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How can Wichita State build on the two best years in program history?

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The NCAA tournament is the greatest sporting event in the United States, and if it wasn’t for the unification of ‘Murica in support of the stars and stripes at the World Cup this past June, I think that you would be hard-pressed to find anything that can hold a vice-grip on the ever-dwindling attention span of an entire nation of sports fans for a month like March Madness can.

But while you are filling out your brackets and wildly cheering on that No. 13 seed, hoping a team without a single player that you can name pulls off the upset, the one-and-done nature of the NCAA tournament can be a fickle beast for the people participating in it.

One tough draw, one off night, and an entire season’s body of work can be forgotten in the annals of history. Deep tournament runs and early tourney exits are remembered much more vividly than, say, a regular season conference title. A 25-win season might get a coach a raise. A trip to the Sweet 16 will get him a better job. The tourney is always holding trump cards.

Case in point: Wichita State.

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This past season, the Shockers put together arguably the single-greatest regular season of all-time. They entered the NCAA tournament at 34-0 after steamrolling through league play with very few real challenges while posting the best regular season record in the history of college basketball. But thanks to No. 8-seed Kentucky, a preseason top five team that didn’t figure out how to play together until the night before the SEC tournament, the Shockers were sent packing without reaching the second weekend of the tournament.

All it took was one game — one game where Wichita State played as well as they had all season, losing one of the best-played, most entertaining games you’ll watch — to turn a historical year into a footnote for a team that didn’t make the Sweet 16.

“It was really great to go 35-0, that’s a really great accomplishment,” star guard Ron Baker told NBCSports at the Kevin Durant Skills Academy last month. “But the regular season is kind of a season in itself. When you get to the tournament, it almost feels like a whole nother year. A different season. And for us, that result was pretty disappointing.”

Wichita State had gone almost a full year in between losses, and for Baker, it was difficult for him to process that such a successful season had come to such an abrupt halt. “I reflected on it a lot,” he said, adding that it wasn’t until the sting from the upset wore off that he was truly able to appreciate what he and his team were able to do. “Once the season’s over and you sit down for a couple days, you slow down and think about what you accomplished.

“And it’s pretty phenomenal, especially when you look back in history. We’re the only team to go 35-0. It’s been special.”

RELATED: How borderline Division I recruits fight for scholarships in July

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“We had an amazing year,” point guard Fred Van Vleet told NBCSports during a break in the action at the Point Guard Skills Academy in New Jersey in June. “We don’t really define our season off of that game.”

That appreciation wasn’t there while the Shockers were in the middle of their run, however. They weren’t thinking about what an undefeated season would mean historically or how they had a chance to get their names in the record books. They were focused on winning, on doing the things that it took to make sure that they kept that ‘0’ in their loss column.

They were on a mission.

“It was really hard to enjoy it during the season,” Baker said. “There’s practice every day. Weights, lifting. And we’re all competitive. [We did our] best to have fun with it.”

The season before Wichita State made a run at perfection, they were the latest in a long line of cinderellas from the mid-major ranks that traipsed their way through their region and into the Final Four.

And they did it despite the fact that their regular season ended in frustration.

In 2012-2013, the Shockers started the season 19-2, going 8-1 in Missouri Valley play and climbing to No. 15 in the country before losing three straight and five of their last ten regular season games. They wound up in the 8-9 game in the same bracket as Gonzaga, the No. 1 overall seed. But between a hot-shooting second half that sparked an upset of the ‘Zags and a beneficial draw in the later rounds that gave the Shockers matchups with La Salle and Ohio State, Marshall’s band of misfits made it all the way to the Final Four. And if it wasn’t for Louisville guard Tim Henderson’s heroics, they might have found themselves in the national title game.

It creates a weird dynamic, as the Shockers may end up being better remembered for a season in which they struggled through February and early March than for the year where they won their first 35 games. Maybe I’m wrong, and I hope I am, but the casual fan will likely put more stock in winning four games on national television in the NCAA tournament than they will 34 games on ESPN3 in places like Des Moines, Iowa, and Springfield, Missouri.

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It also creates expectations. Baker is a redshirt sophomore. He’s entering his fourth year in the program, during which time the Shockers have made three NCAA tournaments, won two regular season titles and a MVC tournament title, reached a Final Four and earned a No. 1 seed with an undefeated regular season. Prior to his arrival, the Shockers had made one NCAA tournament since 1988.

What happens if the Shockers “only” win the conference and fail to make it out of the first weekend of the NCAA tournament this season?

“If we would’ve done that six years ago at Wichita State, they would have been really pleased,” Baker said. “Now, to make the tournament, it’s expected of us,” but to listen to the two Shockers stars speak, those expectations and that notoriety are what drive them.

“[Success brings] a little bit more popularity, people recognize you. Respect as well,” Van Vleet said. “Those two things are nice. With that comes a lot more work that you’ve got to put in to keep getting better. You don’t want to plateau out.”

What “a lot more work” includes has been early morning workouts for Van Vleet, Baker and senior guard Tekele Cotton, as they spent part of their summer waking up at 6:30 a.m. to workout before coaching at Wichita State’s summer basketball camp. And that would be just the first or two or three workouts on a typical day.

“I’ve never done that before,” Van Vleet said with a laugh. “I’m not a morning guy.”

For Baker, that work included improving his mid-range game, floaters and 8-10 foot finishes, as well as his ability to create separation off the bounce and get to the rim on straight line drives. For Van Vleet, he’s been focused on improving his athleticism and his ability to be a scorer, which is something that both players will need to improve upon without Cleanthony Early around to shoulder the scoring load.

