those wins were by 20 points or more). North Carolina Central’s success was a product of the entire team working together, with senior guard Jeremy Ingram (20.8 ppg, 3.8 rpg) leading the way and winning MEAC Player of the Year honors.

But Ingram and fellow seniors Emanuel “Poobie” Chapman and Alfonzo Houston have all moved on, meaning that new leaders have to step forward as the NCCU program faces it’s next challenge: defending a championship, with the proverbial bull’s eye squarely on their chests. And while Ingram’s numbers may jump out to many when assessing the production lost, this trio can’t be measured solely by the stats especially when considering the fact that Ingram and Chapman were first two players to play four seasons under Moton.

MORE: Tommy Amaker’s unprecedented success at Harvard | Ivy League Preview

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Jordan Parks (AP Photo)

“With Alfonzo we lose unselfishness; if Alfonzo was anywhere else he would have averaged 15 points per game,” Moton said. “He chose to defer to Poobie Chapman and Jeremy Ingram. And when you talk about Jeremy and Pooh, you don’t replace them because they were special. If you could replace them this year, they wouldn’t be special.”

“So you just try to recruit the best that you can and then you ask those guys to be the best ‘them’ that they can be, instead of trying to be the best ‘Jeremy Ingram’ or ‘Poobie Chapman’ that they can be,” Moton continued. “Because there’s no replacing those guys, from a leadership standpoint. They were my first four-year kids, so they saw the good, the bad and the ugly. So they had a different kind of hunger, as opposed to the kids who are coming in on the tail end of what [Jeremy and Poobie] have established.”

Two returnees who are expected to step forward as leaders are senior forwards Karamo Jawara and Jordan Parks. Jawara is one of two returning starters for the Eagles, coming off of a season in which he accounted for 7.5 points and 4.7 rebounds per contest. As for Parks he proved to be an incredibly valuable reserve for North Carolina Central, accounting for 10.1 points and 5.6 rebounds in 19 minutes of action per contest. The 6-foot-7 Parks shot 65.9 percent from the field in 2013-14, leading the nation in field goal percentage.

They’ll be joined by some solid perimeter options, a group that includes Marquette transfer Jamal Ferguson, New Mexico JC transfer Rashaun Madison and Lamar graduate transfer Nimrod Hilliard. Hilliard averaged 11.5 points per game and was an honorable mention All-Southland selection last season. Both Ferguson (who sat out last season) and Madison are expected to compete for playing time. Yet putting a number on what this group can provide isn’t something Moton’s willing to do. His expectations have nothing to do with stats, because if reached the numbers will come.

“Just to step in and play as hard as they can, and be as coachable as they possibly can,” Moton said when asked about his expectations for the newcomers. “The ability is there, obviously; that’s why we recruited them. I just think that if you’re coachable and you commit to the culture of the team, get rid of your bad habits and accept and embrace how we do things here, you’ll be fine.”

Culture.

It’s a word that’s incredibly popular in sports, as it’s a critical factor in not just reaching the goal of winning a championship but building a program capable of making a run on a consistent basis. To this point North Carolina Central has built, with a clear target in mind, something that was attained a season ago. And while their target won’t change, the circumstances do to a certain extent. Once the hunter, now the Eagles are the hunted, and how they respond will have a significant impact on their fortunes in 2014-15.

“To whom much is given, much is required,” Moton noted. “You’re not sneaking up on teams anymore, and that’s exactly how we have to train and how we must prepare. The thing about success is you have to maintain that and you have to sustain that, and that’s really more difficult than trying to climb to the top of that mountain.”

South Carolina’s leading scorer Jackson heads to NBA draft

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COLUMBIA, S.C. – South Carolina leading scorer Gregory “GG” Jackson II said Friday that he’s entering the NBA draft after one season in college.

The 6-foot-9 freshman said on Instagram Live that his year in college with the Gamecocks helped him mature.

“Now, I’m declaring for the NBA draft, just like that,” he said.

Jackson, 18, is projected as a mid-first round selection.

He started 29 of 32 games for the 11-21 Gamecocks, averaging a team-high 15.4 points a game. He also led South Carolina with 26 blocks and 24 steals.

Jackson, from Columbia, was rated the No. 1 college prospect in 2023. But he reclassified to join his hometown team and first-year coach Lamont Paris.

Gonzaga beats UCLA 79-76 in Sweet 16 on Julian Strawther’s late 3-pointer

Gonzaga's Malachi Smith
USA Today
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LAS VEGAS — Gonzaga and UCLA played one NCAA Tournament game that left the Zags’ star player bawling, and another game that stunned the Bruins.

Add another to the list. Maybe the maddest one in March yet.

Julian Strawther hit a 3-pointer with 7.2 seconds left to answer a 3-pointer by UCLA’s Amari Bailey, lifting Gonzaga to a wild 79-76 win over UCLA Thursday night in the Sweet 16.

