It hasn’t been easy being the American Athletic Conference’s commissioner

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In Mike Aresco’s tenure as a conference commissioner, turmoil has been the norm.

The former CBS executive vice president took over as commissioner of the Big East last August, just in time to deal with the fallout of Syracuse and Pitt leaving for the ACC, Notre Dame’s decision to follow them south, Rutgers and Louisville beating UConn and Cincinnati out the door, and the Catholic 7 splitting from the conference the form their own brand-new, basketball-centric league.

Which, of course, they wanted to call the Big East.

So in the midst of watching teams sprint from the conference like freshmen from a house party when the cops show up, Aresco not only had to work out a television rights deal while figuring out how to keep the league from being a season-long punchline, he literally had to go back to square one: he needed a name.

He had been a conference commissioner for less than eight months at that point. Talk about being thrown into the fire.

“We didn’t want to be called the No Name Conference. We didn’t want to be called The Conference To Be Named Later,” Aresco told NBCSports.com. “We knew that to remain viable, we needed the name fairly soon.”

Once the name — American Athletic Conference — was officially decided upon, the next step was developing a logo, a trademarked patch that would start to build the brand of a league that completely redefining itself; the new Big East may have taken the name and Madison Square Garden, but the AAC is actually the old Big East.

That process was a success, as the American’s logo seems to be the one thing that everyone on twitter didn’t hate, but it was also a bit more complicated.

source:  Aresco reached out to a former CBS colleague named Leslie Ann Wade who had assembled a group that had been doing work on branding corporate logos. That group had contributed to the conference as a consultant on the PR front, so Aresco asked them to develop something, and they came up with the A with a star in the middle of it.

The decision-makers in the AAC offices loved it, but that was only the first step. They had to see what league members thought of it without allowing the logo to leak.

“We had to protect it,” Aresco said. “We couldn’t let anyone see it because we had to trademark it.”

That created a problem, because Aresco wanted to make sure that his conference member’s athletes and administrators all were fans of the logo he had developed. “We’ve got to make sure we have buy-in,” he said.

So what the AAC did was fly around the country to each of the member institutions, inviting a sampling of everyone involved with the school’s athletic department — presidents, ADs, coaches, athletes from revenue sports, athletes from Olympic sports — to get their feedback. The support was overwhelming.

Now that Aresco had a logo, he could actually get to work on turning the league into the powerhouse he believes it can be. Things like ensuring that all of the league’s basketball games will be aired on a national platform, whether it be ESPN, ESPN3 or CBS Sports Network. Or taking the time to talk to reporters to push support for his conference.

That may not be the most glorious part of his job, but it’s certainly better than trying to figure out who is trying to jettison themselves from the conference.

“If you ask me how it’s going compared to eight or nine months ago, it’s going extremely well,” he said. “We’re rejuvenated. We’re optimistic.”

“It’s been tough. We went through a period of real instability where we weren’t sure what we would have. We weren’t sure that we’d be here.”

Thursday marked the official beginning of the AAC as a conference, as three league members began their football seasons on opening night.

As it turns out, that’s anything but a chance for Aresco to slow down.

Two of the three AAC teams in action lost last night, with UConn losing to Towson at home (by 15!) and Rutgers dropping a road date with Fresno State in overtime.

Such is life when you’re trying to kickstart a rebranded league.

N.C. State adds grad transfer Sam Hunt

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N.C. State added its fourth transfer this offseason. Like ex-Baylor guard Al Freeman, the latest one is eligible to play next season.

Sam Hunt, a double-digit scorer the past two seasons at North Carolina A&T, officially enrolled at North Carolina State on Monday morning.

“Sam is a great young man and will bring much needed depth to our backcourt,” N.C. State head coach Kevin Keatts said in a statement. “I want guys who are excited about being a part of our program and Sam really wants to be here.

“Sam is a combo guard that can space the floor with his ability to shoot the basketball. He is a good fit for the system and will bring a wealth of experience to our roster.”

Hunt, the 6-foot-2 guard, averaged 12.7 points per game last season, a dip from the 15.4 points per game he posted for the Aggies as a redshirt sophomore.

Hunt joins a roster that lost its three leading scorers from a season ago, one that ended 15-17 (4-14 ACC). Dennis Smith Jr. is a member of the Dallas Mavericks. Maverick Rowan also pursued a professional career and Terry Henderson was denied an additional year from the NCAA.

The Wolf Pack bring back forwards Abdul-Malik Abu and Omer Yurtseven as well as Torin Dorn.

Keatts, who took over the program after leading UNC Wilmington to back-to-back NCAA Tournaments, has already built for the future. UNC Wilmington transfer C.J. Bryce, 17.4 points, 5.4 rebounds and 3.0 assists per game for the Seahawks, has followed him to Raleigh. Utah transfer Devon Daniels committed to the Wolf Pack the same day as Bryce. Both will have to sit out next season due to NCAA transfer rules. Bryce will have two years of eligibility while Daniels will have three.

