People like to drink when they’re watching sports. I’m not aware of any actual study done on this topic, but I’m fairly certain that it’s one of the most accurate things that I’ve ever written, and thanks to SMU, I’m now even more convinced.
According to a report from the Dallas Morning News, SMU sold nearly $350,000 worth of beer and wine at 13 homes games in 2014, more than half of the almost $650,000 in concession sales from Moody Coliseum. The Mustangs didn’t start selling the booze during games until January, when the newly-renovated arena was reopened.
Nine of those 13 games were sellouts, meaning all 7,000 seats were filled, and while this was the first season that SMU was selling alcohol at games, those sellouts were more likely the result of the team actually being good than the fact that a booster would be able to sip on an overpriced light beer while watching the game.
In order for students to drink, they needed a wrist-band saying they were over 21. Only three drinks were allowed to be sold per to each of-age student, with tabs given out as the students entered the arena.
More schools are beginning to use booze as a way to generate more revenue at their athletic events, and while not all of that money goes back to the university — Aramark and other vendors will get their cut, too — but this is possibly a way to bring in money to pay for things like full-cost of attendance scholarships or even a stipend for the athletes.
Having beer available at the games might also be a way to curb some of the pregame binge-drinking.
No. 25 Texas A&M made a statement on Turkey Day, as they knocked off No. 10 Gonzaga 62-61 in the semifinals of the Battle 4 Atlantis.
Danuel House led the way with 19 points for the Aggies while Tony Trocha-Morales finished with 14 points as Texas A&M picked up the win despite the fact that they did not score for the final eight minutes of the game.
Billy Kennedy’s club looked the part of an SEC contender, playing tough defense and keeping Gonzaga’s massive and talented front line in check. Perhaps most impressive was that they were able to hang on despite blowing a lead late in the second half, and that they did it with their defense. Gonzaga can score. They have big bodies inside and shooters to surround them, but Domantas Sabonis struggled with foul struggle throughout the game while Kyle Wiltjer did not score in the final 12 minutes.
Kentucky, at this point, is the clear-cut favorite in the SEC, and while Vanderbilt looked really good in Maui this week, A&M looks like they’re going to end up giving the Commodores a run for their money for second-best in the league.
On the other hand, this loss wasn’t a total disaster for the Zags. They had the final possession with a chance to be a good team on a day when Domantas Sabonis was rendered completely ineffective. And, more importantly, point guard Josh Perkins was terrific. He did have a late turnover, but he scored all 15 of his points in the second half as he helped keep the Zags within striking distance.
Texas A&M will play the winner of Syracuse and No. 18 UConn for the title.
GAME OF THE NIGHT: Syracuse vs. No. 18 UConn, 3:30 p.m.
For the first time since the Orange departed the Big East, the two former rivals will square off. Today’s battle will take place at the Battle 4 Atlantis, as the Orange knocked off Charlotte yesterday and the Huskies dispatched Michigan. To get ready for this battle, I’d suggest ready through the conversation @NoEscalators had with himself last night.
THIS ONE’S GOOD, TOO: No. 25 Texas A&M vs. No. 10 Gonzaga, 1:00 p.m.
The other semifinal in the Battle 4 Atlantis could end up being just as good, as the Aggies — who might be the second best team in the SEC — square off with a Gonzaga team that has one of the best front lines in the country. This will be a good test to figure out just how good both of these teams are.
FIVE THINGS TO WATCH FOR
1. No. 20 Wichita State vs. USC, 2:00 p.m.: The Shockers will be without Fred VanVleet for this event. It will also be a chance for us to gauge just how good this 4-0 USC team is.
2. No. 23 Xavier vs. Alabama, 12:00 p.m: The Musketeers should have no problems dispatching Alabama.
3. No. 8 Villanova vs. Stanford, 4:30 p.m.: The Wildcats are, once again, as good as any team in the country. Josh Hart might be the nation’s most underrated star.
4. No. 14 Cal vs. San Diego State, 12:00 a.m.: Tyrone Wallace and company have been awesome this season. They get their first real test of the season tonight.
5. Providence vs. Evansville, 7:00 p.m.: Evansville is one of the nation’s best mid-majors, good enough to give the likes of Wichita State and Northern Iowa a fight in the Missouri Valley. And Providence? They got a kid named Kris Dunn. Heard of him?
THE REST OF THE TOP 25
- No. 3 Michigan State vs. Boston College, 6:30 p.m.
- No. 11 Arizona vs. Santa Clara, 11:30 p.m.
- No. 17 Notre Dame vs. Monmouth, 6:30 p.m.