Sean Miler

Pac-12 launches campaign to get fans to drop DirecTV

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The Pac-12 Conference and DirecTV are currently in stiff talks for the satellite provider to carry its Pac-12 Network.

Looks like things have melted down to the point where the conference is throwing barbs. Hard ones.

The Pac-12 is trying to convince fans of teams in the conference to drop DirecTV. That way, fans with the satellite provider actually have a shot at seeing Pac-12 games this season.

They’ve launched a campaign and entitled it, ‘It’s time to switch,” which includes a number of commercials aimed at slinging mud at DirecTV.

“We realize this is affecting many of our fans, and we share their frustration,” said Pac-12 Networks President Lydia Murphy-Stephans. “We built the Pac-12 Networks to give fans unprecedented access to their favorite teams and sports on TV, and with just two weeks before the fall sports schedule begins, DirecTV continues to deny them that access.”

The campaign includes a series of university-specific 30-second TV and digital spots as well as print and outdoor executions to rally Pac-12 fans and be upfront with DirecTV subscribers. Unless they switch, DirecTV subscribers will miss 750 live Pac-12 sporting events, up from 550 a year ago, including 35 football games and nearly half of all league games. The creation of new shows like The Drive, a 14-part docu-series offering an exclusive look inside the 2013 football season, Pac-12 Sports Report, the flagship studio show providing fans a complete weekly dose of all Pac-12 sports, and Pac-12 Football Weekly, guarantee fans the most in-depth highlights, analysis and behind-the-scenes original programming of all Pac-12 teams on television.

You can watch all the ads here. All Pac-12 teams have their own gimmick spot. They even have a link to show Pac-12 fans how to drop DirecTV. The ads are essentially (and playfully) telling customers that they will only see real (insert mascot here)’s on DirecTV, showing pictures of real wildcats, ducks, buffalo, etc.

This is a pretty aggressive approach from a conference. Though with the rise in television revenue being one of the main players in conference realignment, it’s understandable why a conference would be upset that the channel they worked to create isn’t getting any play on satellite. It’s definitely going to be interesting to see if there’s enough interest in the network for fans to follow suit. And if DirecTV would crack if the campaign actually did enough to put a dent in their subscriptions.

Follow David Harten on Twitter at @David_Harten

VIDEO: Kentucky’s ‘Dancing Guy’ has scary fall while carrying girl

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Kentucky’s ‘Dancing Guy’ has turned into a fan favorite at Rupp Arena.

Every home game, during one of the TV timeouts in the second half, ‘Mony Mony’ will come on, Dancing Guy will hop into the aisle and he’ll break it down like only a middle-aged white guy from Kentucky can.

As you can see, it didn’t quite go all that well for Dancing Guy on Tuesday night, as he tried to do a rail slide while holding a young, female fan and completely ate it.

Here’s another angle of the fall:

It looks much scarier that it actually was, as all reports indicate that everyone made it through the fall healthy.

No. 5 Xavier stumbles at Creighton, lose 70-54

Creighton's Cole Huff (13) and Toby Hegner, left, guard Xavier's Jalen Reynolds (1) during the first half of an NCAA college basketball game in Omaha, Neb., Tuesday, Feb. 9, 2016. (AP Photo/Nati Harnik)
(AP Photo/Nati Harnik)
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Mo Watson went for a career-high 32 points, seven boards and five assists as Creighton jumped out to an early 21-4 lead and never looked back, beating No. 5 Xavier, 70-54, in Omaha on Tuesday night.

 

It was a massive win for the Bluejays, who still have an outside shot at earning an at-large bid this season. (We wrote all about that here.)

As well as Creighton played, the bigger story here may actually be Xavier, who lost for just the third time this season; they had been the only top ten team with just two losses to their name.

The issue for the Musketeers tonight was two-fold, but they both are a symptom of what could be an issue down the road for this team: Xavier doesn’t really have a true point guard.

They certainly didn’t have anyone to stop Watson. By the second half, they had essentially asked Reynolds, who was playing the middle of their 1-3-1 zone to matchup with Watson. It was weird but was actually somewhat effective.

The Musketeers also started out ice cold from the floor, missing 11 of their first 13 shots, and those misses led to leak outs from Bluejays, who got layups and open threes in transition to build that 17 point lead. Once Xavier got behind, it turned into scramble mode for Xavier. They forced shots early in the clock and didn’t start pounding the ball into the paint until it was too late. What they needed was someone to be able to settle things, to ensure that offensive would get initiated and sets would get executed when they were able to get the lead down to single digits.

That 1-for-19 shooting performance from beyond the arc certainly didn’t help matters, and neither did the fact that they got just nine field goals all game from players not named James Farr or Jalen Reynolds. The most frustrating part for head coach Chris Mack? They had good shots. It wasn’t like Creighton took away everything that Xavier wanted to do.

The kids just had one of those nights where nothing went down.

Those happen.

And when you combine them with a total inability to contain the opposing team’s point guard, what you get is a 16 point loss on the road against a team that was desperate to get a good win.