Back in 2009, Ed O’Bannon filed a lawsuit against the NCAA that has, in the years since then, become the single-biggest assault on the way that the NCAA does business.
If you haven’t been paying attention to the case, the basics are as follows: O’Bannon won a title and a few player of the year awards with UCLA back in the mid-90s, but when he saw his likeness in an EA Sports video game in 2009, he realized that everyone was still profiting off of him and his athletic accomplishments in college except O’Bannon himself. So he filed a lawsuit, and since then it has grown into a case that could change the entire business model of college athletics.
Back in January, a judge ruled that current athletes could be added to the case and that the plaintiffs could go after everyone profiting off of college athletics — the schools, the conferences, the television networks. The latest twist, as Jonathan Mahler of Bloomberg explains, is the potential for the case to become a class-action lawsuit.
And that’s what could end up being the difference-maker for those pushing for change. From Mahler:
In their latest filing, O’Bannon’s lawyers argue that the case deserves class-action status. If their request is granted, the NCAA would be liable for claims brought not just by the plaintiffs but also by all former athletes. Anyone who has ever played a Division I college sport would instantly be suing for damages for every instance in which his or her image was used in a video game, highlight reel, broadcast or rebroadcast.
That could get pretty expensive for the NCAA. But if the case were just about a few billion dollars, the association would have settled by now. It hasn’t because O’Bannon and his lawyers are also asking for something else: They want all current and future college athletes to be able to make licensing deals of their own. It’s short yardage from there to the NCAA’s doomsday scenario: schools bidding for the services of student- athletes.
Anyone that has read anything that I’ve written over the years knows that I’m staunchly pro-athletes. I think they should be getting paid. I think they should see a cut of the money that they help produce. Whether that comes from the school’s athletic department, independent boosters or through the Olympic model — allowing each athlete to sign sponsorship deals and profit off of his likeness — is something that can and will be debated.
But something has to change.
Because it’s silly to watch players have their names tarnished because the NCAA is fighting tooth and nail against the most simple and powerful principles of economics. In his terrific takedown of the NCAA from Monday, Patrick Hruby explains how the NCAA’s principles of amateurism are what creates the black market where runners like Rodney Blackstock toss AAU coaches like Darius Cobb thousands of dollars simply for the chance to get access to players like Ben McLemore.
McLemore, has a potential No. 1 pick in the draft, not only has a ton of current value, but his market potential value is through the roof. Agents, financial planners and marketing reps know this. They’re willing to spend money to get close to him. There is a demand for what McLemore offers as an athlete, and something as brittle as the NCAA rulebook isn’t going to stop businessmen from ‘investing’ in building those potentially lucrative relationships.
According to a study done by a Stanford economist, a Michigan basketball player in 2008-2009 and 2009-2010 — when the Wolverines weren’t close to competing for national titles — would have made $250,000. A study by an economist from Cal. State-San Marcos said that Chris Webber was worth four times the $280,000 that he accepted from a booster.
NCAA rules aren’t going to stop money from changing hands when there is this much value being discussed.
The only thing it is going to do is keep it in the pockets of the third-parties — the agents, the AAU coaches, and, of course, the NCAA itself — and away from the players that are actually generating the revenue.
Wichita State has already suffered its first loss of the season.
Markis McDuffie, the team’s leading scorer in 2017-18, is expected to be sidelined until mid-December due to a stress fracture in his foot, KWCH-TV reports.
The 6-foot-8 junior averaged 11.5 points and 5.7 rebounds per game last year for the Shockers. The injury will likely keep McDuffie out of Wichita State’s earliest non-conference games and the Maui Invitational, but the question will be if he can be back in time to face the likes of Baylor (Dec. 2), Oklahoma State (Dec. 9) and Oklahoma (Dec. 16) before starting play in the program’s first year in the AAC.
Certainly, losing McDuffie is a blow for the Shockers, but given they return everyone from last year’s 31-win team, they should be well positioned to absorb the hit for at least the short-term. The issue, though, is the fate that met Wichita State last year has to be looming in the back of their minds. Despite winning all those games and being a top-10 KenPom squad, the Shockers garnered just a 10-seed in the NCAA tournament due to its light non-conference schedule and a Missouri Valley Conference that didn’t provide anything in the way of an RPI bump.
Wichita State should earn enough clout playing in the American this year, but a bolstered non-conference record could go a long way in solidifying the top seed they’ll be gunning for this year, which could see them as a preseason top-10 team. In the end, though, getting McDuffie healthy has to be the priority for Gregg Marshall’s group.
