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Butler may sell alcohol at Hinkle Fieldhouse this season

Butler Big East Basketball

A banner on the side of Hinkle Fieldhouse on the campus of Butler University announces the schools change to the Big East Conference, in Indianapolis, Tuesday, July 2, 2013. For the second time in two years, Butler has switched leagues. On Monday, they officially left the Atlantic 10 and became a member of the newly formed Big East. (AP Photo/Michael Conroy)

AP

Butler basketball games could soon be more of a party.

The school hopes to sell beer at Bulldogs games at Hinkle Fieldhouse this season, having applied for an alcohol permit, the Indianapolis Star reported.

“Butler has communicated this plan to those who live near campus,” Butler athletic director Barry Collier said in a statement, “and the permit application has been supported by the Butler Tarkington Neighborhood Association.

“Butler is committed to maintaining the exciting and positive gameday experience that our fans and their families enjoy for all contests that take place on our campus.”

The Bulldogs already sell alcohol in limited locations at Hinkle Fieldhouse, but the permit would allow them to sell it arena-wide from concessions stands.

Once a rarity, beer at college sporting events in a growing trend. Minnesota, Florida and Texas, among a number of others have added alcohol sales in recent years. Given the money that would seem likely to be generated, it’s a trend that will probably become even more pervasive in college athletics.

Cheers.