Tim Bradbury/Getty Images

Mark Emmert refuses to acknowledge NCAA’s fundamental issue: The sham of amateurism


The concept of amateurism has been around for nearly two centuries.

It started back in the 1800s, when organized sport was first beginning in England. The upper class, the one-percenters of that time, lived a lifestyle that allowed them to do things like play rugby, or polo, or soccer, and succeed at it.

When you don’t have to worry about working six or seven days a week in a factory you have the time to practice kicking with your weaker foot. But those blue collar workers, the ones that spent six or seven days a week doing manual labor, they were the better athletes. Bigger, stronger, faster. Those rich guys didn’t stand a chance, which is why amateurism was born.

You cannot be paid to play sports, they said. You have to play sports for the love of the game, which those rich guys were able to do because they didn’t have to spend their days trying to work enough hours to put food on the table for their wives and children.

Amateurism, the core tenet of the NCAA, was quite literally created to keep rich English guys from getting their asses kicked by poor English guys.

Today, that concept, that farce, trumps all else in college athletics.

It’s why, in 2018, the NCAA has contracts that guarantees the association roughly $13.5 BILLION dollars over the next 14 years to broadcast a tournament that Duke’s Wendell Carter may not be able to play in because his mom allegedly had a $106 lunch paid for by a recruiter for an agent two years ago.

On Friday morning, hours after Yahoo Sports published a bombshell report that included documents and spreadsheets detailing the recruitment strategy of former NBA agent Andy Miller, NCAA president Mark Emmert released a statement addressing the evidence presented.

“These allegations, if true, point to systematic failures that must be fixed and fixed now,” Emmert, who made at least $1.9 million in 2015, began in the statement, and he is absolutely, 100 percent correct.

If, as Emmert put it, “we want college sports in America,” we need to do away with amateurism rules. We need to do away with the archaic notion that these athletes do not have any value. We need to do away with the idea that these athletes — athletes with the potential to earn, quite literally, hundreds of millions of dollars in their playing career, mind you — having access to professional representation before they turn 19 years old is some sort of problem.

The simple truth is this: If you do not allow players to access their fair market value without breaking NCAA rules, you are perpetuating the underground economy that is already flourishing. There is too much money in the game, and the numbers that you are seeing tossed around today are simply on the agent side, and from just one agent. Yahoo did not gain access to all of the evidence that the FBI has gathered during this investigation, and even if the did, the network built by Miller is a fraction of the black market created by the NCAA’s insistence that amateurism reign supreme.

Think about it like this: If basketball’s underground economy was a movie, then what we saw today was the shortened trailer that airs three weeks after the movie was actually released.

We’re just scratching the surface.

What you are not seeing now is the money that shoe companies spend to funnel players to certain schools that will help build their brand. Brian Bowen taught us that players that don’t reach the top 20 in a recruiting class can be worth $100,000 to a company like Adidas. If Brian Bowen is worth $100,000 to Adidas, what is a talent like Marvin Bagley III or Deandre Ayton worth to them?

What you are also not seeing is the money that flows from boosters to the players. You don’t think that a booster for, say, Big Tech would love to spend a few thousand dollars to land a player that will help keep them above Big State in the standings? Think about how much you love your favorite team. Now think about how much money you’d be willing to part with every year to help that team get the players they need to get to a Final Four if you had $30 million in the bank.

Say it with me now:






It doesn’t matter how many smart people Emmert tries to put on a committee.

Boosters are never going to stop wanting their team to win. Shoe companies are never going to stop spending billions of dollars to help build their brand. Coaches are never going to stop looking the other way because getting those good players is how they win, and winning is how they get better jobs and longer contracts.

The fix is so damn easy, too.

Go to the Olympic model.

Schools don’t have to play the players. There won’t be any Title IX issues, which is the crux of the issue when it comes to the “schools should pay the players” debate; it’s not exactly a secret football and men’s basketball subsidizes the rest of an athletic department.

The athletes will be able to receive their fair market value because their ability to profit off of their own name and their own likeness will not be artificially capped by an association that wants to keep all of that money for themselves.

And therein lies the problem.

Think about it like this: Adidas currently has a deal with the University of Louisville that will pay the school $160 million over the next decade for all Cardinal athletes to be decked out head-to-toe in nothing but the three stripes. This deal is far from unique. Under Armour has a deal with UCLA worth $280 million. Nike’s new deal with Michigan is valued at roughly $173 million.

Lamar Jackson (Andy Lyons/Getty Images)

The goal there isn’t necessarily to get every player covered head-to-toe in their brand. The goal is to get, say, Lamar Jackson wearing Adidas while he’s at Louisville, or Josh Rosen wearing UA while he’s at UCLA. With basketball, it’s even more specific. Nike wants, say, Michael Porter Jr. wearing the swoosh in high school and college so that they can sign him when he gets to the pros and make billions off of his brand if he happens to turn into the next Kevin Durant, or LeBron James, or Kyrie Irving, or Steph Curry.

