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The latest in the Ed O’Bannon case, and why the NCAA’s headed for change

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Back in 2009, Ed O’Bannon filed a lawsuit against the NCAA that has, in the years since then, become the single-biggest assault on the way that the NCAA does business.

If you haven’t been paying attention to the case, the basics are as follows: O’Bannon won a title and a few player of the year awards with UCLA back in the mid-90s, but when he saw his likeness in an EA Sports video game in 2009, he realized that everyone was still profiting off of him and his athletic accomplishments in college except O’Bannon himself. So he filed a lawsuit, and since then it has grown into a case that could change the entire business model of college athletics.

Back in January, a judge ruled that current athletes could be added to the case and that the plaintiffs could go after everyone profiting off of college athletics — the schools, the conferences, the television networks. The latest twist, as Jonathan Mahler of Bloomberg explains, is the potential for the case to become a class-action lawsuit.

And that’s what could end up being the difference-maker for those pushing for change. From Mahler:

In their latest filing, O’Bannon’s lawyers argue that the case deserves class-action status. If their request is granted, the NCAA would be liable for claims brought not just by the plaintiffs but also by all former athletes. Anyone who has ever played a Division I college sport would instantly be suing for damages for every instance in which his or her image was used in a video game, highlight reel, broadcast or rebroadcast.

That could get pretty expensive for the NCAA. But if the case were just about a few billion dollars, the association would have settled by now. It hasn’t because O’Bannon and his lawyers are also asking for something else: They want all current and future college athletes to be able to make licensing deals of their own. It’s short yardage from there to the NCAA’s doomsday scenario: schools bidding for the services of student- athletes.

Anyone that has read anything that I’ve written over the years knows that I’m staunchly pro-athletes. I think they should be getting paid. I think they should see a cut of the money that they help produce. Whether that comes from the school’s athletic department, independent boosters or through the Olympic model — allowing each athlete to sign sponsorship deals and profit off of his likeness — is something that can and will be debated.

But something has to change.

Because it’s silly to watch players have their names tarnished because the NCAA is fighting tooth and nail against the most simple and powerful principles of economics. In his terrific takedown of the NCAA from Monday, Patrick Hruby explains how the NCAA’s principles of amateurism are what creates the black market where runners like Rodney Blackstock toss AAU coaches like Darius Cobb thousands of dollars simply for the chance to get access to players like Ben McLemore.

McLemore, has a potential No. 1 pick in the draft, not only has a ton of current value, but his market potential value is through the roof. Agents, financial planners and marketing reps know this. They’re willing to spend money to get close to him. There is a demand for what McLemore offers as an athlete, and something as brittle as the NCAA rulebook isn’t going to stop businessmen from ‘investing’ in building those potentially lucrative relationships.

According to a study done by a Stanford economist, a Michigan basketball player in 2008-2009 and 2009-2010 — when the Wolverines weren’t close to competing for national titles — would have made $250,000. A study by an economist from Cal. State-San Marcos said that Chris Webber was worth four times the $280,000 that he accepted from a booster.

NCAA rules aren’t going to stop money from changing hands when there is this much value being discussed.

The only thing it is going to do is keep it in the pockets of the third-parties — the agents, the AAU coaches, and, of course, the NCAA itself — and away from the players that are actually generating the revenue.

You can find Rob on twitter @RobDauster.

Butler lands commitment from four-star 2017 forward Kyle Young

Atlanta, GA - SUNDAY, MAY 29: Nike EYBL. Kyle Young #34 of King James Session 4. (Photo by Jon Lopez)
(Photo by Jon Lopez)
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Butler picked up an important commitment on Monday as four-star forward Kyle Young committed to the Bulldogs.

A Class of 2017 stretch forward who can hit jumpers and has an improving skill set, the 6-foot-7 Young comes from Massillon, Ohio and he’s regarded as the No. 109 overall prospect.

Young was impressive in the Nike EYBL this spring and summer with King James as he averaged 15.5 points, 8.0 rebounds and 1.8 assists per game as he shot 48 percent from the field and 36 percent from 3-point range.

