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This week is a very important week for Ed O’Bannon’s case against the NCAA

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Ever since Ed O’Bannon first filed a lawsuit against the NCAA over the use of his likeness in a video game back in 2009, there has been scuttlebutt that the outcome of said lawsuit could end up playing a major role in the way that college athletics operates at the highest level in the near future.

(For those that haven’t been paying attention, you can get some terrific background insight into the lawsuit from Brad Wolverton’s story in The Chronicle here. You might also want to give J. Brady McCollough’s feature on Sonny Vaccaro, the former shoe peddler turned amateur athlete advocate, who, along with O’Bannon, is the inspiration behind the case.)

This week may be the most important week for the case, as U.S. District Judge Claudia Wilken will hear arguments regarding whether or not the case can be certified as a class action lawsuit on Thursday in Oakland. If the case were to be certified to include current athletes, it would mean that “the NCAA would be liable for claims brought not just by the plaintiffs but also by all former athletes,” Bloomberg’s Jonathan Mahler wrote back in May. “Anyone who has ever played a Division I college sport would instantly be suing for damages for every instance in which his or her image was used in a video game, highlight reel, broadcast or rebroadcast.”

That could spell out disaster for the NCAA, who has a 14-year contract worth more than $10 billion with CBS and Turner to broadcast the NCAA tournament and whose member conferences annually cut $20 million checks to each member school for their TV contracts.

With that much money being tossed around, it’s a logical leap that the O’Bannon case could end up changing the NCAA’s entire business model, right?

Well, maybe we need to pump the brakes here just a bit. From a blog that Wolverton published accompanying the story linked above:

Gary R. Roberts, dean of Indiana University’s Robert H. McKinney School of Law, went further, describing some of the predictions as a “preposterous stretch of the intellectual-property laws.”

“I don’t see why, if the NCAA is infringing on former players’ publicity rights in the production of video games, that would lead to a remedy of current players receiving TV rights,” he said. “There are people who want that to happen so much that they’ve convinced themselves it’s right. But I don’t think there’s any court that will jump that legal chasm.”

Other legal scholars, whose voices didn’t make it in my article, agreed.

“Maybe in five years O’Bannon will cause the entire NCAA infrastructure to come unglued, but I doubt it,” said Gene Marsh, a retired professor of law at the University of Alabama at Tuscaloosa who represents colleges in NCAA disputes. “The thing about sports litigation—and particularly anything related to the NCAA—is that you get this wave of wishful thinking and emotion, and then someone comes along and actually applies the law, and that takes the air out of the balloon.”

In simpler terms, we’ve all gotten so excited about the fact that someone is actually stepping up to the plate and challenging the NCAA that we’ve forgotten all the legalistic red-tape the case needs to wind its way through.

And just because there’s a movement of people that are emotional and passionate about changing the basis of the NCAA doesn’t mean a federal judge who has been trained to filter out emotion and passion and focus on the letter of the law is going to agree.

You can find Rob on twitter @RobDauster.

College Basketball Talk Top 25: Villanova reigns supreme

VILLANOVA, PA - DECEMBER 03: Josh Hart #3 of the Villanova Wildcats drives to the basket against Chris Clover #15 of the Saint Joseph's Hawks in the second half at The Pavilion on December 3, 2016 in Villanova, Pennsylvania. The Villanova Wildcats defeated the Saint Joseph's Hawks 88-57. (Photo by Mitchell Leff/Getty Images)
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1. Villanova (8-0, Last Week: 1): We had Villanova No. 1 last week, they’re still undefeated and they’re now beating Big 5 foes by 30 points while Josh Hart is posting triple-doubles. Plus, they have that really nice win at Purdue in their back pocket.

2. UCLA (8-0, 11): You knew the Bruins were going to take a jump in the rankings after winning at Kentucky.

3. Kansas (7-1, 3): They’re still my pick to win the national title, but what have they done this season to deserve being ranked above UCLA or Villanova? Beat a depleted Duke team? Frankly, there’s an argument to be made that Baylor could be ranked over them as the best Big 12 team.

4. Duke (8-1, 4): Jayson Tatum and Marques Bolden are back. Harry Giles III is not, and Grayson Allen missed the last game. Will we see them on Tuesday in the Jimmy V Classic?

