os-american-conference-logo20130530

It hasn’t been easy being the American Athletic Conference’s commissioner

3 Comments

In Mike Aresco’s tenure as a conference commissioner, turmoil has been the norm.

The former CBS executive vice president took over as commissioner of the Big East last August, just in time to deal with the fallout of Syracuse and Pitt leaving for the ACC, Notre Dame’s decision to follow them south, Rutgers and Louisville beating UConn and Cincinnati out the door, and the Catholic 7 splitting from the conference the form their own brand-new, basketball-centric league.

Which, of course, they wanted to call the Big East.

So in the midst of watching teams sprint from the conference like freshmen from a house party when the cops show up, Aresco not only had to work out a television rights deal while figuring out how to keep the league from being a season-long punchline, he literally had to go back to square one: he needed a name.

He had been a conference commissioner for less than eight months at that point. Talk about being thrown into the fire.

“We didn’t want to be called the No Name Conference. We didn’t want to be called The Conference To Be Named Later,” Aresco told NBCSports.com. “We knew that to remain viable, we needed the name fairly soon.”

Once the name — American Athletic Conference — was officially decided upon, the next step was developing a logo, a trademarked patch that would start to build the brand of a league that completely redefining itself; the new Big East may have taken the name and Madison Square Garden, but the AAC is actually the old Big East.

That process was a success, as the American’s logo seems to be the one thing that everyone on twitter didn’t hate, but it was also a bit more complicated.

source:  Aresco reached out to a former CBS colleague named Leslie Ann Wade who had assembled a group that had been doing work on branding corporate logos. That group had contributed to the conference as a consultant on the PR front, so Aresco asked them to develop something, and they came up with the A with a star in the middle of it.

The decision-makers in the AAC offices loved it, but that was only the first step. They had to see what league members thought of it without allowing the logo to leak.

“We had to protect it,” Aresco said. “We couldn’t let anyone see it because we had to trademark it.”

That created a problem, because Aresco wanted to make sure that his conference member’s athletes and administrators all were fans of the logo he had developed. “We’ve got to make sure we have buy-in,” he said.

So what the AAC did was fly around the country to each of the member institutions, inviting a sampling of everyone involved with the school’s athletic department — presidents, ADs, coaches, athletes from revenue sports, athletes from Olympic sports — to get their feedback. The support was overwhelming.

Now that Aresco had a logo, he could actually get to work on turning the league into the powerhouse he believes it can be. Things like ensuring that all of the league’s basketball games will be aired on a national platform, whether it be ESPN, ESPN3 or CBS Sports Network. Or taking the time to talk to reporters to push support for his conference.

That may not be the most glorious part of his job, but it’s certainly better than trying to figure out who is trying to jettison themselves from the conference.

“If you ask me how it’s going compared to eight or nine months ago, it’s going extremely well,” he said. “We’re rejuvenated. We’re optimistic.”

“It’s been tough. We went through a period of real instability where we weren’t sure what we would have. We weren’t sure that we’d be here.”

Thursday marked the official beginning of the AAC as a conference, as three league members began their football seasons on opening night.

As it turns out, that’s anything but a chance for Aresco to slow down.

Two of the three AAC teams in action lost last night, with UConn losing to Towson at home (by 15!) and Rutgers dropping a road date with Fresno State in overtime.

Such is life when you’re trying to kickstart a rebranded league.

Four-star 2017 shooting guard commits to Virginia Tech

Virginia Tech head coach Buzz Williams celebrates a play in the first half of an NCAA college basketball game against Virginia, Monday, Jan. 4, 2016, in Blacksburg, Va. (Matt Gentry/The Roanoke Times via AP) LOCAL STATIONS OUT; LOCAL INTERNET OUT; LOCAL PRINT OUT (SALEM TIMES REGISTER; FINCASTLE HERALD; CHRISTIANSBURG NEWS MESSENGER; RADFORD NEWS JOURNAL; ROANOKE STAR SENTINEL; MANDATORY CREDIT
Matt Gentry/The Roanoke Times via AP
Leave a comment

Recruiting, and on-court results, have picked up at Virginia Tech since Buzz Williams took over as head coach. In his second year at the helm the Hokies won ten conference games, and in reaching the Postseason NIT made their first postseason appearance since 2011.

Thursday night Virginia Tech landed its first verbal commitment in the Class of 2017, as four-star shooting guard Nickeil Alexander-Walker made his pledge.

The 6-foot-5 Alexander-Walker, who’s ranked 91st in his class by Rivals.com, also took official visits to Maryland and USC before making his pledge to the ACC program. Alexander-Walker attends Hamilton Heights Christian Academy in Chattanooga, Tennessee, but as a native of Canada plays his grassroots basketball for the Canada Elite program on the Under Armour Association circuit.

Good with either hand, Alexander-Walker can play either on or off the basketball. And that versatility should serve him well in a system that places a high value on “switch-ables,” or players who can fill multiple roles.

The Canada connection paid off for Virginia Tech in the recruitment of Alexander-Walker, with assistant coach Jamie McNeilly being a native of the country himself and having a connection to the Walker family. The Hokies will lose two perimeter players at the end of the 2016-17 season in Devin Wilson and Seth Allen, which will give Alexander-Walker the opportunity to earn minutes as a freshman.

