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This week is a very important week for Ed O’Bannon’s case against the NCAA

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Ever since Ed O’Bannon first filed a lawsuit against the NCAA over the use of his likeness in a video game back in 2009, there has been scuttlebutt that the outcome of said lawsuit could end up playing a major role in the way that college athletics operates at the highest level in the near future.

(For those that haven’t been paying attention, you can get some terrific background insight into the lawsuit from Brad Wolverton’s story in The Chronicle here. You might also want to give J. Brady McCollough’s feature on Sonny Vaccaro, the former shoe peddler turned amateur athlete advocate, who, along with O’Bannon, is the inspiration behind the case.)

This week may be the most important week for the case, as U.S. District Judge Claudia Wilken will hear arguments regarding whether or not the case can be certified as a class action lawsuit on Thursday in Oakland. If the case were to be certified to include current athletes, it would mean that “the NCAA would be liable for claims brought not just by the plaintiffs but also by all former athletes,” Bloomberg’s Jonathan Mahler wrote back in May. “Anyone who has ever played a Division I college sport would instantly be suing for damages for every instance in which his or her image was used in a video game, highlight reel, broadcast or rebroadcast.”

That could spell out disaster for the NCAA, who has a 14-year contract worth more than $10 billion with CBS and Turner to broadcast the NCAA tournament and whose member conferences annually cut $20 million checks to each member school for their TV contracts.

With that much money being tossed around, it’s a logical leap that the O’Bannon case could end up changing the NCAA’s entire business model, right?

Well, maybe we need to pump the brakes here just a bit. From a blog that Wolverton published accompanying the story linked above:

Gary R. Roberts, dean of Indiana University’s Robert H. McKinney School of Law, went further, describing some of the predictions as a “preposterous stretch of the intellectual-property laws.”

“I don’t see why, if the NCAA is infringing on former players’ publicity rights in the production of video games, that would lead to a remedy of current players receiving TV rights,” he said. “There are people who want that to happen so much that they’ve convinced themselves it’s right. But I don’t think there’s any court that will jump that legal chasm.”

Other legal scholars, whose voices didn’t make it in my article, agreed.

“Maybe in five years O’Bannon will cause the entire NCAA infrastructure to come unglued, but I doubt it,” said Gene Marsh, a retired professor of law at the University of Alabama at Tuscaloosa who represents colleges in NCAA disputes. “The thing about sports litigation—and particularly anything related to the NCAA—is that you get this wave of wishful thinking and emotion, and then someone comes along and actually applies the law, and that takes the air out of the balloon.”

In simpler terms, we’ve all gotten so excited about the fact that someone is actually stepping up to the plate and challenging the NCAA that we’ve forgotten all the legalistic red-tape the case needs to wind its way through.

And just because there’s a movement of people that are emotional and passionate about changing the basis of the NCAA doesn’t mean a federal judge who has been trained to filter out emotion and passion and focus on the letter of the law is going to agree.

You can find Rob on twitter @RobDauster.

Five-star 2017 guard Lonnie Walker cuts list to five schools

Men's U18 trials head shots and team photo on 6.15.16
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Five-star shooting guard Lonnie Walker is coming off of a very good summer as he trimmed his list to five schools on Thursday night.

The 6-foot-4 native of Reading, Pennsylvania is still considering Arizona, Kentucky, Miami, Syracuse and Villanova, he announced on Twitter.

Regarded as the No. 26 overall prospect in the Class of 2017, Walker played with Team Final in the Nike EYBL this spring and summer as he averaged 16.6 points, 4.7 rebounds and 3.0 assists per game. Walker shot 45 percent from the field, 39 percent from three-point range and 72 percent from the free-throw line.

An efficient scorer who is learning to drive with both hands, Walker is very talented and the type of guard who might also be able to handle a bit as well.

VIDEO: Jim Boeheim makes TV appearance to talk Carmelo Anthony

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Syracuse head coach Jim Boeheim has drawn attention for some recent comments about former Orange star Carmelo Anthony.

