InRecruit shines a light on the 99 percent

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“You have the top 150 kids every year who are steered one way or another, and it’s always the same schools and kids with the same ability level who have that opportunity. There are a few success stories for kids outside that process every year, but we wanted to change the way this process works.”

That’s how Joseph Rocco describes the recruiting process. In a phone conversation with NBCSports.com, Rocco described how he and former Villanova star Malik Allen set out to change that paradigm, by creating the social media platform inRecruit.

“After Malik retired from the NBA, he was looking for something other than a broadcasting or low-level coaching gig,” Rocco said. The two friends, who graduated from Villanova together in 2010, decided to combine their talents and knowledge. While Allen was forging a ten-year NBA career, Rocco was practicing law. It was a perfect match.

From the beginning, they focused on making productive relationships available, not only to the mega-talented one percent, but also to kids who might not be on anyone’s radar. Their goal: to open up the lines of communication that would not only allow blue-blood programs to keep track of the big name recruits, but also help connect lower-level athletes with the right schools, be they DII, DIII or junior college.

“We have the eye of the top schools and the top recruits, and that’s good for us as a company,” Rocco said. “But at the end of the day, this platform is built for those kids outside the 1 percent. That’s most of us.”

Allen and Rocco made sure to design the platform to appeal to all stakeholders in the recruiting process: fans, athletes, journalists, coaches and even parents. Including parents was important for both men, who serve as godparents to one another’s children.

“There is no platform out there that recognizes parents as an integral part of the process,” Rocco said. “It’s their child’s future. You can’t even join inRecruit if you’re under 14 years of age without a parent’s approval. You have to involve parents or it’s not going to work.”

The beta test of inRecruit just launched in July, but two years of work went into the platform’s look and function. The Allen/Rocco team spent two years meeting with coaches from college (most notably Jay Wright and the Villanova staff), high school and the NBA. In order to make sure nobody runs afoul of the governing body’s rules, inRecruit was designed with direct input from the NCAA as well.

“We wanted to set this platform up for coaches not to be able to fail,” Rocco said. “People come down hard on the NCAA, but it’s a tough job. Social media are difficult to regulate. They write a rule based on what they know at the time, then technology leaps ahead.”

In a way, inRecruit and similar programs may end up shining some light on the often sordid business of recruiting. So much of what people don’t like about recruiting happens in the dark, directed through middlemen. Social media is so public, it may make the process less shady. “You have the opportunity to have more transparency in the process and that makes it easier for regulators and the public to see what’s going on,” Rocco said.

Right now, inRecruit is focusing on growing their network. Jay Wright and Villanova signed on first, and the Penn Quakers got wind of the service and signed up as well. In addition, Rocco says high schools, junior colleges and programs from top to bottom of the NCAA structure are creating accounts every day. Kyle Lowry of the Toronto Raptors signed up, and Rocco says that ability to be effective across national borders is the next big thing his team hopes to tackle.

“Coaches have told us they’d love to see this available for places like Italy, Spain and Nigeria. That ability to go international is definitely important.”

The internet is a big place. Perhaps inRecruit will be basketball’s organized meeting place amongst the chaos.

Eric Angevine is the editor of Storming the Floor. He tweets @stfhoops.

LaVar Ball selling “Stay In Yo Lane” shirts

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Create controversy. Profit from controversy.

It’s not an especially new or original strategy, but it’s one that LaVar Ball continues to try to exploit.

The infamous basketball dad is at it again, looking to capitalize on the uproar/kerfuffle/news cycle/debate/ickiness he created when he belittled FS1’s Kristine Leahy, telling her to “stay in your lane” on multiple occasions when claiming the Big Baller Brand didn’t need to market to women.

Well, they are now, with a nod to Ball’s proclamation, selling “STAY IN YO LANE” tees, for both men and women.

Marketing misogyny. Isn’t that nice.

It’s clear that LaVar Ball isn’t going to shy away from the public spotlight anytime soon, especially with eldest son Lonzo looking destined for the Lakers and middle son LiAngelo set to join UCLA, and he’s going to do his best to use that light to push the BBB franchise that scared away the world’s biggest apparel companies.

This plan has no mystery, subtlety or taste. Which might as well be the Big Baller Brand slogan.

Mykhailiuk returning to Kansas for senior season

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Kansas’ attempt for a 14th consecutive Big 12 title, and run for Bill Self’s second national title, got a shot in the arm Wednesday.

Svi Mykhailiuk announced that he will return to Lawrence for his final season of eligibility. “Senior year going to be fun,” he wrote on his Instagram page.

