It hasn’t been easy being the American Athletic Conference’s commissioner

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In Mike Aresco’s tenure as a conference commissioner, turmoil has been the norm.

The former CBS executive vice president took over as commissioner of the Big East last August, just in time to deal with the fallout of Syracuse and Pitt leaving for the ACC, Notre Dame’s decision to follow them south, Rutgers and Louisville beating UConn and Cincinnati out the door, and the Catholic 7 splitting from the conference the form their own brand-new, basketball-centric league.

Which, of course, they wanted to call the Big East.

So in the midst of watching teams sprint from the conference like freshmen from a house party when the cops show up, Aresco not only had to work out a television rights deal while figuring out how to keep the league from being a season-long punchline, he literally had to go back to square one: he needed a name.

He had been a conference commissioner for less than eight months at that point. Talk about being thrown into the fire.

“We didn’t want to be called the No Name Conference. We didn’t want to be called The Conference To Be Named Later,” Aresco told NBCSports.com. “We knew that to remain viable, we needed the name fairly soon.”

Once the name — American Athletic Conference — was officially decided upon, the next step was developing a logo, a trademarked patch that would start to build the brand of a league that completely redefining itself; the new Big East may have taken the name and Madison Square Garden, but the AAC is actually the old Big East.

That process was a success, as the American’s logo seems to be the one thing that everyone on twitter didn’t hate, but it was also a bit more complicated.

source:  Aresco reached out to a former CBS colleague named Leslie Ann Wade who had assembled a group that had been doing work on branding corporate logos. That group had contributed to the conference as a consultant on the PR front, so Aresco asked them to develop something, and they came up with the A with a star in the middle of it.

The decision-makers in the AAC offices loved it, but that was only the first step. They had to see what league members thought of it without allowing the logo to leak.

“We had to protect it,” Aresco said. “We couldn’t let anyone see it because we had to trademark it.”

That created a problem, because Aresco wanted to make sure that his conference member’s athletes and administrators all were fans of the logo he had developed. “We’ve got to make sure we have buy-in,” he said.

So what the AAC did was fly around the country to each of the member institutions, inviting a sampling of everyone involved with the school’s athletic department — presidents, ADs, coaches, athletes from revenue sports, athletes from Olympic sports — to get their feedback. The support was overwhelming.

Now that Aresco had a logo, he could actually get to work on turning the league into the powerhouse he believes it can be. Things like ensuring that all of the league’s basketball games will be aired on a national platform, whether it be ESPN, ESPN3 or CBS Sports Network. Or taking the time to talk to reporters to push support for his conference.

That may not be the most glorious part of his job, but it’s certainly better than trying to figure out who is trying to jettison themselves from the conference.

“If you ask me how it’s going compared to eight or nine months ago, it’s going extremely well,” he said. “We’re rejuvenated. We’re optimistic.”

“It’s been tough. We went through a period of real instability where we weren’t sure what we would have. We weren’t sure that we’d be here.”

Thursday marked the official beginning of the AAC as a conference, as three league members began their football seasons on opening night.

As it turns out, that’s anything but a chance for Aresco to slow down.

Two of the three AAC teams in action lost last night, with UConn losing to Towson at home (by 15!) and Rutgers dropping a road date with Fresno State in overtime.

Such is life when you’re trying to kickstart a rebranded league.

VIDEO: Presbyterian’s Toss for Tots night earns technical foul for charity

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Presbyterian College held an cool and unique fundraiser this week.

In a game against Toccoa Falls, the Blue Hose held what will now be an annual Toss for Tots event. It was simple: after the first basket of their game on Thursday night, fans in attendance were asked to throw a stuffed animal onto the court, with every stuffed animal earmarked for a local elementary school.

Presbyterian ate the technical foul for the cause:

In total, 108 stuffed animals were “donated”.

The program had partnered with Bailey Elementary School, where there are 103 students. On Friday, the team delivered every student at the school one of the stuffed animals for Christmas. Head coach Dustin Kerns told NBC Sports that the team spent some times with the kids today as well, reading to the team and putting a smile on their face.

“Proud of our team,” Kerns, who is in his first year with the program, said. The win against Toccoa Falls was the fifth in a row for the Blue Hose, the first time the program has accomplished that since going to the Division I level. They are not 6-5 on the season after winning five games a year ago. “It was fun seeing out program give back.”

