It hasn’t been easy being the American Athletic Conference’s commissioner

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In Mike Aresco’s tenure as a conference commissioner, turmoil has been the norm.

The former CBS executive vice president took over as commissioner of the Big East last August, just in time to deal with the fallout of Syracuse and Pitt leaving for the ACC, Notre Dame’s decision to follow them south, Rutgers and Louisville beating UConn and Cincinnati out the door, and the Catholic 7 splitting from the conference the form their own brand-new, basketball-centric league.

Which, of course, they wanted to call the Big East.

So in the midst of watching teams sprint from the conference like freshmen from a house party when the cops show up, Aresco not only had to work out a television rights deal while figuring out how to keep the league from being a season-long punchline, he literally had to go back to square one: he needed a name.

He had been a conference commissioner for less than eight months at that point. Talk about being thrown into the fire.

“We didn’t want to be called the No Name Conference. We didn’t want to be called The Conference To Be Named Later,” Aresco told NBCSports.com. “We knew that to remain viable, we needed the name fairly soon.”

Once the name — American Athletic Conference — was officially decided upon, the next step was developing a logo, a trademarked patch that would start to build the brand of a league that completely redefining itself; the new Big East may have taken the name and Madison Square Garden, but the AAC is actually the old Big East.

That process was a success, as the American’s logo seems to be the one thing that everyone on twitter didn’t hate, but it was also a bit more complicated.

source:  Aresco reached out to a former CBS colleague named Leslie Ann Wade who had assembled a group that had been doing work on branding corporate logos. That group had contributed to the conference as a consultant on the PR front, so Aresco asked them to develop something, and they came up with the A with a star in the middle of it.

The decision-makers in the AAC offices loved it, but that was only the first step. They had to see what league members thought of it without allowing the logo to leak.

“We had to protect it,” Aresco said. “We couldn’t let anyone see it because we had to trademark it.”

That created a problem, because Aresco wanted to make sure that his conference member’s athletes and administrators all were fans of the logo he had developed. “We’ve got to make sure we have buy-in,” he said.

So what the AAC did was fly around the country to each of the member institutions, inviting a sampling of everyone involved with the school’s athletic department — presidents, ADs, coaches, athletes from revenue sports, athletes from Olympic sports — to get their feedback. The support was overwhelming.

Now that Aresco had a logo, he could actually get to work on turning the league into the powerhouse he believes it can be. Things like ensuring that all of the league’s basketball games will be aired on a national platform, whether it be ESPN, ESPN3 or CBS Sports Network. Or taking the time to talk to reporters to push support for his conference.

That may not be the most glorious part of his job, but it’s certainly better than trying to figure out who is trying to jettison themselves from the conference.

“If you ask me how it’s going compared to eight or nine months ago, it’s going extremely well,” he said. “We’re rejuvenated. We’re optimistic.”

“It’s been tough. We went through a period of real instability where we weren’t sure what we would have. We weren’t sure that we’d be here.”

Thursday marked the official beginning of the AAC as a conference, as three league members began their football seasons on opening night.

As it turns out, that’s anything but a chance for Aresco to slow down.

Two of the three AAC teams in action lost last night, with UConn losing to Towson at home (by 15!) and Rutgers dropping a road date with Fresno State in overtime.

Such is life when you’re trying to kickstart a rebranded league.

Greg Kampe’s ‘Coaches Beat Cancer’ event is unique and awesome

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Oakland head coach Greg Kampe has come up with a unique way to raise money for the fight for cancer: By allowing fans to bid on him.

Technically, he’s not the main attraction. Michigan State’s Tom Izzo, or Fox Sports’ Bill Raftery, or South Carolina’s Frank Martin probably qualifies as such, but that’s not really the talking point here.

What Kampe is doing, for the second time, is hosting a golf outing called Coaches Beat Cancer where fans can bid on weekend golf outing with some of the biggest names in hoops. There are 11 participants this year: Tennessee head coach Rick Barnes, Cincinnati head coach Mick Cronin, ESPN analyst Fran Fraschilla, Butler head coach Chris Holtmann, Michigan State head coach Tom Izzo, Oakland head coach Greg Kampe, Fox Sports’ Steve Lavin, South Carolina head coach Frank Martin, Fox Sports’ Bill Raftery, Detroit Pistons head coach Stan Van Gundy, or Seton Hall head coach Kevin Willard.

