Twitter has grown into the go-to platform for instant breaking news and updates. Now on the eve of the NCAA tournament, it is about to launch a major innovation in real-time sports highlights. The innovation would allow users to view short clips in near real-time through the handle @marchmadness.
“Instant replay plays to Twitter’s strength of news in real time and on mobile,” says Glenn Brown, director of promoted content and partnerships at Twitter, as reported by USA Today.
A similar concept was used this season during college football bowl season, but will now be adapted for the viral-friendly world of college basketball buzzer beaters and other March Madness happenings. The clips will be supported by advertising from companies like Coke Zero and AT&T.
“This is very significant, since not much video is viewed on Twitter now,” says social media analyst Greg Sterling. “There is an opportunity for them to attract new categories of advertisers, with promoted tweets.”
The replays will debut with Tuesday night’s First Four games in Dayton of NC A&T vs. Liberty and Saint Mary’s vs. Middle Tennessee.
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