It hasn’t been easy being the American Athletic Conference’s commissioner


In Mike Aresco’s tenure as a conference commissioner, turmoil has been the norm.

The former CBS executive vice president took over as commissioner of the Big East last August, just in time to deal with the fallout of Syracuse and Pitt leaving for the ACC, Notre Dame’s decision to follow them south, Rutgers and Louisville beating UConn and Cincinnati out the door, and the Catholic 7 splitting from the conference the form their own brand-new, basketball-centric league.

Which, of course, they wanted to call the Big East.

So in the midst of watching teams sprint from the conference like freshmen from a house party when the cops show up, Aresco not only had to work out a television rights deal while figuring out how to keep the league from being a season-long punchline, he literally had to go back to square one: he needed a name.

He had been a conference commissioner for less than eight months at that point. Talk about being thrown into the fire.

“We didn’t want to be called the No Name Conference. We didn’t want to be called The Conference To Be Named Later,” Aresco told “We knew that to remain viable, we needed the name fairly soon.”

Once the name — American Athletic Conference — was officially decided upon, the next step was developing a logo, a trademarked patch that would start to build the brand of a league that completely redefining itself; the new Big East may have taken the name and Madison Square Garden, but the AAC is actually the old Big East.

That process was a success, as the American’s logo seems to be the one thing that everyone on twitter didn’t hate, but it was also a bit more complicated.

source:  Aresco reached out to a former CBS colleague named Leslie Ann Wade who had assembled a group that had been doing work on branding corporate logos. That group had contributed to the conference as a consultant on the PR front, so Aresco asked them to develop something, and they came up with the A with a star in the middle of it.

The decision-makers in the AAC offices loved it, but that was only the first step. They had to see what league members thought of it without allowing the logo to leak.

“We had to protect it,” Aresco said. “We couldn’t let anyone see it because we had to trademark it.”

That created a problem, because Aresco wanted to make sure that his conference member’s athletes and administrators all were fans of the logo he had developed. “We’ve got to make sure we have buy-in,” he said.

So what the AAC did was fly around the country to each of the member institutions, inviting a sampling of everyone involved with the school’s athletic department — presidents, ADs, coaches, athletes from revenue sports, athletes from Olympic sports — to get their feedback. The support was overwhelming.

Now that Aresco had a logo, he could actually get to work on turning the league into the powerhouse he believes it can be. Things like ensuring that all of the league’s basketball games will be aired on a national platform, whether it be ESPN, ESPN3 or CBS Sports Network. Or taking the time to talk to reporters to push support for his conference.

That may not be the most glorious part of his job, but it’s certainly better than trying to figure out who is trying to jettison themselves from the conference.

“If you ask me how it’s going compared to eight or nine months ago, it’s going extremely well,” he said. “We’re rejuvenated. We’re optimistic.”

“It’s been tough. We went through a period of real instability where we weren’t sure what we would have. We weren’t sure that we’d be here.”

Thursday marked the official beginning of the AAC as a conference, as three league members began their football seasons on opening night.

As it turns out, that’s anything but a chance for Aresco to slow down.

Two of the three AAC teams in action lost last night, with UConn losing to Towson at home (by 15!) and Rutgers dropping a road date with Fresno State in overtime.

Such is life when you’re trying to kickstart a rebranded league.

Bill Self’s least impressive Kansas team is 40 minutes away from the Final Four

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OMAHA, Neb. — Kansas is vulnerable, exploitable and limited. The Jayhawks have no depth, are without a superstar and possess a middling defense.

They are Bill Self’s worst team.

And they have won the Big 12 regular season and tournament titles, secured a No. 1 seed in the NCAA tournament and are a win away from the Final Four.

The Jayhawks shrugged off some late sluggishness to dispatch No. 5 Clemson 80-76 on Friday night in the Midwest Regional semifinal at CenturyLink Center to put themselves in the Elite Eight for the third-consecutive year with a date with Duke on Sunday.

This year has often been about what this Kansas team couldn’t do after the losses of Frank Mason and Josh Jackson and then the ineligibility of Billy Preston. Early-season losses to Washington and Arizona State, the latter at the usually impregnable Allen Fieldhouse, were the proof this Kansas team might finally be the one not to win a Big 12 title. Then Texas Tech beat the hell out of them in Lawrence and it looked like the streak was on its way to over.