If amateurism didn’t exist, if Nike could go straight Porter or Adidas could go straight to Jackson when they were 15 or 16 years old, would the incentive to invest billions of dollars in sponsorship deals with the schools still be as strong? There would still be money there, but there wouldn’t be as much because a good chunk of it would be going to the players those companies actually want.

It works on a micro-level, too.

A car dealership in Lexington or a restaurant in Lawrence is going to advertise with the school — on the local broadcasts, with promotions at the game, on the coach’s radio show, etc. — instead of being able to put, say, Shai Gilgeous-Alexander on a billboard to help sell Toyota Camrys or, say, Devonte’ Graham in a commercial touting a new Happy Hour special.

Let’s put this another way: If you let the labor get paid, then the profits of the company and the salaries of the decision-makers within that company take a hit.

Emmert ended his statement on Friday like this: “We also will continue to cooperate with the efforts of federal prosecutors to identify and punish the unscrupulous parties seeking to exploit the system through criminal acts,” blissfully aware that he and his cronies are the unscrupulous parties exploiting the system, without a f*** to give when that direct deposit hits this afternoon.

The end was disappointing, but Kentucky’s season outpaced all expectation

Kevin C. Cox/Getty Images
Leave a comment

In yet another example of what makes March Madness the greatest and most unpredictable sporting spectacle on the planet, Kentucky’s run to the Sweet 16 this season is going to be looked at as a disappointment.

Who saw that coming back in January?

Who thought that this team had second weekend potential when they were in the midst of the first four-game losing streak of John Calipari’s tenure in Lexington?

And please, show me who, at that point in time, predicted that Kentucky media would be calling a loss in the Sweet 16 “the worst loss” in the Calipari era back when there were actual discussions being had over whether or not the Wildcats were going to get into the NCAA tournament?

It’s amazing how quickly the tide turns in college basketball

Kentucky lost on Thursday night. The fifth-seeded Wildcats fell to the ninth-seeded Wildcats of Kansas State in a game that turned into drama-filled slugfest down the stretch. The final score was 61-58. Kentucky had two shots at the end of regulation to force a tie or take the lead. They also gave up an offensive rebound to a 6-foot-3 no-name with 40 seconds left that led to the game-winning bucket.

The narrative is going to be that Kentucky choked this game away, that their inability to run offense — and P.J. Washington’s free throw yips — cost them the Final Four that seemed a given Thursday morning and a pipe dream on Selection Sunday.

The truth is that Kentucky was a flawed basketball team that got hot at the right time before running into a team that executed a game-plan to perfection while getting the benefit of a couple of bounces and whistles going their way.

And let me be perfectly clear: In no way, shape or form am I saying that Kentucky or Big Blue Nation should be happy with this loss. It should be disappointing. It should hurt — more so for the players than the fans, but whatever. The bracket broke perfectly for them. Everyone in their region was a cinderella. We weren’t wrong in thinking that Coach Cal’s kids were the heavy favorites to get to San Antonio out of Catlanta.

But we need to say that while also acknowledging this: There is a reason that Kentucky was a No. 5-seed this season.

This was a flawed basketball team.

They were young. They didn’t have enough shooting. Their offense was entirely too predictable, even when they were winning. If Shai Gilgeous-Alexander and Kevin Knox weren’t carrying the load for them on that end, they didn’t really have anywhere to turn. And on Thursday night, they ran into a team that had the personnel and a game-plan to take away Kentucky’s two go-to guys.

Kansas State is not overly talented, but what they have in abundance are tough, athletic and older guards that are going to put in a shift on the defensive end of the floor. Kentucky fans may not know who Barry Brown is, but I guarantee you that fans of every Big 12 team can tell you just how good he can be. I guarantee that coaches in the Big 12 can tell you just how annoying their guards are, and those little guards played that role to perfection.

To put it another way, it wasn’t a fluke that Gilgeous-Alexander struggled to make plays off the dribble the way he has for the last two months of the season. It wasn’t an accident that Kevin Knox struggled to find a way to get the looks he had become accustomed to getting coming off of Kentucky’s circle sets.

And in a 40 minute basketball game, when one team matches up well with another, something as simple as Xavier Sneed catching fire and Washington going 8-for-20 from the foul line will get you beat.

But that’s neither here nor there.

Because the real point that I am trying to make here is that this particular Kentucky team just wasn’t all that good. They were young. They were injured. They had their flaws masked by the improvement of a couple of kids who played out of their minds for long stretches of the season, and I just don’t think that’s something that should be overlooked.

Maybe this is just my mindset as a fan. I enjoy the ride more than I need to celebrate the ending. Give me a reason to tune in every game. Make me excited to have the monotony of a week broken up when the ball tips. I’m good.

And I think this Kentucky team accomplished just that.

But two weeks ago, no one thought this team had a shot of getting to the Elite 8. Two months ago, every Kentucky fan would have taken a trip to the second weekend in a heartbeat.

The ending sucked.

No doubt about it.

But this team kept fighting and kept improving and, in the end, lost because someone took makeup remover to the cosmetics that Calipari applied.

