photo via masik.com

Eau de Jordan, with a soupcon of Roy Williams?

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What’s that smell?

It’s University of North Carolina, the new scent from Masik Collegiate Fragrances. They’ve done studies, you know. 60% of the time, it works every time. It’s quite pungent. It stings the nostrils, in a good way.

I’m kidding, of course, but this very real scent is on the market, and selling like hotcakes. The men’s UNC fragrance is currently sold out on the Masik home page (women might be taking a little longer to warm up to the idea – still plenty of the ladies’ scent to go around). UNC is just one of the programs to lend its name and logo to Masik for the venture, however. Fragrances for Florida, Penn State, Tennessee and several other powerhouse programs have been launched to great acclaim over the past year.

There are no bits of real apex predator feline in this one, however, even if you’re a Penn State alum.

For example, eau de Penn State features blue cypress and cracked pepper vapor for men and white patchouli and vanilla for women. Louisiana State’s purple and gold palette is captured by notes of plum, golden bourbon and honey. North Carolina is not redolent of Michael Jordan (a Tar Heel alum), but an Old South combo of orange, jasmine and violet.

As with anything in the collegiate sports world, the current batch of fragrances is mostly inspired by rabid football fan bases, but the UNC cologne gives us some hope. Perhaps the newly-coalesced American Athletic Conference can partner up with Masik to give us UCONN – Awakening the Husky in all of us, or the Big East can launch MARQUETTE – Guaranteed to smell better than Buzz Williams’ game-day laundry. I’d be curious to know what Rutgers: the Perfume would smell like.

There is one big-time school I think should stay out of the market altogether, though. Under no circumstances can I foresee a bright future for a cologne called Pitt.

Eric Angevine is the editor of Storming the Floor. He tweets @stfhoops.

VIDEO: Zion Williamson’s coach is holding a sleeping baby

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LaMelo Ball vs. Zion Williamson was insane, but it wasn’t quite crazy enough to wake up the sleeping toddler that Williamson’s coach is holding in his arms:

This is peak AAU basketball.

It will never be more AAU than that.

PHOTOS: Zion Williamson, LaMelo Ball showdown was, of course, insane

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In a showcase game in the adidas Uprising event in Las Vegas on Wednesday night, LaMelo Ball — the youngest member of the Big Baller Brand — faced off with Zion Williamson, who is a force on youtube and a highlight machine.

The crowd was insane for the game:

According to a report from ESPN, there were even concerns about whether or not the game would actually be allowed to be played; the police and fire marshall considered shutting the event down.

Williamson, of course, put on a show in warmups:

At the time of this posting, there were more than 60,000 people watching a livestream of the game on BallIsLife’s facebook page:

(UPDATE: It’s now over 70,000)

Puerto Rico Tip Off bracket revealed

AP Photo/Sean Rayford
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The bracket of the 2017 Puerto Rico Tip off was revealed Wednesday, setting up a showdown between a 2016 Final Four participant and the 2016 Big 12 tournament champion.

South Carolina and Iowa State headline the event, which will be played Nov. 16-19, in Fajardo, Puerto Rico.

The Gamecocks are on the top half of the bracket, opening against Illinois State while the Cyclones are on the bottom half, squaring off against Appalachian State.

Boise State vs. UTEP is the other top-half quarterfinal while Tulsa vs. Western Michigan is the other.

The championship game of the Puerto Rico Tip Off on Sunday, Nov. 19.

VIDEO: Michigan State’s Miles Bridges is dunking again

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Just what you wanted to see, a video of former Michigan State star Denzel Valentine throwing an alley-oop off the glass to current Michigan State star Miles Bridges in a Pro-Am in Michigan:

VIDEO: Kentucky’s entry into the #DriveByDunkChallenge

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A day after Grayson Allen threw an alley-oop to Trevon Duval for Duke’s entry into the #DriveByDunkChallenge, Kentucky’s team of freshmen decided to do one of their own:

https://twitter.com/i/web/status/889947577734574085

That would be, in order, Johnny David, Jarrod Vanderbilt, Nick Richards, PJ Washington and Kevin Knox abusing some poor sap’s rim somewhere in Lexington.

But was that better than John Calipari’s attempt?