It’s actually a really cool deal. Here’s how it works: You got to this link and bid on one of the 11 participants. The price starts at $15,000 with a buy-it-now option of $24,000, with the money going directly to the American Cancer Society. What do you get for all that money? A private dinner with the coaches and VIPs, a one night stay at MotorCity Casino Hotel on Sunday, June 4, and an afternoon of golf on Monday, June 5 at Oakland Hills Country Club.

That’s a lot of money to spend.

But it’s also an incredible chance to do something very few people get to do with the money going to a very, very good cause.

Five-star Brandon McCoy commits to UNLV

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After the season that UNLV had, the Runnin’ Rebels desperately needed some good news, and this certainly qualifies: On Tuesday night, five-star center Brandon McCoy announced that he had committed to head coach Marvin Menzies.

McCoy is a five-star prospect and a top 15 recruit that hails from San Diego. He picked the Rebels over Arizona, Oregon and Michigan State, among others.

UNLV went 11-21 a season ago as Menzies took over a program that was a shambles after the majority of the roster transferred out following Dave Rices dismissal.

2017 NBA Draft official early entry list

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On Tuesday, the NBA announced the early entries for the 2017 NBA Draft. More than 130 student-athletes have filed early-entry paperwork to enter the upcoming draft. That doesn’t include the dozens of international prospects who will also be eligible for the upcoming draft.

Players wishing to maintain their NCAA eligibility must withdraw from the draft by May 24.  The 2017 NBA Draft will take place on June 22.

Here is the current list of early entrants:

