While they aren’t mentioned too often during the NCAA tournament, conferences earn “units” based upon how far their members play into the 68-team event. Including the 2014 NCAA tournament each unit will be worth $255,379, and the money earned from those units tend to be distributed equally amongst conference members. So there isn’t a huge payoff for individual programs in this regard.
However schools can cash in from a publicity standpoint, with the success of their basketball team leading to increases in donations and college applications just to name two areas. And this can be especially important for schools who aren’t in the national spotlight as often as the most prestigious programs in college basketball.
One school that could see a boost as a result of its college basketball team’s deep run is Dayton, which reached the Elite Eight. According to a study done by the city, “the estimated publicity value for game play, television media, and social media is $72,660,482.”
The above video has a number just below the $72 million mark, but either way it’s evident that athletics have an impact on the way in which a school is perceived. This isn’t a foreign concept either, as schools such as Butler, VCU and Wichita State have benefitted from the extra attention that comes with a “Cinderella” run deep into the NCAA tournament.
The Dayton City Commissioners’ full report can be read here.
The 6-foot-3 guard averaged 10.3 points per game, while shooting 42 percent from three, as a freshman. He, along with Malcolm Hill and Michael Thorne Jr., is one of three returning players who averaged double figures last season.
This could prove to be a make-or-break year for John Groce, who enters his fifth season at the helm. He guided the Illini to an NCAA Tournament in his first season, but hasn’t been back since.
The key for the Illini is health. Abrams gives them experience and leadership, but it won’t be a surprise if there’s some rust in his game after spending the past two seasons on the sideline. Having a healthy Coleman-Lands will help stabilize the backcourt, while Hill, an all-conference caliber forward, and Thorne anchor the frontcourt.
Like Alkins, Jones was a sought-after scorer. The 6-foot-4 two-guard was rated No. 69 overall in the Class of 2016 by Rivals. He picked Indiana over offers from Cal, Cincinnati, Georgetown and more than a dozen other high-major programs.
Jeter, the 6-foot-10, played in a reserve role as a freshman, averaging 1.9 points and 1.9 rebounds per game last season. He will be part of a loaded frontline that includes heralded freshmen Harry Giles and Marques Bolden, as well as redshirt senior Amile Jefferson, who returns to the lineup following a foot injury.
The greatest player in Auburn program history will honored with a statue outside of the team’s home arena.
The university announced that Charles Barkley, the Naismith Memorial Basketball Hall of Famer, will be the fourth athlete to be given a statue, joining Heisman Trophy winners Bo Jackson, Pat Sullivan and Cam Newton.
“It just means a great deal to me,” Barkley said in a statement. “Being a kid from Alabama, going to Auburn. I think everybody knows what Auburn means to me. It’s going to be pretty cool.”
Barkley, currently working as an analyst for TNT, was the SEC Player of the Year in 1984, as well as a second team All-American. He averaged 14.1 points and 9.6 rebounds per game in 84 appearances for the Tigers.