How much do the folks in the state of Kentucky like their college basketball? A whole lot.
According to Nielsen, more than 50% of the population in the Bluegrass State has “watched, attended or listened” to both the Kentucky and Louisville basketball programs in the past 12 months.
Kentucky checking in at 67% is downright scary. They’re called Big Blue Nation for a reason, right?
Syracuse, Ohio State, and Memphis rounded out the top five.
IMG College’s Andrew Giangola tweeted the report from Nielsen:
This weekend, however, it is Syracuse that will be the focal point of the college basketball world as they host Duke.