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The latest in the Ed O’Bannon case, and why the NCAA’s headed for change

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Back in 2009, Ed O’Bannon filed a lawsuit against the NCAA that has, in the years since then, become the single-biggest assault on the way that the NCAA does business.

If you haven’t been paying attention to the case, the basics are as follows: O’Bannon won a title and a few player of the year awards with UCLA back in the mid-90s, but when he saw his likeness in an EA Sports video game in 2009, he realized that everyone was still profiting off of him and his athletic accomplishments in college except O’Bannon himself. So he filed a lawsuit, and since then it has grown into a case that could change the entire business model of college athletics.

Back in January, a judge ruled that current athletes could be added to the case and that the plaintiffs could go after everyone profiting off of college athletics — the schools, the conferences, the television networks. The latest twist, as Jonathan Mahler of Bloomberg explains, is the potential for the case to become a class-action lawsuit.

And that’s what could end up being the difference-maker for those pushing for change. From Mahler:

In their latest filing, O’Bannon’s lawyers argue that the case deserves class-action status. If their request is granted, the NCAA would be liable for claims brought not just by the plaintiffs but also by all former athletes. Anyone who has ever played a Division I college sport would instantly be suing for damages for every instance in which his or her image was used in a video game, highlight reel, broadcast or rebroadcast.

That could get pretty expensive for the NCAA. But if the case were just about a few billion dollars, the association would have settled by now. It hasn’t because O’Bannon and his lawyers are also asking for something else: They want all current and future college athletes to be able to make licensing deals of their own. It’s short yardage from there to the NCAA’s doomsday scenario: schools bidding for the services of student- athletes.

Anyone that has read anything that I’ve written over the years knows that I’m staunchly pro-athletes. I think they should be getting paid. I think they should see a cut of the money that they help produce. Whether that comes from the school’s athletic department, independent boosters or through the Olympic model — allowing each athlete to sign sponsorship deals and profit off of his likeness — is something that can and will be debated.

But something has to change.

Because it’s silly to watch players have their names tarnished because the NCAA is fighting tooth and nail against the most simple and powerful principles of economics. In his terrific takedown of the NCAA from Monday, Patrick Hruby explains how the NCAA’s principles of amateurism are what creates the black market where runners like Rodney Blackstock toss AAU coaches like Darius Cobb thousands of dollars simply for the chance to get access to players like Ben McLemore.

McLemore, has a potential No. 1 pick in the draft, not only has a ton of current value, but his market potential value is through the roof. Agents, financial planners and marketing reps know this. They’re willing to spend money to get close to him. There is a demand for what McLemore offers as an athlete, and something as brittle as the NCAA rulebook isn’t going to stop businessmen from ‘investing’ in building those potentially lucrative relationships.

According to a study done by a Stanford economist, a Michigan basketball player in 2008-2009 and 2009-2010 — when the Wolverines weren’t close to competing for national titles — would have made $250,000. A study by an economist from Cal. State-San Marcos said that Chris Webber was worth four times the $280,000 that he accepted from a booster.

NCAA rules aren’t going to stop money from changing hands when there is this much value being discussed.

The only thing it is going to do is keep it in the pockets of the third-parties — the agents, the AAU coaches, and, of course, the NCAA itself — and away from the players that are actually generating the revenue.

You can find Rob on twitter @RobDauster.

VIDEO: Tom Izzo’s touching senior day tribute to Eron Harris

EAST LANSING, MI - FEBRUARY 26: Eron Harris #14 of the Michigan State Spartans kisses the midcourt logo on senior day during the second half of the college basketball game against the Wisconsin Badgers at the Breslin Center on February 26, 2017 in East Lansing, Michigan. (Photo by Rey Del Rio/Getty Images)
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Eron Harris suffered a career-ending knee injury in a game at Purdue earlier this month, meaning that he would not be able to take the floor for his Senior Day.

Tom Izzo made sure to rectify that, as he called a timeout with just 12 seconds left in Michigan State’s win over No. 16 Wisconsin on Sunday, giving Harris a chance to go out to the center of the court, get a standing ovation and give the Spartan logo a smooch.

He was also greeted by the Wisconsin team. All around great moment:

Nick Ward-led Michigan State beats No. 16 Wisconsin 84-74

EAST LANSING, MI - FEBRUARY 26: Nick Ward #44 of the Michigan State Spartans celebrates during a game against the Wisconsin Badgers in the second half at the Breslin Center on February 26, 2017 in East Lansing, Michigan. (Photo by Rey Del Rio/Getty Images)
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EAST LANSING, Mich. (AP) Nick Ward had 22 points and nine rebounds, Miles Bridges had 17 points and Matt McQuaid added a season-high 15 to help Michigan State beat No. 16 Wisconsin 84-74 on Sunday.

The Spartans (18-11, 10-6 Big Ten) have won six of their last eight games, moving them into a third-place tie in the conference and perhaps sealing their spot in a 20th straight NCAA Tournament.

The Badgers (22-7, 11-5) have lost four of five and lost a chance to pull into a first-place tie with No. 14 Purdue.

Wisconsin’s Nigel Hayes scored 22 points, Bronson Koenig had 17 and Zak Showalter added 15. Ethan Happ fouled out with eight points, more than six points below his average for the Badgers.

Michigan State went on an 11-1 run midway through the second half, building a 12-point lead that it was able to maintain unlike a big lead in the first half.

In the first half, the Spartans led 36-23 only to allow the Badgers to come back with a 15-4 run to pull within a point at halftime.

Michigan State’s Cassius Winston had 10 points and eight assists and Joshua Langford had nine points.