And if they can do that, the Shockers should once again be a team capable of making the Sweet 16 and advancing further, but that won’t leave them satisfied.

“Honestly, we look at [Gonzaga, Butler and VCU] and see what they’ve built, and I’m sure Coach Marshall feels that he wants to build something like that, but the goal is always a national championship,” Van Vleet said. “Make it to that game, play in that game, win that game.

“I would be lying to say that wasn’t our goal at the beginning of the season.”

Kentucky used Calipari-Chaney fight in media training

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Kentucky held some media training sessions yesterday, and one of the topics that head coach John Calipari used to make a point was … his blow-up with John Chaney. The moment was captured on SnapChat by a trio of Kentucky newcomers.

You remember that incident. Chaney, then the head coach at Temple, and Cal, who was coaching Atlantic 10 rival UMass at the time, nearly came to blows over the way that Cal handled officials during the game. Before the video below picks up, the two shared this exchange:

“Could I say this to you, please?” Chaney said, before the video above picks up. “You’ve got a good ball club. But what you did with the officials out there is wrong, and I don’t want to be a party to that. You understand?”

Cal responded: “You weren’t out there, Coach. You don’t have any idea.”

Chaney fired back: “You got a game given to you by officials right here with G.W. on three bad calls, O.K.? Then you send your kids out there pushing and shoving. You had the best officiating you could ever get here. And for you to ride them, I don’t want to be a party to that.”

And that led to “I’ll kill you”:

(h/t KSR)

VIDEO: Shaq’s son, Shareef O’Neal, with monster dunk in Vegas

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Shareef O’Neal is a top 50 prospect in the Class of 2018. In Vegas this past weekend, he threw down a monster put-back dunk.

South Dakota State gets two commits

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Tuesday was a busy and productive one for South Dakota State on the recruiting trail.

The Jackrabbits secured two 2017 commitments from the state of Wisconsin in Ryan Krueger and Alex Arians, a source tells NBCSports.com.

Krueger is a 6-foot-5 wing player from New London, Wisc. while Arians is a 6-foot-4 guard from Madison, Wisc., who also held an offer from Wright State, which is coached by former SDSU coach Scott Nagy. Both players spend their summers playing for the Wisconsin Swing grassroots program.

The pair make it a trio of commits for the Jackrabbits in 2017 with another Wisconsinite, Alou Dillon, pledging to first-year Jackrabbits coach T.J. Otzelberger, himself a Wisconsin native, earlier this summer.

South Dakota State went 26-8 last year and the bulk of the team that made the NCAA tournament last year, including sophomore Mike Daum, who led the team in scoring and rebounding as a freshman.

Incoming Gator freshman ineligible for upcoming season

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Florida will need to wait a year before seeing 6-foot-11 recruit Gorjok Gak playing games for the Gators.

The NCAA ruled that the incoming freshman will be able to enroll at Florida this year and practice with the team, but will be ineligible for games this season, the school announced Tuesday.

Should he meet all his progress marks during his freshman year, he’ll have three seasons of eligibility remaining starting in 2017-18.

Gak’s eligibility issue centered on his playing games during his postgraduate year at Victory Rock Prep, according to his coach there.

“Following his graduate year from Australia, he was supposed to play from December to December,” Loren Jackson told the Gainesville Sun, “but instead played from December until the following May.”

Gak originally signed with Oklahoma State, but de-committed following Travis Ford’s firing in Stillwater this past spring. Gak averaged 13.8 points and 9.3 rebounds last season at Victory Rock in Bradenton, Fla.

Florida went 21-15 last season under first-year coach Mike White.

Video: Coach K talks Team USA with Dan Patrick

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Team USA has blown through its competition in its first two exhibition games ahead of next month’s Olympics in Rio De Janeiro with wins over Argentina and China by a combined a combined 96 points.

Tonight, they’ll have a rematch against China, which they defeated 106-57 on Sunday, but it will also serve as the unofficial debut of Kevin Durant in front of his new hometown fans with the game taking place at the home of the Golden State Warriors, Oracle Arena, in Oakland.

“Excited for Kevin tonight to make his debut in front of the Golden State fans,” coach Mike Krzyzewski said Tuesday on the Dan Patrick Show. “He got a great reception (Monday) at a function. He was, as he should be, warmly welcomed.”

The team has been together since July 18 in the run-up to its first Olympic contest on Aug. 6 against China. For Krzyzewski, a couple of players have made an impression already.

“You see these guys on TV,” the Duke coach said, “but I don’t get a chance to see them in person. (Clipper) DeAndre Jordan is such a good player. A great athlete, a great guy. To see him run, defend, holy mackerel. He’ s really good.

“I haven’t seen Paul George in two years when he had that horrific (leg) injury in Las Vegas at one of our camps, and he’s so darn good. On defense, tremendous.”

It’s on the defensive side of the floor that Coach K believes his team can really make its mark even with the incredible collection of offensive talent the roster has.

“We’re very athletic so defensively we could be a very good defensive team,” he said. “We’ve shown a willingness to want to do that in the first two games.”

As usual, Team USA is the prohibitive favorite to bring back gold for the third consecutive Olympics, which will be Coach K’s last at the helm after taking over after the 2004 bronze medal debacle.

“I’m excited about the team,” he said. “It’s a short time. to see our guys working so hard and they get along so well, I’m excited about the team we might be in Rio. We’ll use tonight to get a little bit better.

“I kind of have the blinders on. You only have a short time. It’s a little over a month, and we want to win the gold medal in Rio.”