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It hasn’t been easy being the American Athletic Conference’s commissioner

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In Mike Aresco’s tenure as a conference commissioner, turmoil has been the norm.

The former CBS executive vice president took over as commissioner of the Big East last August, just in time to deal with the fallout of Syracuse and Pitt leaving for the ACC, Notre Dame’s decision to follow them south, Rutgers and Louisville beating UConn and Cincinnati out the door, and the Catholic 7 splitting from the conference the form their own brand-new, basketball-centric league.

Which, of course, they wanted to call the Big East.

So in the midst of watching teams sprint from the conference like freshmen from a house party when the cops show up, Aresco not only had to work out a television rights deal while figuring out how to keep the league from being a season-long punchline, he literally had to go back to square one: he needed a name.

He had been a conference commissioner for less than eight months at that point. Talk about being thrown into the fire.

“We didn’t want to be called the No Name Conference. We didn’t want to be called The Conference To Be Named Later,” Aresco told NBCSports.com. “We knew that to remain viable, we needed the name fairly soon.”

Once the name — American Athletic Conference — was officially decided upon, the next step was developing a logo, a trademarked patch that would start to build the brand of a league that completely redefining itself; the new Big East may have taken the name and Madison Square Garden, but the AAC is actually the old Big East.

That process was a success, as the American’s logo seems to be the one thing that everyone on twitter didn’t hate, but it was also a bit more complicated.

source:  Aresco reached out to a former CBS colleague named Leslie Ann Wade who had assembled a group that had been doing work on branding corporate logos. That group had contributed to the conference as a consultant on the PR front, so Aresco asked them to develop something, and they came up with the A with a star in the middle of it.

The decision-makers in the AAC offices loved it, but that was only the first step. They had to see what league members thought of it without allowing the logo to leak.

“We had to protect it,” Aresco said. “We couldn’t let anyone see it because we had to trademark it.”

That created a problem, because Aresco wanted to make sure that his conference member’s athletes and administrators all were fans of the logo he had developed. “We’ve got to make sure we have buy-in,” he said.

So what the AAC did was fly around the country to each of the member institutions, inviting a sampling of everyone involved with the school’s athletic department — presidents, ADs, coaches, athletes from revenue sports, athletes from Olympic sports — to get their feedback. The support was overwhelming.

Now that Aresco had a logo, he could actually get to work on turning the league into the powerhouse he believes it can be. Things like ensuring that all of the league’s basketball games will be aired on a national platform, whether it be ESPN, ESPN3 or CBS Sports Network. Or taking the time to talk to reporters to push support for his conference.

That may not be the most glorious part of his job, but it’s certainly better than trying to figure out who is trying to jettison themselves from the conference.

“If you ask me how it’s going compared to eight or nine months ago, it’s going extremely well,” he said. “We’re rejuvenated. We’re optimistic.”

“It’s been tough. We went through a period of real instability where we weren’t sure what we would have. We weren’t sure that we’d be here.”

Thursday marked the official beginning of the AAC as a conference, as three league members began their football seasons on opening night.

As it turns out, that’s anything but a chance for Aresco to slow down.

Two of the three AAC teams in action lost last night, with UConn losing to Towson at home (by 15!) and Rutgers dropping a road date with Fresno State in overtime.

Such is life when you’re trying to kickstart a rebranded league.

Cyclones add big man for 2017

LOUISVILLE, KY - MARCH 15:  Head coach Steve Prohm of the Murray State Racers shouts from the sidelines against the Colorado State Rams  during the second round of the 2012 NCAA Men's Basketball Tournament at KFC YUM! Center on March 15, 2012 in Louisville, Kentucky.  (Photo by Andy Lyons/Getty Images)
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Iowa State secured its first commitment Wednesday of what will be a pivotal class of forwards in 2017.

KeyShawn Faezell of Mississippi committed to Steve Prohm and the Cyclones, he announced Wednesday.

“After praying to God to lead me in the right path and talking with my dad,” Faezell wrote, “I’ve decided to further my education and basketball career under coach Prohm at Iowa State University.”

Faezell, a 6-foot-9 consensus top-150 forward in the 2017 class, joins wing Terrence Lewis as the first two members of a class that figures to number at least six for ISU. The addition of Faezell is key because ISU will be losing three members of its frontcourt it will likely be leaning on heavily in 2015-16 in Deonte Burton, Merrill Holden and Darrell Bowie. A 2016 big man, Cameron Lard, has also yet to enroll in classes this fall due to academic issues, making Faezell’s commitment even more important should Lard be unable to get clearance.

“They need some people to come in and compete,” Feazell told the Ames Tribune. “I think I fit in the program.”

Prohm’s teams dating back to his Murray State days have always been guard-oriented and guard-heavy, but beginning to stack the roster with quality big men will be key as he looks to continue the Cyclones’ success in the Big 12, which includes a school-record five-straight NCAA tournament appearances.

BYU adds commit for 2019

Dave Rose
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BYU added a commitment from a high school senior this week, but the Cougars won’t be seeing him on campus until 2019.

Kolby Lee, a 6-foot-9 forward from Idaho, pledged to BYU on Monday evening, but won’t suit up until after serving a two-year mission for the Church of Latter Day Saints, according to the Deseret News.

