This week is a very important week for Ed O’Bannon’s case against the NCAA

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Ever since Ed O’Bannon first filed a lawsuit against the NCAA over the use of his likeness in a video game back in 2009, there has been scuttlebutt that the outcome of said lawsuit could end up playing a major role in the way that college athletics operates at the highest level in the near future.

(For those that haven’t been paying attention, you can get some terrific background insight into the lawsuit from Brad Wolverton’s story in The Chronicle here. You might also want to give J. Brady McCollough’s feature on Sonny Vaccaro, the former shoe peddler turned amateur athlete advocate, who, along with O’Bannon, is the inspiration behind the case.)

This week may be the most important week for the case, as U.S. District Judge Claudia Wilken will hear arguments regarding whether or not the case can be certified as a class action lawsuit on Thursday in Oakland. If the case were to be certified to include current athletes, it would mean that “the NCAA would be liable for claims brought not just by the plaintiffs but also by all former athletes,” Bloomberg’s Jonathan Mahler wrote back in May. “Anyone who has ever played a Division I college sport would instantly be suing for damages for every instance in which his or her image was used in a video game, highlight reel, broadcast or rebroadcast.”

That could spell out disaster for the NCAA, who has a 14-year contract worth more than $10 billion with CBS and Turner to broadcast the NCAA tournament and whose member conferences annually cut $20 million checks to each member school for their TV contracts.

With that much money being tossed around, it’s a logical leap that the O’Bannon case could end up changing the NCAA’s entire business model, right?

Well, maybe we need to pump the brakes here just a bit. From a blog that Wolverton published accompanying the story linked above:

Gary R. Roberts, dean of Indiana University’s Robert H. McKinney School of Law, went further, describing some of the predictions as a “preposterous stretch of the intellectual-property laws.”

“I don’t see why, if the NCAA is infringing on former players’ publicity rights in the production of video games, that would lead to a remedy of current players receiving TV rights,” he said. “There are people who want that to happen so much that they’ve convinced themselves it’s right. But I don’t think there’s any court that will jump that legal chasm.”

Other legal scholars, whose voices didn’t make it in my article, agreed.

“Maybe in five years O’Bannon will cause the entire NCAA infrastructure to come unglued, but I doubt it,” said Gene Marsh, a retired professor of law at the University of Alabama at Tuscaloosa who represents colleges in NCAA disputes. “The thing about sports litigation—and particularly anything related to the NCAA—is that you get this wave of wishful thinking and emotion, and then someone comes along and actually applies the law, and that takes the air out of the balloon.”

In simpler terms, we’ve all gotten so excited about the fact that someone is actually stepping up to the plate and challenging the NCAA that we’ve forgotten all the legalistic red-tape the case needs to wind its way through.

And just because there’s a movement of people that are emotional and passionate about changing the basis of the NCAA doesn’t mean a federal judge who has been trained to filter out emotion and passion and focus on the letter of the law is going to agree.

You can find Rob on twitter @RobDauster.

No. 5 Villanova beats Tennessee 85-76 in Battle 4 Atlantis

BUFFALO, NY - MARCH 16: Jalen Brunson #1 of the Villanova Wildcats drives against Elijah Long #55 of the Mount St. Mary's Mountaineers in the first half during the first round of the 2017 NCAA Men's Basketball Tournament at KeyBank Center on March 16, 2017 in Buffalo, New York. (Photo by Maddie Meyer/Getty Images)
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PARADISE ISLAND, Bahamas — Jalen Brunson scored 25 points to help fifth-ranked Villanova rally from 15 down and beat Tennessee 85-76 in Thursday’s semifinals at the Battle 4 Atlantis.

The Wildcats (5-0) trailed 44-29 with 1:39 left before roaring out of a break with a dominating run. Villanova scored the first 11 points as part of that 23-2 burst, with the Wildcats playing far more aggressively and getting out in transition.

Mikal Bridges added 21 points for Villanova, which shot 52 percent after halftime and built a 15-point lead with 4:40 left before having to hold off a late rally by the Volunteers.

Grant Williams scored 20 points for Tennessee (3-1), which clawed to within 79-76 on Admiral Schofield’s 3-pointer with 51.6 seconds left. But that was as close as the Volunteers got, with Villanova hitting four free throws and getting a breakaway dunk from Donte DiVincenzo with 13.2 seconds left to seal it.

BIG PICTURE

Tennessee: The Volunteers were coming off an overtime win against No. 18 Purdue in the first round and they were poised to add an even bigger upset. But that flat second-half start wiped out a strong half’s worth of work and squandered the momentum that came through their board work and converting turnovers.

