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It hasn’t been easy being the American Athletic Conference’s commissioner

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In Mike Aresco’s tenure as a conference commissioner, turmoil has been the norm.

The former CBS executive vice president took over as commissioner of the Big East last August, just in time to deal with the fallout of Syracuse and Pitt leaving for the ACC, Notre Dame’s decision to follow them south, Rutgers and Louisville beating UConn and Cincinnati out the door, and the Catholic 7 splitting from the conference the form their own brand-new, basketball-centric league.

Which, of course, they wanted to call the Big East.

So in the midst of watching teams sprint from the conference like freshmen from a house party when the cops show up, Aresco not only had to work out a television rights deal while figuring out how to keep the league from being a season-long punchline, he literally had to go back to square one: he needed a name.

He had been a conference commissioner for less than eight months at that point. Talk about being thrown into the fire.

“We didn’t want to be called the No Name Conference. We didn’t want to be called The Conference To Be Named Later,” Aresco told NBCSports.com. “We knew that to remain viable, we needed the name fairly soon.”

Once the name — American Athletic Conference — was officially decided upon, the next step was developing a logo, a trademarked patch that would start to build the brand of a league that completely redefining itself; the new Big East may have taken the name and Madison Square Garden, but the AAC is actually the old Big East.

That process was a success, as the American’s logo seems to be the one thing that everyone on twitter didn’t hate, but it was also a bit more complicated.

source:  Aresco reached out to a former CBS colleague named Leslie Ann Wade who had assembled a group that had been doing work on branding corporate logos. That group had contributed to the conference as a consultant on the PR front, so Aresco asked them to develop something, and they came up with the A with a star in the middle of it.

The decision-makers in the AAC offices loved it, but that was only the first step. They had to see what league members thought of it without allowing the logo to leak.

“We had to protect it,” Aresco said. “We couldn’t let anyone see it because we had to trademark it.”

That created a problem, because Aresco wanted to make sure that his conference member’s athletes and administrators all were fans of the logo he had developed. “We’ve got to make sure we have buy-in,” he said.

So what the AAC did was fly around the country to each of the member institutions, inviting a sampling of everyone involved with the school’s athletic department — presidents, ADs, coaches, athletes from revenue sports, athletes from Olympic sports — to get their feedback. The support was overwhelming.

Now that Aresco had a logo, he could actually get to work on turning the league into the powerhouse he believes it can be. Things like ensuring that all of the league’s basketball games will be aired on a national platform, whether it be ESPN, ESPN3 or CBS Sports Network. Or taking the time to talk to reporters to push support for his conference.

That may not be the most glorious part of his job, but it’s certainly better than trying to figure out who is trying to jettison themselves from the conference.

“If you ask me how it’s going compared to eight or nine months ago, it’s going extremely well,” he said. “We’re rejuvenated. We’re optimistic.”

“It’s been tough. We went through a period of real instability where we weren’t sure what we would have. We weren’t sure that we’d be here.”

Thursday marked the official beginning of the AAC as a conference, as three league members began their football seasons on opening night.

As it turns out, that’s anything but a chance for Aresco to slow down.

Two of the three AAC teams in action lost last night, with UConn losing to Towson at home (by 15!) and Rutgers dropping a road date with Fresno State in overtime.

Such is life when you’re trying to kickstart a rebranded league.

Seton Hall’s Derrick Gordon won’t pursue pro basketball to become a firefighter

NEW YORK, NY - MARCH 12:  Derrick Gordon #32 of the Seton Hall Pirates celebrates after hitting a basket against the Villanova Wildcats during the Big East Basketball Tournament Championship at Madison Square Garden on March 12, 2016 in New York City. Seton Hall Pirates defeated Villanova Wildcats 69-67.  (Photo by Mike Stobe/Getty Images)
(Photo by Mike Stobe/Getty Images)
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After a successful career that included stops at Western Kentucky, UMass and Seton Hall, Derrick Gordon, Division I college basketball’s first openly gay player, will not pursue professional opportunities and will instead become a firefighter.

The 6-foot-3 Gordon averaged 8.0 points and 3.3 rebounds per game as a senior for the Pirates, helping the team reach the NCAA tournament during his graduate transfer year. By making the NCAA tournament with Seton Hall this past season, Gordon became the first college basketball player to reach the event with three different teams.

A tenacious perimeter defender who could have earned a pro contract if he stuck with basketball, Gordon will instead pursue a career as a firefighter in San Francisco.

