It hasn’t been easy being the American Athletic Conference’s commissioner

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In Mike Aresco’s tenure as a conference commissioner, turmoil has been the norm.

The former CBS executive vice president took over as commissioner of the Big East last August, just in time to deal with the fallout of Syracuse and Pitt leaving for the ACC, Notre Dame’s decision to follow them south, Rutgers and Louisville beating UConn and Cincinnati out the door, and the Catholic 7 splitting from the conference the form their own brand-new, basketball-centric league.

Which, of course, they wanted to call the Big East.

So in the midst of watching teams sprint from the conference like freshmen from a house party when the cops show up, Aresco not only had to work out a television rights deal while figuring out how to keep the league from being a season-long punchline, he literally had to go back to square one: he needed a name.

He had been a conference commissioner for less than eight months at that point. Talk about being thrown into the fire.

“We didn’t want to be called the No Name Conference. We didn’t want to be called The Conference To Be Named Later,” Aresco told NBCSports.com. “We knew that to remain viable, we needed the name fairly soon.”

Once the name — American Athletic Conference — was officially decided upon, the next step was developing a logo, a trademarked patch that would start to build the brand of a league that completely redefining itself; the new Big East may have taken the name and Madison Square Garden, but the AAC is actually the old Big East.

That process was a success, as the American’s logo seems to be the one thing that everyone on twitter didn’t hate, but it was also a bit more complicated.

source:  Aresco reached out to a former CBS colleague named Leslie Ann Wade who had assembled a group that had been doing work on branding corporate logos. That group had contributed to the conference as a consultant on the PR front, so Aresco asked them to develop something, and they came up with the A with a star in the middle of it.

The decision-makers in the AAC offices loved it, but that was only the first step. They had to see what league members thought of it without allowing the logo to leak.

“We had to protect it,” Aresco said. “We couldn’t let anyone see it because we had to trademark it.”

That created a problem, because Aresco wanted to make sure that his conference member’s athletes and administrators all were fans of the logo he had developed. “We’ve got to make sure we have buy-in,” he said.

So what the AAC did was fly around the country to each of the member institutions, inviting a sampling of everyone involved with the school’s athletic department — presidents, ADs, coaches, athletes from revenue sports, athletes from Olympic sports — to get their feedback. The support was overwhelming.

Now that Aresco had a logo, he could actually get to work on turning the league into the powerhouse he believes it can be. Things like ensuring that all of the league’s basketball games will be aired on a national platform, whether it be ESPN, ESPN3 or CBS Sports Network. Or taking the time to talk to reporters to push support for his conference.

That may not be the most glorious part of his job, but it’s certainly better than trying to figure out who is trying to jettison themselves from the conference.

“If you ask me how it’s going compared to eight or nine months ago, it’s going extremely well,” he said. “We’re rejuvenated. We’re optimistic.”

“It’s been tough. We went through a period of real instability where we weren’t sure what we would have. We weren’t sure that we’d be here.”

Thursday marked the official beginning of the AAC as a conference, as three league members began their football seasons on opening night.

As it turns out, that’s anything but a chance for Aresco to slow down.

Two of the three AAC teams in action lost last night, with UConn losing to Towson at home (by 15!) and Rutgers dropping a road date with Fresno State in overtime.

Such is life when you’re trying to kickstart a rebranded league.

Grand Canyon lands Oregon graduate transfer guard Casey Benson

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Grand Canyon landed an important piece for its NCAA tournament push on Saturday night as Oregon graduate transfer guard Casey Benson pledged to the Antelopes.

The 6-foot-3 Benson will be eligible right away as spent the past three seasons with the Ducks as a key reserve guard, helping Oregon to multiple deep NCAA tournament runs. Benson picked Grand Canyon over Wisconsin for his final season of college basketball as Benson’s brother, T.J., is an assistant coach with the Antelopes.

Benson shot 40 percent from three-point range last season while also being a steady ball handler over the course of his career at Oregon as he has only 81 career turnovers in over 2,600 career minutes with the Ducks. While Benson wasn’t asked to score a lot for a loaded Oregon team that featured multiple bucket-getters, he could be asked to do more at Grand Canyon.