Devonte Graham was a poor imitation of Mason.  Svi Mykhailiuk was too timid and inconsistent. Udoka Azubuike was foul-prone and unproven. The supporting cast was a rung or two lower than a team with national-championship aspirations could carry.

Those problems are real. Those issues are troublesome. Those deficiencies are critical.

In spite of it all, Kansas won the Big 12 by two games, ripped through the conference tournament and are on the doorstep of playing for a national championship.

Bill Self’s worst team has a chance to be the country’s best.

“I’m so proud of our team because I think of all the teams that we’ve had here, this would be the team that everyone would have thought would not be in this game,” Self said Friday. “And so, hey, we’re in this game. We’ve got a legitimate shot to go to San Antonio.

“You prepare the whole year to play in this game. So I think we’ll play with no what-ifs. I think we’ll let it go. I think we’ll be as loose as we can be and still you’ve got to make shots.

“I’d like nothing more than to take my team this year to San Antonio and let them experience what the best of the best is in college basketball.”

The key to Kansas’ season has been embracing its shortcomings. Azubuike is the only big they’ve got that can give them both scoring and defense consistently. It’s a 180 for a program that’s featured Thomas Robinson, Cole Aldrich, the Morris Twins and Jeff Withey. Kansas almost always plays through its bigs. This year, they’re playing around one.

“I never played like this,” Self said. “It just goes against the grain from the teams that we’ve had in the past, but these guys have figured it out. They’ve learned how to play through it, and we’ve had unbelievable guard play and unbelievable leadership from our vets, and had some guys have some outstanding seasons.

“There’s less margin for error but these guys have certainly rallied around that.”

Kansas’ shooting is why they’re in the Elite Eight. The Jayhawks are 10th nationally with a 40.5 3-point shooting percentage. It’s Azubuiike, though, that makes so many of those good looks possible. The man makes 77.5 percent of his shots from the floor. That demands defensive attention. And that means defenders aren’t shadowing shooters.

“He’s a guy we can throw the ball into and he can go get a basket,” Malik Newman, who had a team-high 17 points Friday, said. “I think his passing is underrated. That’s another big key for him. When we’re able to throw it in and the defense collapses on him, he is able to kick it out and find an open shooter.

“It just opens up the whole game for us.”

It’s opened up a whole world of possibility for Kansas and a world of hurt for their opponents.

“Most teams have somebody that you can kind of scratch off,” Clemson coach Brad Brownell mused. “So one of the reasons they’re so hard to guard is they’ve got a center that scores if he catches it deep, and he’s bigger than everybody on the floor so he does get position. And then you’ve got guards that can all make shots and drive by you and they play with great spacing.”

Now, Kansas isn’t full of slouches. Graham was the Big 12 player of the year, Azubuike’s talent was apparent even if it was raw before injury robbed him of a freshman year. Mykhailiuk is all-Big 12 while Malik Newman and LaGerald Vick were heralded prospects. Still, there’s not a lottery pick among them. No Andrew Wiggins or Ben McLemore or Josh Jackson. The fit is strange and the depth is zilch.

All that has eroded Kansas’ wiggle room for mistakes, but when they operate within their comfort zone, it can make for great offense. The first two minutes of the second half when the Jayhawks hit back-to-back 3s was a thing of beauty, ball movement and shot making. It was the blueprint for a buzzsaw.

Maybe Self’s worst team is pretty damn good.

Keenan Evans closes strong (again) as Texas Tech advances past Purdue to Elite Eight

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BOSTON — Second Half Keenan struck again on Friday night.

Keenan Evans scored 12 of his 16 points and handed out three of his four assists in the final 10 minutes of the game as No. 3-seed Texas Tech held off No. 2-seed Purdue, 78-65. Zach Smith and Justin Gray paced Tech early, combining for 26 points that helped the Red Raiders build a lead that reached as high as nine before Evans went into takeover mode. Zhaire Smith added 13 points of his own, while the Red Raiders forced 17 Purdue turnovers.

And with that, Texas Tech will to advance past the Sweet 16 for the first time since … ever.

This is uncharted territory for for the Red Raider program that has never been to an Elite Eight and will be playing for their first-ever trip to the Final Four.

“To build a program there has to be a lot of firsts so myself and Keenan have only been together for two years, so we’ve never been to the Elite Eight in two years,” Beard said. “That’s more accurate.”

It’s also fitting, really.

Because it more or less sums up what makes this Texas Tech program so interesting.

