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This week is a very important week for Ed O’Bannon’s case against the NCAA

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Ever since Ed O’Bannon first filed a lawsuit against the NCAA over the use of his likeness in a video game back in 2009, there has been scuttlebutt that the outcome of said lawsuit could end up playing a major role in the way that college athletics operates at the highest level in the near future.

(For those that haven’t been paying attention, you can get some terrific background insight into the lawsuit from Brad Wolverton’s story in The Chronicle here. You might also want to give J. Brady McCollough’s feature on Sonny Vaccaro, the former shoe peddler turned amateur athlete advocate, who, along with O’Bannon, is the inspiration behind the case.)

This week may be the most important week for the case, as U.S. District Judge Claudia Wilken will hear arguments regarding whether or not the case can be certified as a class action lawsuit on Thursday in Oakland. If the case were to be certified to include current athletes, it would mean that “the NCAA would be liable for claims brought not just by the plaintiffs but also by all former athletes,” Bloomberg’s Jonathan Mahler wrote back in May. “Anyone who has ever played a Division I college sport would instantly be suing for damages for every instance in which his or her image was used in a video game, highlight reel, broadcast or rebroadcast.”

That could spell out disaster for the NCAA, who has a 14-year contract worth more than $10 billion with CBS and Turner to broadcast the NCAA tournament and whose member conferences annually cut $20 million checks to each member school for their TV contracts.

With that much money being tossed around, it’s a logical leap that the O’Bannon case could end up changing the NCAA’s entire business model, right?

Well, maybe we need to pump the brakes here just a bit. From a blog that Wolverton published accompanying the story linked above:

Gary R. Roberts, dean of Indiana University’s Robert H. McKinney School of Law, went further, describing some of the predictions as a “preposterous stretch of the intellectual-property laws.”

“I don’t see why, if the NCAA is infringing on former players’ publicity rights in the production of video games, that would lead to a remedy of current players receiving TV rights,” he said. “There are people who want that to happen so much that they’ve convinced themselves it’s right. But I don’t think there’s any court that will jump that legal chasm.”

Other legal scholars, whose voices didn’t make it in my article, agreed.

“Maybe in five years O’Bannon will cause the entire NCAA infrastructure to come unglued, but I doubt it,” said Gene Marsh, a retired professor of law at the University of Alabama at Tuscaloosa who represents colleges in NCAA disputes. “The thing about sports litigation—and particularly anything related to the NCAA—is that you get this wave of wishful thinking and emotion, and then someone comes along and actually applies the law, and that takes the air out of the balloon.”

In simpler terms, we’ve all gotten so excited about the fact that someone is actually stepping up to the plate and challenging the NCAA that we’ve forgotten all the legalistic red-tape the case needs to wind its way through.

And just because there’s a movement of people that are emotional and passionate about changing the basis of the NCAA doesn’t mean a federal judge who has been trained to filter out emotion and passion and focus on the letter of the law is going to agree.

You can find Rob on twitter @RobDauster.

Arizona lands first commitment in 2017 class

Alex Barcello (Jon Lopez/Nike)
(Jon Lopez/Nike)
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Arizona landed their first commitment in the Class of 2017 on Friday night as point guard Alex Barcello pledged to Sean Miller and the Wildcats.

Barcello is a 6-foot-2 point guard from Tempe who plays his high school ball for Corona del Sol. He committed to the Wildcats on an official visit to the Tucson campus.

Barcello is a borderline top 100 prospect who sits at No. 123 in the Rivals top 150. He’s known for his ability to shoot, and he’s more of a combo-guard — i.e. shoot-first — than a point guard at times, but he’s a nice pickup and projects as a solid four-year player for the Wildcats.

Virginia, Indiana, Stanford and Butler were the other four schools on Barcello’s list.

Duke lands first commitment in 2017 class

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Alex O’Connell knew exactly where he wanted to play his college ball, which is why, just two days after picking up an offer from Coach K and the Blue Devils, he became Duke’s first recruit in the Class of 2017.