LaVar Ball stars in an uncomfortably entertaining segment on WWE’s Raw

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LaVar Ball’s statements and antics over this past year always seemed better suited a professional wrestling ring.

It was only natural that the patriarch of the Ball family — and the head of the Big Baller Brand — made an appearance on WWE’s Monday Night Raw at the Staples Center for an awkwardly entertaining segment with WWE Intercontinental Champion The Miz.

With sons, Lonzo — in his first appearance in the Staples Center as a member of the Los Angeles Lakers — and LaMelo looking on, LaVar was the center of attention. When The Miz mentioned something about a partnership between the two, the scripted interview went south. It resulted in LaVar saying nonsensical things like, “There’s only two dudes better than me, and I’m both of ’em!” before later taking off his shirt. When Dean Ambrose, a WWE superstar feuding with The Miz came out on to the ramp, LaVar didn’t quite grasp the concept that that was his cue to stop talking.

This segment was somehow entertaining and cringeworthy at the same time.

Now that Lonzo is beginning his NBA career, maybe it’s time LaVar try something different. A manager in the WWE may just be his true calling. He’s certainly had plenty of practice.

Maryland lands commitment from five-star 2018 forward

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Maryland added to its 2018 recruiting class with its second commit, the newest addition being a five-star in-state product.

Jalen Smith, a 6-foot-9 forward from Baltimore powerhouse Mount St. Joseph, committed to the Terrapins, making the announcement on Twitter.

“I believe that I can academically and athletically achieve my goals at home through my commitment to the University of Maryland … Go Terps,” he tweeted as part of a long passage.

Smith is listed as the No. 13 overall recruit in the Class of 2013 by Rivals. He joins four-star swingman Aaron Wiggins in Mark Turgeon’s current recruiting class.

Playing for Team Takeover on the Nike EYBL circuit, Smith is averaging 10.9 points, 5.6 rebounds, and 1.0 blocks per game.

Recent grad’s joyride reportedly did $100,000 of damages to Mizzou Arena

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A recent graduate and temporary employee of the University of Missouri took an early morning joy ride that reportedly could rack up around $100,000 to Mizzou Arena.

According to Dave Mater of the St. Louis Post-Dispatch, Nathaniel J. Contant, 23, who graduated from the school in December 2016, drove his Volkswagen Passat through a gate and eventually on to the floor of the 15,000-seat on-campus arena.

At 7:15 a.m. Sunday, MU police were dispatched to Mizzou Arena for a report of property damage. Officers determined that around 4 a.m., the suspect drove his vehicle through a closed gate on the south side of the arena. He ran through a garage door and drove into a dock area where he damaged several golf carts that were stored in the area. He also drove his car onto the basketball court. The man couldn’t leave through the area he used to enter the building, so he drove through the arena’s press gate.

Contant, unsurprisingly, is no longer an employee of the university. He’s being charged with second-degree burglary and first-degree property damage, both of which are felonies. He was released on a $4,500 bond.

The motive for this early-morning joyride remains unclear.

Despite the hype surrounding the upcoming Mizzou season — one that includes the debut of new head coach Cuonzo Martin and the projected No. 1 overall pick in the 2018 NBA Draft Michael Porter, Jr. — Twitter users couldn’t help but poke fun at the dismal recent history the Tigers have had.

(h/t Kansas City Star)

Vance Jackson transfers to New Mexico

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With more than a handful of departures this offseason, New Mexico is set to have a new-look roster for the 2017-18 season. On Monday, Paul Weir, now at the helm of the program, landed a player who should make an impact in the three remaining seasons of eligibility he has left.

Vance Jackson, who spent this past season at UConn, decided to make the move from Storrs to Albuquerque, picking the Lobos over Rutgers, San Diego State, TCU, and Washington.

The 6-foot-8 rising sophomore will have to sit out next year due to NCAA transfer rules before resuming his collegiate career in the fall of 2018.

“The coaches — they trust in me,” Jackson told Geoff Grammer of the Albuquerque Journal last month during his official campus visit. “We’re on the same page. They see a vision.”

Weir, who led New Mexico State this past season to a NCAA Tournament appearance in his one and only season as head coach, succeeded Craig Neal in April.

This offseason has been headlined by transfers, though, those mostly were about players leaving the program. Jackson is the second transfer to land at UNM with Akron’s Antino Jackson electing to use his final season of eligibility with the Lobos. Antino Jackson is a graduate transfer, allowing him to play immediately next season.

Vance Jackson, who was rated as the No. 80 overall player in the Class of 2016 by Rivals, averaged 8.1 points, 3.8 rebounds, and 1.4 assists per game while shooting just under 40 percent from three for the Huskies as a freshman.