On a night where their three-leading scorers never really got going, the Red Raiders advanced on the stretch of two things: Their defense, and the fact that they can stay in a game on the nights when their best players don’t play their best.

With just over 10 minutes left in the game, when Purdue was getting ready to make one final run at advancing to the Elite Eight, is when Evans took over. And there’s no question about it: He closed out this game. Everything that the Red Raiders got on the offensive end of the floor came through Evans down the stretch, even the stuff that doesn’t show up in the score book; for example, the Red Raiders executed a pick-and-roll to perfection with three minutes left, but the lob that Evans threw to Zach Smith ended up as a missed dunk that Zhaire Smith was able to put right back in. Evans doesn’t get the assist, but he made that bucket possible.

I saw all that to say this: With 10 minutes left, the three leading scorers in the Tech program — Evans, Zhaire Smith and Jarrett Culver — were a combined 4-for-16 from the floor with just 11 points.

And Texas Tech held a 50-41 lead. If Evans is Texas Tech’s closer, this was a save that he earned with a three-run lead.

“It’s our identity,” Beard said. “We have a lot of faith in our whole roster, we use a lot of different guys and tonight was fitting. That is the way we have played all year.”

If that doesn’t sum up Chris Beard’s program, I don’t know what does.

No. 2 Duke goes inside to defeat No. 11 Syracuse

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OMAHA, Neb. — Second-seeded Duke made just 5 of its 26 3-point attempts against No. 11 Syracuse on Friday in the two ACC programs’ Sweet 16 matchup.

So the Blue Devils just went inside.

Marvin Bagley III and Wendel Carter, Jr. both had big games to help the Blue Devils outlast the Orange, 69-65, to put themselves in the Elite Eight on Sunday against top-seeded Kansas.

“This was a heck of a game,” Duke coach Mike Krzyzewski said. “I thought both teams played their hearts out. A great game to win, a really difficult game to lose, because Syracuse played such winning basketball.”

While Duke couldn’t beat the zone that took Syracuse from the First Four to the second weekend with its outside shooting, its two big underclassmen provided plenty of production. Bagley had 22 points and eight rebounds while Carter added 14 points and 12 boards.

“It was a hard fought game. We knew they were going to compete every second of the game,” Bagley said, “and we just tried to compete as well. We had a little point in the game where we started turning it over, and things weren’t going our way, but we stayed tough mentally and we finished it out.”

Bagley was on the receiving end of a number of lobs behind the Syracuse zone that helped the Duke offense stay out in front.

“We practiced it all week,” Bagley said. “We try to look for different things and different ways to score against that zone, and we did a great job at that and got the win.”

Tyus Battle had 19 points to lead the Orange. Oshae Brissett added 15 points and seven boards while Marek Dolezaj had 13 points.

Syracuse shot 53.8 percent from the floor in the second half while Duke shot 36.4 percent (and 11.1 percent from distance), but it wasn’t enough to overcome the Orange’s 16 turnovers or Duke’s 17 second-chance points.

Grayson Allen had 15 points and eight assists for Duke. The Blue Devils had 32 points in the paint.

Duke will now turn its attention to the Jayhawks, who defeated Clemson earlier Friday to make it to their third-straight Elite Eight. The game will tipoff Sunday at 5:05 p.m. (ET).

“We just got to come out ready to play from the beginning,” Bagley said. “We were kind of slacking in this game. I think we’ll be ready for that game. Everybody’s going to be up. We should be coming out strong.”

VIDEO: Allen-to-Bagley oop beats the Syracuse zone

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Usually, you’ve got to shoot a team out of a zone.

Duke might be able to dunk Syracuse out of it.

Grayson Allen and Marvin Bagley connected for a beautiful alley-oop Friday in the second half of the Blue Devils’ Sweet 16 contest against the Orange.

That will work as a zone-buster.

VIDEO: Duke slaps the floor on defense…while playing zone

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Slapping the floor on defense has its advocates and its detractors.

Some applaud the old-school, hard-nosed nature of putting hand to floor. For others, its a bit corny.

What everyone agrees on is that you don’t drop a floor slap if you’re playing zone.

Unless you’re Duke, apparently.

Presumably, the whole point of slapping the floor is to psyche yourself and intimidate your opponent with aggressive man-to-man defense. Not sit-back-and-guard-this-spot-whether-there’s-a-guy-there-or-not defense.

C’mon, Duke. You’re making it too easy for your haters.