Mark Emmert on paying athletes: ‘If you’re going to come to us, you’re going to be a student’

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There may not be a more contentious debate in all of college athletics than whether or not the players that generate so many billions of dollars in revenue should receive a larger cut of those profits.

Conferences are signing billion-dollar deals for the rights to broadcast their games. The NCAA tournament is responsible for generating roughly three-quarters of the organization’s annual revenue. Every “scandal” involving college athletics that breaks further proves that these athletes have value; that there are people willing to spend their hard-earned money on these athletes.

Maybe it’s the $500 handshakes that football players were getting at Oklahoma State. Or maybe it’s the money that agents were willing to spend on players like Alabama lineman DJ Fluker or Kansas shooting guard Ben McLemore to ensure that they would become a client when they graduated. Or maybe it’s the thousands of dollars that Johnny Manziel was able to pocket simply by signing his name on a bunch of helmets.

Whatever the case may be, it’s becoming more and more difficult to justify the idea that the best athletes in revenue sports are getting a fair deal being limited to a college scholarship.

But according to NCAA president Mark Emmert, it’s unlikely that will change any time soon.

”One thing that sets the fundamental tone is there’s very few members and, virtually no university president, that thinks it’s a good idea to convert student-athletes into paid employees. Literally into professionals,” NCAA President Mark Emmert said Monday at Marquette University as part of the school’s ‘On the Issues’ forum. ”Then you have something very different from collegiate athletics. One of the guiding principles (of the NCAA) has been that this is about students who play sports.”

Emmert also questioned why an athlete that wants to be a professional would bother going to college.

”It’s a dynamic tension that we really need to work on because it’s at heart of part of what talking about here,” he said. “Why would we want to force someone to go to school when they really don’t want to be there? But if you’re going to come to us, you’re going to be a student.”

Why would an athlete want to play in college?

Well, quite simply, because the best way for a prodigy to make their way to the NBA is through the NCAA. Going straight to the D-League doesn’t get these kids the kind of exposure that college basketball does. The same can be said for Europe.

The bottom-line is that this a pitch that Emmert is going to have to continue to sell, because there are so many administrators like him that cash six and seven figure checks thanks to amateurism keeping the money flowing. The NCAA doesn’t pay taxes and puts severe limits on the amount that the people generating the revenue can bring in (a scholarship isn’t enough, but it is reimbursement). If that changes, if there is less money to go around, the cuts have to come from somewhere.

And I’d be willing to bet that Emmert, and the people that made Emmert the (handsomely-paid) face of their organization don’t want to see their bottom-line affected.

Colorado adds commitment from Class of 2017 point guard McKinley Wright

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Colorado landed one of the best available point guards for next season on Friday as Class of 2017 floor general McKinley Wright committed during an official visit.

A former Dayton commit who opted out of his recruitment after former head coach Archie Miller took the Indiana job, Wright was one of the best available point guards left as he played last weekend on the adidas Gauntlet in front of college coaches with D1 Minnesota.

The 6-foot-0 Wright gives the Buffaloes another ball handler and distributor as he was Minnesota’s Mr. Basketball during this past season. As a senior, Wright averaged 22.9 points, 8.1 rebounds and 7.8 assists per game.

It’s always hard to say if spring recruits who elevate a level in recruiting after decommitting are making the correct decision, but Wright looked the part of a high-major lead guard last weekend, and Colorado wasn’t the only high-major program that was pushing hard to add Wright at this late stage.

Oral Roberts to hire Baylor assistant coach Paul Mills

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Oral Roberts has found its new head coach as they will hire Baylor assistant coach Paul Mills, as first reported by NBCSports.com’s Rob Dauster.

Mills had been on staff with the Bears since 2003 as he’s been a big factor in why head coach Scott Drew has been able to turn around that program. A graduate of Texas A&M, Mills has been a full-time assistant at Baylor since the 2009 season.

“I am honored to accept this role of representing this historic institution, its students and its mission,” Mills said in a release. “Making this commitment today is a highlight of my career and I look forward with excitement to the basketball season directly ahead. Go Golden Eagles.”

Mills will replace former head coach Scott Sutton, who was relieved of his duties this offseason after 18 years at the helm.

 

Iowa commit Connor McCaffery to redshirt in basketball to pursue baseball

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Iowa commit Connor McCaffery is in a unique spot when he starts his freshman year in Iowa City next year.

Not only is the 6-foot-4 guard the son of basketball head coach Fran McCaffery, while being a four-star national basketball prospect, but Connor also has a bright future in baseball.

There was a lot of speculation as to what Connor might do for his future in athletics and he gave more clarification on what he might be looking to do on Friday.

McCaffery has decided to redshirt in basketball next season to focus on the beginnings of his baseball career at Iowa. A walk-on for both sports, the move enables Connor McCaffery to potentially play three years of basketball with his younger brother, Patrick, who is also a heralded basketball recruit for Iowa. This move also gives Connor the best chance to pursue both sports while he’ll also help out a young Iowa basketball team with its tough scholarship scenario.

Butler, Chris Holtmann agree to a contract extension

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Butler has agreed to a contract extension with head coach Chris Holtmann, the school announced on Friday, that will keep him under contract through 2025.

“Butler truly is a special place, and my family and I are thankful to be part of a great academic institution and an athletics department that is a source of pride for those who embrace Butler and The Butler Way,” said Holtmann. “Our student-athletes, our staff, and so many throughout our campus are remarkable at what they do, and I’m excited to continue to work alongside them.”

Holtmann was named Big East Coach of the Year after leading the Bulldogs to a 25-9 record and a spot in the Sweet 16. In three years with the program, Holtmann has a record of 70-31.

“Chris is a tremendous ambassador for Butler and the Butler Way, and his leadership has resulted in success both on and off the court for the talented young men in our program,” said Butler Vice President/Director of Athletics Barry Collier. “This commitment – both by our university and by Chris – allows the momentum within our program to continue.”

Holtmann was in the mix for a couple of jobs this spring, including N.C. State and Missouri.

Report: Nike, Adidas and Under Armour all pass on sponsoring Lonzo Ball

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Lonzo Ball will enter his rookie season in the NBA without a sponsorship deal from Nike, Adidas or Under Armour, only his family’s Big Baller Brand apparel.

That, according to a report from ESPN, is due to his father LaVar’s insistence that Lonzo not sign with one of the three major apparel companies unless they opted to sign a licensing deal for Big Baller Brand merchandise instead of outfitting Lonzo with their own gear.

“We’ve said from the beginning, we aren’t looking for an endorsement deal,” LaVar told ESPN. “We’re looking for co-branding, a true partner. But they’re not ready for that because they’re not used to that model. But hey, the taxi industry wasn’t ready for Uber, either.”

LaVar had been representing his son in the negotiations, and is now expected to reach out to other shoe brands, including Chinese apparel companies like Li-Nang.

Big Baller Brand is a startup apparel company launched by LaVar Ball. They sell t-shirts, sweatshirts and hats, with most of their products costing at least $50.

Lonzo declared for the NBA Draft after an all-american season that saw him and the UCLA Bruins flame out of the NCAA tournament in the Sweet 16. UCLA lost to Kentucky in that game, and Lonzo had a quiet night while his point guard counterpart, De’Aaron Fox, went off for 39 points.

Lonzo is a likely top three pick in the NBA Draft and, potentially, could still end up going No. 1. He has two younger brothers as well. LiAngelo will be a freshman with the Bruins next season while LaMelo just finished his sophomore season in high school. Both will attend UCLA.