Infographic: How did fans consume NCAA tourney coverage?

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When you read it out, it sounds a bit like you’re making a guess in the classic board game Clue.

“I watched the NCAA tournament at home, on a TV, with my friends.”

The infographic below, released Thursday by data analysis company USA TouchPoints, reveals how and where fans took in the first weekend of the NCAA tournament.

Television is still king, accounting for 74% of those who tuned in, with radio coming in a distant second.

Despite the strong push toward the future, new media are still finding a footing in the general public. Tablet, social media, and mobile phone consumption accounted for 23% of viewers, which was a few percentage points higher than radio.

Check out the rest of USA TouchPoints’ findings here:

source:

Daniel Martin is a writer and editor at JohnnyJungle.com, covering St. John’s. You can find him on Twitter:@DanielJMartin_