“I’ve had an amazing basketball career and want to thank everybody who has always been there supporting me every step on the way,” Gordon said via his Instagram. “But I’m making a change in my career…I will now be working towards becoming a San Francisco Firefighter!! I’m excited about this and looking forward to having a long career!!”

While Gordon likely would have never made the NBA on talent alone, his defensive prowess would have likely given him a shot overseas or in the D League. It’s hard to say why Gordon is making this decision, but given what we saw with all of the attention surrounding Michael Sam when he tried to play in the NFL, Gordon was probably going to face a lot of scrutiny wherever he decided to play.

Hopefully Gordon finds his calling as a firefighter and brings the same energy and leadership that he brought on the floor to helping other people outside of basketball.

Washington guard Markelle Fultz pulls off sick spin and dunk at FIBA U18 Americas

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Washington incoming freshman guard Markelle Fultz is going to be one of the premier players in the country next season as his unique game is going to be fascinating to watch.

The 6-foot-5 Fultz is currently playing with the USA U18 team in Chile for the FIBA U18 Americas as he’s second on the team in scoring and first in assists as the Americans play Canada for the title on Saturday.

Against the host country, Fultz had an electric spin move in the paint and finished with an easy dunk. If you’re not willing to stay up late to watch this dude play this year, then set your DVRs, because Fultz is going to have some fun moments during the season.

(H/t: Jonathan Wasserman, Bleacher Report)

POSTERIZED: Class of 2016 forward Chris Seeley has a massive dunk on defender

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The Las Vegas AAU events are all going on this week and it’s the final event for rising seniors.

At the Las Vegas Fab 48, forward Chris Seeley of the Splash City 17U team put down one of the best poster dunks of the summer as he skied over a defender for an emphatic finish.

The Class of 2016 forward attends Central High School in Fresno, California as he’s receiving plenty of buzz for his recent play.

 

 

 

Five-star forward Jarred Vanderbilt cuts list to nine

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LAS VEGAS, NV — Five-star Class of 2017 forward Jarred Vanderbilt has been one of the most sought-after recruits in the country since he was a freshman in high school.

The 6-foot-8 native of Houston is beginning to wind things down in the recruiting process as he cut his list to nine schools on Friday. Vanderbilt’s list includes some of the most storied programs in college basketball and plenty of schools from his home state of Texas.

“I just followed my heart. Went with the schools I liked the most and who I have the best relationships with. Thear were the schools I could see myself playing for,” Vanderbilt told NBCSports.com.

Regarded as the No. 13 overall prospect in the Rivals.com national rankings, Vanderbilt is currently recovering from a broken fifth metatarsal in his left foot.

Vanderbilt will see a doctor in three-to-four weeks as he’s currently in a boot to help his foot heal.

Report: Michigan State and Penn State will play at the Palestra

INDIANAPOLIS, IN - MARCH 10: Head coach Patrick Chambers of the Penn State Nittany Lions looks on against the Ohio State Buckeyes in the second round of the Big Ten Basketball Tournament at Bankers Life Fieldhouse on March 10, 2016 in Indianapolis, Indiana. (Photo by Joe Robbins/Getty Images)
(Photo by Joe Robbins/Getty Images)
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Michigan State head coach Tom Izzo has previously expressed a desire to coach a game at the legendary Palestra in Philadelphia and it appears he’ll get his chance in a Big Ten game this season.

According to a report from Brendan F. Quinn of MLive, Penn State will use the Palestra as its home gym for the Jan. 7, 2017 Big Ten game against Michigan State. It is the only time the two teams are scheduled to play during Big Ten season and Penn’s home gym will offer a unique setting for the game.

Since the capacity of the Palestra is 8,722, it should make for a fun atmosphere for both programs since this will be a game both fan bases will likely want to attend.

With Nittany Lions head coach Pat Chambers making Philadelphia a major recruiting priority for his program, a game like this in Philadelphia makes sense while Michigan State has always been open to playing games in unique settings such as aircraft carriers.

The Palestra has been a college basketball mainstay since it was built in 1927 as it hosts all Penn home games and, in the past, hosted a lot of Big 5 Philadelphia college games between La Salle, Penn, Saint Joseph’s, Temple and Villanova.

Overall, a fun idea that should make for an interesting experience for both programs. It’s not often that a team will change its home venue for a conference game, but it could be the start of something we see other schools look to do.