InRecruit shines a light on the 99 percent

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“You have the top 150 kids every year who are steered one way or another, and it’s always the same schools and kids with the same ability level who have that opportunity. There are a few success stories for kids outside that process every year, but we wanted to change the way this process works.”

That’s how Joseph Rocco describes the recruiting process. In a phone conversation with, Rocco described how he and former Villanova star Malik Allen set out to change that paradigm, by creating the social media platform inRecruit.

“After Malik retired from the NBA, he was looking for something other than a broadcasting or low-level coaching gig,” Rocco said. The two friends, who graduated from Villanova together in 2010, decided to combine their talents and knowledge. While Allen was forging a ten-year NBA career, Rocco was practicing law. It was a perfect match.

From the beginning, they focused on making productive relationships available, not only to the mega-talented one percent, but also to kids who might not be on anyone’s radar. Their goal: to open up the lines of communication that would not only allow blue-blood programs to keep track of the big name recruits, but also help connect lower-level athletes with the right schools, be they DII, DIII or junior college.

“We have the eye of the top schools and the top recruits, and that’s good for us as a company,” Rocco said. “But at the end of the day, this platform is built for those kids outside the 1 percent. That’s most of us.”

Allen and Rocco made sure to design the platform to appeal to all stakeholders in the recruiting process: fans, athletes, journalists, coaches and even parents. Including parents was important for both men, who serve as godparents to one another’s children.

“There is no platform out there that recognizes parents as an integral part of the process,” Rocco said. “It’s their child’s future. You can’t even join inRecruit if you’re under 14 years of age without a parent’s approval. You have to involve parents or it’s not going to work.”

The beta test of inRecruit just launched in July, but two years of work went into the platform’s look and function. The Allen/Rocco team spent two years meeting with coaches from college (most notably Jay Wright and the Villanova staff), high school and the NBA. In order to make sure nobody runs afoul of the governing body’s rules, inRecruit was designed with direct input from the NCAA as well.

“We wanted to set this platform up for coaches not to be able to fail,” Rocco said. “People come down hard on the NCAA, but it’s a tough job. Social media are difficult to regulate. They write a rule based on what they know at the time, then technology leaps ahead.”

In a way, inRecruit and similar programs may end up shining some light on the often sordid business of recruiting. So much of what people don’t like about recruiting happens in the dark, directed through middlemen. Social media is so public, it may make the process less shady. “You have the opportunity to have more transparency in the process and that makes it easier for regulators and the public to see what’s going on,” Rocco said.

Right now, inRecruit is focusing on growing their network. Jay Wright and Villanova signed on first, and the Penn Quakers got wind of the service and signed up as well. In addition, Rocco says high schools, junior colleges and programs from top to bottom of the NCAA structure are creating accounts every day. Kyle Lowry of the Toronto Raptors signed up, and Rocco says that ability to be effective across national borders is the next big thing his team hopes to tackle.

“Coaches have told us they’d love to see this available for places like Italy, Spain and Nigeria. That ability to go international is definitely important.”

The internet is a big place. Perhaps inRecruit will be basketball’s organized meeting place amongst the chaos.

Eric Angevine is the editor of Storming the Floor. He tweets @stfhoops.

CBT Podcast: Recapping the first weekend of the 2018 NCAA Tournament

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Eamonn Brennan of The Athletic joined Rob Dauster for an epic, two-hour podcast on the first weekend of the tournament. It was so good that we had to split the podcast into two parts. On this show, the two go through everything that happened in the South and West Regions, from Sister Jean to UMBC to Nevada’s comebacks to Kentucky’s chances at a Final Four.

On this show, the two go through everything that happened in the East and Midwest Regions, from Villanova and Duke steamrolling to Michigan State collapsing to Syracuse and Clemson and Texas Tech and Purdue. It’s all in there.

2018 NCAA Tournament: Eight viral heroes from first weekend of March Madness

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One of my favorite parts of the NCAA tournament is seeing who comes out of nowhere to turn into a viral celebrity during this month of madness.

By my estimation, we had eight true candidates for the award of March Madness Viral Celebrity of the Year. Here they are:


He was more fired up for Houston’s success in the tournament than any Houston fan in the history of basketball in the city of Houston.


Jordan Poole is spelled a lot like Jordan Peele, which inevitably led to people tweeting at Peele instead of Poole. Peele’s thank you tweet was a highlight of the first weekend.


Having to answer questions from a bunch of reporters after suffering the most humiliating moment of your life is not an easy thing to do. Having to answer ridiculous and stupid questions could be intolerable, which is why I loved Ty Jerome’s response to a stupid question he was asked:


I loved seeing Robert Williams’ teammate do a panotmine windmill in the background while Williams was throwing down a windmill in real time on Providence:


Nevada head coach Eric Musselman has led his team to the Sweet 16, cussed on live television and gone shirtless to celebrate with his team, but the star of the Musselman family is his daughter Mariah:


He really does have great hair:

2. @UMBCAthletics

This dude lived the dream of every twitter user out there. When your shot is there, you have to take it.