Be disappointed, but don’t lost sight of the big picture.

VIDEO: Townes’ late 3 seals Loyola’s win over Nevada

Photo by Ronald Martinez/Getty Images
Leave a comment

Nevada was faced with a dilemma. The Wolf Pack were down just one possession – just one point – and were on defense with with a five-second differential between the game and shot clocks.

Foul and extend the game or play it out and hope for a stop?

Nevada opted to play it straight-up, and Loyola hit them with the worst-case scenario – a 3-pointer at the end of the shot clock.

The 3-pointer from Marques Townes made it a two-possession game and the clock all but ruled out the possibility for two possession.

And that’s why Loyola is now in the Elite Eight.

2018 NCAA Tournament: Saturday’s tip times, TV channels, announcer pairings

Photo by Tom Pennington/Getty Images
Leave a comment

Half the spots in the Final Four are up for grabs Saturday. Be sure you know where your TV needs to be before the nets are cut down.

Atlanta:Ā Brian Anderson, Chris Webber and Lisa Byington

  • 6:09 p.m. – No. 9 Kansas State vs. No. 11 Loyola, TBS

Los Angeles:Ā Kevin Harlan, Reggie Miller, Dan Bonner and Dana Jacobson

  • 8:49 – No. 3 Michigan vs. No. 9 Florida State, TBS

VIDEO: This is the shot that ended Kentucky’s season

Ronald Martinez/Getty Images
Leave a comment

Barry Brown has spent all season being underrated.

And Kentucky found that out the hard way on Thursday night.

This bucket with 18 seconds left gave Kansas State a lead they would never relinquish in a win over Kentucky in the Sweet 16.

Florida State advances past Gonzaga to Elite Eight

Harry How/Getty Images
Leave a comment

Florida State was an afterthought heading into the season in an ACC that was as loaded as it was top-heavy.

They were a No. 9-seed in the NCAA tournament in part because they were able to pick off North Carolina and Clemson at home by a combined three points.

They needed three overtimes to hold off Miami and Syracuse at home. They needed a win over Boston College on Senior Night to avoid heading into the ACC tournament with a losing record, and they ended up going and losing in the first round of the ACC tournament to a Louisville that never really sniffed the bubble and parted ways with their interim head coach as soon as their NIT run ended.

They were almost universally picked to lose in the first round of the NCAA tournament to Missouri because everyone knew Michael Porter Jr. was back and secretly hoped that the potential top five pick might actually make some noise as a collegian before his run came to an end.

The Seminoles have been written off and ignored for the entire college basketball season.

And now they are a win away from the Final Four.

Terance Mann scored 18 points and Florida State held fourth-seeded Gonzaga to 35 percent shooting as the Seminoles advanced to their first Elite 8 since 1993 with a 75-60 win on Thursday night. The Seminoles will advance to take on No. 3-seed Michigan with a trip to the Final Four on the line. They have not been to a Final Four since 1972, which was the last Elite 8 before their last Elite 8.

Put another way, the program that has been ignored all season long has been to precisely one Elite 8 since 1972.

That’s a long time to be irrelevant.

So I guess it’s time that we all started to pay attention.

And here’s the interesting part of this: The Seminoles are actually a fun team to watch this year. This is not the kind of grind-it-out Florida State teams that we have become accustomed to with Leonard Hamilton at the helm of this program. They don’t try to play as many enormous human beings at one time as they can. Florida State plays a lot of small-ball. They have a lot of physical, athletic and switchable defenders. They press. They try to force turnovers. They get out and run in transition. They haveĀ a coupleĀ dudes; Mann and Braian Angola and M.J. Carter. They’re not exactly VCU and they’re not exactly West Virginia and they’re not exactly last season’s South Carolina, but there’s a little bit of all of them there.

And that’s what did Gonzaga in.

The Zags entered this game short-handed, as their starting five-man Killian Tillie was unable to go due to a hip injury that he aggravated during warmups, but that would not have made all that much of a difference in the Staples Center.

The issue was guard play.

Florida State’s pressure simply overwhelmed Gonzaga’s guards. Josh Perkins, Silas Melson and Zach Norvell were a combined 10-for-36 from the floor and had a nightmare-of-a-time trying to get the ball into the lane. The Zags committed 13 turnovers, trailed by 12 within the first ten minutes of the game and never really made a run keeping this thing within striking distance.

If there was an issue with Tillie being out, it came when Gonzaga tried to space the floor.

The Zags were playing without enough shooters, particularly in the front court. That clogged the paint and made it difficult for the likes of Johnathan Williams III and Rui Hachimura to get some space down there to operate. Perhaps the most telling stat on Thursday — more than Gonzaga’s 34 percent shooting or the 5-for-20 that they shot from three — was that the Zags were 8-for-27 on layups on the night.


For 27.


And it makes me wonder just how Michigan is going to be able to handle this group, but that’s neither here nor there.

We’ll get to it in time.

For now, it is time for the Seminoles and their fans to basket in this moment.

They were right, we were wrong.