“I had a great feeling about BYU, and I prayed about it,” Lee told the paper. “I just feel like it’s the right fit for me. It just seems right. It feels right.”

Lee chose BYU over offers from  Utah State, Boise State and UC Davis. He was rated a four-star prospect by ESPN and three by Scout.

His decision to forego immediately joining BYU certainly isn’t a new wrinkle for the Cougars, who routinely see their players either delay their initial eligibility or pause it mid-career while serving on missions.

Self pays freshman Jackson a major compliment

Josh Jackson, from Napa, Calif.,, dunks over Nancy Mulkey, from Cypress, Texas, as he competes in the slam dunk contest during the McDonald's All-American Jam Fest, Monday, March 28, 2016, in Chicago. (AP Photo/Matt Marton)
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Freshman phenom production under Bill Self has been something of a contentious topic. Many fault the coach, who has won one national title and 12-straight Big 12 championships, for not developing one-and-done talent to their fullest potential during their single-season stays in Lawrence. Cliff Alexander and Cheick Diallo are Exhibit 1-A and 1-B for this argument in recent years.

Whatever outside criticism there is (Andrew Wiggins did go No. 1 overall just 2 years ago, after all), Self isn’t shying away from hyping the latest freshman with big expectations to come to KU. When asked who the greatest athlete of all-time is at the school’s annual Tradition Night last week, Self had a simple, if tongue-and-cheek, response.

“I’ll say Josh Jackson,” Self said of the the 6-foot-8 shooting guard ranked No. 1 in his class, according to Lawrence Journal-World.

With others answering with the likes of Michael Jordan and Muhammed Ali, it’s pretty fair to say Self was playing to the crowd with the answer, but it’s still telling that he was willing to deliver such a sound bite, even if it was before a welcoming audience. Self didn’t try to seriously depress expectations for Wiggins, a player Jackson is often compared to, and it looks like he won’t for Jackson as well.

Jackson, though, won’t have the burden Wiggins had as there’s one of the country’s best backcourts in Frank Mason II and Devonte Graham to help shoulder the workload for the Jayhawks.

 

ACC non-commital on HB2 stance

John Swofford
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With North Carolina unwilling to rescind their controversial so-called bathroom bill, the NBA has withdrawn its All-Star Game from the state this year and numerous high-profile music acts have canceled performances as a result.

The ACC is declining to join them with a hard-line, or really any, position.

“We don’t want to damage our league with any premature decisions,” commissioner John Swofford said on The David Glenn Show. “We’ll just see how it plays out.”

The ACC, of course, has quite the presence in the state with North Carolina, N.C. State, Duke and Wake Forest all in the Tar Heel State. Swofford’s comments are sure to draw the interest of the LGBT community, which has roundly been critical of the bill, which requires people to use the bathroom which corresponds to the gender on their birth certificate, and has recently been active in college athletics, opposing the Big 12’s potential inclusion of BYU in its expansion plans over concerns of the Church of Latter Day Saints school’s honor code.

North Carolina’s bill has also drawn the eye of the NCAA, which is requiring potential championship sights to provide information on local anti-discrimination laws.

One of the loudest voices in the ACC, Duke coach Mike Krzyzewski, has come out against the law.

“It’s an embarrassing bill,” Coach K said last month.

The Champions Classic renewed through 2019

LAWRENCE, KS - FEBRUARY 27: Bill Self head coach of the Kansas Jayhawks claps for his team as they celebrate winning the Big 12 Conference Championship after they defeated Texas Tech Red Raiders 67-58 at Allen Fieldhouse on February 27, 2016 in Lawrence, Kansas. With the win, Kansas clinched its 12th straight conference championship. (Photo by Ed Zurga/Getty Images)
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The Champions Classic is back, baby!!!

On Wednesday, the four schools that participate in the event — Kentucky, Duke, Kansas and Michigan State — announced that they have signed deals to extend the life of the doubleheader for another three years.

This is terrific news. The Champions Classic is always the best early-season event of the season, an annual double-header that always ends up putting together two of the best non-conference games in packed NBA arenas. This year, it features Duke, the consensus preseason No. 1 team in the country, squaring off with Kansas, who is a consensus top three team with the No. 1 freshman in the class, Josh Jackson, on their roster, in one game.

The other game? Kentucky, the third consensus top three team nationally, going up against Tom Izzo and Michigan State, who will be, at worst, a top 15 team in the preseason polls.

So yeah, we’re going to get a pair of sensational basketball games in Madison Square Garden on Nov. 15th. MSG also just so happens to be the best arena to watch a great neutral site basketball game.

It’s going to be awesome.

There’s only one possible way to make it better: turn it into a two-day event, with the winners squaring off for the Champions Classic title the following night.

Make it happen.

Anyway, here’s the schedule:

Nov. 14, 2017 (United Center, Chicago)
Kansas vs. Kentucky
Duke vs. Michigan State

Nov. 13, 2018 (Bankers Life Fieldhouse, Indianapolis)
Michigan State vs. Kansas
Duke vs. Kentucky

Nov. 12, 2019 (Madison Square Garden, New York)
Kansas vs. Duke
Michigan State vs. Kentucky