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Andrew Wiggins makes the cover of Sports Illustrated … in October? (PHOTO)

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One of the major knocks on college basketball as a sports is that the schedule says that it runs from November through early April, very few folks across the country actually start paying attention to it until February.

Until after football is over.

Until hoops is the only sport that they can find on their TV at night.

The real ratings don’t come until March, either, when the excitement of Championship Week and our national obsession with the NCAA tournament kicks into full gear. Listen to the critics and the cynics, and you’ll be believing that college basketball is a one month sport pretty quickly.

That’s what makes this week’s Sports Illustrated cover that much more meaningful. Brad Smith, the Director of Photography for SI, tweeted out a picture of the cover yesterday. Here it is:

source:

Yup, that’s a cover story on Andrew Wiggins. In America’s most famous sports magazine. During the month of October, no less, when the baseball playoffs are happening, college football season is six weeks old, and the NFL and its fantasy football machine are kicking into high gear.

It will be a solid month before Wiggins actually suits up in a game.

I’d say there is some hype heading into this season, wouldn’t you?

And how ticked are Kentucky fans that the first SI cover story on college hoops is on the kid they missed out on when they’re toying with the idea of going 40-0?

UPDATE: The cover animation from SI’s iPad app is pretty freakin’ awesome, too:

BUBBLE BANTER: Key Atlantic 10, Big East bubble games

Kelan Martin, Kyle Alexander
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This post will be updated throughout the night.

Butler (KenPom: 41, RPI; 67) at Seton Hall (KenPom: 31, RPI: 37), 6:30 p.m.
LSU (KenPom: 53, RPI: 76) at South Carolina (KenPom: 45, RPI: 28), 7:00 p.m.
Nebraska at Wisconsin (KenPom: 51, RPI: 62), 7:00 p.m.
Saint Joseph’s (KenPom: 48, RPI: 30) at George Washington (KenPom: 71, RPI: 34), 7:00 p.m.
Missouri at Vanderbilt (KenPom: 35, RPI: 58), 9:00 p.m.
No. 14 Iowa State at Texas Tech (KenPom: 59, RPI: 51), 9:00 p.m.
Michigan (KenPom: 46, RPI: 56) at Minnesota, 9:00 p.m.
Washington (KenPom: 80, RPI: 57) at Utah (KenPom: 44, RPI: 16), 9:00 p.m.
San Diego State (KenPom: 65, RPI: 47) at Fresno State, 11:00 p.m.

PREGAME SHOOTAROUND: Ben Simmons, LSU get tested at South Carolina; more important bubble matchups

FILE - In this Nov. 24, 2015, file photo, LSU forward Ben Simmons (25) drives downcourt as teammate Antonio Blakeney (2) follows in the first half of an NCAA college basketball game against North Carolina State in New York. For all of his gaudy numbers, Simmons is still trying to figure out the best way to put the Tigers in position to win. And now the schedule gets harder, starting with Tuesday night's, Dec. 29, 2015, tilt against Wake Forest, followed by the opening of Southeastern Conference play against Vanderbilt and No. 10 Kentucky. (AP Photo/Kathy Willens, File)
(AP Photo/Kathy Willens)
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GAME OF THE NIGHT: LSU at South Carolina, 7:00 p.m.

LSU attempts to stay atop the SEC standings when they travel on the road to face South Carolina. The Gamecocks have been very tough at home this season and they’re trying to form a potential four-way tie in the conference standings if they’re able to win this one (and Texas A&M wins tonight). It will be intriguing to see how Ben Simmons fares against South Carolina’s stingy defense.

THIS ONE’S GOOD, TOO: Saint Joseph’s at George Washington, 7:00 p.m.

An important game in the Atlantic 10 as Saint Joseph’s heads to the Smith Center to play surging George Washington. The Colonels have won three straight games as they try to stay with VCU and Dayton and make a move to tie the Hawks in the league standings. CBT’s Rob Dauster will be in the building for this one, so make sure to follow him on Twitter for updates.

FIVE THINGS TO WATCH FOR

  1. No. 21 Baylor will have a tough one in the Big 12 when they go on the road at Kansas State. The Wildcats just knocked off Oklahoma and the Octagon of Doom is a very tough place to play, even if Kansas State is struggling in the standings.
  2. No. 16 SMU will try to stay in the lead in the American as they host Tulsa. The Golden Hurricane could really use a road win like this for its postseason chances.
  3. An intriguing Pac-12 contest tips as Washington heads to Utah. The Pac-12 standings are a mess right now, but these two teams still have a chance to make one final move for the regular season title if they start building momentum now.
  4. In the SEC, Alabama hosts No. 15 Texas A&M, a team that has lost three of its last four games. The Aggies will be favored in this road contest, but this one could be interesting because of Avery Johnson’s unique connection to Texas A&M. Avery Johnson Jr., a transfer guard sitting out this season at Alabama, played for the Aggies last season, so he could have some useful tips for his dad on slowing down Texas A&M’s potent offense.
  5. No. 20 Providence will be looking for revenge when they head to Milwaukee to face Marquette. The Golden Eagles currently sit eighth in the Big East standings, but they did win on the road by a point over the Friars earlier this season.