“It’s moments like that you can’t make up,” said Strawther, a Las Vegas native. “Those are literally the moments you dream of. To even make a shot like that in March Madness and just to be back home in Vegas is like the cherry on top.”

The Bruins (31-6), the West Region’s No. 2 seed, stormed back from an eight-point deficit in the final 1:05 and took a 76-75 lead on Bailey’s 3-pointer with 12.2 seconds left.

The Zags (31-5) brought the ball up the floor and Strawther stepped into a 3-pointer after a drop pass from Hunter Sallis, sending Gonzaga fans to their feet.

“As soon as it came off, it looked like it was on line,” Strawther said.

The Zags still had to sweat it out.

Gonzaga’s Malachi Smith stole the ball from UCLA’s Tyger Campbell, but Strawther only hit 1 of 2 free throws at the other end, giving the Bruins a chance.

Campbell’s 3-pointer at the buzzer hit the back of the rim, sending the Zags rushing off the bench and into the Elite Eight against UConn on Saturday while leaving the Bruins disappointed again.

“Every game, try not to get too high, try not to get too low,” said UCLA’s Jaime Jaquez, who had 29 points and 11 rebounds. “He hit a big shot and we lost.”

Strawther’s shot was reminiscent of the one Villanova’s Kris Jenkins made off a drop pass to clinch the 2016 national championship – a shot that came after North Carolina’s Marcus Paige hit an off-balance 3-pointer with 4.7 seconds left.

There’s a reason it looked familiar.

“That’s Jay Wright’s play that he used in Villanova-Carolina, the championship,” Gonzaga coach Mark Few said. “That’s what we call it. He makes it all the time.”

It also is the latest chapter in what’s become the best West Coast rivalry in college basketball.

UCLA got the better of the teams’ first NCAA Tournament go-around, rallying from 17 points down to send the Zags out of the 2006 bracket and star Adam Morrison to the floor crying.

Jalen Suggs crushed the Bruins the last time, hitting a running 3-pointer at the buzzer to send the Zags to the 2021 national championship game.

“I can’t even describe what he did. It’s crazy,” Gonzaga’s Drew Timme said of Strawther’s game-winner. “It’s just like that Jalen shot, man.”

Timme had 36 points for his record 10th NCAA Tournament game with 20 points.

The flurry of a finish started off more like a prize fight, each team taking its turn landing blows in a game of wild swings.

UCLA led by 13 at the half, but went on an 11-minute field goal drought as Gonzaga went up by 10 with 2:40 left. The Bruins took their rally turn and retook the lead, but left Gonzaga with too much time on the clock.

“We should have been tighter on Strawther,” UCLA coach Mick Cronin said. “We were the whole game. We just weren’t on that play. If we were tighter then he couldn’t have looped behind.”

Timme kept Gonzaga in it during UCLA’s torrid first half and Gonzaga’s porous first-half defense tightened in the second, giving them a seven-point lead with 53 seconds left.

Jaquez brought the Bruins back in his final college game.

The Pac-12 player of the year scored on a three-point play and a layup to cut it 74-71 with 45 seconds left. Timme then missed two free throws, setting up Bailey’s shot.

Thankfully for the Zags, Strawther was on the mark with his long 3-pointer and Campbell was off the mark on his, sending Gonzaga to the Elite Eight for the fifth time under Few.

Florida Atlantic makes first Elite Eight, bounces Tennessee

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Robert Deutsch/USA TODAY Sports
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NEW YORK — Florida Atlantic, playing in just its second NCAA Tournament, moved within a victory of the Final Four by using a second-half push led by Michael Forrest to beat fourth-seeded Tennessee 62-55 on Thursday night.

The ninth-seeded Owls (34-3) will play third-seeded Kansas State in the East Region final at Madison Square Garden on Saturday.

Even before the tournament started, this was the unquestionably the greatest season in FAU history. Now it the Owls are one of the biggest stories in all of sports.

Johnell Davis led the Owls with 15 points and Forrest finished with 11, eight in a crucial second-half run where FAU took control.

The Volunteers (25-11), who were looking for just the second Elite Eight appearance in program history, shot just 33% – including 6 of 23 from 3-point range. Josiah-Jordan James and Jonas Aidoo scored 10 points apiece.

UP NEXT

The Owls have never played Kansas State.

UConn a step from Final Four after 88-65 blowout of Arkansas

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Stephen R. Sylvanie/USA TODAY Sports
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LAS VEGAS — After UConn lost as a 5 seed to 12th-seeded New Mexico State in the first round of last year’s NCAA Tournament, Huskies coach Dan Hurley told his core players they would be back on this stage.

Not only would they return, but Hurley said he would surround them with players capable of taking them deep into March.

They are certainly doing that.

The Huskies’ 88-65 victory over Arkansas in the West Region semifinals on Thursday night was their third by double digits in as many games. Jordan Hawkins scored 24 points to lead the dominant effort.

Fourth-seeded UConn (28-8) will play either UCLA or Gonzaga on Saturday for a spot in the Final Four, a stout response to last year’s early exit.