5. Kentucky (7-1, 2): They drop after losing to UCLA at home, but let’s be honest, how much are they going to drop when they lost to the team currently ranked No. 2?

6. North Carolina (8-1, 5): The Tar Heels did not have their best night in a loss at Indiana, but there are going to be a lot of teams that don’t have their best night in that gym.

7. Gonzaga (8-0, 6): Another week, another two wins for Gonzaga. They landed a win over a depleted Arizona team over the weekend.

8. Baylor (8-0, 8): The Bears picked up another huge win over Xavier this week, winning by 15 points at home, but they remain at 8th in our rankings thanks to UCLA jumping up nine spots.

9. Creighton (8-0, 9): The Bluejays keep piling up the wins as Marcus Foster keeps piling up the points. The top of the Big East race is going to be a lot of fun this season.

10. Indiana (7-1, 12): Indiana has the two best wins in the country right now, but they also have that pesky loss to Fort Wayne. Inconsistency is going to be a killer for this team.

11. Wisconsin (7-2, 16)
12. Louisville (7-1, 13)
13. Xavier (7-1, 7)
14. Saint Mary’s (5-0, 15)
15. West Virginia (6-1, NR)
16. Purdue (6-2, 14)
17. South Carolina (8-0, 18)
18. Virginia (7-1, 10)
19. Cincinnati (7-1, 21)
20. Butler (8-0, 24)
21. USC (8-0, NR)
22. Florida (7-1, NR)
23. Syracuse (5-2, 19)
24. Notre Dame (8-0, NR)
25. Iowa State (6-2, 22)

DROPPED OUT: No. 17 Rhode Island, No. 20 Maryland, No. 23 Michigan, No. 25 Arizona
NEW ADDITIONS: No. 15 West Virginia, No. 21 USC, No. 22 Florida, No. 24 Notre Dame

Williams helps No. 3 North Carolina beats Radford 95-50

LAHAINA, HI - NOVEMBER 21: Kenny Williams #24 of the North Carolina Tar Heels pushed the ball up court during the second half of the Maui Invitational NCAA college basketball game against the Chaminade Silverswords at the Lahaina Civic Center on November 21, 2016 in Lahaina, Hawaii. (Photo by Darryl Oumi/Getty Images)
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CHAPEL HILL, N.C. (AP) Kenny Williams III finally had the shooting flurry that third-ranked North Carolina has been waiting to see.

The sophomore had 14 of his career-high 19 points in the opening five minutes, helping the Tar Heels build a huge early lead and beat Radford 95-50 on Sunday.

Williams made his first five shots, including all four 3-point tries, during that opening flurry. Quite a change for a player who was buried on the bench for a veteran team last year, making just 1 of 13 3-pointers and seeing his confidence suffer as a result.

“I’ve been waiting a year-and-a-half for a game like that,” Williams said. “I don’t want to say I knew it was coming, but with the confidence I have right now, I kind of expected it.”

While Williams’ play stood out, the Tar Heels (8-1) got a scare when they lost point guard Joel Berry II to a sprained left ankle early in the second half. The junior, averaging 16 points, came up hobbled as he drove into the paint and fell to the floor. He got up and walked slowly to the locker room for evaluation with 17:36 left, but didn’t return to the UNC bench with the Tar Heels up big.

Coach Roy Williams said Berry would have X-rays to confirm the sprain diagnosis and he was hopeful that Berry would be able to practice before Wednesday’s game against Davidson.

“We’ll have to wait and see what they say (Monday),” Williams said, “but I’m encouraged about it right now.”

The Tar Heels (8-1) were coming off a loss at No. 13 Indiana in the ACC/Big Ten Challenge. They had no trouble in this one, running out to an 18-4 lead behind Kenny Williams’ opening burst and shooting 57 percent in the first half to build a 51-27 lead by the break.

Justin Cousin scored 14 points to lead the Highlanders (3-5), who shot 31 percent.

“Tough team, man,” Radford coach Mike Jones said. “They’re so big and physical. We played some good defense inside and they made the shot over us and that’s going to happen.”

BIG PICTURE

Radford: The Highlanders, picked sixth in the Big South Conference, had no way to slow the Tar Heels’ early tear. And that led to a fourth loss by double-digit margins, three coming by at least 21 points. Still, Radford isn’t likely to run up against a team such as UNC in the Big South, either.