Shaqquan Aaron, USC Soph.
Jaylen Adams, St. Bonaventure Jr.
Edrice Adebayo, Kentucky Fresh.
Deng Adel, Louisville Soph.
Jashaun Agosto,LIU Fresh.
Bashir Ahmed, St. John’s Jr.
Rawle Alkin, Arizona Fresh.
Jarrett Allen, Texas Fresh.
Mark Alstork, Wright State  Jr.
Ike Anigbogu, UCLA Fresh.
OG Anunoby, Indiana Soph.
Dwayne Bacon, Florida State Soph.
Lonzo Ball, UCLA Fresh.
Jaylen Barford, Arkansas Jr.
Jordan Bell, Oregon Jr.
Trae Bell-Haynes, Vermont Jr.
James Blackmon Jr., Indiana Jr.
Antonio Blakeney, LSU Soph.
Trevon Bluiett, Xavier Jr.
Bennie Boatwright, USC Soph.
Jacobi Boykins, Louisiana Tech Jr.
Tony Bradley, North Carolina Fresh.
Isaiah Briscoe, Kentucky Soph.
Dillon Brooks, Oregon Jr.
Thomas Bryant, Indiana Soph.
Rodney Bullock, Providence Jr.
Jevon Carter, West Virginia Jr.
Clandell Cetoute, Thiel College (PA) Jr.
Joseph Chartouny, Fordham Soph.
Donte’ Clark, Massachusetts Jr.
Chris Clemons, Campbell  Soph.
David Collette, Utah Jr.
John Collins, Wake Forest Soph.
Zach Collins, Gonzaga Fresh.
Chance Comanche, Arizona  Soph.
Angel Delgado, Seton Hall Jr.
Hamidou Diallo, Kentucky Fresh.
Tyler Dorsey, Oregon  Soph.
PJ Dozier, South Carolina Soph.
Vince Edwards, Purdue Jr.
John Egbunu, Florida Jr.
Jon Elmore, Marshall Jr.
Obi Enechionyia, Temple Jr.
Drew Eubanks, Oregon State Soph.
Jawun Evans, Oklahoma State Soph.
Tacko Fall, Central Florida Soph.
Tony Farmer, Lee College (TX) Soph.
De’Aaron Fox, Kentucky Fresh.
Markelle Fultz, Washington Fresh.
Harry Giles, Duke Fresh.
Brandon Goodwin, FGCU Jr.
Donte Grantham, Clemson Jr.
Isaac Haas, Purdue Jr.
Aaron Holiday, UCLA Soph.
Isaac Humphries, Kentucky Soph.
Chandler Hutchison, Boise State Jr.
Jonathan Isaac, Florida State Fresh.
Frank Jackson, Duke Fresh.
Josh Jackson, Kansas Fresh.
Justin Jackson, Maryland Fresh.
Justin Jackson, North Carolina Jr.
Alize Johnson, Missouri State Jr.
Darin Johnson, CSU-Northridge Jr.
Jaylen Johnson, Louisville Jr.
Robert Johnson, Indiana Jr.
Andrew Jones, Texas Fresh.
Ted Kapita, North Carolina State Fresh.
Marcus Keene, Central Michigan Jr.
Luke Kennard , Duke Soph.
Braxton Key, Alabama Fresh.
George King, Colorado Jr.
Kyle Kuzma, Utah Jr.
Khadeem Lattin, Oklahoma Jr.
TJ Leaf, UCLA Fresh.
William Lee, UAB Jr.
Zach Lofton, Texas Southern Jr.
Tyler Lydon, Syracuse Soph.
Daryl Macon, Arkansas Jr.
Marin Maric, Northern Illinois Jr.
Lauri Markkanen, Arizona Fresh.
Yante Maten, Georgia Jr.
Markis McDuffie, Wichita State Soph.
MiKyle McIntosh, Illinois State Jr.
Eric Mika, BYU Soph.
Donovan Mitchell, Louisville Soph.
Malik Monk, Kentucky Fresh.
Matthew Morgan, Cornell Soph.
Shaquille Morris, Wichita State Jr.
Johnathan Motley, Baylor Jr.
Svi Mykhailiuk, Kansas Jr.
Divine Myles, Stetson Jr.
Derick Newton, Stetson Soph.
Austin Nichols, Virginia Jr.
Semi Ojeleye, SMU Jr.
Cameron Oliver, Nevada Soph.
Randy Onwuasor, Southern Utah Jr.
Justin Patton, Creighton Fresh.
L.J. Peak, Georgetown Jr.
Theo Pinson | North Carolina Jr.
Ivan Rabb, California Soph.
Xavier Rathan-Mayes, Florida State Jr.
Devin Robinson, Florida Jr.
Josh Robinson, Austin Peay Jr.
Martavius Robinson, Lewis & Clark CC (Illinois) Soph.
Maverick Rowan, North Carolina State Soph.
Corey Sanders, Rutgers Soph.
Victor Sanders, Idaho Jr.
Kobi Simmons, Arizona Fresh.
Fred Sims Jr., Chicago State Soph.
Dennis Smith Jr., North Carolina State Fresh.
Zach Smith, Texas Tech Jr.
Kamau Stokes, Kansas State Soph.
Edmond Sumner, Xavier Soph.
Caleb Swanigan, Purdue Soph.
Jayson Tatum, Duke Fresh.
Matt Taylor, New Mexico State Jr.
James Thompson IV, Eastern Michigan Soph.
Stephen Thompson Jr., Oregon State Soph.
Trevor Thompson,  Ohio State Jr.
Melo Trimble, Maryland Jr.
Craig Victor II, LSU Jr.
Moritz Wagner, Michigan Soph.
Tevonn Walker, Valparaiso Jr.
Antone Warren, Antelope Valley CC (CA) Soph.
Thomas Welsh, UCLA  Jr.
Thomas Wilder, Western Michigan Jr.
Cecil Williams, Central Michigan Jr.
Johnathan Williams, Gonzaga Jr.
Kam Williams, Ohio State Jr.
Nigel Williams-Goss, Gonzaga| Jr.
Christian Wilson, Texas-San Antonio Jr.
D.J. Wilson, Michigan Jr.
Omer Yurtseven, North Carolina State Fresh.

CBT Podcast: Breaking down the NBA Draft early entry list

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On the podcast today, I am joined by Sam Vecenie to break down all of the NBA Draft early entry decisions. Who are the key returnees? Who are the most important names still testing the waters?