Presbyterian Sports Information Dept
Presbyterian Sports Information Dept

Rape charges will not be filed after last year’s incident in Kansas basketball dorm

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The Douglas County District Attorney’s office will not file sexual assault charges stemming from a report that a 16-year old girl was raped nearly a year ago in the Kansas basketball dorm.

“After an exhaustive review of all available reports, evidence and testimony, our office has determined there is not sufficient evidence to prove beyond a reasonable doubt a sexual assault occurred,” District Attorney Charles Branson told the Lawrence Journal-World. “Unless additional evidence or reports come to light there is insufficient evidence to prove a crime was committed.”

What’s more, a suspect in the investigation was never actually identified, the paper reported. All five witnesses in the rape report were members of the men’s basketball team. The incident allegedly occurred in McCarthy Hall, which is a dorm where 40 Kansas students live, including all members of the men’s basketball team.

No. 8 Kentucky maturing, more challenges ahead for freshmen

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LEXINGTON, Ky. (AP) — Kentucky coach John Calipari hasn’t hidden his frustration about the learning curve of his latest group of talented freshmen.

And while the No. 8 Wildcats are starting play better, they’re bracing for more challenges ahead.

Kentucky has struggled to put away opponents such as Utah Valley, Vermont, Troy and Harvard, efforts that players and Calipari acknowledge have contributed to a perceived lack of national respect. On the other hand, their lone loss — a 65-61 setback to Kansas — showed their ability to compete with college basketball’s heavyweights.

“It was one of the big games they got to see,” sophomore forward Wenyen Gabriel said. “The feeling and high intensity of the game, people watching, the fight in a big game like that, it really started to hit. Some players really started to get rolling off of that.

“We’re starting to get better as a team, individuals are getting better and we’re trending upward and trying to stay on that path.”

Kentucky (8-1) has begun running away from opponents, a promising trend it hopes to continue against upcoming Power Five conference foes.

Saturday’s home game against Virginia Tech (9-1) opens a daunting year-ending stretch for the Wildcats that includes next weekend’s matchup against UCLA in New Orleans; their annual in-state rivalry showdown against Louisville on Dec. 29; and their Southeastern Conference opener against Georgia on New Year’s Eve.

Though Calipari still hopes February will reveal Kentucky’s true strengths, he’s eager to see how the Wildcats stack up against the Atlantic Coast Conference Hokies, who lead the nation in scoring at 96.2 points per game and rank second in 3-point shooting at 47 percent.

“They have three or four guys that can absolutely make 3s,” Calipari said Friday while listing other Tech strengths. “They’re looking for layups and kicking it out for 3s and they’re getting to the line because of it.

“They’re not afraid. They go on the road in big games. Their home games are craziness. This is plugged into our schedule at a time where we need to learn about us, and we will.”

After a busy November without much practice time, Kentucky has welcomed a lighter December schedule that has allowed the Wildcats more time for workouts and to build chemistry.

The Wildcats have a long way to go, but games such as last week’s 93-76 win over Monmouth are encouraging for Kentucky fans.

Besides continuing their solid shooting — the Wildcats rank 22nd at nearly 51 percent — redshirt freshman guard Hamidou Diallo (23 points) and forward PJ Washington (20) posted career scoring highs against Monmouth. Kentucky also succeeded with a smaller lineup and has been effective playing a zone defense, which Calipari disdains but has used because of his team’s length.

“They’re as long as anybody in the country,” Virginia Tech coach Buzz Williams said of Kentucky. “We’ll have to work really hard to get the same shots we’ve been getting.”

Kentucky remains short-handed with freshman forward Jarred Vanderbilt (foot) and guard Jemarl Baker (knee) sidelined by injuries. But the Wildcats appear to be developing depth.

They faced Monmouth without sophomore forward Sacha Killeya-Jones (sprained ankle) before starting guard Quade Green left in the second half after being poked in the eye. Both will be available against the Hokies and return knowing that the bench can fill the void after it combined for a season-high 27 points.

Granted, Monmouth is not a barometer for success against the likes of Tech, UCLA or Louisville. But considering Kentucky’s early struggles, any growth is welcome.

“We think highly of ourselves as a team,” Gabriel added. “I think we deserve more credit than we’re getting, so we’re going to go out there and try to earn it.”

Arizona State rising fast beyond the desert

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TEMPE, Ariz. (AP) — Arizona State has taken college basketball by devilish hurricane, running and gunning its way into the national consciousness while igniting an often-blase local fan base.

Even the Sun Devils’ rivals down south have taken notice.

