Florida Gulf Coast University collects “about $15,000” during first quarter of 2013

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The Florida Gulf Coast men’s basketball team put not just their program, but school on the map advancing to the Sweet 16 in the 2013 NCAA Tournament. It’s impossible to put a price on the kind of exposure and earned media the school from Fort Myers — established just over 20 years ago in 1991 — received due to their magical run beating Georgetown and San Diego State convincingly.

When the cash registers officially closed and numbers tallied, Florida Gulf Coast only cashed out on about $15,000 in royalties from sales of officially licensed merchandise in the first quarter of 2013.

$15,000 doesn’t seem like a whole lot, right? Here’s how FGCU’s payday shakes out:

FGCU receives an 8 percent royalty on the wholesale price — not retail price — of officially licensed merchandise, and splits that revenue with Licensing Resource Group. A T-shirt that sells for $20, for example, may only carry a wholesale price of $5, which would generate a royalty of 40 cents. LRG’s cut would be 14 cents, leaving just 26 cents for FGCU. For the period that ran Jan. 1 to March 31, royalties totaled $22,017 on $293,119 of wholesale sales, the vast majority coming from apparel sales.

When compared to the $5,298 in royalties from the first quarter in 2012, Loren Prive, FGCU’s director of business operations, commented: “It doesn’t look huge, but when you compare it to last year, it’s much better.”

While the increased royalties FGCU received is certainly a nice boost, it pales in comparison to larger schools and athletic programs around the country. The University of Florida, for instance, brought home $6.3 million in licensing royalties from July, 2011 to June, 2012.

Ultimately, the real money to be made from their NCAA Tournament success is from a stark increase in high school students applying to the school. From an ESPN article in late March:

From March 21 to March 25, unique visitors to the admissions page on FGCU’s website leaped from 2,280 to 42,793. Overall visits to the school’s website topped out on Monday at 230,985, not counting the 117,113 who went directly to the athletics page. In the month leading up to FGCU’s advancing to the Sweet 16, visitors to the website had seen a daily count as low as 18,863.

You can find Kevin on twitter @KLDoyle11

VIDEO: Zion Williamson throws down a vicious putback

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Zion Williamson made another highlight-reel play on Saturday outside of Atlanta as he threw down a vicious putback dunk at the Best of the South.

The five-star prospect has returned from a minor knee injury this spring to look like his old self in July as he’s entertained packed gyms of fans and college coaches the last two weeks.

The Class of 2018 star is currently regarded as the No. 3 overall prospect in the latest Rivals.com national rankings.

(h/t: Courtside Films)

Five-star 2018 point guard Darius Garland cuts list to six schools

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Five-star Class of 2018 point guard Darius Garland revealed the final six schools that he’s considering on Friday.

The N0. 12 overall prospect in the Class of 2018, according to Rivals, the 6-foot-0 Garland is one of the top floor generals in the nation as he is still considering Duke, Indiana, Kansas, Kentucky, UCLA and Vanderbilt.

A native of Nashville, Garland is a potentially elite perimeter threat at the college level as he’s one of the more deadly three-point marksmen in the nation.

Garland spent this spring and summer playing with Bradley Beal Elite in the Nike EYBL as he averaged 16.8 points and 4.8 assists per game in the league this spring.

VIDEO: Kentucky’s John Calipari participates in the #DriveByDunkChallenge

(Photo by Kevin C. Cox/Getty Images)
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The #DriveByDunkChallenge is sweeping the nation on social media this summer.

Rules to participate are pretty simple:

  1. Drive around in your vehicle.
  2. Find a basketball hoop (or a basketball ring if you’re Ted Cruz) on a random driveway.
  3. Run out of your car and dunk on that random hoop while a friend films.
  4. Run back to your car and drive away.

Let Anthony Davis show you how it works:

Pretty simple, right?

The #DriveByDunkChallenge isn’t raising money or awareness for ALS like the #IceBucketChallenge did three years ago, but it’s something harmless and fun to do to pass the time during the dog days of summer.

Sensing an opportunity to join an Internet craze, while also following in the footsteps of his former player Kentucky star, Wildcats head coach John Calipari got involved with his own dunk late Friday night.

And his video is much funnier than I thought it would be.

While most #DriveByDunkChallenge videos are done by healthy and spry teenagers who are cruising neighborhoods during the day, Calipari, and his hip replacement, got in on the fun with a late-night dunk.

I love that Calipari ditched the ball behind his back while running back to the car after the dunk.

Most people who participate in the challenge usually have their own ball and keep it with them through completion. But Calipari either picked up a random ball in the driveway or just he lost the handle with his own ball and had a turnover.

The next time Calipari goes hard on one of his point guards for losing control and playing too fast, remember this moment.

Creighton’s Khyri Thomas posterizes defender

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Creighton rising junior wing Khyri Thomas, like several of his teammates, are taking part in the Omaha Summer League this offseason.

On Thursday night, the 6-foot-3, 205-lb. Thomas eviscerated a defender with a one-handed posterization.

Thomas is coming off a breakout sophomore campaign for the Bluejays. He started all 35 games, averaging 12.3 points, 5.8 rebounds, 3.3 assists and 1.5 steals per game. Aside from the increase in offensive production, Thomas served as one of the top defenders in the Big East. He shared the Big East Defensive Player of the Year Award with Villanova’s Josh Hart and Mikal Bridges.

Zion Williamson throws down 360 windmill dunk

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Zion Williamson added another jaw-dropping dunk in the layup lines on the first night of the second live evaluation period.

Williamson and his SC Supreme team took on Each 1 Teach 1 at the Hoopseen Best of the South at the LakePoint Sporting Community in greater Atlanta.

The 6-foot-7 power forward threw down a 360 windmill dunk during his pregame routines.

Each 1 Teach 1 would pick up a 70-67 victory over SC Supreme. Williamson would end with a monster stat line of 37 points and seven rebounds.