In the last game of the season at Breslin Center, senior guard Eron Harris checked in late in the game a little more than a week after he had a season-ending knee injury. Harris, with a brace on his right knee, went to center court and kissed the Spartan logo to follow a senior tradition Shawn Respert started in 1995.

BIG PICTURE

Wisconsin: The Badgers have been shooting poorly and it is catching up with them. They were held to 43.1 percent shooting against Michigan State, a ninth straight game of connecting on 44 percent or fewer of their shots. They made 13 of 25 free throws at Michigan State after shooting 67 and 57 percent from the line the previous two games.

Michigan State: The Spartans are surging at the right time and are gaining confidence perhaps allowing them to position themselves for better seeding at the Big Ten and NCAA tournaments.

POLL IMPLICATONS

With Wisconsin’s losses at Michigan State and Ohio State, the Badgers will likely plummet from No. 16 in The Associated Press poll on Monday.

UP NEXT

Wisconsin: The Badgers end the regular season at home, hosting Iowa on Thursday night and Minnesota on Sunday.

Michigan State: The Spartans close on the road, playing Illinois on Wednesday night and No. 24 Maryland on Saturday.

More AP college basketball at http://collegebasketball.ap.org and https://twitter.com/AP-Top25

Update: Creighton’s Watson turns himself into police

INDIANAPOLIS, IN - JANUARY 31: Injured guard Maurice Watson Jr. of the Creighton Bluejays looks on during the game against the Butler Bulldogs at Hinkle Fieldhouse on January 31, 2017 in Indianapolis, Indiana. Creighton defeated Butler 76-67. (Photo by Joe Robbins/Getty Images)
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Update: Later Sunday, Watson turned himself into the Douglas County Jail, a law enforcement official told the Omaha World-Herald. Watson’s attorney told the paper that Watson was driving back to Omaha from his native Philadelphia and was slowed by the snowstorm that hit parts of the country this week.

Law enforcement has been unable to arrest Creighton guard Maurice Watson since a warrant for his arrest on the charge first-degree sexual assault was issued last week, according to police.

“The U.S. Marshals Service and the Omaha Police Fugitive Unit continue to look for Mr. Watson,” Omaha Police said in a statement Sunday. “At this point in time, Mr. Watson is dodging law enforcement efforts to arrest him.

“Until he is located and arrested by law enforcement, or turns himself in, the entire Douglas County Court system is operating off of Mr. Watson’s time frame.

“Neither OPD nor the Douglas County Attorney’s Office is part of any specific arrangements for Mr. Watson to turn himself in.”

Watson was accused by a 19-year-old acquaintance, who reportedly is also a Creighton student, of sexual assault in the bathroom of an Omaha residence around 3 a.m. on Feb. 4. A report was filed later that day.

The point guard was in the midst of a banner season for the Bluejays before he tore his ACL in January, which ended his collegiate career. Creighton announced on Feb. 13 he was suspended from the team and not allowed to participate in senior night act due to  “alleged actions that are contrary to university policies and core values.”

The warrant for his arrest was issued Thursday.

 

Seventh-ranked Louisville dominates Syracuse

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The hint arrived early that Louisville might be no kind of matchup for Syracuse when the Cardinals jumped out to a quick 11-2 lead. The Orange, though, appeared to steady and seemed intent on delivering an interesting Sunday afternoon and a maybe another resume-changing win after beating Duke earlier in the week as the roared back to take a lead.

Everyone should have taken the early hint.

Louisville used a 21-4 first-half run to gain separation and never looked back as the Cardinals dominated Syracuse, 88-68, on Saturday afternoon at the KFC Yum! Center.

The win was the fourth in five games for Louisville, which shot 56.9 percent from the floor and held the Orange to 35.7 percent shooting.

Donovan Mitchell was sensational, going for 25 points on 9 of 16 shooting, including 6 of 10 from deep, while also grabbing five rebounds and dishing out four assists. It was his third-straight game with at least 20 points.  He also had an absolutely dynamic one-handed alley-oop late that was just fantastic.

The Cardinals showed no ill effects of a hangover stemming from the loss earlier this week at North Carolina, but instead it was as dominant a performance as they’ve had in weeks.

On the losing side of the ledger are the Orange, who looked to be building some momentum after a three-game losing streak by beating Duke on Wednesday. Then, the Blue Devils went and lost to Miami and Syracuse just got smashed by another ACC contender. That doesn’t inspire a ton of confidence.

For Syracuse, it looks destined to spend another Selection Sunday sweating, though there’s certainly enough time for it to go either way. The Orange can really only hurt themselves until the ACC tournament with Georgia Tech heading to the Carrier Dome this week. That’s a game Syracuse will need to win, lest they really want the pressure ratcheted up in Brooklyn.

A big part of the issue for Syracuse pinning its hopes on the ACC tournament is its total lack of depth. Tyler Lydon and Andrew White both went at least 40 minutes for the 11- and 10-straight games, respectively. Syracuse played seven and got 28 minutes total from its bench.

With a few days typically between days, that’s pretty sustainable for the regular season, but those minutes are sure to weigh on players going on back-to-back (and maybe longer) days.

#POSTERIZED: Donovan Mitchell caps Cards win with an oop

LOUISVILLE, KY - JANUARY 19:  Donovan Mitchell #45 of the Louisville Cardinals reacts after making a three point shot to end the first half against the Clemson Tigers at KFC YUM! Center on January 19, 2017 in Louisville, Kentucky.  (Photo by Andy Lyons/Getty Images)
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Louisville used a huge first-half run to pull away from Syracuse, and a Donovan Mitchell slam to put the icing on the cake.

The Cardinals sophomore caught a pass one-handed and seamlessly threw it home to deliver the signature moment of Louisville’s 88-68 win over the Orange on Saturday