Oakland lands former Oklahoma State guard Clark

AP
AP Photo/Sue Ogrocki, File
Leave a comment

When point guard Stevie Clark began his career at Oklahoma State in 2013, the Top 100 prospect was expected by many to be an impact player for the Cowboys. Things didn’t go as planned however, as off-court issues ultimately led to Clark’s dismissal from the program before his sophomore season. Add in a lawsuit filed by Clark in which he alleged that he was forced by the school to take psychotropic drugs, and it’s safe to say that his time in Stillwater was anything but smooth.

Clark ultimately landed at Arkansas Baptist College, and on Thursday it was reported by the Detroit Free Press that he’s committed to Oakland University to play for head coach Greg Kampe. Clark joins a program with an immediate need at the point, with All-American Kahlil Felder having entered the NBA Draft and hired an agent as well.

The obvious question regarding Clark is whether or not he’s managed to take care of business off the court, and in an interview with Mark Snyder of the Free Press the Oklahoma native made note of the benefits of getting away from home for college.

Playing in Rochester, far from his home, will serve him well, he said.

“Anywhere away from home is the best thing,” Clark said. “It’s just hard balancing everything being close to home.”

Clark will be one of the options Kampe has to choose from at the point, with incoming freshmen Brailen Neely and Billy Thomas also among the new arrivals, and sophomore Jaevin Cumberland looking to earn more playing time than the 5.6 minutes per contest he averaged as a freshman.

Creighton point guard Watson Jr. to return for senior season

Creighton's Maurice Watson Jr. (10) reacts after scoring during the second half of an NCAA college basketball game against Xavier in Omaha, Neb., Tuesday, Feb. 9, 2016. Creighton won 70-56. (AP Photo/Nati Harnik)
AP Photo/Nati Harnik
Leave a comment

Creighton’s chances of moving up the Big East standings and returning to the NCAA tournament for the first time since 2014 improved a great deal Thursday, as starting point guard Maurice Watson Jr. announced that he will be returning for his senior season. Watson, who began his college career at Boston University, entered his name into the NBA Draft pool without hiring an agent but decided that another year in Omaha would be best for him.

Watson was one of the most impactful transfers in the country last season, as his play at the point was a major factor in the Bluejays winning 20 games and going 9-9 in conference play after being picked to finish eighth in the Big East preseason poll. Watson averaged 14.1 points, 3.4 rebounds and 6.5 assists per game last season, earning second team All-Big East honors.

With Watson’s return the Bluejays will welcome back three of their top four scorers from last season, with center Geoffrey Groselle being the lone departure. Head coach Greg McDermott adds a talented shooting guard in Marcus Foster, who sat out last season after transferring in from Kansas State. With Watson and Foster working together, Creighton will have a formidable perimeter tandem leading the way in 2016-17 with the likes of forward Cole Huff and guard Isaiah Zierden also being key contributors.

In addition to what Watson can provide in games he’ll also serve as a good mentor for Kaleb Joseph, who will have to sit out next season after transferring in from Syracuse. Joseph, who will have two seasons of eligibility remaining, fell out of the rotation as a sophomore so the year in residency should benefit him as he works towards grabbing the reins in 2017-18.

h/t ESPN.com

UConn, four-star 2017 big man Brown part ways

Brown, Zach
Leave a comment

Back in mid-January UConn made waves on the recruiting trail by securing a verbal commitment from 7-foot-1 center Zach Brown, a player seen by many as one of the top prospects in the Class of 2017. That partnership came to an end Thursday, as the two parties decided to part ways. News of the mutual decision was first reported by Scout.com.

The Miami native is currently ranked 28th in the Class of 2017 by Rivals.com, and Thursday’s news opens up a spot in the front court that UConn head coach Kevin Ollie and his staff will now have to fill. Amida Brimah, who’s currently going through the NBA pre-Draft process, will be a senior next season should he return to Storrs as will Kentan Facey.

Among the interior options who will have eligibility remaining beyond next season for the Huskies are sophomore Steven Enoch and incoming freshmen Mamadou Diarra and Juwan Durham.

UConn was in the running for 2016 power forward Taurean Thompson, but multiple outlets have the Brewster Academy product considering Michigan State (which added UNLV grad transfer Ben Carter Wednesday), Seton Hall and Syracuse at this point in his recruitment.

UCF lands commitment from transfer Terrell Allen

New UCF men's NCAA college basketball coach Johnny Dawkins speaks at his introductory press conference Thursday, March 24, 2016 in Orlando, Fla. (Jacob Langston/Orlando Sentinel via AP) MAGS OUT; NO SALES; MANDATORY CREDIT
Jacob Langston/Orlando Sentinel via AP
Leave a comment

Having already landed one transfer in former Michigan guard Aubrey Dawkins (the new head coach’s son), UCF landed a second Thursday afternoon as former Drexel guard Terrell Allen announced that he’ll finish out his college career playing for Johnny Dawkins.

Allen, a CAA All-Rookie Team selection in his lone season at Drexel, announced the news by way of his Twitter account. After sitting out the 2016-17 season per NCAA transfer rules, Allen will have three seasons of eligibility remaining.

On a team that struggled throughout the 2015-16 season, winning just six games, Allen averaged 9.8 points, 3.0 rebounds and 3.5 assists in 32.5 minutes of action per game. The 6-foot-2 point guard finished the season ranked in the top ten in the CAA in both assists and assist-to-turnover ratio, with his assist tally ranking eighth and his A/T ratio of 1.9 placing him seventh.

With B.J. Taylor entering his junior season and Jeremy Carter-Sheppard joining the ranks this summer, the addition of Allen gives UCF another option at the point for the 2017-18 campaign.