Villanova: That’s two straight days the Wildcats put together a second-half spurt to take control in the Bahamas. They did it in Round 1 against Western Kentucky to finally break the game open, but this one — full of active hands, deflected passes and guys diving on the floor — brought them back in a game that was once getting away from them.

UP NEXT

Tennessee: The Volunteers will play the North Carolina State-Northern Iowa loser in Friday’s third-place game.

Villanova: The Wildcats will play the N.C. State-Northern Iowa winner in Friday’s championship game.

VIDEO: Mike Brey celebrates Maui win shirtless

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Notre Dame head coach Mike Brey celebrated his team’s win in the Maui Invitational by going shirtless in the team locker room:

This came after Brey spent the entire tournament coaching in shorts and a t-shirt:

Mike Brey (Darryl Oumi/Getty Images)

I think it’s safe to say Brey enjoyed himself on the islands.

No. 13 Notre Dame lands come-from-behind win to beat No. 6 Wichita State in Maui

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Notre Dame led twice during Wednesday night’s Maui Invitational title game.

At 4-2, and, after Martinas Geben hit the second of two free throws with 2.3 seconds left, at 67-66.

That score would end up being the final, as the 13th-ranked Irish erased a 14-point second half deficit to knock off No. 6 Wichita State and bring home that Maui trophy.

Bonzie Colson led the way with 25 points and 11 boards while Matt Farrell chipped in with 15 points, four assists, four boards and three steals. Geben chipped in with 12 points, including those two free throws that served as the eventual game-winners.

Beyond the simple fact that they did it against one of the best teams in the country, what makes this comeback so impressive is that the Irish didn’t rely on a flurry of threes to change the course of the game. This comeback came through grit, toughness defensively and, if we’re being honest, a little bit of luck.

With less than 20 seconds left on the clock and the Irish down by three points, Colson airballed a pretty good look at a three from the top of the key. On the ensuing inbounds, Farrell stole the ball and happened to find Colson under the rim for a layup. The lead was cut to one, and Wichita State proceeded to miss the front end of a one-and-one after being fouled.

The ball once again ended up underneath Notre Dame’s basket, but this time it was the Irish ball, and after a gorgeous inbounds play, Geben headed to the line for two shots. The first shots somehow managed to go down after bouncing off the back of the rim, the backboard and the front of the rim twice.

And with that, Notre Dame would get off of the islands with another quality win for their résumé and a title to their name.

No. 8 Kentucky finally has it easy against Fort Wayne, 86-67

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LEXINGTON, Ky. (AP) — Nick Richards had career highs of 25 points and 15 rebounds, and 70 percent first-half shooting propelled No. 8 Kentucky to an 86-67 rout of Fort Wayne on Wednesday night.

Kentucky’s 19-of-27 shooting before halftime countered the Mastodons’ eight 3-pointers that kept them close for a while. Once Fort Wayne started missing, it couldn’t match the length or speed of the young Wildcats (5-1), who eventually led 78-48 with 6:50 remaining on the way to their most decisive win this season.

Richards thrived in both halves and on both ends, making 9 of 10 from the field and all seven free throws for his first career double-double. The 6-foot-11 freshman’s previous highs were 10 points against Utah Valley and nine rebounds against Kansas last week.

Quade Green, Kevin Knox and Shai Gilgeous-Alexander each added 11 points as Kentucky shot a season-best 33 of 55 (60 percent) and dominated the rebounding 44-21.

Junior guard John Konchar had 19 points and Bryson Scott 18 for Fort Wayne (3-2), who had won three in a row before losing on 40 percent shooting.

BIG PICTURE

Fort Wayne: A year after upsetting Indiana, the Mastodons led Kentucky 37-36 with 3:51 left in the first half behind 8-of-22 shooting from long range. They went cold from outside and elsewhere after that and the Wildcats pounced to lead at the break and stretch the advantage to 30 points in the second half. The Mastodons’ 12 3-pointers were their third-highest total this season.

Kentucky: Something had to give after all those tense performances and the Wildcats thrived because of their size and best shooting effort this season. Richards couldn’t be stopped on either end, and teammates seemed in sync for the first time. Sophomore forward Wenyen Gabriel came up just short of a double-double with 10 rebounds and nine points.

UP NEXT

Kentucky hosts Illinois-Chicago on Sunday to wrap up the Rupp Classic before getting a few days off.

Fort Wayne visits East Tennessee State on Saturday. ETSU lost 78-31 to Kentucky last Friday.

VIDEO: Providence beats Belmont on Kyron Cartwright’s buzzer-beating three

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We got the first wild buzzer-beater of the college basketball season on Wednesday night, as Kyron Cartwright answered a Belmont bucket with 3.7 seconds left by going 94-feet to hit a leaning three at the buzzer:

Providence won the game 65-63.

Cartwright finished with 17 points in the win.