“We really from that day on really held each other to a higher standard and just told each other we’re going to push for a national championship,” UConn guard Andre Jackson Jr. said. “We’re going to push for that type of standard every day in practice and we’re going to hold each other to that.”

UConn is playing like a team capable of winning its fifth national title and first since 2014. The Huskies have outscored their three March Madness opponents by 62 points.

“They’ve got a real complete team, probably the most complete team in the country,” Arkansas guard Ricky Council IV said. “I think they can definitely win it all.”

The Huskies won their first two games by outscoring Iona and Saint Mary’s by a combined 86-49 in the second half. UConn surged early against Arkansas with a 14-point run and took a 46-29 lead into halftime.

The Huskies never trailed and led by as many as 29 points.

UConn, which has won nine of its past 10 games, shot 57.4% compared to 31.7% for Arkansas. The Huskies dominated inside, outrebounding the Razorbacks 43-31 and outscoring them 42-24 in the lane.

Adama Sanogo scored 18 points, Alex Karaban had 11 and Nahiem Alleyene 10 for UConn. Sanogo, who also had eight rebounds, has scored 71 points in 75 minutes in this tournament.

Anthony Black led Arkansas (22-14) with 20 points, Council had 17 and Nick Smith Jr. 11.

“I’m just proud of the way we’ve built this thing,” said Hurley, who is in his fifth season. “We’ve got an incredible group of players, and we get the right type of people and we’ve got great culture. We’re right where we thought we would be.”

MAKING PROGRAM HISTORY

Eighth-seeded Arkansas was seeking a third straight appearance in the Elite Eight, which would have been a first for the program. The Razorbacks made three consecutive Sweet 16s for the second time.

“There are not a lot of teams that have been to three straight Sweet 16s in the entire country, and we are one of them,” coach Eric Musselman said. “The culture is strong. As a staff, we’ll start working towards next year tonight as soon as we get back to the hotel.”

Senior Kamani Johnson won’t be around next season to see if the Razorbacks can get back to this point, but he said the program is in good hands.

“We’re doing something special in Arkansas and we’re of building on that,” Johnson said. “It hurts right now, but I’m really proud of this group.”

STILL PERFECT

UConn improved to 15-0 in nonconference games, all by double digits. Oklahoma State came the closest, losing 74-64 on Dec. 1.

“When people see us for the first time, it’s a great advantage to us because we are not a ball-screen heavy team,” Hurley said. “We have a lot of movement on offense. We’ve got the two centers (Sanogo and Karaban) that can dominate a game. We’re a unique team to play against if you haven’t seen us.”

SPREADING THE WEALTH

As dominant as UConn was inside, the Huskies also made 9 of 20 3-pointers and had 22 assists.

“To me, the most impressive thing is that they had 22 assists,” Musselman said. “We tried to cause turnovers and rush the quarterback, but 22 assists is a lot of assists.”

UConn entered the game averaging 17.4 assists.

Nowell breaks NCAA assist record, Kansas State beats Michigan State 98-93 in OT

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Brad Penner/USA TODAY Sports
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NEW YORK — Markquis Nowell broke the NCAA Tournament record for assists in a game with 19, his last two on spectacular passes in the final minute of overtime, and Kansas State beat Michigan State 98-93 in a Sweet 16 thriller at Madison Square Garden.

Playing in his hometown and fighting through a second-half ankle injury, Nowell found Keyontae Johnson for a reverse alley-oop with 58 seconds left in OT to give the Wildcats (26-9) the lead for good in this back-and-forth East Region semifinal. He then threw an inbound pass to Ismael Massoud, who knocked down a jumper with 15 seconds left for a 96-93 lead.

With Michigan State needing a 3 to tie, Nowell stole the ball from the Spartans’ Tyson Walker and drove for a clinching layup at the buzzer. The 5-foot-8, Harlem-raised Nowell finished with 20 points and five steals in a signature performance at basketball’s most famous arena that drew tweets of praise from Patrick Mahomes and Kevin Durant.

“That was a legendary display of controlling a basketball game Markquis,” Durant tweeted.

Johnson scored 22 points for the No. 3 seed Wildcats, who will face either fourth-seeded Tennessee or ninth-seeded Florida Atlantic on Saturday as they seek the program’s first Final Four berth since 1964.

A.J. Hoggard scored a career-high 25 points for seventh-seeded Michigan State (21-13). Joey Hauser added 18 points and Walker had 16, including a layup with 5 seconds left in regulation that forced the first overtime of this year’s NCAA Tournament.

UNLV’s Mark Wade had the previous NCAA tourney assists record with 18 during the Runnin’ Rebels 1987 Final Four win over Indiana.

Nowell turned his ankle early in the second half, was helped off the court and had it taped. Michigan State took the lead with him sidelined, and when he returned, he pushed off the ankle to bank in a 3-pointer that beat the shot clock and tied the game at 55-all.

Turns out he was just getting started.