adidas unveils new March threads

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While the NCAA tournament is a chance for players, programs and coaches to showcase themselves to the country, so to is it a chance for the apparel companies that are ubiquitous in the sport.

On Monday, adidas unveiled its schools’ new looks for this month.

Of the schools represented only three – Kansas, Louisville and Miami – figure to be in the NCAA tournament, but all three – especially the Jayhawks and Cardinals – have the potential to get adidas some prolonged exposure with deep runs in the Big Dance.

PHOTO: Nebraska’s Tim Miles shows off custom sneakers

Associated Press
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Last July Nebraska head coach Tim Miles was able to make a fashion statement of sorts thanks to adidas, which supplied him with his own pair of Stan Smith sneakers with his face on the tongue. Saturday the head coach showed off another custom pair of sneakers, with these being the adidas Superstar in Nebraska colors with some other images that let everyone know who the shoes are for.

While the outside of the left heel simply has a “Coach Miles” graphic, the outside of the right heel has the Nebraska “N” logo and a silhouette of Miles. While some head coaches whose programs are sponsored by adidas received Yeezys during the summer, what Miles has is a true limited edition sneaker.

Louisville’s new adidas deal could end up profitable for Rick Pitino

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Louisville signed a new apparel deal with adidas this week, according to the Louisville Courier-Journal, and that will likely end up being a good thing for head coach Rick Pitino.

Because in the contract, there is a clause that will give the coach significant bonuses based on performance:

He’d make $300,000 if U of L wins the national title, $150,000 if the Cards make the Final Four, $75,000 for an Elite 8 appearance and $50,000 for a Sweet 16 run. He’d get another $50,000 if Louisville wins the ACC tournament and $25,000 if Louisville wins the ACC regular-season title.

Pitino will also get $15,000 if he wins ACC or National Coach of the Year, and he’s far from the only one with bonuses like that. Football coach Bobby Petrino and women’s basketball coach Jeff Walz have similar bonuses written into their contract.

All so that the school and the coach wear only adidas gear.

Baylor releases pictures of their new uniforms (PHOTOS)

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Earlier this week, Kansas released their new uniform design in a video of Andrew Wiggins at a GQ photo shoot.

Baylor wasn’t quite as extravagant in their announcement, as the official men’s basketball twitter feed posted two pictures on Wednesday night of this season’s uniforms:


And the shorts:


I like it.

It seems like Adidas is really going for the whole shoulder stripes look this year, and while some folks have pushed back against it, I like it.

At least the color of the jerseys don’t require sunglasses to look at them.

Kansas renews deal with adidas

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The University of Kansas announced last Thursday that they are renewing their partnership with adidas through 2019.

Adidas has sponsored Kansas athletics since 2005, and before that the Jayhawks were sponsored by Nike. Per the report from the Kansas athletic department, the six-year extension is worth in excess of $26 million.

Kansas athletic director Sheahon Zenger had this to say about their partnership with adidas:

We have been extremely pleased with our partnership with adidas. adidas promised quality and dedication to service – to all our teams – and they have delivered what they promised.  The fact that adidas eagerly sought to extend our partnership clearly demonstrates to us their continued understanding of the tremendous value of the entire Kansas Athletics program.

Said David Baster, Vice President of Sport Performance with adidas: “We are proud of our relationship with KU’s outstanding athletics program. We are excited to have KU athletes, coaches and fans wear adidas and look forward to continuing our successful partnership.”

Some may chalk this up as news of little importance, but don’t tell that to Bill Self and other coaches around the country. Recall two years ago when Archie Goodwin publicly stated one of the primary reasons he would not be playing basketball for Scott Drew and Baylor was due to their partnership with adidas. Yes, because Baylor wears adidas apparel, that was a deal-breaker for Archie Goodwin:

Coach Scott Drew is a great guy. I love Coach Drew. They were one of the first schools that were recruiting me. But I didn’t like that they were an adidas team, but that’s not to say I wouldn’t go to Kansas because Kansas is a great team. I can look over the adidas thing — I own some adidas stuff. I didn’t like their colors, either. I don’t like green and gold. That’s ugly …. When you got ugly colors like that, you gotta be Nike. …. Baylor has some ugly shoes, too.”

Goodwin ended up at Kentucky. Kentucky has the Nike swoosh on their jerseys.

Reverting back to Kansas, their new deal is one of the richest in adidas’ portfolio of over 70 collegiate clients.

Oh, and Andrew Wiggins wasn’t deterred by Kansas’ partnership with adidas, so the Jayhawks have that going for them, as well.

You can find Kevin on twitter @KLDoyle11