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Study says Louisville has college basketball’s best fanbase; Kentucky 7th


The folks over at the Emory Sports Marketing Analytics put together an interesting study on Wednesday.

In an effort to determine what college basketball program in the country has the strongest fanbase — they call it “Fan Equity”, which sounds really smart — they may have accidentally thrown some gas on the fire of the rivalry between Louisville and Kentucky. Here are the basics:

We use a statistical model that predicts team revenues as a function of the team’s performance, as measured by winning rates and post season success.  The key insight is that when a team achieves revenues that greatly exceed what would be expected based on team performance, it is an indication of significant brand equity.

The results?

Louisville has the most ‘fan equity’ in the nation. Kentucky? They’re seventh.

Here’s the entire top ten:

1. Louisville
2. Arizona
3. Duke
4. Arkansas
5. North Carolina
6. Texas
7. Kentucky
8. Syracuse
9. Marquette
10. Oklahoma State

What’s important to note here is that this isn’t a study that is supposed to determine whose fans are the most passionate. It’s sole purpose is to figure out which fan base is still spending money when their team is bad. That’s why Arkansas is so high on this list. They sell out Bud Walton Arena even when they’re going 2-14 in the SEC. Texas has an athletic department that prints money whether or not they win basketball games.

So settle down, Kentucky fans.

We all know you’re actually No. 1.

Wichita State’s Anton Grady improving after being hospitalized

James Woodard, Anton Grady, Ron Baker
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Wichita State senior forward Anton Grady received some positive news on Saturday as a neurosurgeon reviewed MRI results, which are negative for spinal cord trauma.

According to a release from Wichita State, doctors believed Grady suffered a spinal cord concussion during a collision on Friday after he was taken off the floor in a stretcher and taken to a hospital in an ambulance. CT and MRI scans on Friday both turned up negative, but the news of Saturday’s results are an even more encouraging sign for Grady.

The injury for Grady occurred during a Friday loss to Alabama during the AdvoCare Invitational as the senior’s condition has improved since the collision. Grady will receive physical therapy over the next few days and doctors will check his progress before he is released from the hospital.

Grady has been alert and responsive to questions and had feeling in his extremities on Friday, but the use of his arms and legs was limited. By Saturday morning, Grady had improved the use of his extremities.

The 6-foot-8 Grady has averaged 9 points and 6 rebounds per game this season in his first season with the Shockers. The Cleveland State transfer is shooting 39 percent from the field.

Colorado’s Tory Miller reprimanded by Pac-12 after biting opponent

Dusan Ristic, Tory Miller
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Colorado sophomore forward Tory Miller has been reprimanded by the Pac-12 and he also apologized for biting Air Force’s Hayden Graham earlier this week.

During Colorado’s win over Air Force on Wednesday, Miller was assessed a Flagrant 2 Dead Ball Technical Foul and ejected with 12:25 left in the second half after biting Graham during a loose ball.

In a release from the Pac-12, they announced reprimanding Miller, but he will not be suspended.

“All of our student-athletes must adhere to the Pac-12’s Standards of Conduct and Sportsman-ship,” Pac-12 Commissioner Larry Scott said in the release. “Regardless of Mr. Miller’s frustration and emotion, such behavior is unacceptable and he is being appropriately reprimanded.”

Miller also released his apology in the same release.

“I would like to apologize for my actions during the Air Force game. I would like to apologize to Hayden Graham, Air Force, my teammates and fans. It was a heat of the moment thing. I’m an emotional player, but I let my emotions get the best of me. I will use this as a learning experience and focus on helping my teammates and respecting my opponents for the rest of the season and beyond,” Miller said.

For Miller to not be suspended for this is good news for him and Colorado since he won’t miss any additional action, but did the Pac-12 make the right decision on this?