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Kentucky announces $210-million marketing deal with JMI Sports

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You might not have noticed it if you live outside the Commonwealth, but earlier this week, Kentucky announced that they have agreed to sell their athletics and campus multimedia rights to JMI Sports.

The terms of that deal?

$210 million over the next 15 years, which works out to an average of $14 million over the course of the contract, which will go into effect in 2015-2016. It’s one of the five highest in college sports, and it includes a $29.4 million signing bonus.

That’s a lot of scratch, especially when you consider that Kentucky cannot sell their television rights. Those are part of the SEC’s broadcast deal.

So what are they selling? The Louisville Courier-Journal explains:

The new deal with JMI Sports includes radio rights to UK football, men’s basketball, women’s basketball and baseball games; stadium and arena corporate signage and game programs for all home events other than at Rupp Arena; naming rights to university athletics facilities and premium areas; sponsorship on UKathletics.com; game sponsorship and promotions; coaches endorsements; pregame and postgame television shows and specials and postseason highlight DVDS and video features on video boards other than at Rupp.

More interestingly, however, is this note from that Courier-Journal story:

JMI Sports’ proposal to raise UK’s profile — and bottom line — includes some grand plans. One of the most interesting: “Recapture much of the audience that has been lost to bloggers, other websites and media personalities … and, of course, we want to fully monetize these efforts.”

It’s not a secret that Big Blue Nation is the most powerful force in college basketball when it comes to online traffic. That’s why there are so many Kentucky fan sites, most notably Kentucky Sports Radio. Is the Kentucky athletic department looking to tap into that money stream?

WATCH LIVE: St. Bonaventure hosts Saint Louis on NBCSN

St. Bonaventure's Denzel Gregg celebrates after they defeated St. Joseph's after an NCAA college basketball game Wednesday, Feb. 3, 2016, in Philadelphia.  (Charles Fox/The Philadelphia Inquirer via AP) PHIX OUT; TV OUT; MAGS OUT; NEWARK OUT; MANDATORY CREDIT
(Charles Fox/The Philadelphia Inquirer via AP)
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St. Bonaventure is looking to keep pace with the Atlantic 10’s elite as they host Saint Louis on Sunday afternoon. You can watch this A-10 contest live on NBCSN at 2:00 p.m. EST.

Coming off of a huge road win at Saint Joseph’s, the Bonnies (14-6, 6-3) have won two consecutive games with a winnable stretch of two more before a key conference clash with George Washington. The trio of Marcus Posley (19.1 ppg), Jaylen Adams (18.5 ppg) and Dion Wright (16.2 ppg) has been putting up a ton of points this season and slowing down that group will be the focal point of the Saint Louis defense.

The Billikens (8-13, 3-6) are coming off of two consecutive double-digit losses and will try to regroup on the road. Senior guard Ash Yacoubou paces the Saint Louis offense at 12.2 points per game and junior guard Mike Crawford (10.9 ppg) is the only other player averaging double-figures.

These two teams will play again on March 5 when the Bonnies head to the Midwest.

CLICK HERE to watch these games on NBC Sports Live Extra Sunday afternoon.

PREGAME SHOOTAROUND: Some conference matchups play out before football

Oregon forward Dillon Brooks, left, reacts after scoring a basket against Utah during the second half of an NCAA college basketball game in Salt Lake City, Thursday, Jan. 14, 2016. Oregon defeated Utah 77-59. (AP Photo/George Frey)
(AP Photo/George Frey)
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GAME OF THE NIGHT: Utah at No. 16 Oregon, 4:00 p.m.

From Rob Dauster’s Weekend Preview:

Utah suffered one of the worst losses I’ve seen in a while on Thursday night, when Brandon Taylor, for some unknown reason, decided to foul an Oregon State player firing up a half court prayer at the buzzer. The Utes, who are arguably the second-best team in the Pac-12, will look to bounce-back on Sunday against the best team in the Pac-12, No. 16 Oregon at 4:00 p.m.

FIVE THINGS TO WATCH FOR:

1. No. 12 SMU will attempt to stay atop the American standings as they travel to South Florida. While the Mustangs won the first matchup between these two teams at home by 14, they’ve dropped their last two games on the road.

2. A few more American contests are going down as East Carolina travels to UConn and Houston heads to Tulsa. The game between the Cougars and Golden Hurricane is especially interesting because both teams are sitting two games back of SMU and trying to make a move on the postseason.

3. No. 5 Iowa continues the soft part of the schedule as they face Illinois on the road. The Hawkeyes posted recent easy victories over Northwestern and Penn State and will be heavily favored again on Sunday.

4. Could be an intriguing game as No. 17 Miami travels to Georgia Tech. Although the Yellow Jackets aren’t a major contender in the ACC, they’ve been tough this season, especially at home. The Hurricanes fell victim to Georgia Tech last season while they were ranked by Marcus Georges-Hunt has to get back on track after a recent slump for that to happen.

5. There is an Atlantic 10 game that will be featured on NBCSN on Sunday: Saint Louis at St. Bonaventure (2:00 p.m.).

CLICK HERE to watch these games on NBC Sports Live Extra Sunday afternoon.