Video: Inside the buisness of the Big Dance


The NCAA tournament’s about more than just basketball. It’s also big business.

What goes into that enterprise?

Greg Shaheen, the NCAA’s senior vice president of business and basketball strategies, explains to Darren Rovell how the organization preps for each tournament, how money earned is divvied up to the conferences and schools, is it tries to accommodate fans who attend games played at non-traditional basketball venues (Read: domes) and more.

What? You thought it’d be yet another Kentucky-Louisville preview? That’s next.

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