Beginning in September and running up until November 10th, the first day of the season, College Basketball Talk will be unveiling the 2017-2018 NBCSports.com college hoops preview package.
While much of the nation doesn’t start paying attention to college basketball until after the Super Bowl, there are plenty of must-see matchups that happen starting in November, when some of the country’s best programs square off in non-conference matchups. From holiday tournaments to neutral-site spectacles to on-campus clashes, the 2017-18 season has some great non-league offerings.
1. Duke vs. Michigan State – Champions Classic (Chicago) – Nov. 14 (7 p.m.): The Champions Classic never fails to deliver, and this season it’s giving the country the top-two teams in NBC Sports’ preseason Top 25 squaring off in the first week of the season. This game has it all, from national title contenders to a National Player of the Year favorite (Miles Bridges) to a potential No. 1 2018 NBA Draft pick (Marvin Bagley III) to everyone’s favorite villain (Grayson Allen). This is as can’t miss as can’t miss gets.
2. Kentucky vs. Kansas – Champions Classic (Chicago) – Nov. 14 (9:30 p.m.): Another pair of top-five teams will clash in the nightcap at the United Center when the Wildcats and Jayhawks tangle. It’ll also be the country’s first chance to evaluate what figure to be immensely talented but somewhat mysterious rosters. Kentucky surely has the players, though the fit, once again mostly who shoots it, questionable. Kansas is just downright weird. There will be a whole season to play after this game, but it should provide a hint to how good – or flawed – both of these Final Four hopefuls are.
3. PK80 (Portland) – Nov. 23-26: The 80th birthday present Nike founder Phil Knight is throwing himself might be the most anticipated tournament (non-Big Dance division) in the sport’s history. It features 13 of the sport’s biggest brands. Plus Portland and Portland State. And DePaul, courtesy of Georgetown’s ducking real competition in Patrick Ewing’s debut season. The field may not be as strong as hoped when it was announced last year, but it’s still going to provide awesome matchups that are so rare in non-conference hoops. Spend your Thanksgiving in Portland. You won’t be disappointed.
4. UCLA vs. Kentucky (New Orleans) – Dec. 23 (4 p.m.): Christmas comes early in New Orleans with a replay of two of the more anticipated/enjoyed games of 2016-17. Both teams have overturned their rosters since the Ball vs. Fox Family War of Words, but both will probably be ranked in the top-15 come late December and two of college basketball’s most storied programs squaring off is always appointment television. The only downside here is that with the storied gyms of Pauley Pavilion and Rupp Arena at their disposal, the two powerhouse programs instead are playing at Smoothie King Center. Remember, this is all about the student-athlete.
5. Kentucky at West Virginia – SEC/Big 12 Challenge – Jan. 27 (4:30 or 7 p.m.): The schedule of the SEC/Big 12 Challenge is kind of silly, plopping it right in the middle of the conference season (though less so than the Big Ten’s schedule gymnastics), but getting John Calipari vs. Bob Huggins is fantastic, no matter when it happens. Given that it’s happening on-campus in Morgantown between two teams that could be ranked in the top-10 at the time, it’s reason to celebrate.
6.. Louisville at Kentucky – Dec. 29 (1 p.m.): Two top-10 teams, two bitter in-state rivals and one on-campus game. Good on these two programs, and lucky for us.
7. Seton Hall at Louisville – Billy Minardi Classic – Dec. 3 (4 p.m.): Everyone will know going into the season how strong the Cardinals are, but Seton Hall may be a bit overlooked, even if they open the year as a top-20 team. The Pirates have a really fun group that includes Angel Delgado, Khadeen Carrington and Desi Rodriguez. They’re going to make some noise in the Big East, and they’ll have a chance to announce their intentions in early December.
8. Cincinnati vs. Florida – Never Forget Tribute Classic (Newark, N.J.) – Dec. 9 : The Bearcats return a ton from a 30-win team and the Gators’ roster is mainly unchanged after last year’s Elite 8 run. Two veteran teams with major aspirations will be taking the floor with their eyes on maybe moving a seed-line with a resume-boosting win.
9. Villanova vs. Gonzaga (New York) – Dec. 5 (7 p.m.): Some of the biggest names from last season’s rosters are gone from both of these teams, but the programs remain two of the best in the country and this year’s teams will be no slouches. The Josh Perkins/Jalen Brunson matchup is worth tuning into all by itself.