Grand Canyon is eligible for the NCAA tournament for the first time next season as the addition of Benson gives them an experienced guard who should be more of a factor in the WAC. The Antelopes are coming off of a 22-9 season in which they finished 11-3 in conference play.

With great facilities and a quickly-growing fan base, head coach Dan Majerle has the potential makings of a perennial mid-major conference contender if he continues to recruit well to Grand Canyon.

Colorado adds commitment from Class of 2017 point guard McKinley Wright

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Colorado landed one of the best available point guards for next season on Friday as Class of 2017 floor general McKinley Wright committed during an official visit.

A former Dayton commit who opted out of his recruitment after former head coach Archie Miller took the Indiana job, Wright was one of the best available point guards left as he played last weekend on the adidas Gauntlet in front of college coaches with D1 Minnesota.

The 6-foot-0 Wright gives the Buffaloes another ball handler and distributor as he was Minnesota’s Mr. Basketball during this past season. As a senior, Wright averaged 22.9 points, 8.1 rebounds and 7.8 assists per game.

It’s always hard to say if spring recruits who elevate a level in recruiting after decommitting are making the correct decision, but Wright looked the part of a high-major lead guard last weekend, and Colorado wasn’t the only high-major program that was pushing hard to add Wright at this late stage.

Oral Roberts to hire Baylor assistant coach Paul Mills

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Oral Roberts has found its new head coach as they will hire Baylor assistant coach Paul Mills, as first reported by NBCSports.com’s Rob Dauster.

Mills had been on staff with the Bears since 2003 as he’s been a big factor in why head coach Scott Drew has been able to turn around that program. A graduate of Texas A&M, Mills has been a full-time assistant at Baylor since the 2009 season.

“I am honored to accept this role of representing this historic institution, its students and its mission,” Mills said in a release. “Making this commitment today is a highlight of my career and I look forward with excitement to the basketball season directly ahead. Go Golden Eagles.”

Mills will replace former head coach Scott Sutton, who was relieved of his duties this offseason after 18 years at the helm.

 

Iowa commit Connor McCaffery to redshirt in basketball to pursue baseball

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Iowa commit Connor McCaffery is in a unique spot when he starts his freshman year in Iowa City next year.

Not only is the 6-foot-4 guard the son of basketball head coach Fran McCaffery, while being a four-star national basketball prospect, but Connor also has a bright future in baseball.

There was a lot of speculation as to what Connor might do for his future in athletics and he gave more clarification on what he might be looking to do on Friday.

McCaffery has decided to redshirt in basketball next season to focus on the beginnings of his baseball career at Iowa. A walk-on for both sports, the move enables Connor McCaffery to potentially play three years of basketball with his younger brother, Patrick, who is also a heralded basketball recruit for Iowa. This move also gives Connor the best chance to pursue both sports while he’ll also help out a young Iowa basketball team with its tough scholarship scenario.

Butler, Chris Holtmann agree to a contract extension

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Butler has agreed to a contract extension with head coach Chris Holtmann, the school announced on Friday, that will keep him under contract through 2025.

“Butler truly is a special place, and my family and I are thankful to be part of a great academic institution and an athletics department that is a source of pride for those who embrace Butler and The Butler Way,” said Holtmann. “Our student-athletes, our staff, and so many throughout our campus are remarkable at what they do, and I’m excited to continue to work alongside them.”

Holtmann was named Big East Coach of the Year after leading the Bulldogs to a 25-9 record and a spot in the Sweet 16. In three years with the program, Holtmann has a record of 70-31.

“Chris is a tremendous ambassador for Butler and the Butler Way, and his leadership has resulted in success both on and off the court for the talented young men in our program,” said Butler Vice President/Director of Athletics Barry Collier. “This commitment – both by our university and by Chris – allows the momentum within our program to continue.”

Holtmann was in the mix for a couple of jobs this spring, including N.C. State and Missouri.