If you follow women’s college basketball, you’ve probably seen some videos of coaches getting doused by cold water this summer.
The Cold Water Challenge, with its hashtag of #Chillin4Charity, is sweeping across the country thanks to a great idea from Arizona women’s basketball coach Niya Butts.
In a video uploaded to YouTube on June 16th, Butts had some cold water dumped on her head and challenged several Pac-12 coaching colleagues to do the same in the name of charity. The coaches that were challenged have 48 hours to also get cold water dumped on their heads and challenge others to do the same. If the coach that is challenged doesn’t accept and complete the Cold Water Challenge, they have to donate $250 to the Kay Yow Cancer Fund, according to the stipulations created by Butts.
If the challengers accept the Cold Water Challenge, the person that put them up to it has to donate money back to the same cause.
Here’s the original video of Butts explaining the Cold Water Challenge and getting water dumped on her head:
As you can see, the Cold Water Challenge doesn’t look very pleasant — especially in the Arizona heat — but the charitable component and viral quality of the challenge has quickly made this a national thing.
Soon, coaches from all over women’s college basketball were joining in on the cause and the Cold Water Challenge has slowly infiltrated the men’s game as well.
It began with Marshall, as new head coach Dan D’Antoni was initiated into the challenge with the hope that men’s basketball teams would follow suit with donations coming for the Jimmy V Foundation.
Northwestern head coach Chris Collins and his staff then responded to Marshall assistant Chris Duhon’s request.
That led to Collins calling out Duke’s assistant basketball coaches, who followed with a video of their own:
There are too many videos going on in #Chillin4Charity to add them all here, but hopefully this movement keeps growing and a lot of money gets raised for the Kay Yow Cancer Fund and the Jimmy V Foundation.