New logos represent ‘new beginning’ for Sun Belt Conference

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One byproduct of conference realignment has been the rebranding of some leagues, mainly to display the charting of a new path. That’s the case for the Sun Belt Conference, which will welcome multiple new members on July 1.

The Sun Belt unveiled new primary and secondary logos on Sunday, as well as its new mantra of “Together We Rise.” Also unveiled were team-specific logos for each of the 14 schools that will call the league home in 2014.

The Sun Belt Conference is now empowered by a new brand identity that capitalizes on 4 key principles (AMBITIOUS, AUTHENTIC, LOYAL, ADVENTUROUS). In addition, a new identity will represent the reinvigoration of the Sun Belt Conference brand through several points of uniqueness:

  • The chosen identity highlights the sun as a powerful and iconic expression for the conference that suggests unity, strength, promise and ambition.
  • The individual parts of the icon combine to create a unified whole and represent strength in togetherness; a foundational value at the core of the Sun Belt Conference brand.
  • The band of blue across the diameter of the icon symbolizes the Sun “Belt” region, while dually creating the feeling of a sun breaking the horizon at the dawn of a new day.

The primary logo:

source:
Sun Belt Conference

Four current members (FAU, FIU, Middle Tennessee and North Texas) will join Conference USA on July 1, with Western Kentucky following suit on July 1, 2014.

The Sun Belt adds three members this summer (Georgia State, UT-Arlington and Texas State) and two more in 2014 (Appalachian State and Georgia Southern), with Idaho and New Mexico State joining for football only in 2014.

Raphielle can be followed on Twitter at @raphiellej.

VIDEO: Zion Williamson’s coach is holding a sleeping baby

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LaMelo Ball vs. Zion Williamson was insane, but it wasn’t quite crazy enough to wake up the sleeping toddler that Williamson’s coach is holding in his arms:

This is peak AAU basketball.

It will never be more AAU than that.

PHOTOS: Zion Williamson, LaMelo Ball showdown was, of course, insane

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In a showcase game in the adidas Uprising event in Las Vegas on Wednesday night, LaMelo Ball — the youngest member of the Big Baller Brand — faced off with Zion Williamson, who is a force on youtube and a highlight machine.

The crowd was insane for the game:

According to a report from ESPN, there were even concerns about whether or not the game would actually be allowed to be played; the police and fire marshall considered shutting the event down.

Williamson, of course, put on a show in warmups:

At the time of this posting, there were more than 60,000 people watching a livestream of the game on BallIsLife’s facebook page:

(UPDATE: It’s now over 70,000)

Puerto Rico Tip Off bracket revealed

AP Photo/Sean Rayford
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The bracket of the 2017 Puerto Rico Tip off was revealed Wednesday, setting up a showdown between a 2016 Final Four participant and the 2016 Big 12 tournament champion.

South Carolina and Iowa State headline the event, which will be played Nov. 16-19, in Fajardo, Puerto Rico.

The Gamecocks are on the top half of the bracket, opening against Illinois State while the Cyclones are on the bottom half, squaring off against Appalachian State.

Boise State vs. UTEP is the other top-half quarterfinal while Tulsa vs. Western Michigan is the other.

The championship game of the Puerto Rico Tip Off on Sunday, Nov. 19.

VIDEO: Michigan State’s Miles Bridges is dunking again

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Just what you wanted to see, a video of former Michigan State star Denzel Valentine throwing an alley-oop off the glass to current Michigan State star Miles Bridges in a Pro-Am in Michigan:

VIDEO: Kentucky’s entry into the #DriveByDunkChallenge

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A day after Grayson Allen threw an alley-oop to Trevon Duval for Duke’s entry into the #DriveByDunkChallenge, Kentucky’s team of freshmen decided to do one of their own:

https://twitter.com/i/web/status/889947577734574085

That would be, in order, Johnny David, Jarrod Vanderbilt, Nick Richards, PJ Washington and Kevin Knox abusing some poor sap’s rim somewhere in Lexington.

But was that better than John Calipari’s attempt?