Senior year gonna be fun😈👌🏼🤘🏼 #KUCMB

A post shared by Sviatoslav Mykhailiuk (@sviat_10) on

The Jayhawks were already going to be loaded this season with Devonte Graham, a potential All-American, returning for his senior season and Udoka Azubuike healthy after missing last year due to injury along with Malik Newman becoming eligible after a transfer from Mississippi State and recruits Billy Preston and Marcus Garrett bolstering the ranks. The return of Mykhailiuk, though, only solidifies Kansas’ place not only atop the Big 12, but in the country.

Mykhailiuk, a 6-foot-8 forward, had something of a breakthrough season as a junior, posting career highs nearly across the board, including shooting 39.8 percent on nearly five 3-point shot attempts per game. With his size and shooting ability, Mykhailiuk was sure to garner professional interest, even though it would have been more likely than not he would been drafted in the second round of next month’s draft.

Mykhailiuk’s situation is certainly a unique one for college basketball as the Ukraine native enrolled at Kansas in 2014 just after his 17th birthday. He won’t turn 20 until next month, making him the same age as many sophomores and more likely to be viewed by NBA teams in the future as having upside, rather than a typical 22- or 23-year-old senior who scouts look at as having come close to reaching their ceiling.

Mykhailiuk wasn’t going to be the linchpin of Kansas’ success next season, but his decision to return shouldn’t be underestimated. His size, experience, skill and versatility provide the Jayhawks with a real weapon that will help alleviate pressure and expectations from other players up and down the roster. He’s very much a difference-maker for a team that will be contending for a spot in the Final Four.

Caleb Swanigan to stay in NBA draft

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Caleb Swanigan is leaving Purdue and staying in the NBA draft.

The Boilermaker big man held as much sway on the college basketball landscape with his decision as nearly any player who declared for the draft without an agent. After a season in which he became a double-double machine and averaged 18.5 points, 12.5 rebounds and 3.1 assists per game, Swanigan would have been one of – if not the – favorites for National Player of the Year while also making Purdue right at the top of the Big Ten with Michigan State.

Instead, he’ll end his collegiate career after a pair of seasons and one Sweet 16 appearance in West Lafayette. As a professional prospect, Swanigan is an interesting case. He was as productive of player as college basketball has seen in recent years as a sophomore, putting up 20-20 games with ridiculous consistency. He’s got some range, but limited quickness and athleticism. The question will be how his game – and frame – will translate into the new NBA that prioritizes versatility, shooting and athleticism. Right now, not many have him pegged as a sure-fire first-round pick.

The loss for Purdue is hard to overstate given just how good “Biggie” was. There’s just no replacing that type of production in the lineup. Still, Matt Painter and the Boilermakers still have an intriguing group, with Isaac Haas and Vince Edwards both electing to return to school after dipping their toes in the NBA waters. There’s some other intriguing young pieces there that will keep Purdue interesting in the Big Ten race.

Florida State picks up late commit from McDonald’s All-American

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The losses sustained by Florida State have been numerous and significant. Three players declared early for the NBA Draft. Another two contributors were lost to graduation. All in all, the Seminoles haven’t had the greatest of springs.

Wednesday, though, they got some good news.

McDonald’s All-American wing M.J. Walker committed Leonard Hamilton’s program to give Florida State a late, and important, addition to its 2017 recruiting class, beating the likes of Ohio State, Georgia Tech and UCLA.

Walker, a 6-foot-5 guard, gives the Seminoles yet another five-star prospect after landing Dwayne Bacon and Jonathan Isaac in the last two recruiting classes. Walker will help Hamilton and Co. reboot after both Bacon and Isaac, along with Xavier Rathan-Mayes, all left school to pursue professional careers after the Seminoles’ 26-9 season that saw them advance to the second round of the NCAA tournament.

Walker becomes the sixth member of Hamilton’s 2017 recruiting class that was previously headlined by four-star 7-footer Ikechukwu Obiagu. That group will be tasked to retool a team losing not only major NBA-level talent, but also major production. The Seminoles won’t return a single player who averaged double-digit points per-game last year and just one who played at least 20 minutes per night.

Michigan returns Mo Wagner, loses D.J. Wilson

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The best-case scenario did not take place for Michigan this week.

The Wolverines waited for four weeks to hear back from their pair of mobile big men, and the news on Mo Wagner was positive. The 6-foot-10 junior from Germany announced on Wednesday that he will return to school after testing the NBA Draft waters.

The news was not as fortunate with D.J. Wilson, who announced less than ten hours before the deadline that he will be signing with an agent and turning pro. Wilson is projected as a late first round or early second round pick.

Without Wilson in the fold, Michigan lacks some front court depth, which will probably be enough to keep them out of the preseason top 25.