“Bobby Hurley, he’s en route right now to be one of the coaches talked about for national coach of the year because of what he’s done with their program,” Arizona coach Sean Miller said of the coach of his biggest rival. “He’s played a tough nonconference schedule. It shows some guts to play who they play. Their results speak really clearly. They might be underrated where they’re at right now.”

It wasn’t supposed to be like this, at least not yet.

The Sun Devils were expected to be better in Hurley’s third season in the desert. They returned three senior guards and finally got them some front-court help with the addition of Romello White and De’Quon Lake.

Kodi Justice, ASU’s 6-foot-5 guard, would no longer have to guard 7-footers. Arizona State would be better defensively and on the glass. The guards would not have to carry the entire load.

Even so, the Sun Devils were projected to be at the middle of the Pac-12, picked to finish sixth.

The big jump was supposed to be next season, when a trio of transfers will be eligible and could possibly lead the Sun Devils to their first NCAA Tournament appearance since 2014.

This breakneck band of Devils spun the narrative forward a year early.

Playing with a confidence bordering on cocky and with an offensive freedom afforded them by their coach, the Sun Devils have pushed their way into the national spotlight.

They made a blip by beating Xavier, No. 15 at the time but now No. 10 in the AP Top 25 . Blew the Musketeers away, actually, turning a 15-point first-half deficit into a 102-86 rout with an onslaught of fast breaks and 3-pointers.

Arizona State next moved into the AP Top 25 for the first time since 2008-09, coming in at No. 20 after the win over Xavier. The Sun Devils climbed four spots the next week.

The catapult launched last Sunday: Arizona State 95, No. 2 Kansas 85. At Allen Fieldhouse.

One of the biggest wins in program history led to another bit of history: A No. 5 ranking this week, ASU’s highest since reaching No. 3 in 1980-81. The Sun Devils even garnered the first No. 1 votes as a program. Five of ’em, actually.

Now Arizona State is 9-0 and being mentioned as a possible national-title contender. Yeah, really.

“I knew the success was going to be better, but you don’t expect necessarily when you look at a schedule to run the table up to this point, and beat the type of teams we’ve beaten,” Hurley said. “So you just appreciate it and then you kind of move on and get ready for the next battle.”

Arizona State’s success starts with its quartet of fearless guards, turning Arizona State into “Guard U.”

With carte blanche from Hurley to shoot from anywhere at almost any time, they’ve gone from carrying the load last season to ferrying the Sun Devils closer to college basketball’s upper echelon.

Tra Holder has transformed himself from steady freshman to unquestioned, sometimes nasty senior floor leader. He scored 40 points against Xavier and leads Arizona State with 21.2 points per game. He also grabs 5.6 rebounds, dishes out 5.2 assists and won consecutive Pac-12 player of the week honors, a first by a Sun Devil since James Harden in 2008.

Shannon Evans II followed Hurley from Buffalo, had to sit out a season as a transfer and was solid as a junior, averaging 15 points per game. The 6-1 guard had become go-to guy 1-A this season, second on the team with 19 points while matching Holder in assists. Big shots? He’s go those, too, including a clutch 3 to kill a Kansas rally in one of the loudest atmospheres in the game.

Justice plays with Pete Maravichian flair, has a range that seems to extend to the opposing team’s free-throw line.

Then there’s Remy Martin. The freshman guard is more spiced rum than cognac, playing with a confidence and intensity well beyond his years.

Martin treats irritation by the opposing team’s point guard as the highest honor, often nodding his bouncy hair in approval when he officially finds his way under their skin. He was the spark off the bench against Kansas, finishing with 21 points and five steals.

“They are now freed up to be who they are more,” Hurley said. “I think they would have shown that on a more regular basis last year if I had done my job a little better and sooner and gotten them some help.”

That help is here and the Sun Devils are running and gunning with it.

Follow John Marshall on Twitter @jmarshallap

Oklahoma State dismisses two players

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STILLWATER, Okla. (AP) — Oklahoma State has dismissed junior Davon Dillard and freshman Zack Dawson from the team for failing to meet unspecified standards set by the program.

Coach Mike Boynton says he could not “make compromises in our core values when it comes to individual players.” Dillard and Dawson were suspended before the season for reasons the school has not disclosed. Dawson missed one game and Dillard missed the first five.

Oklahoma State (7-2) faces No. 19 Florida State (9-0) in Sunrise, Florida, on Saturday.