Mic drop:

VIDEO: Eric Musselman celebrates Nevada win without a shirt

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Nevada head coach Eric Musselman went shirtless to celebrate his team’s come-from-behind win over No. 2 seed Cincinnati on Sunday.

I guess this is better than dropping F-bombs live on national TV. Maybe that’s why they had Steve Lappas talking over him …

Penny Hardaway to be named next Memphis head coach

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The worst-kept secret in college basketball no longer appears to be a secret: Penny Hardaway is going to be the next coaching at the University of Memphis.

ESPN is reporting that a deal has been agreed upon. The Memphis Commercial-Appeal is reporting that Penny was waiting for his season to end with East High School before he made anything official. NBC Sports can confirm that an announcement is expected to be made early this week, likely as soon as Tuesday, to introduce the former Memphis and NBA star as Tubby Smith’s replacement.

The truth, however, is that we all knew this was what would be happening the second that Memphis formally fired Tubby Smith. Hell, we knew it a month before that decision was made final. This was always how it was going to play out.

What’s interesting to me is now the discussion of whether or not Penny will be able to handle being a Division I head coach, because it’s been hit or miss with basketball programs hiring legends of their past. Chris Mullin and St. John’s hasn’t exactly gone to plan but Fred Hoiberg was quite successful at Iowa State. Kevin Ollie won a title with UConn then fell off a cliff. Patrick Ewing’s start wasn’t great, but he was better than expected.

Where does Penny fall on this scale?

Well, let me just drop this section of a column from Geoff Calkins in here:

Hardaway isn’t a guy who woke up one morning and decided he’d like to be a Division I head coach. He’s not a former player who got bored with retirement and decided he’d like to do something other than play golf.

Hardaway started coaching at middle school. Middle school! Because an old friend needed some help.

Then he built one of the best AAU programs in the country. Then he spent years coaching a high school team.

Does that sound like someone who doesn’t want to roll up his sleeves and do the work? Does that sound like someone who is just in it for the glory and the glitz?

The truth is, if it weren’t for Hardaway’s iconic stature, he might be characterized as a grinder, as a guy who worked his way up from the lowest levels of basketball on the strength of his relationship with the kids.

I think that this is going to work out for both Penny and Memphis, especially if Penny hires a staff that can help him with the intricacies of running a college basketball program.

2018 NCAA Tournament: All-First Weekend Team

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PLAYER OF THE WEEKEND: Jevon Carter, West Virginia

So Carter’s numbers themselves were ridiculous this weekend. He had 21 points, eight assists, six steals and five boards in a first round win over Murray State. He followed that up with 28 points, five assists, five steals and four boards in a win over in-state rival Marshall to advance to the Sweet 16. For the weekend, he shot 54 percent from the floor and 63 percent from three.

But perhaps the more telling state in regards to what Carter did this weekend are the numbers that the Murray State and Marshall stars put up this weekend. Jon Elmore — whose averages of 23 points, seven assists and six boards matched what Markelle Fultz averaged a season ago — was 4-for-12 from the floor with eight turnovers in Marshall’s second round loss. Jonathan Stark, who entered the tournament averaging 22 points, had nine points on 1-for-12 shooting in Murray State’s first round loss.

On Friday night, we get Jalen Brunson squaring off with Carter.

Buckle up.


  • ROB GRAY, Houston: Gray is the only guy on this list that didn’t reach the Sweet 16 — blame Jordan Poole for that — but he did put together one of the most memorable and impressive first round NCAA tournament performances I can ever remember when he dropped 39 points and a game-winner on San Diego State.
  • KEENAN EVANS, Texas Tech: Evans averaged 22.5 points in this weekend’s two games, but what got him on this list was that he averaged 16.5 points in the second half of those two games, closing out a come-from-behind win against Stephen F. Austin with drive after drive and hitting the go-ahead three in the win over Florida.
  • ZACH NORVELL, Gonzaga: Not only did the Zags freshman averaged 21.5 points in two games — including a career-high 28 points, a career-high 12 boards, a career-high six threes and his first career double-double against Ohio State — but he hit the dagger in both of those games; a game-winner in the final minutes against UNCG and a three to put the Zags up six in the final two minutes against Ohio State.
  • SHAI GILGEOUS-ALEXANDER, Kentucky: We spent the entire season talking about how Kentucky didn’t have a star this year. That may not be true anymore. SGA averaged 23 points, 7.0 boards, 6.5 assists and 3.5 steals as the Wildcats reached the Sweet 16 as the highest remaining seed in the South Region.
  • THE MARTIN TWINS, Nevada: Caleb was the hero in the come-from-behind win over Texas, doing bonkers in overtime, while Cody had 25 points, seven assists and six boards in the come-from-behind win over Cincinnati. But mostly they were both awesome all weekend.