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Eau de Jordan, with a soupcon of Roy Williams?

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What’s that smell?

It’s University of North Carolina, the new scent from Masik Collegiate Fragrances. They’ve done studies, you know. 60% of the time, it works every time. It’s quite pungent. It stings the nostrils, in a good way.

I’m kidding, of course, but this very real scent is on the market, and selling like hotcakes. The men’s UNC fragrance is currently sold out on the Masik home page (women might be taking a little longer to warm up to the idea – still plenty of the ladies’ scent to go around). UNC is just one of the programs to lend its name and logo to Masik for the venture, however. Fragrances for Florida, Penn State, Tennessee and several other powerhouse programs have been launched to great acclaim over the past year.

There are no bits of real apex predator feline in this one, however, even if you’re a Penn State alum.

For example, eau de Penn State features blue cypress and cracked pepper vapor for men and white patchouli and vanilla for women. Louisiana State’s purple and gold palette is captured by notes of plum, golden bourbon and honey. North Carolina is not redolent of Michael Jordan (a Tar Heel alum), but an Old South combo of orange, jasmine and violet.

As with anything in the collegiate sports world, the current batch of fragrances is mostly inspired by rabid football fan bases, but the UNC cologne gives us some hope. Perhaps the newly-coalesced American Athletic Conference can partner up with Masik to give us UCONN – Awakening the Husky in all of us, or the Big East can launch MARQUETTE – Guaranteed to smell better than Buzz Williams’ game-day laundry. I’d be curious to know what Rutgers: the Perfume would smell like.

There is one big-time school I think should stay out of the market altogether, though. Under no circumstances can I foresee a bright future for a cologne called Pitt.

Eric Angevine is the editor of Storming the Floor. He tweets @stfhoops.

No. 2 Duke goes inside to defeat No. 11 Syracuse

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OMAHA, Neb. — Second-seeded Duke made just 5 of its 26 3-point attempts against No. 11 Syracuse on Friday in the two ACC programs’ Sweet 16 matchup.

So the Blue Devils just went inside.

Marvin Bagley III and Wendel Carter, Jr. both had big games to help the Blue Devils outlast the Orange, 69-65, to put themselves in the Elite Eight on Sunday against top-seeded Kansas.

While Duke couldn’t beat the zone that took Syracuse from the First Four to the second weekend with its outside shooting, its two big underclassmen provided plenty of production. Bagley had 22 points and eight rebounds while Carter added 14 points and 12 boards.

Tyus Battle had 19 points to lead the Orange.

Syracuse shot 53.8 percent from the floor in the second half while Duke shot 36.4 percent, but it wasn’t enough to overcome the Orange’s 16 turnovers or Duke’s 17 second-chance points.

Grayson Allen had 15 points and eight assists for Duke. The Blue Devils had 32 points in the paint.


VIDEO: Allen-to-Bagley oop beats the Syracuse zone

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Usually, you’ve got to shoot a team out of a zone.

Duke might be able to dunk Syracuse out of it.

Grayson Allen and Marvin Bagley connected for a beautiful alley-oop Friday in the second half of the Blue Devils’ Sweet 16 contest against the Orange.

That will work as a zone-buster.

VIDEO: Duke slaps the floor on defense…while playing zone

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Slapping the floor on defense has its advocates and its detractors.

Some applaud the old-school, hard-nosed nature of putting hand to floor. For others, its a bit corny.

What everyone agrees on is that you don’t drop a floor slap if you’re playing zone.

Unless you’re Duke, apparently.

Presumably, the whole point of slapping the floor is to psyche yourself and intimidate your opponent with aggressive man-to-man defense. Not sit-back-and-guard-this-spot-whether-there’s-a-guy-there-or-not defense.

C’mon, Duke. You’re making it too easy for your haters.


Late run sparks Villanova past West Virginia, into Elite Eight

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BOSTON — It is always just a matter of time before the avalanche comes.