After Anthony captured his record third gold medal with USA Basketball, his former college coach told Mike Waters of the Syracuse Post-Standard that Anthony didn’t have a great chance at winning an NBA title.

“He’s unlikely to win an NBA title,” Boeheim said of Anthony. “He’s never been on a team that even had a remote chance of winning an NBA title.”

Boeheim maintains that he was speaking of Melo’s legacy being about more than an NBA title and that he’s one of the game’s greats thanks to other accomplishments like the Syracuse title and gold medals. On SportsCenter, Boeheim made sure to stress where those comments were coming from, while also making sure his kids would stop being mad at him.

It’s much easier to understand where Boeheim is coming from in this instance and it clears up something that will probably go away now.

Big Ten releases conference schedule

CHARLOTTE, NC - MARCH 22:  Head coach Tom Izzo of the Michigan State Spartans reacts against the Virginia Cavaliers during the third round of the 2015 NCAA Men's Basketball Tournament at Time Warner Cable Arena on March 22, 2015 in Charlotte, North Carolina.  (Photo by Grant Halverson/Getty Images)
(Photo by Grant Halverson/Getty Images)
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The Big Ten released its 2016-17 conference schedule on Thursday as the conference season begins on Dec. 27 with a four-game set.

Conference play will conclude on March 5th before the 20th annual Big Ten Tournament is played at the Verizon Center in Washington D.C. from March 8-12.

Some notable games include Penn State hosting Michigan State at the Palestra on Jan. 7.

You can view the full Big Ten schedule here.

Arizona’s Talbott Denny injures knee, out for season

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TUCSON, Ariz. (AP) Arizona senior forward Talbott Denny will miss the season after tearing the ACL and medial meniscus in his left knee.

The school said Wednesday that the 6-foot-5 graduate transfer from Lipscomb will have surgery.

Denny, from Tucson’s Salpointe Catholic High School, missed all of last season at Lipscomb because of a shoulder injury.

Roy Williams: ‘There’s no question’ more ACC games equal no Kentucky in non-conference

SAN ANTONIO, TX - MARCH 23: Head coach Roy Williams of the North Carolina Tar Heels looks on during the third round of the 2014 NCAA Men's Basketball Tournament against the Iowa State Cyclones at the AT&T Center on March 23, 2014 in San Antonio, Texas.  (Photo by Ronald Martinez/Getty Images)
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Back in June, when the ACC officially announced that they would be expanding the league schedule to 20 games in 2019, I tried to warn you that it was going to put a dent into the non-conference schedule and the amount of quality, on-campus games that we’ll get prior to January.

Roy Williams essentially confirmed this as fact this week.

The North Carolina head coach hopped on a podcast with ESPN and more or less said that the bigger league schedule is going to lead to an end of some of UNC’s marquee home-and-home series.

“My feeling right now, and it could change by ’19, heck I could be fired by ’19, but my feeling right now is to play our conference schedule, play one exempt event where you have really good teams, and other than that play home games to help out your revenue and help out your budget,” Williams said. “We have the ACC/Big Ten and that’s not going to go away. So it’s 21 games already scheduled.”

When asked specifically if this would put an end to UNC’s series with Kentucky, Williams said, “Oh yeah, there’s no question. Why would I need to do that?”

There’s two reasons this makes sense. On the one hand, North Carolina needs to fill their home arena a certain number of times to help with the bottom line of the athletic department. They make enough off of ticket sales, merchandise sales, parking fees and food and beverage that they can afford to pay out more than $50,000 to bring a smaller opponent into their arena. More than that, playing a series of weaklings early in the year allows players to gain confidence, it allows Williams to figure out what his rotation will be and who can handle playing at this level, and it gives newcomers a chance to assimilate into his team against players that just aren’t that good.

And when a larger ACC schedule severely limits the number of non-conference games that UNC will be able to play, what’s going to get cut are the contracts that require the Tar Heels to play on the road when they don’t have to.

So buh-bye, Kentucky, it is.