Florida Gulf Coast University collects “about $15,000” during first quarter of 2013

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The Florida Gulf Coast men’s basketball team put not just their program, but school on the map advancing to the Sweet 16 in the 2013 NCAA Tournament. It’s impossible to put a price on the kind of exposure and earned media the school from Fort Myers — established just over 20 years ago in 1991 — received due to their magical run beating Georgetown and San Diego State convincingly.

When the cash registers officially closed and numbers tallied, Florida Gulf Coast only cashed out on about $15,000 in royalties from sales of officially licensed merchandise in the first quarter of 2013.

$15,000 doesn’t seem like a whole lot, right? Here’s how FGCU’s payday shakes out:

FGCU receives an 8 percent royalty on the wholesale price — not retail price — of officially licensed merchandise, and splits that revenue with Licensing Resource Group. A T-shirt that sells for $20, for example, may only carry a wholesale price of $5, which would generate a royalty of 40 cents. LRG’s cut would be 14 cents, leaving just 26 cents for FGCU. For the period that ran Jan. 1 to March 31, royalties totaled $22,017 on $293,119 of wholesale sales, the vast majority coming from apparel sales.

When compared to the $5,298 in royalties from the first quarter in 2012, Loren Prive, FGCU’s director of business operations, commented: “It doesn’t look huge, but when you compare it to last year, it’s much better.”

While the increased royalties FGCU received is certainly a nice boost, it pales in comparison to larger schools and athletic programs around the country. The University of Florida, for instance, brought home $6.3 million in licensing royalties from July, 2011 to June, 2012.

Ultimately, the real money to be made from their NCAA Tournament success is from a stark increase in high school students applying to the school. From an ESPN article in late March:

From March 21 to March 25, unique visitors to the admissions page on FGCU’s website leaped from 2,280 to 42,793. Overall visits to the school’s website topped out on Monday at 230,985, not counting the 117,113 who went directly to the athletics page. In the month leading up to FGCU’s advancing to the Sweet 16, visitors to the website had seen a daily count as low as 18,863.

You can find Kevin on twitter @KLDoyle11

VIDEO: Michigan State’s Miles Bridges is dunking again

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Just what you wanted to see, a video of former Michigan State star Denzel Valentine throwing an alley-oop off the glass to current Michigan State star Miles Bridges in a Pro-Am in Michigan:

VIDEO: Kentucky’s entry into the #DriveByDunkChallenge

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A day after Grayson Allen threw an alley-oop to Trevon Duval for Duke’s entry into the #DriveByDunkChallenge, Kentucky’s team of freshmen decided to do one of their own:

https://twitter.com/i/web/status/889947577734574085

That would be, in order, Johnny David, Jarrod Vanderbilt, Nick Richards, PJ Washington and Kevin Knox abusing some poor sap’s rim somewhere in Lexington.

But was that better than John Calipari’s attempt?

VIDEOS: Michigan State’s Miles Bridges puts on another show at local summer Pro-Am

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Watching Michigan State’s Miles Bridges throw down high-level dunks in local summer pro-ams has been a good way to pass the time the last few weeks.

The 6-foot-7 Bridges has been annihilating rims all summer as he had more ridiculous dunks on Tuesday night. Playing with former Michigan State star Denzel Valentine and some of his current Spartans teammates, Bridges had more crowd-pleasing plays to add to his summer reel.

Lansing State Journal reporter James Edwards III has been on the scene for Bridges’ games all summer as he has more dunks from the future lottery pick.

Minnesota keeps in-state three-star 2018 guard Gabe Kalscheur at home

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Minnesota is keeping a big-time shooter at home as Class of 2018 shooting guard Gabe Kalscheur pledged to the Golden Gophers on Tuesday.

The 6-foot-4 Kalscheur is the third in-state prospect to pledge to head coach Richard Pitino in the Class of 2018 as he joins three-star forward Jarvis Thomas and four-star big man Daniel Oturu. The three-star Kalscheur gives Minnesota a valuable floor spacer and a winner as he’s a three-time state champion at DeLaSalle. All three of these commitments also played together with Howard Pulley in the Nike EYBL.

During this spring and summer in the Nike EYBL, Kalscheur averaged 14.9 points and shot 39 percent from three-point range as he made 61 treys in 21 games.

Pitino has certainly done a nice job of keeping local players home as he’s hoping that trend continues with upcoming in-state five-star prospects like 2018 point guard Tre Jones and 2019 forward Matthew Hurt. The Golden Gophers will have to win national recruiting battles to keep those guys home, but they’ve done a nice job of getting the other guys that they need to keep home.

North Carolina and NCAA set August hearing

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North Carolina and the NCAA have released additional responses and set the dates for a future hearing on Tuesday amid an investigation into paper classes given by the university’s African-American Studies Department.

The NCAA’s allegations center around UNC’s athletes — most notably members of football, men’s and women’s basketball teams — allegedly being guided to the fake classes in order to keep GPAs high enough to remain eligible. The fake classes typically had a high number of athletes enrolled each semester.

While North Carolina argued in May that this should be a school matter and not an NCAA matter, the NCAA responded to the matter in its belief that it has the right to investigate the classes. North Carolina is facing five top-level charges in the case with lack of institutional control among the charges.

A two-day hearing will be held with the NCAA in Nashville on August 16-17.

“The hearing is the next step in bringing closure to this longstanding issue by allowing us the opportunity to address the Committee on Infractions and present the facts,” said Joel Curran, vice chancellor of University communications. “The NCAA has requested certain individuals from the University attend the proceedings. It is standard practice for the current head coaches of programs referenced in a notice of allegations to attend. Therefore, Coaches Larry Fedora (football), Sylvia Hatchell (women’s basketball) and Roy Williams (men’s basketball) will accompany University representatives to the hearing.”