NCAA FGCU Basketball

Florida Gulf Coast University collects “about $15,000” during first quarter of 2013

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The Florida Gulf Coast men’s basketball team put not just their program, but school on the map advancing to the Sweet 16 in the 2013 NCAA Tournament. It’s impossible to put a price on the kind of exposure and earned media the school from Fort Myers — established just over 20 years ago in 1991 — received due to their magical run beating Georgetown and San Diego State convincingly.

When the cash registers officially closed and numbers tallied, Florida Gulf Coast only cashed out on about $15,000 in royalties from sales of officially licensed merchandise in the first quarter of 2013.

$15,000 doesn’t seem like a whole lot, right? Here’s how FGCU’s payday shakes out:

FGCU receives an 8 percent royalty on the wholesale price — not retail price — of officially licensed merchandise, and splits that revenue with Licensing Resource Group. A T-shirt that sells for $20, for example, may only carry a wholesale price of $5, which would generate a royalty of 40 cents. LRG’s cut would be 14 cents, leaving just 26 cents for FGCU. For the period that ran Jan. 1 to March 31, royalties totaled $22,017 on $293,119 of wholesale sales, the vast majority coming from apparel sales.

When compared to the $5,298 in royalties from the first quarter in 2012, Loren Prive, FGCU’s director of business operations, commented: “It doesn’t look huge, but when you compare it to last year, it’s much better.”

While the increased royalties FGCU received is certainly a nice boost, it pales in comparison to larger schools and athletic programs around the country. The University of Florida, for instance, brought home $6.3 million in licensing royalties from July, 2011 to June, 2012.

Ultimately, the real money to be made from their NCAA Tournament success is from a stark increase in high school students applying to the school. From an ESPN article in late March:

From March 21 to March 25, unique visitors to the admissions page on FGCU’s website leaped from 2,280 to 42,793. Overall visits to the school’s website topped out on Monday at 230,985, not counting the 117,113 who went directly to the athletics page. In the month leading up to FGCU’s advancing to the Sweet 16, visitors to the website had seen a daily count as low as 18,863.

You can find Kevin on twitter @KLDoyle11

No. 14 Cal goes 0-2 in Las Vegas Invitational

Jaylen Brown
AP Photo/Ben Margot
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After midnight on the east coast on Thanksgiving, No. 14 Cal blew a 15 point second half lead against San Diego State, allowing the Aztecs to use a 30-6 run to put away the game and advance to the final of the Las Vegas Invitational. That’s the same San Diego State team had scored 43 points in a loss to Arkansas-Little Rock last week.

Not 24 hours later, the Golden Bears were shredded defensively by the Richmond Spiders, losing 94-90 in the consolation game of a four-team tournament they were considered to be the heavy favorite in.

It’s a disappointing two-game stretch for Cal, who entered the season as a Pac-12 favorite and had looked the part for the first four games of the season.

And the issue appears to be on the defensive end of the floor.

Richmond is a good Atlantic 10 team. Terry Allen and Marshall Wood are high-major big men, Shawn’Dre Jones is a jitterbug at the point and Chris Mooney runs a Princeton-esque system that is very difficult to prepare for without a day in-between games. So it’s not really surprising that the Spiders gave Cal a fight.

But 94 points?

On the heels of giving up 44 points in the second half against the offensively-challenged Aztecs?

That’s a problem, one that I’m sure that Cuonzo Martin is going to address this week in practice. Martin has managed to put together a roster that is build for small-ball, with four talented perimeter players surrounding a first round pick in the post. But that’s not the style that he’s known for. Martin played his college ball at Purdue in the Gene Keady days. He cut his teeth as a head coach at Missouri State in the Missouri Valley. His team’s at Tennessee were known for being tough and physical defensively.

That’s how Martin coaches, which is part of the reason Cal had such hype entering the year.

The talents of Tyrone Wallace, Jaylen Brown, Ivan Rabb, Jabari Bird and Jordan Mathews on a team with a coach that gets teams to defend the way Martin does? It’s no surprise that pundits would be optimistic.

But as of now, they have some work to do defensively if they want to live up to that hype.

Tyler Ulis injured as No. 1 Kentucky beats South Florida

Tyler Ulis, Ky Howard
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MIAMI (AP) Jamal Murray had 21 points and No. 1 Kentucky scored the final 15 points of the first half on the way to beating South Florida 84-63 in the HoopHall Miami Invitational on Friday.

Skal Labissiere added 17 points for the Wildcats (6-0), who led by as many as 31. Charles Matthews scored 11 points and Isaiah Briscoe finished with seven assists for Kentucky, now a winner of 37 consecutive regular-season games and 39 in a row against unranked opponents.

Chris Perry scored 14 points for USF (1-5), which has lost 18 consecutive games against teams ranked in the Top 25. Jaleel Cousins added 12 points on 5-for-6 shooting, and Jahmal McMurray scored 11 points for the Bulls.

Kentucky played the second half without starting guard Tyler Ulis, who departed with a right elbow injury after getting hurt while fighting for a ball loose on the floor.

Kentucky announced after the game that the injury was a hyperextension of the elbow and that he will be day-to-day.

The Bulls were within 27-21 with 6 minutes left in the first half after McMurray banked in a 3-pointer only a few feet away from where John Calipari was standing, and the look of anguish on the Kentucky coach’s face was clear.

It didn’t last long.

The Wildcats scored on seven of their next nine possessions and the game was over by halftime, Kentucky going into the break with a 42-21 lead.

It was a reunion for plenty of people on both benches. Calipari squared off with his former assistant Orlando Antigua, now in his second year leading USF. Antigua’s staff includes another former Calipari assistant in Rod Strickland, plus former Kentucky basketball staff members Mike Malone and Dominic Lombardi.

So the staffs have plenty of familiarity. On the court, there was plenty of disparity. Kentucky finished with a commanding 23-6 edge in points off turnovers and finished with 16 assists to the Bulls’ six.