And when it does, you better hope that lead you have is big enough to withstand what’s coming.

For No. 5-seed West Virginia, it was not. With 11 minutes left on Friday night in Boston’s TD Garden, the Mountaineers led 60-54 and had seemingly wrestled control of the game from the No. 1-seed in the East Region. Less than five minutes later, after the Wildcats hit four of their next five threes, Villanova had taken a 76-66 lead by going on a 22-6 run, and West Virginia was never able to recover.

Jalen Brunson led the way for the top-seeded Wildcats with 27 points and four assists while Omari Spellman finished with 18 points, eight boards and three blocks and Mikal Bridges chipped in with 16 points despite playing relatively poorly — by his standards — on Friday.

With a 90-78 win, Villanova advanced to the Elite Eight and a date with the winner of tonight’s game No. 2 Purdue-No. 3 Texas Tech.

That’s the way that it works with this Villanova team. Armed with the most potent, high-volume three-point shooting attack in college basketball — maybe in the history of college basketball — fans of their opponents are just waiting for the inevitable.

On Friday night, Villanova shot 13-for-24 from three, which is damned-impressive and exactly what we expect at the same time.

But what changed the game was that 22-6 run that eventually turned into a 29-11 surge.

And it all started with a free throw.

Brunson drew a foul on Lamont West — a common theme for the Wildcats in the second half — and got to the foul line with 10:58 left on the clock. After he missed the second free throw, Spellman knocked the rebound out of bounds off of Esa Ahmad. Brunson against drew a foul, this time earning an and-one. A missed jumper from Beetle Bolden led to two Eric Paschall free throws before Jalen Brunson someone managed to find Mikal Bridges for a three that gave the Wildcats the lead and led to what might have been the most important sequence of the game.

Spellman spiked a Bolden shot straight down into the floor and then corralled the loose ball. He found Phil Booth with an outlet, and after a missed layup, Spellman beat everyone else down the floor for a massive tip-dunk that set off the Villanova-favored crowd:

“We expect that of him,” Brunson said of Spellman. “He’s supposed to play at a high level every game.”

After that stretch, Villanova threw it into cruise control. That West Virginia defense that had bothered them so much for the first 30 minutes of the game seemed to be nothing more than a mild annoyance, a little brother batting at the ball as the Wildcats pulled away. First it was Donte Divincenzo — who was flat-out bad, the player that was most-victimized by West Virginia’s pressure — hitting a three to push the lead to six. Then after two West Virginia free throws, Brunson dribbled Jevon Carter into the post before kicking the ball out to Spellman for a three. Paschall would dunk on Sagaba Konate the next time the Wildcats had the ball before Brunson capped the run by drilling a step-back three in the face of Carter.

Once that happened, everyone knew the end result was inevitable.

“We got used to the physicality, we got used to the aggressiveness, and we were executing better,” head coach Jay Wright said. “We thought that was going to be the case. You just can’t simulate that, you know. You got to just get in that game and feel it.”

“I have so much respect for the way West Virginia plays, how physical, how relentless they play, how mentally tough they are. Really, you’ve got guys, they don’t talk any junk. A little with Konate and Omari got into it a little bit, no biggie, but the whole game, they don’t say anything. They just come at you physically, aggressively, and mentally tough. So if you’re not better in those areas, they’re going to get you. And to see our guys come out, more to be able to compete with them physically and mentally, it was really impressive to me.”

Me, too.

VIDEO: Omari Spellman, Eric Paschall with mammoth dunks for Villanova

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Villanova took the lead on West Virginia and turned the tide of momentum with a pair of emphatic dunks in transition.

It started with Omari Spellman, who had an unbelievable sequence, spiking a shot into the floor before throwing down a put-back dunk all over a defender:

A couple of possessions later, Eric Paschall finally did the impossible.

He dunked on Sagaba Konate:

I am having way too much fun at this game.