Mike Aresco Big East commissioner

Report: Presidents considering ‘America 12’ as name for new conference


With the splitting of the Big East Conference reportedly on the horizon, the football-playing members led by holdovers Cincinnati, Connecticut and South Florida need to come up with a name for their league.

And according to a tweet from Brett McMurphy of ESPN.com there may be a favored name for the group.

America 12? While there is the enticing “Team America: World Police” possibility (no profanity here, of course) that name sounds silly. From a geographical standpoint going with “America” isn’t all that bad, unless they somehow end up debating the possibility of adding Division II member Simon Fraser University to the conference.

The big issue is the use of a number, because as we’ve seen in realignment membership can be a fluid situation with the notable exception of a league such as the Big Ten or SEC. Those conferences aren’t losing members, and in the case of the Big Ten the league has built up an incredible amount of brand equity with that name.

That clearly won’t be the case for this group, which will begin the 2013-14 academic year with ten members (Louisville and Rutgers hang around for one more year before leaving for the ACC and Big Ten, respectively). East Carolina (football-only) and Tulane replace those two in 2014, and Navy (football-only) will join along with a 12th school (to be determined, although various reports have Tulsa as the favorite) in 2015.

So while 12 members may be the goal it hasn’t happened yet, and it isn’t as if a Cincinnati or Connecticut (or another school) would stick around if offered membership to a more prestigious conference. So stay away from the numbers when deciding on a name for the new league, especially when there’s another option that would be more suitable.

The Metro Conference name is another possibility being debated, and when 2014 rolls around the conference will be home to three schools that were charter members of the first Metro Conference. And with the majority of the programs being located in metropolitan areas (UConn, which is located in Storrs, being one exception) using the Metro Conference name would definitely fit.

Regardless of the name the presidents ultimately choose, there’s no need to rush the process. They aren’t going to come up with a “name brand” that will immediately result in national respect, and with a new television deal already completed the name isn’t going to boost those financial numbers either.

So consider all the available options, and if the Metro Conference name isn’t appealing hopefully the presidents do not come up with a name that includes the use of a number.

Raphielle also writes for the NBE Basketball Report and can be followed on Twitter at @raphiellej.

PHOTO: Ohio State’s new LeBron James shoe display

during the College Football Playoff National Championship Game at AT&T Stadium on January 12, 2015 in Arlington, Texas.
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Ohio State has capitalized on its close relationship with NBA superstar LeBron James over the years and now has a new shoe display that should come in handy during recruiting.

The Buckeyes put out a tweet late this week with the display, calling themselves “THE LeBron school.” While this is something small, recruits like that the Buckeyes are tied into the best player in the world and it’s cool to them that Ohio State gets some exclusive gear.

Rutgers hoping new duo can bring a spark

of the Ohio State Buckeyes against the Rutgers Scarlet Knights during their Big Ten conference game at Rutgers Athletic Center on February 8, 2015 in Piscataway, New Jersey.
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Rutgers has struggled to achieve success on the floor the last few years and head coach Eddie Jordan is hoping that some talented newcomers can help start a turnaround. With the start of practice, local media saw some of the Scarlet Knights’ early practice and Jerry Carino of the Asbury Park Press noted that the duo of freshman point guard Corey Sanders and junior college forward Deshawn Freeman were getting a lot of burn together.

With both incoming players being four-star prospects, it’s hardly a surprise that Jordan would see what the two were capable of. According to Carino, it meant a lot of Sanders driving and forcing the defense to collapse before finding Freeman.

“It seems like coach always has us on the same team,” Freeman said to Carino. “Ever since we’ve gotten here, he’s trying to get us to play together.”

Carino also notes that since Rutgers is deeper, longer and more athletic in general this season, the team could do more with a pressing defense to help create turnovers.

While Rutgers still faces an uphill climb in the Big Ten, they at least have some exciting pieces that will be in place for a few seasons.