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Study says Louisville has college basketball’s best fanbase; Kentucky 7th


The folks over at the Emory Sports Marketing Analytics put together an interesting study on Wednesday.

In an effort to determine what college basketball program in the country has the strongest fanbase — they call it “Fan Equity”, which sounds really smart — they may have accidentally thrown some gas on the fire of the rivalry between Louisville and Kentucky. Here are the basics:

We use a statistical model that predicts team revenues as a function of the team’s performance, as measured by winning rates and post season success.  The key insight is that when a team achieves revenues that greatly exceed what would be expected based on team performance, it is an indication of significant brand equity.

The results?

Louisville has the most ‘fan equity’ in the nation. Kentucky? They’re seventh.

Here’s the entire top ten:

1. Louisville
2. Arizona
3. Duke
4. Arkansas
5. North Carolina
6. Texas
7. Kentucky
8. Syracuse
9. Marquette
10. Oklahoma State

What’s important to note here is that this isn’t a study that is supposed to determine whose fans are the most passionate. It’s sole purpose is to figure out which fan base is still spending money when their team is bad. That’s why Arkansas is so high on this list. They sell out Bud Walton Arena even when they’re going 2-14 in the SEC. Texas has an athletic department that prints money whether or not they win basketball games.

So settle down, Kentucky fans.

We all know you’re actually No. 1.

Henry Ellenson wins Marquette Madness dunk contest

Steve Wojciechowski
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Marquette freshman forward Henry Ellenson won the Marquette Madness slam dunk contest on Friday night with a between the legs dunk.

The 6-foot-10 Ellenson, the top recruit in Steve Wojciechowski’s freshmen class, defeated sophomore Sandy Cohen, fellow freshman Sacar Anim and Wally Ellenson, his older brother.

Ellenson joins the Golden Eagles as the No. 11 overall recruit in the Class of 2015.

Bill Self signs $10,000 check for KU student


Late Night in the Phog is typically a night to remember for Kansas fans. For Kansas student Jerrod Martin Castro, Friday night’s event is one he won’t forget.

Castro, a sophomore, was selected as a contestant for a $10,000 giveaway. The only thing standing in the way of a big payday was a half-court shot. Brennan Bechard, the Kansas director of basketball operations, attempted the long-distance shot and hit nothing but net.

Kansas head coach Bill Self signed a $10,000 check on the spot.