This is a nice grab for Butler as Young is the type of versatile perimeter shooter that they like to utilize and he should be able to help a bit on the glass as well.

Young joins a class that includes guards Cooper Neese and Jerald Butler.

VIDEO: Collin Sexton with a trick shot for the ages

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Earlier this summer, we told you the story of Collin Sexton, how the 6-foot-2 Georgia native went from being a mid-major recruit to a five-star prospect being courted by the likes of Kansas, Arizona, North Carolina and Villanova.

It’s because he’s a bucket-getter.

     RELATED: Making A Five Star

He averaged 31 points in the Nike EYBL circuit, nine points better than Michael Porter, who finished second in the league in scoring. No one puts points on the board like he does, so it’s only fitting that he was the guy that made a shot from the balcony during ‘The Trip’, Nike’s effort to keep kids associated with their brand from Elite 24:

Lonzo Ball struggled on UCLA’s Australian tour

Lonzo Ball (UCLA Athletics)
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UCLA capped their three-game trip to Australia on Sunday night with a 94-91 win over the Brisbane Bullets, a game in which sophomore point guard Aaron Holiday finished with a team-high 17 points. Bryce Alford and Isaac Hamilton both added 16 points and freshman Ike Anigbogu finished with 13 points and 10 boards.

This win came just two days after the Bruins lost to Melbourne United, 89-84, when Hamilton — 18 points and five assists — and Holiday — 16 points — were both once again impressive. Alford also added 18 points in Friday’s loss.

It’s not surprising that the Bruins had some up and down performances abroad. Everyone does. It’s what happens when a team of college kids, with three freshmen playing key roles, heads to the other side of the world to square off against teams made up of professionals. Don’t go hanging the ‘Fire Steve Alford’ banners on anymore airplanes just yet.

There are, however, two interesting things to consider from this trip:

– Lonzo Ball, UCLA’s star freshman, was, at best, their fourth-best perimeter player. Seniors Isaac Hamilton and Bryce Alford and sophomore Aaron Holiday all played well and posted impressive numbers on the three-game trip. Ball? He didn’t shoot well. At all. In UCLA’s 47-point opening win, he was 3-for-9 from the floor and 1-for-3 from three, putting together was was by far his best shooting performance of the trip. In the three games, he shot a total of 25 percent (9-36) from the field and 19 percent (4-21) from three. He did average 5.0 assists and, in one game, notched 13 boards, but Ball’s ability to shoot will be something to keep an eye on.

– And then there’s this, from Bryce Alford:

UCLA needs to travel with more towels.

VIDEO: Mixtape for top ten prospect Hamidou Diallo

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Hamidou Diallo is arguably the most in-demand scoring guard in the country.

He currently holds offers from Duke, Kentucky, Indiana and Louisville, among many others, and in the mixtape above, you can see why. He’s has explosive as any guard that has come through college basketball since Zach LaVine, which is why his mixtapes are so enjoyable to watch.

Plus, the beat that Ball Is Life uses here is sick.

LOS ANGELES, CA. JULY 26, 2016. The Academy. Hamidou Diallo #33 of Putnam Science Academy dunks. (Mandatory photo credit: Jon Lopez/Nike).
Jon Lopez/Nike

Former Michigan State star arrested for third time in four months

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Photo via Wayne County Prosecutor's Office
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For the third time since May, former Michigan State star Keith Appling has been arrested in an incident involving a loaded gun.

According to police, Appling was the driver of a car that was pulled over on Sunday night in Detroit. After an officer detected the scent of marijuana and requested Appling’s license, Appling rolled up his window sped off. He was stopped a short time later, but officers noticed that a Gucci bag that was in the back seat his car was missing. As they went over the route of the pursuit, they found the bag, which contained a loaded handgun and paperwork with Appling’s name on it.

In June, Appling was arrested when, during a traffic stop, he was in the back seat of a car where a handgun was found in the floorboard. That happened a month after he was arrested in the parking lot of a Dearborn, Michigan, strip club when a handgun and a loaded AK-47 were found in his car.