O’Connell announced the on twitter on Friday afternoon:

O’Connell is a four-star prospect from Georgia that had a terrific summer, going from being a borderline top 75 prospect to a player that caught the interest of Duke, who, along with Kentucky, sit atop the college recruiting hierarchy. He’s an explosively athletic and lanky 6-foot-6 wing with three-point range on his jumper. He needs to add some weight and some strength — he’s listed as a crisp 175 pounds — but he has the tools, and the swagger, to develop into a very effective player in the ACC.

Is he a one-and-done prospect?

Probably not. In fact, since 2010, Duke has landed just two players that were rated lower than O’Connell: Antonio Vrankovic and Jack White. If you know who both of them are, you’re probably either Jon Scheyer or lying.

But what O’Connell is is a kid who put in the work to get better this past year and who has the skill set, the physical tools and work ethic to continue to improve. He may not be on Grayson Allen’s trajectory, but O’Connell has the makings of being an impact player for the Blue Devils for three or four years.

Alex O'Connell (Jon Lopez/Nike)
Alex O’Connell (Jon Lopez/Nike)

Shaka Smart lands contract extension at Texas

Texas head coach Shaka Smart instructs his team in the first half of an NCAA college basketball game against Baylor on Monday, Feb. 1, 2016, in Waco, Texas. (AP Photo/Tony Gutierrez)
AP Photo/Tony Gutierrez
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Shaka Smart has already landed himself a contract extension at Texas.

The school, according to the Austin American-Statesman, has given Shaka a one-year extension — through the 2022-23 season — and bumped his salary up to a cool $3 million, a raise of $100,000 annually.

Smart’s Longhorns went 20-13 last season and lost on a half court buzzer beater from Northern Iowa’s Paul Jespersen. It will be tough for Smart to match the success that he had last season, specifically because he lost senior point guard Isaiah Taylor to the professional ranks.

That said, the former VCU head man has been reeling in quite a bit of talent from the state of Texas — namely, Andrew Jones and Jarrett Allen — and is not all that far from turning the Longhorns back into a relevant member of the Big 12 title race.

Arizona and Texas headline Lone Star Shootout

PROVIDENCE, RI - MARCH 17:  Head coach Sean Miller of the Arizona Wildcats reacts in the first half against the Wichita State Shockers during the first round of the 2016 NCAA Men's Basketball Tournament at Dunkin' Donuts Center on March 17, 2016 in Providence, Rhode Island.  (Photo by Jim Rogash/Getty Images)
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Another marquee, early season event is on the books for the college basketball season as four potential tournament teams will be squaring off at the Toyota Center in Houston on Dec. 17th.

The highlight of the double-header, which has been dubbed the Lone Star Shootout, will probably end up being Arizona vs. Texas A&M. The Wildcats are a Pac-12 contender and a borderline top 10 team as we enter the season, and while the Aggies will have work to do replacing the seniors they lost off of last season’s roster, they’re a borderline top 25 team.

The other matchup will feature a pair of former Southwest Conference rivals facing off in Texas and Arkansas. Texas will be talented but young while Arkansas may actually have the best player on the floor in Moses Kingsley. What will make this matchup interesting is that both Mike Anderson and Shaka Smart are known for being coaches that prefer a full court pressing system.

“We are extremely excited about the opportunity to play in front of our fans at the Toyota Center in Houston,” Texas head coach Shaka Smart said in a statement. “It is one of the most important areas in this state as it relates to our recruiting and fan base.

Five-star 2017 guard Lonnie Walker cuts list to five schools

Men's U18 trials head shots and team photo on 6.15.16
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Five-star shooting guard Lonnie Walker is coming off of a very good summer as he trimmed his list to five schools on Thursday night.

The 6-foot-4 native of Reading, Pennsylvania is still considering Arizona, Kentucky, Miami, Syracuse and Villanova, he announced on Twitter.

Regarded as the No. 26 overall prospect in the Class of 2017, Walker played with Team Final in the Nike EYBL this spring and summer as he averaged 16.6 points, 4.7 rebounds and 3.0 assists per game. Walker shot 45 percent from the field, 39 percent from three-point range and 72 percent from the free-throw line.

An efficient scorer who is learning to drive with both hands, Walker is very talented and the type of guard who might also be able to handle a bit as well.