It hasn’t been easy being the American Athletic Conference’s commissioner

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In Mike Aresco’s tenure as a conference commissioner, turmoil has been the norm.

The former CBS executive vice president took over as commissioner of the Big East last August, just in time to deal with the fallout of Syracuse and Pitt leaving for the ACC, Notre Dame’s decision to follow them south, Rutgers and Louisville beating UConn and Cincinnati out the door, and the Catholic 7 splitting from the conference the form their own brand-new, basketball-centric league.

Which, of course, they wanted to call the Big East.

So in the midst of watching teams sprint from the conference like freshmen from a house party when the cops show up, Aresco not only had to work out a television rights deal while figuring out how to keep the league from being a season-long punchline, he literally had to go back to square one: he needed a name.

He had been a conference commissioner for less than eight months at that point. Talk about being thrown into the fire.

“We didn’t want to be called the No Name Conference. We didn’t want to be called The Conference To Be Named Later,” Aresco told NBCSports.com. “We knew that to remain viable, we needed the name fairly soon.”

Once the name — American Athletic Conference — was officially decided upon, the next step was developing a logo, a trademarked patch that would start to build the brand of a league that completely redefining itself; the new Big East may have taken the name and Madison Square Garden, but the AAC is actually the old Big East.

That process was a success, as the American’s logo seems to be the one thing that everyone on twitter didn’t hate, but it was also a bit more complicated.

source:  Aresco reached out to a former CBS colleague named Leslie Ann Wade who had assembled a group that had been doing work on branding corporate logos. That group had contributed to the conference as a consultant on the PR front, so Aresco asked them to develop something, and they came up with the A with a star in the middle of it.

The decision-makers in the AAC offices loved it, but that was only the first step. They had to see what league members thought of it without allowing the logo to leak.

“We had to protect it,” Aresco said. “We couldn’t let anyone see it because we had to trademark it.”

That created a problem, because Aresco wanted to make sure that his conference member’s athletes and administrators all were fans of the logo he had developed. “We’ve got to make sure we have buy-in,” he said.

So what the AAC did was fly around the country to each of the member institutions, inviting a sampling of everyone involved with the school’s athletic department — presidents, ADs, coaches, athletes from revenue sports, athletes from Olympic sports — to get their feedback. The support was overwhelming.

Now that Aresco had a logo, he could actually get to work on turning the league into the powerhouse he believes it can be. Things like ensuring that all of the league’s basketball games will be aired on a national platform, whether it be ESPN, ESPN3 or CBS Sports Network. Or taking the time to talk to reporters to push support for his conference.

That may not be the most glorious part of his job, but it’s certainly better than trying to figure out who is trying to jettison themselves from the conference.

“If you ask me how it’s going compared to eight or nine months ago, it’s going extremely well,” he said. “We’re rejuvenated. We’re optimistic.”

“It’s been tough. We went through a period of real instability where we weren’t sure what we would have. We weren’t sure that we’d be here.”

Thursday marked the official beginning of the AAC as a conference, as three league members began their football seasons on opening night.

As it turns out, that’s anything but a chance for Aresco to slow down.

Two of the three AAC teams in action lost last night, with UConn losing to Towson at home (by 15!) and Rutgers dropping a road date with Fresno State in overtime.

Such is life when you’re trying to kickstart a rebranded league.

VIDEO: UConn’s Kwintin Williams would win the NBA dunk contest

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Think that’s too strong?

Look at this dunk:

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A post shared by Kwintin Williams (@jumpmanebig) on

He also did this over the summer:

Williams is a 6-foot-7, 215 pound JuCo transfer that should provide UConn with some minutes in the frontcourt this season.

LSU officially announces addition of Kavell Bigby-Williams

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LSU has announced the addition of Oregon transfer Kavell Bigby-Williams, a 6-foot-11 junior that was the National Junior College Player of the Year as a sophomore.

Bigby-Williams, who is a native of London, averaged 3.0 points and 2.8 boards last season as the Ducks reached the Final Four, but he played the majority of the season while under investigation for an alleged sexual assault that occurred while he was at Gillette College in Wyoming.

The local County Attorney declined to charge Bigby-Williams with a crime, and Gillette College police consider the case closed.

“The university conducted a responsible and comprehensive review before approving the transfer,” a release posted on LSU’s Athletics site read, “including close coordination with Title IX officials, multiple discussions with Gillette and Oregon officials and a thorough examination of available public records.”

LSU head coach Will Wade was quoted in that release as well: “This is an issue we all take seriously and we made absolutely sure we did our due diligence before considering moving forward. Kavell understands that and has made clear to me that he’s going to repay our confidence by representing LSU with his very best on and off the court.”

Report: Four-star Mamaou Doucoure has reclassified, enrolled at Rutgers

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Rutgers has made a potentially significant addition to their 2017 recruiting class, as four-star big man Mamadou Doucoure appears to have reclassified.

According to the Asbury Park Press, Doucoure has already enrolled in classes at Rutgers, citing a search of the university’s online database. The 6-foot-9 Doucoure was initially a member of the Class of 2017 before reclassifying to 2018, although there have been rumors that he has been trying to enroll this year.

It’s not yet clear if Doucoure will be eligible to play this season — he has not even been added to Rutgers’ roster online — but if he’s eligible, he should be able to provide rotation minutes for the Scarlet Knights.

Even if he’s not cleared to play this season, his addition matters. He’ll be able to workout with and develop in a Big Ten locker room before getting cleared to play alongside a massive 2018 recruiting class that already includes four-stars Mac McClung and Montez Mathis along with three-star prospect Ron Harper Jr.

Options drying up for top ten prospect Mitchell Robinson

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It’s looking less and less likely that we’ll see Mitchell Robinson on a college campus this season.

Robinson, if you’ve forgotten, committed to and signed with Western Kentucky, enrolling at the school and practicing with the team over the summer. But he left Bowling Green after two weeks and has received a release to transfer out of the program.

And that’s where the difficultly here lies.

He’s a transfer, which means that, as a top ten prospect and a likely one-and-done player, he will be redshirting the only year that he is on campus unless the NCAA would provide him with a waiver, which is unlikely. After Robinson left WKU, three schools have emerged as potential landing spots: LSU, Kansas and New Orleans. LSU ended their recruitment two weeks ago. Over the weekend, Kansas head coach essentially confirmed that Robinson will not be a Jayhawks.

“I would think that we probably won’t sign anybody,” Self told the Kansas City Star.

That leaves New Orleans, his hometown school, or overseas, which is a rumor that has followed Robinson since the spring. The other option? Sitting out and training for a year, which FanRag Sports reported on Sunday is a possibility.

However you slice it, Robinson’s one-and-done year has turned into a mess. He’s still likely to end up as a first round pick — seven-footers that can do the things he does defensively don’t grow on trees — but I can’t imagine that teams are going to be clamoring to use a lottery pick on a player that just spent a year sitting out.

VIDEO: Texas freshman Jericho Sims catches nasty alley-oop

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Texas is in Australia for their team’s summer trip, and Jericho Sims gave Longhorn fans a glimpse of why they may not miss Jarrett Allen’s athleticism all that much this season.