10. Miami at Minnesota – Big Ten/ACC Challenge – Nov. 29 (9 p.m.): This may not look like a top-10 game at first blush, but both the Hurricanes and Gophers are going to have serious teams this year. Jim Larranaga’s squad is going to have guards galore while Richard Pitino brings back nearly everyone from last year’s squad, by far the best he’s had in Minneapolis. This easily could be a matchup of top-10 teams.
11. Cincinnati at UCLA – Dec. 16 (3:30 p.m.): Both the Bearcats and Bruins have solid non-conference schedules this season, and this matchup will be among the best for both.
12. Cincinnati at Xavier – Dec. 2 (Noon): The Crosstown Shootout is a must-see every year, and with the Bearcats and Musketeers set to be top-20 teams, this year’s no different.
13. Alabama at Arizona – Dec. 9 : There will be a ton of talent on display in Tucson with DeAndre Ayton, Allonzo Trier and Rawle Atkins on the Wildcats’ side and freshman Collin Sexton for the Crimson Tide.
14. Notre Dame at Michigan State – ACC/Big Ten Challenge – Nov. 30 (7 p.m.): Michigan State’s Miles Bridges is one of the sport’s highest-flyers while Notre Dame’s Bonzie Colson gets his while barely ever leaving the floor. Having them on the same court at the same time offers great contrast – and probably a lot of buckets.
15. Virginia Tech at Kentucky – Dec. 16 (2 p.m.): Zach LeDay and Seth Allen are gone, but Buzz Williams’ team should still have enough to give Kentucky trouble in Rupp Arena.
16. Texas at VCU – Dec. 5 (6 p.m.): Shaka Smart returns to Richmond just over two years after leaving the Rams for the Longhorns in what is sure to be an emotional trip. Plus, it’s a chance to watch Mo Bamba, who very well could be a top-five draft pick come June.
17. Indiana at Louisville – Dec. 9 (2 p.m.): The Hoosiers may not be a national contender this year, but it’s Archie Miller’s first foray into the Indiana/Kentucky hoops battles, even if it’s not with his program’s traditional southern rival.
18. Texas A&M vs. West Virginia – Armed Forces Classic (Ramstein-Miesenbach, German) – Nov. 10 (6 p.m.): The Mountaineers and Aggies tip off the hoops season overseas at the Ramstein Air Base with Robert Williams leading the way for the Aggies.
19. Wichita State at Baylor – Dec. 2 (2 p.m.): Gregg Marshall might have his best team ever with the Shockers with everyone back from last year’s squad that finished in the KenPom top-10 despite just getting a 10-seed in the NCAA tournament. The Bears lost Johnathan Motley, but with Manu Lecomte and Jo Lual-Acuil back, Scott Drew should have Baylor in the top-25
20. Missouri vs. Illinois (St. Louis) – Dec. 23: This is one of probably two high-profile non-conference games for Michael Porter, Jr. to showcase his potential top-pick talent, plus it pits Mizzou’s Jeremiah Tilmon against the program he initially committed to before defecting to the Tigers ahead of Brad Underwood’s first year in Champaign.
21. Butler at Maryland – Gavitt Games – Nov. 15 (8:30 p.m.): Another first-week gem that has the Bulldogs heading to College Park to face Justin Jackson and the Terps.
22. Duke at Indiana – ACC/Big Ten Challenge – Nov. 29 (9:30 p.m.): The Blue Devils visit Assembly Hall for just the second time ever and the first since the 2005-06 season.
23. Arizona vs. Texas A&M (Phoenix) – Dec. 5 (10 p.m.): DeAndre Ayton vs. Robert Williams. That should be fun.
24. Baylor at Florida – SEC/Big 12 Challenge – Jan. 27 : The SEC/BIg 12 Challenge is stocked with awesome matchups, but this one has a chance to be a good one.
25. South Dakota State at Kansas – Nov. 17 (8 p.m.): The Jackrabbits’ Mike Daum is a potential All-American. He’s got a chance to build some November hype at Allen Fieldhouse.
CBT’s 2017-18 College Basketball Season Preview Schedule
Believe it or not, but college basketball season technically begins this week, as programs around the country are allowed to start practicing as early as September 29th, this Friday.
With that in mind, it’s time for us to kick off the process of previewing the 2017-18 season, getting you ready for everything that will happen in our beloved sport for the next five months with a series of predictions that, hopefully, won’t prove to be totally and completely wrong by the end of the year.