UNC: The big shooting performance from Williams and Berry’s injury stood out here, with the Tar Heels potentially bolstering their perimeter scoring punch while seeing their floor leader go down to an injury.

POLL IMPLICATIONS

The Tar Heels will slide a bit in the AP Top 25 when the new poll comes out Monday, though losing on the road to a team ranked No. 13 nationally likely won’t cause a big drop.

POINT GUARDS

If Berry sits out, senior Nate Britt – who has played both guard positions in his career – would appear to be the next man up at the point. Freshman Seventh Woods also will figure into the mix; he had nine points in 22 minutes – both season highs – while getting plenty of work after Berry’s exit.

WILLIAMS’ SHOT

Williams, a 6-foot-4 wing from Midlothian, Virginia, made 5 of 6 3-pointers with a good-looking and confident stroke. Four of those came in the opening minutes, the last one a wide-open look from the left wing that brought Smith Center fans to a roar.

Williams said he worked in the offseason to minimize how much his guide hand pushes on the ball to affect his release.

“He’s put in a lot of time,” Roy Williams said. “I said even last year when he wasn’t putting the ball in the basket that he was going to be a good defensive player and I’m not sure he’s not our best perimeter defender right now.”

UP NEXT

Radford: The Highlanders host Elon on Saturday.

UNC: The Tar Heels play at home against Davidson on Wednesday night.

More AP college basketball at http://collegebasketball.ap.org and http://www.twitter.com/AP-Top25

South Carolina’s Sindarius Thornwell suspended

NEW YORK, NY - NOVEMBER 26:  Sindarius Thornwell #0 of the South Carolina Gamecocks drives to the basket defended by Tyler Lydon #20 of the Syracuse Orange in the second half during the Brooklyn Hoops Holiday Invitational at Barclays Center on November 26, 2016 in the Brooklyn borough of New York City.  (Photo by Michael Reaves/Getty Images)
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South Carolina senior guard Sindarius Thornwell has been suspended indefinitely due to a violation of athletic department policy, the school announced on Sunday.

Thornwell is averaging 18.7 points, 6.7 boards and 4.1 assists for the Gamecocks, who are undefeated and sitting at No. 20 nationally. Thornwell is the reigning SEC Player of the Week.

South Carolina plays FIU in Columbia at 2:00 p.m. ET.

Melo Trimble’s heroics get him a shout-out from Wale in a song

NEW YORK, NY - NOVEMBER 26:  Melo Trimble #2 of the Maryland Terrapins celebrates after hitting the game winning shot as they defeated the Kansas State Wildcats 69-68 during the championship game of the Barclays Center Classic at Barclays Center on November 26, 2016 in the Brooklyn borough of New York City.  (Photo by Michael Reaves/Getty Images)
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For the fourth time in the first three weeks of the college basketball season, Melo Trimble won a game for Maryland.

His two free throws in the final ten seconds gave the Terps a come-from-behind, 71-70 win over Oklahoma State in College Park, and the win not only was the sixth time this season that the Terps have won a game decided by six points or less, it improved Trimble’s record in those games to 26-5.

26-5!

That’s an insane statistic, one that should allow Maryland fans to truly appreciate just how valuable their junior point guard is.

At least one Maryland fan does. Rapper Wale, who hails from Maryland, just outside DC, made sure to name-drop his favorite Terp in a verse in a song he released on Saturday night:

And you better believe that Trimble is aware of it:

"My therapist terrible , I'm uh Terp Melo Trimbling" @wale

A photo posted by Melo Trimble (@olem__) on

Rick Pitino on Grand Canyon: ‘The toughest crowd I’ve ever faced’

Rick Pitino
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Louisville head coach Rick Pitino said after his No. 14 Cardinals struggled to put away a tough Grand Canyon team on the road had some kind – and hyperbolic – words to say about the atmosphere.

“This, in college basketball in my 40 plus year, was the toughest crowd I’ve ever faced,” he said.

Umm, but Rick, you’ve coached in the Big East and the ACC! This was tougher than any of those crowds?

“Whether we go to Duke, Kentucky, nothing was as tough as that crowd tonight,” he said.

Well, now.

That seems like a bit much, but to be fair, the atmosphere there was, shall we say, lit: