Creighton University

Creighton’s logos draw ire of Major League Baseball franchise


Last fall the Creighton athletic department unveiled its new logos, with the primary logo that can be seen on the CenturyLink Center court consisting of an updated bluejay resting above a “C.” There were no issues from a legal standpoint with Creighton’s new logos, until the school took the step of requesting that their logos be trademarked. The group that disapproved of the move: the Toronto Blue Jays, who filed a Notice of Opposition with the United States Patent and Trademark Office on August 11.

According to the Associated Press the baseball organization’s fear is that shoppers will think that apparel and other items sold by Creighton have been approved by the professional baseball franchise if Creighton’s request for a trademark is approved. Interestingly enough, Creighton filed an application for a trademark for the logo in question (which can be seen below) on September 18, 2013 according to United States Patent and Trademark Office records.

Creighton University
Major League Baseball

Toronto’s claims about there possibly being confusion on the part of consumers come in spite of the fact that the two entities have slightly different color schemes, and they use different spellings when it comes to the mascot. While the professional baseball team is known as the “Blue Jays,” Creighton’s athletic teams have been known as the “Bluejays” for quite some time.

Also of note is that the Associated Press reported Wednesday evening that the two groups are in discussions about the logo “dispute,” so it will be interesting to see if there’s some kind of common ground reached by the two parties.

H/T, CBS Sports

PHOTO: Ohio State’s new LeBron James shoe display

during the College Football Playoff National Championship Game at AT&T Stadium on January 12, 2015 in Arlington, Texas.
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Ohio State has capitalized on its close relationship with NBA superstar LeBron James over the years and now has a new shoe display that should come in handy during recruiting.

The Buckeyes put out a tweet late this week with the display, calling themselves “THE LeBron school.” While this is something small, recruits like that the Buckeyes are tied into the best player in the world and it’s cool to them that Ohio State gets some exclusive gear.

Rutgers hoping new duo can bring a spark

of the Ohio State Buckeyes against the Rutgers Scarlet Knights during their Big Ten conference game at Rutgers Athletic Center on February 8, 2015 in Piscataway, New Jersey.
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Rutgers has struggled to achieve success on the floor the last few years and head coach Eddie Jordan is hoping that some talented newcomers can help start a turnaround. With the start of practice, local media saw some of the Scarlet Knights’ early practice and Jerry Carino of the Asbury Park Press noted that the duo of freshman point guard Corey Sanders and junior college forward Deshawn Freeman were getting a lot of burn together.

With both incoming players being four-star prospects, it’s hardly a surprise that Jordan would see what the two were capable of. According to Carino, it meant a lot of Sanders driving and forcing the defense to collapse before finding Freeman.

“It seems like coach always has us on the same team,” Freeman said to Carino. “Ever since we’ve gotten here, he’s trying to get us to play together.”

Carino also notes that since Rutgers is deeper, longer and more athletic in general this season, the team could do more with a pressing defense to help create turnovers.

While Rutgers still faces an uphill climb in the Big Ten, they at least have some exciting pieces that will be in place for a few seasons.