The folks over at the Emory Sports Marketing Analytics put together an interesting study on Wednesday.
In an effort to determine what college basketball program in the country has the strongest fanbase — they call it “Fan Equity”, which sounds really smart — they may have accidentally thrown some gas on the fire of the rivalry between Louisville and Kentucky. Here are the basics:
We use a statistical model that predicts team revenues as a function of the team’s performance, as measured by winning rates and post season success. The key insight is that when a team achieves revenues that greatly exceed what would be expected based on team performance, it is an indication of significant brand equity.
Louisville has the most ‘fan equity’ in the nation. Kentucky? They’re seventh.
Here’s the entire top ten:
5. North Carolina
10. Oklahoma State
What’s important to note here is that this isn’t a study that is supposed to determine whose fans are the most passionate. It’s sole purpose is to figure out which fan base is still spending money when their team is bad. That’s why Arkansas is so high on this list. They sell out Bud Walton Arena even when they’re going 2-14 in the SEC. Texas has an athletic department that prints money whether or not they win basketball games.
So settle down, Kentucky fans.
We all know you’re actually No. 1.
No. 15 Cincinnati pounced on Memphis from the start, taking a 51-32 lead into halftime.
Then, Gary Clark decided to add insult to injury to start the second half. Seriously, how did he catch that?
Mick Cronin’s team is much better offensively than in previous seasons. I’m sure fans in the Fifth Third Arena can get used to seeing more plays like this.
Michigan State freshman guard Cassius Winston had just one field goal in the first half. And it was a half-court buzzer-beater as the Spartans capped a sizable run to take a 49-31 lead over Nebraska going into the break.
The Spartans ended the half on a 21-5 run.
Winston provided a serious boost off the bench during that stanza. Moments earlier, he helped the Breslin Center erupt when he lobbed a pass off the backboard to teammate Miles Bridges.
Michigan State opened the day projected as one of the final at-large bids in the NCAA Tournament. The margin for error is thing and it appears the Spartans are playing with a sense of urgency.
Wednesday’s slate of games had several wild results.
Former Ohio State walk-on turned blogger turned author Mark Titus, who is currently writing for The Ringer, joined Rob Dauster on the latest episode of the CBT Podcast to go over last night’s games. The two also discussed who is the best team in the nation at the moment, as well Frank Mason III’s rap single from several years ago #BIFM
You can subscribe to the podcast on iTunes, Stitcher and Audioboom
North Carolina’s Roy Williams called fellow Hall of Fame coach Rick Pitino to apologize for a fan’s behavior during Wednesday night’s game in Chapel Hill.
While leaving the floor at halftime, Pitino had to be restrained by members of the Louisville coaching staff and he and a UNC fan exchanged words as he made his way to the locker rom. There’s video of Pitino pointing and shouting at a fan, who reportedly said, “Pitino, you suck!”
“I don’t like that,” Williams said, according to the Charlotte Observer. “I mean we’re in North Carolina. We don’t have to be like everybody else. We can raise Cain. You can boo, but you don’t have to say the stuff that we as coaches have to put up with.”
“I hope that never happens at North Carolina ever again.”
No. 8 North Carolina defeated No. 7 Louisville, 74-63.
STILL TO PLAY
Georgia at Alabama (RPI: 68, KenPom: 61, next four teams), 7:00 p.m.
Nebraska at Michigan State (RPI: 43, KenPom: 55, No. 10 seed), 7:00 p.m.
Towson at UNC Wilmington (RPI: 41, KenPom: 57, No. 12 seed), 7:00 p.m.