Here is a complete schedule of everything you can expect to see from us over the next six weeks.
And be sure to bookmark this page, as we will be updating the schedule with links as each story gets posted. That way, if you miss anything — which is unlikely if you follow @CBTonNBC on twitter and like the College Basketball Talk page on FaceBook — you can go back and find it quite easily.
As always, the easiest way to access the podcasts is to subscribe on Apple Podcasts, Stitcher or any other place that you can listen to podcasts.
Sep. 26: NBCSports.com All-American Team | Podcast Breakdown
Sep. 26: Expert Picks and Predictions
Oct. 30-Nov. 3: Preseason Top 25 Countdown
Oct. 30: Mid-Major All-Americans
Oct. 30: Mid-Major Power Rankings
Oct. 23-27: Top 100 Players Countdown
Oct. 24: Top Backcourts
Oct. 24: Top Frontcourts
Oct. 25: Top Lead Guards
Oct. 25: Top Off-Guards
Oct. 26: Top Wings
Oct. 27: Top Big Men
Oct. 2: Final Four Sleepers
Oct. 9: Final Four Favorites, part 1
Oct. 13: Final Four Favorites, part 2
Oct. 16-20: The Top Five
Sep. 28: WCC
Oct. 2: ACC | Preview Podcast
Oct. 4: Mountain West
Oct. 5: Atlantic 10
Oct. 6: American
Oct. 9: Big Ten | Preview Podcast
Oct. 16: Big 12 | Preview Podcast
Oct. 23: Pac-12 | Preview Podcast
Oct. 31: SEC | Preview Podcast
Nov. 6: Big East | Preview Podcast
Sep. 28: America East
Sep. 29: Atlantic Sun
Oct. 3: Big Sky
Oct. 3: Big South
Oct. 4: Big West
Oct. 5: CAA
Oct. 6: Conference USA
Oct. 10: Horizon
Oct. 10: Ivy
Oct. 11: MAAC
Oct. 11: MAC
Oct. 12: MEAC
Oct. 13: Missouri Valley
Oct. 17: NEC
Oct. 17: Ohio Valley
Oct. 18: Patriot
Oct. 19: SoCon
Oct. 20: Southland
Oct. 24: SWAC
Oct. 25: Summit
Oct. 26: Sun Belt
Oct. 27: WAC
Sep. 25: Best Non-Conference Games
Sep. 27: Programs on the Rise and Decline
Sep. 27: Impact Transfers
Sep. 29: Perry Ellis All-Stars
Oct. 31: Top Dunkers
Nov. 1: Coaches on the Hot Seat
Nov. 1: Key Assistant Coaching Hires
Nov. 1: Best, Worst Head Coaching Changes
Nov. 2: Impact Freshmen
Nov. 3: Breakout Stars
Nov. 7: Under-the-Radar Stars
Nov. 7: X-Factors
Nov. 8: Potential Cinderellas
Nov. 9: Most Important Players
Nov. 10: 68 Things To Watch For
Nov. 10: BOLD PREDICTIONS
Kansas lands second commitment in the Class of 2018
Kansas landed their second big man in the Class of 2018 on Sunday, as David McCormack, a top 50 prospect, announced that he will be a Jayhawk when he plays his college ball.
The 6-foot-10 center picked Kansas over Xavier, NC State, Oklahoma State and Duke.
A product of the famed Oak Hill Academy, McCormack averaged 15 points and 10 boards on the Adidas Gauntlet circuit this spring. He joins fellow four-star big man Silvio de Sousa in the 2018 class for Bill Self, although the Jayhawks will get three players eligible after they sit out the 2017-18 season as transfers: Dedric and K.J. Lawson, who transferred in from Memphis, as well as Charlie Moore, a point guard from California.
After capturing a national championship earlier this year, the North Carolina men’s basketball team will not be visiting the White House, a North Carolina spokesman said to Andrew Carter of the The Charlotte Observer.
Although the Tar Heels were invited to go to the White House from the staff of President Donald Trump, the team couldn’t figure out a date that worked.
“We couldn’t find a date that worked for both parties,” North Carolina team spokesman Steve Kirschner said to Carter. “We tried about eight or nine dates and between they couldn’t work out that date, we couldn’t work out that date, so – we would have liked to have gone, but not going.”
According to Carter’s report, Kirschner also said that North Carolina players, “were fine with going.”